• Journal of Fashion Business
• /
• v.6 no.4
• /
• pp.62-82
• /
• 2002

The purpose of this study was to investigate the Avant-garde's aesthetic values and expressoinal characteristic, and to find out(analysis) the design characteristic of Avant garde fashion since 1995. Expressoinal characteristics of Avant garde with the anti-aesthetic, radically pursuing newness, and open mind, are revealed dynamism, hostile innovation, and experimentalism. Futuristic images expressed in dynamism represent space style, body conscious style, cyborg style, kinetic style, and primitive style. And deconstructional images related to hostile innovation show punk style, grunge style, humor style, and abstractive style. Also surreal images related to experimentalism hold erotic style, depasemant style, deformation style, and collage style. The proper usage of newness offers the escape, the vividness, and the humour from the fatigue of the life and so, it is expected to offer the chance of transfering the active individuals and societies directly or indirectly By analyzing the instances for the images of avant-garde fashion since 1995, the contribution about the expectation of the design trends of the present and future is expected.

• Fashion & Textile Research Journal
• /
• v.11 no.1
• /
• pp.24-32
• /
• 2009

The purpose of this study is to understand characteristic of expression in Korean style fashion design and investigated Korean style fashion design's deployment and design idea method as well as its esthetic value. The photographs for the research were selected from fashion collections during S/S 2003-F/W 2007 by four specialists in the department of textile and then analyzed with 288 final data. The results were as followings. First, the characteristics of design expression in Korean style fashion design were formation by separating partial shape from the whole, formation by shape's separation and repetition, and connecting formation by combination and transformation of parts. In the case of color, they were direct expression, contrasting formative expression, and gradual changing expression. In the case of pattern, they were the methods of filling, filling & emptying, and partial filling. Second, the deployments of Korean style fashion design were adding modern elements to traditional things, combining traditional elements and modern things, and adding traditional elements to modern things. The third, Korean style fashion design's idea methods were weaving, snatching, adding, and changing. Fourth, it was shown that esthetic values of Korean style fashion design were the interactive organism by building organic relationship, the optimum expressing beauty with minimum elements, the palpitation having dynamics and rhythmical beauty.

• Korean Institute of Interior Design Journal
• /
• no.6
• /
• pp.63-66
• /
• 1995

Our natural desire to exuviate old theory and search for new ideas means conversion and reformation. Howev-er, the new idea of the present moment will soon become an ancient history when the next generation emerges with more advanced ideas. Naturally, we have learned to accept the past history and utilized it as a the foundation for the future. Through the repeated process of the learning method, the popula-tion cultivate themselves with proper understanding and appropriate attitude toward design. By analyzing social behaviors of the past and living conditions, we can ex-pand our imaginations beyond limits. Each society and its local condition have tremendous effects on the develop-ment and progress of artistic theories, techniques and craftsmanship, and potential design of every day use products. Today, interior design can not afford to ignore the or-ganic relationship of life style and space. Thus, the plan-ning of space means the planning of life style. Life style, as it is, has a vast definition and changes with time. That is why spaces, which consider the life style and its environment when designed, show different aspects ac-cording to its corresponding time. Interior design, in particular, differs by time and re-gion to create its unique style. The change in space is the natural result of the change in life style which again is sensitive to the change in cultural and environmental elements. Design is no longer designing of mere physical elements and environment. Design should be taken as the equivalent of creating spiritual culture.

• International Journal of Costume and Fashion
• /
• v.11 no.1
• /
• pp.53-61
• /
• 2011

This study examines the prati fashion style. prati fashion refers to a practical fashion, the most sought-after trend and newest fashion concept. This trend emerged as a response to the trio of minimalism, the recent economic downturn and the modern life style, and has led to powerful fashion lines and items. Therefore, this study is to understand and analyze the prati fashion style, with its focus on the 2010 modern fashion collection that embodied functional, economic, and minimal styles. First, the functional style realized by new materials provides comfort and allows multi-style changes. Second, the minimal style adds detailed changes to minimal silhouettes. Finally the economic style means easy to wear and easy to match items at affordable prices. The analyses stated above found that the prati fashion brought about a new paradigm to society, and influenced social, cultural and economic aspects of our daily life. It also helped find solutions to economic problems of this era. Drawing global attention, the prati fashion has functional, design and economic values, and thereby influences the shift of market paradigm.

• Korean Institute of Interior Design Journal
• /
• no.20
• /
• pp.56-61
• /
• 1999

The purpose this study was to examine the actual condition and trends in changing the seating style in the house, focusing on the behavioral posture. The data was collected through the self-entry questionnaire designed for this study and the sample of 400 in total, 200 cases from Korea and 200 cases from Japav. The major findings were as the following : the seating style of Korean and japanese female university students were the floor-seating trends in the present conditiov. But they generally preferred the chair seating in the future. In the present seating style, the chair seating style has included bath, study, dinner, sleep, make-up, rest and family communication in that order by Korean Female university students ; the chair seating style has included sleep, study, dinner, make-up, bath, rest and family communication in that order by japanese. In the future seating style, the chair seating style has included study, make-up, dinner, sleep, bath, family communication and rest in that order by Korean ; the chair seating style sleep, study·make-up, dinner, family communication, rest and bath in that order by Japanese.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.3_4
• /
• pp.460-471
• /
• 2004

The purpose of this study is to investigate the effect of hair-style (straight and wave), hair-length(short, medium, and long), and type of hat design (no-hat, beret, cloche, bowler, and capeline) on impression formation. The experimental materials developed for this study were a set of stimulus and response scales. The 7-point semantic differential response scales were designed. Thirty stimuli color pictures of various combination of hair length, hair style, and type of hat design were manipulated by computer drawing. The subjects were 360 undergraduates living in Seoul, Kyunggi and Kyungnam. The experimental design was composed of 3 factorial designs. The result of the study can be summarized as follows; Impression factor of the stimulus consisted of the 5 different dimensions (attractiveness, gracefulness, activity, concentration of attention, cuteness). Hair style greatly affected gracefulness. On the other hand, hair length made remarkable effects on attractiveness, concentration of attention, and cuteness. In addition, it has been found that the type of hat design significantly influenced on all the factors except attractiveness as independent variables. In regarding the effect of interaction between each variable, the combination of hair style and hair length had significant effects on gracefulness. In the impression formation of cuteness, the combination of hair length and type of hat design were more significant.

• Korean Institute of Interior Design Journal
• /
• v.18 no.2
• /
• pp.16-24
• /
• 2009

Urban is made over a long period of time. In the process, architecture involves design characteristics of age and place. In the case of modem western style architecture, just depend on the economic logic, they are continuously threatened during urban changes. Therefore, the purpose of this paper is to recognize modern western style architecture as valuable things, which represents color of urban, and to seek how it can be reused. This is a process in order to find a new method for conservation and reuse of modern western style architecture. The result are as followings. Modern western style architecture must be recognized as resource, which expresses identity of urban, and found a method for conservation and reuse of facade at least. So we need to search design characteristics of facade. It has been analyzed that assigned modem western style architecture in seoul can be divided into 6 groups. Each group has individual characteristics of facade expression, which is 'dormer', 'vent', 'balustrade', 'cornice', 'dome', 'tower', etc in top part, and 'the shape of window and door', 'the element of ornament', 'finish', etc in middle part.

• Journal of Fashion Business
• /
• v.25 no.4
• /
• pp.14-35
• /
• 2021

This study compares and analyzes the designs of Burberry creative directors, Christopher Bailey and Riccardo Tisci. For this purpose, 322 photographs (176 Christopher Bailey and 146 Riccardo Tisci) were collected and the data analysis criteria were classified into color, shape, material, decoration, item, and fashion style. With respect to the data analysis method, statistical analysis and content analysis were combined. First, the design characteristics of Christopher Bailey top and bottom combined bright tone, tone-in-tone color scheme, H-line, heterogeneous material combination, and smart casual appeared very frequently. Second, the design characteristics of Riccardo Tisci top and bottom combined were monotone, tone-on-tone color scheme, H-line, heterogeneous material combinations, and street culture. Third, the design differences between creative directors were significantly different in color, tone, color arrangement, pattern, material type, material combination, detail, top and bottom items, and fashion style. Burberry men's wear maintains Burberry's traditional design identity with achromatic colors, beige-based colors, and beige checks. Christopher Bailey's design direction is characterized by modernity in a casual mood that emphasizes practicality. The design direction of Riccardo Tisci is characterized by a wide gap between images in a semi-formal style that emphasizes Burberry's tradition and a free-spirited casual style.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.2 no.3 s.3
• /
• pp.44-59
• /
• 2004

The purpose of this study was to find out proper evaluative words according to fashion image and to identify the correlation between clothing style and hair style related to fashion image. The questionnaire was used to collect data. 326 female aged between 23 to 40 were selected for the subjects of this study. The data were analyzed by frequency, factor analysis, pearsons correlation. The results of this study were as follows. 1. Evaluative words for each fashion image were selected by factor analysis. modern image intellectual, cold, urbane, simple, straight. elegance image : graceful, dignified, refined, decorous, luxurious. romantic image : cute, lovely, girlish, feminine, romantic. natural image : natural, comfortable, gentle, intimate, soft. casual image : energetic, active, free, cheerful, vivid. avant-garde image : experimental, strange, creative, avant-garde, irregular. 2. Correlation between clothing style image and hair style image ; clothing style and hair style was positively correlated. with the same image in case of modern, romantic, casual, elegance and avantgarde but natural image of clothing style was correlated with the natural, elegance, romantic, modern image of hair style. 3. The most suitable hair style for the clothing style according to fashion image : The clothing style of a particular image was matched best with the hair style of the same image.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.8
• /
• pp.946-958
• /
• 2011

This study develops Korean Style Loungewear as a cultural fashion product. Through the use of surveys, Korean sentiments about Korean traditional clothing and Korean style fashion have been examined. The survey was conducted for 5,000 people in Korea; 3,500 responses of meaningful data were statistically analyzed. The data was processed by a SAS system; frequency and percentage were performed. It was found that Korean people have a high preference for Korean traditional clothing; however, they are not satisfied with its comfort, maintenance, or price. They answered that they would wear Korean style fashion if the design, comfort, and price were improved. They responded positively on the development of Korean Style Loungewear and its effectiveness as a cultural product. Based on the survey and basic geometric structures of Korean traditional costumes, silhouette designs of Loungewear have been developed. The designs are divided into one-piece styles and two-piece styles. The characteristic design details are git (Korean neckline) and goreum (Korean tie ribbon). The results have been shown on the "Han Style Fashion Show" by Jeonju City and exhibited in the "Seoul Living Design Fair" and the "International Art & Craft Trend Fair" in COEX, Seoul.