• 제목/요약/키워드: leading behavior

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헤어숍 브랜드신뢰가 충성행동에 미치는 영향과 브랜드 인지정도의 조절효과 (The Effect of Hair Shop Brand Trust on Loyalty Behavior and the Moderating Effect of Brand Awareness)

  • 김영희;양종훈
    • 한국콘텐츠학회논문지
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    • 제20권12호
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    • pp.519-528
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    • 2020
  • 본 연구는 미용업체에 대한 브랜드 신뢰가 소비자 충성행동으로 이어지는 관계에 관한 연구로 브랜드신뢰의 중요성을 알아보고 브랜드 인지정도의 조절효과를 검증하였다. 설문대상은 헤어미용서비스 이용경험이 있는 소비자이며, 2019년 12월 15일부터 2019년 12월 30일까지 자기기입식 설문을 진행하였다. 총 288부의 응답데이터가 분석에 사용되었으며, SPSS 21.0 통계패키지프로그램을 활용하였다. 헤어숍 브랜드 신뢰는 전문성, 호의성, 정직성으로 구분하였으며, 분석결과 전문성은 경제적 충성행동에 유의한 영향을 미치고, 정직성은 경제적 충성행동과 사회적 충성행동에 유의한 영향관계를 보였다. 호의성은 영향관계가 나타나지 않았다. 브랜드 인지정도의 조절효과를 검증해 본 결과 전문성과 정직성은 사회적 충성행동 간의 영향관계에서 조절작용을 하는 것으로 나타났다. 본 연구는 빠르게 변화하는 경쟁 환경 속에서 헤어숍의 브랜드 신뢰와 고객의 관계를 안정적으로 구축하기 위한 효과적인 방향을 제시하고자 한다.

패션 디자인을 통한 정치·사회적 발언 (The Political and Social Statement through Fashion Design)

  • 고현진
    • 복식
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    • 제62권5호
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    • pp.108-124
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    • 2012
  • The purpose of this study is to examine the political and social statements through fashion design, by comparing with more activated statements in the general design area. To achieve this, the documentary study and practical case study have been executed. First of all, the meaning of design politics was defined and the cases of design practice of political and social statements were reviewed and classified historically. Traditionally, designs have been inextricably linked with political authorities and ideologies. As propaganda, it has been used for power authority to seize power and maintain dominance. On the contrary, they could be an instrument to resist and criticize against contemporary power authority and dominant. Next, the political and social statements were traced historically through fashion design on the basis of the two previously reviewed categories. And then, comparing political and social statements between design and fashion design, the contents and ways of their expressions were similar. In design, there were more various ways when the designers were leading collective behavior, but in fashion design, there were more leading voices of socio-political organizations and resistant counter culture groups. Now, new trends are rising constantly where individual designers' creations express many different socio-political beliefs. This study which inquires designers' political and social involvement will be helpful in making people rethink the social role of fashion design and encouraging conscious fashion design activism.

근시안적 손실회피 관점에서 본 모바일 애플리케이션 사용자의 현상유지 편향에 관한 연구 (Users' Status Quo Bias in the Mobile Application Context : From the Myopic Loss Aversion Perspective)

  • 박상철
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권2호
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    • pp.189-208
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    • 2015
  • Purpose While individuals have unique abilities for planned behavior, they also often act irrationally. In this study, we draw on myopic loss aversion perspective as a meta-theoretical lens to explain why mobile applications users have inertia from updating their applications, ultimately leading them to use current version of applications. Design/methodology/approach Based on a survey of 219 users, this study conducts its research model using partial least square analysis and also demonstrates that both subconscious triggers (habit and anxiety) of system 1 thinking and conscious triggers (sunk cost and transition cost) of system 2 thinking promotes user's inertia, thus leading to the willness to continue use current versions. Findings By grounding the research model in the combination of both status quo bias and dual information processing theory from the behavioral economics, this study provide an alternative theoretical lens to describe why mobile users hesitate to update their applications. The results of this research show that all triggers have significant impacts on inertia. This study also found that the relationship between inertia and willingness to continue to use current version was positively significant.

A Behavior of the Diffuser Rotating Stall in a Low Specific Speed Mixed-Flow Pump

  • Miyabe, Masahiro;Furukawa, Akinori;Maeda, Hideaki;Umeki, Isamu;Jittani, Yoshinori
    • International Journal of Fluid Machinery and Systems
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    • 제2권1호
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    • pp.31-39
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    • 2009
  • The flow instability in a low specific speed mixed-flow pump, having a positive slope of head-flow characteristics was investigated. Based on the static pressure measurements, it was found that a rotating stall in the vaned diffuser occurs at about 65% flow rate of best efficiency point (BEP). A dynamic Particle Image Velocimetry (DPIV) measurement and the numerical simulations were conducted in order to investigate the flow fields. As a result, the diffuser rotating stall was simulated even by Computational Fluid Dynamics (CFD) and the calculated periodic flow patterns agree well with the measured ones by DPIV. It is clarified that a periodical large scaled backflow, generated at the leading edge of the suction surface of the diffuser vane, causes the instability. Furthermore, the growth of the strong vortex at the leading edge of the diffuser vane induces the strong backflow from the diffuser outlet to the inlet. The scale of one stall cell is covered over four-passages in total thirteen vane-passages.

종합병원 수간호사의 의료기관평가 경험에 대한 근거이론적 접근 (Grounded Theoretical Analysis on the Hospital Accreditation Experience of Head Nurses in General Hospitals)

  • 문지현;주가을;이진화
    • 간호행정학회지
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    • 제22권5호
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    • pp.437-447
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    • 2016
  • Purpose: The purpose of this study was to conduct a grounded theoretical analysis on the hospital accreditation experience of head nurses in order to understand their behavior on the adaption of this new system. Methods: The participants were 8 head nurses with more than 3 years of experience. The data were collected through in-depth interviews using audiotape recording analyzed by the constant comparative method described in Strauss and Corbin's methodology. Results: There were 113 concepts, 26 subcategories and 12 categories identified through the open coding process. In the axial coding, the following paradigm model was proposed: 1) the causal conditions were 'hardware problem' and 'software problem', 2) the contextual conditions were 'vertical relationship', 'individual preference', and 'family support', 3) the intervening conditions were 'passive conditions' and 'active conditions', 4) the action/interaction strategies were 'leading role' and 'dependent role', 5) the consequences were 'positive acceptance' and 'negative acceptance', 6) the central phenomenon was 'difficult situation' and 7) the core category was 'leading in harmony'. Conclusion: The new system led head nurses having difficulties as the middleman between the hospital administration and general nurses, but they made a continuous effort to overcome and adapt to it through a number of strategies.

가솔린 직접분사식 고압선회 분사기의 분무 영역별 분무 특성 고찰 (Spray Characteristics for Specified Regions of High Pressure Swirl Injcetor in Gasoline Direct Injection Engine)

  • 송범근;김원태;강신재
    • 대한기계학회논문집B
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    • 제27권1호
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    • pp.9-16
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    • 2003
  • According as the industry was developed, the pollution of the environment and atmosphere rose up to the surface. So, the focus is now concentrated on the engines of affinity for nature. And the investigators make more effort to the improvement in the performance of engines, depending to the prices of oil and the anxiety about the exhaustion of the fossil fuel go up. So the GDI engines head up for these necessities. In this experimental study, the spray flow characteristics for a commercial injector equipped in the present GDI engine were investigated, which had a strong influence on the engine performance and emissions. The experiment was performed at the injection pressures of 1, 3, 5 and 7MPa under the atmospheric condition. A PDPA system was used to specify the flow characteristics of the spray. Also, the global spray behavior classified into three regions as leading, main spray and vortex cloud region, was analyzed by using a visualization system. And the regions were compared with each other.

소비자 기대심리의 미래 성장 예측력 (Predictability of Consumer Expectations for Future Changes in Real Growth)

  • 김태호;임라희;이승은
    • 응용통계연구
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    • 제28권3호
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    • pp.457-465
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    • 2015
  • 경기침체가 장기화되고 세계적으로 저성장이 지속되면서 미래의 경기동향에 대한 예측의 중요성이 증폭되었다. 정부의 정책이 계획되면서부터 효과가 나타나기까지에는 시차가 존재하므로, 정책목표와 선행적 상관관계를 가지면서 목표의 미래 상황을 예측할 수 있는 유용한 지표의 개발에 관심이 모아진다. 본 연구에서는 통계청이 실시한 소비자 전망조사 결과가 미래의 실질성장에 유용한 선행적 정보를 제공했는지 평가해 보았다. 소비자들의 기대심리를 나타내는 체감지표를 사용하여 예측을 유발하는 통계모형을 설정한 후 미래의 실질성장에 대해 유의한 예측력을 갖는지 추정하였다. 소비자기대심리의 예측력은 먼 미래로 갈수록 정확도가 높아져 미래의 실질성장에 대해 선행적 정보를 주는 변수로 활용할 수 있는 것으로 판별된다.

Fin failure diagnosis for non-linear supersonic air vehicle based on inertial sensors

  • Ashrafifar, Asghar;Jegarkandi, Mohsen Fathi
    • Advances in aircraft and spacecraft science
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    • 제7권1호
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    • pp.1-17
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    • 2020
  • In this paper, a new model-based Fault Detection and Diagnosis (FDD) method for an agile supersonic flight vehicle is presented. A nonlinear model, controlled by a classical closed loop controller and proportional navigation guidance in interception scenario, describes the behavior of the vehicle. The proposed FDD method employs the Inertial Navigation System (INS) data and nonlinear dynamic model of the vehicle to inform fins damage to the controller before leading to an undesired performance or mission failure. Broken, burnt, unactuated or not opened control surfaces cause a drastic change in aerodynamic coefficients and consequently in the dynamic model. Therefore, in addition to the changes in the control forces and moments, system dynamics will change too, leading to the failure detection process being encountered with difficulty. To this purpose, an equivalent aerodynamic model is proposed to express the dynamics of the vehicle, and the health of each fin is monitored by the value of a parameter which is estimated using an adaptive robust filter. The proposed method detects and isolates fins damages in a few seconds with good accuracy.

영역조건평균에 기초한 난류예혼합 화염 전파 속도식 유도 및 검증 (Validation of the Turbulent Burning Velocity Based on Asymptotic Zone Conditional Transport in Turbulent Premixed Combustion)

  • 이동규;허강열
    • 한국연소학회지
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    • 제13권1호
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    • pp.23-30
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    • 2008
  • An analytical expression for the turbulent burning velocity is derived from the asymptotic zone conditional transport equation at the leading edge. It is given as a sum of laminar and turbulent contributions, the latter of which is given as a product of turbulent diffusivity in unburned gas and inverse scale of wrinkling at the leading edge. It was previously shown that the inverse scale is equal to four times the maximum flame surface density in the wrinkled flamelet regime [1]. The linear behavior between $U_T$ and u' shows deviation with the inverse scale decreasing due to the effect of a finite flamelet thickness at higher turbulent intensities. DNS results show that $U_T/S^0_{Lu}$ may be given as a function of two dimensionless parameters, $u'/S^0_{Lu}$ and $l_t/\delta_F$, which may be transformed into another relationship in terms of $u'/S^0_{Lu}$, and Ka. A larger $l_t/{\delta}_F$ or a smaller Ka leads to a smaller scale of wrinkling, hence a larger turbulent burning velocity in the limited range of $u'/S^0_{Lu}$. Good agreement is achieved between the analytical expression and the turbulent burning velocities from DNS in both wrinkled and thickened-wrinkled flame regimes.

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전동차 회생에너지 저장 시스템용 슈퍼커패시터의 신뢰성시험에 관한 연구 (A Study on Reliability Test of Super-Capacitor for Electric Railway Regenerative Energy Storage System)

  • 이상민;김남
    • 한국신뢰성학회지:신뢰성응용연구
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    • 제16권3호
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    • pp.238-244
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    • 2016
  • Purpose: Domestic electric railway Regenerative Energy Storage System seriously affects the maintenance cost of the total operating expenses of nearly 60% of the total LCC (Life Cycle Cost) due to high dependence on foreign Leading company. Therefore by developing the system, it is important to lower the maintenance cost in the domestic supply. This study about the capacitor Reliability test and the purpose of this study is development electric railway Regenerative Energy Storage System. Methods: In case of, having a close relation between the temperature and the reaction rate, Accelerated Model was known that according to Arrhenius' law of chemical activity. If you apply this formula in using allowable temperature range of the capacitor can induce the Arrhenius empirical formula used in much Manufacture Fields. We evaluate the capacitors Leading company through the Arrhenius model. in order to providing a base for the localization of Ultra Capacitor. Conclusion: In this paper, we conducted a reliability test. And it was performed by the accelerated life test and Cycle Test with temperature and C-rate. and then MTBF and B10 life are estimated by analyzing the accelerated life test result. This is thought to need detailed study applying complex stress than about whether it matches the actual behavior in electric railway.