• Title/Summary/Keyword: knitwear design

Search Result 82, Processing Time 0.029 seconds

The Product Market Strategies of Korean Knitwear Companies

  • Lee, Yoon-Mee;Park, Jae-Ok;Lee, Youn-Hee
    • The International Journal of Costume Culture
    • /
    • v.7 no.1
    • /
    • pp.48-57
    • /
    • 2004
  • The purpose of this study is to investigate how three factors--designer's capability, product market strategy, and product organization--supposed to determine the design process are related to each other. These factors influence Korean knitwear companies' market performances. For this purpose, we did not only library research on relevant theories such as the transaction cost economics but also empirical research largely based on a questionnaire. The respondents of the questionnaire were 59 designers, merchandisers(MDs), and top managers of knitwear companies located in Seoul. We analyzed the collected questionnaire data by using such statistical tools as χ²-test, t-test, and one-way ANOVA. Findings of this study were as follows. While there was a significant relation between organization form and designer's capability, no significant difference in designer's capability was found between trust enhanced network and unenhanced network. No significant relation was found between organization form and product market strategy, in discordance with Carney's arguments. Also, it appeared that there was no significant relationship between knitwear companies' product market strategies and their designers' capabilities.

  • PDF

The analysis of knit design elements of men's knitwear (현대 남성 니트웨어에 나타난 니트 소재 활용 현황)

  • Lee, Younhee;Park, Jungin;Lee, Hanchul;Jang, Jung-im
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.20 no.3
    • /
    • pp.79-98
    • /
    • 2018
  • The purpose of this study is to analyze and document special design elements of the knit material, such as yarn, stitch, and gauge used in various types of knit in a collection of men's fashion, and to provide basic data for database design. The analysis covers 37 brand collections of men's clothing, used to collect a total of 1,954 men's knitwear photographs, and others were collected from 12 collections from F/W to 2017 S/S collection through www.vogue.com. The results of the analysis of the knit design elements of the contemporary men's collection since 2011 are as follows. First, there were 1,513 straight yarn (77%) and 440 decorative yarn (23%) types of yarn. There were many different kinds of decorative yarn, such as two tone and melange effect in three colors, and the emergence of hairy yarn, like mohair and angora shannell, which was much common in low gauge's knitwear designs. Second, the frequency was high with low and middle gauges. thin and light high-gauges were often found in S/S collections, but there were also thick types of yarn in low-gauge knitwear. Third, 794 (40.6%) items used basic stitches such as plain stitch, which was the most utilized. The plain stitch, which is the most basic of the knit stitches, appears to be in high demand for its use, along with the use of various decorators. The development of printing and dyeing technologies has led to many designs that utilize the printer for the plain stitch. 326 (16.7 %), of colored jacard stitch, and of 175 (0.9 %) of intasia stitch.

Analysis of Design Factors of Knit Design according to Golfwear Brand Image (골프웨어 브랜드 이미지에 따른 니트디자인 설계 요인 분석)

  • Yoo Mi Lee
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.25 no.4
    • /
    • pp.133-145
    • /
    • 2023
  • Competition is intensifying as the golfwear market grows and expands rapidly due to the influx of MZ generation golfers, so it is necessary to plan knit golfwear products suitable to consumer needs The purpose of this study is to contribute to product planning by analyzing knit design factors according to the brand image of golfwear. First, the top five sales brands surveyed by Apparel News were selected. The selected brands were G-Fore, PXG, Malbon Golf, Titleist, and Mark & Lona. Knit products sold by the selected golfwear brands were investigated based on design factors, such as image, item, stich, yarn, color, and pattern to analyze knit design factors according to brand image. G-Fore's modern classical image was influenced by pullovers, vest items, 100% wool, color contrast, intasha stich, and monotone colors. PXG's sporty modern image was due to a mixture of rayon and polyester in jumper items, while Malbon Golf's American casual image applied character patterns and intasha knitwear. Line points, plain knitwear, and monotone colors were analyzed as design factors for Titleist's modern minimal image, while Mark & Lona's classic casual was analyzed as knit design factors, such as check patterns and jacquard knitwear. Differences in knit design factors according to brand image can be identified.

Designing Knitwear with Aran Motives - In Search of Spatial Continuity Theory with Its Application - (아란모티프를 응용한 니트웨어 디자인 - 공간적 연속성 이론을 중심으로 -)

  • Lee, Yoon-Mee;JeKal, Mee;Jang, Jung-Im;Lee, Youn-Hee
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.32 no.12
    • /
    • pp.1971-1980
    • /
    • 2008
  • The purpose of this study is to explore the meaning and depth of traditional knitwears, and to develop knitwear designs by using Aran motif, one of major motifs of traditional knitwears and on the basis of the 'continuance' theory of Henri Bergson and Jill Deleuze. Connectivity, the sense of space and deconstructive fluidity-basic concepts of the continuance theory-are felt in such forms as pleats, origami, and air pumping systems, blob and twisting used in the modem fashion. The motif of Aran knitwear which has a long historical tradition can be reinterpreted in terms of those concepts of the continuance theory. In this study, we designed five pieces of knitwear while applying cable motif, an important motif of Aran knitwear, and the concepts of the continuance theory to them. This study will make a contribution to the designing of knit wears through reinterpretation of a traditional motif in terms of a modem philosophical thought.

Research for the Transformable Knit Design Applied by North European Traditional Knit Patterns (북유럽 전통 니트 문양을 활용한 트랜스포머블(Transformable) 니트 디자인 연구)

  • Lee, Yejin;Lee, Younhee
    • Journal of the Korean Society of Costume
    • /
    • v.66 no.1
    • /
    • pp.108-121
    • /
    • 2016
  • The objective of the study is to propose diverse knitwear designs by expanding the scope of the use and application of knit fabric. The study looked into diversifying the knitwear designs by using different types of zippers and with the combination of the diversity given by the zipper used in attachable and detachable method and the traditional North European knit patterns. One way of contributing to the diversity of fashion design is to use the zipper, as it can be implemented as an attachable and detachable fastening system. Also, the combination of North European traditional knit patterns with knit fabric can create a new and unique knit styling. The content of the research focuses on the history and definition of North European traditional knitwear based on the analysis of theoretical background, types, and characteristics of the knit patterns. Case studies were observed to show the application of knit patterns. The methods of the study used are preceding research along with research, collection, analysis of data, information from Korean and foreign literature, and Internet websites. During knitwear production, the two types of zippers were used in combination with four traditional Northern European knitwear Aran, Fair Isle, Nordic, and Ropy. The knitting techniques applied in the process were cable fisherman (5GG, SES 124CS) and Tubular Jacquard (3GG, 7GG, SES 122CS) for knitting machinery, and the technique of whole garment for hand knitting.

A Study on Knitwear Image Preference and Purchasing Behaviors by Benefit Sought in Clothing of Male University Students (남자 대학생의 의복추구혜택에 따른 니트웨어 선호이미지와 구매행동 연구)

  • Lee, Mi-Sook;Suh, Seo-Young
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.13 no.4
    • /
    • pp.51-67
    • /
    • 2011
  • The purposes of this study were to segment male university students on the basis of benefit sought in clothing, and to investigate knitwear image preference and purchasing behaviors of each segmented market. The research method was a survey and subjects were 249 male university students in Daejeon and Chungnam province. The questionnaire consisted of measurement items for benefit sought in clothing, knitwear image preference, knitwear purchasing behaviors, and subject's demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and Scheffe test. The results were as follows. First, male university students were segmented into 6 consumer types (practicality pursuit, individuality pursuit, comport pursuit, brand pursuit, social status pursuit, and unconcern type) by benefit sought in clothing. Second, male university students generally preferred dandy image and causal image, however, brand pursuit type more preferred trendy image, and practicality pursuit type more preferred active image than other consumer types. Third, the segmented markets showed many differences on knitwear purchasing behaviors. On clothing selection criteria, practicality pursuit type considered resonable price as important, whereas brand pursuit type considered brand reputation. On fashion information source, individuality pursuit type considered store display and other people's clothing, while unconcern type considered advice from friend and family. On main purchasing place, individuality pursuit type more used speciality store with no brand, whereas brand pursuit type more used department store and brand store than other consumer types. The results of this study supported that benefit sought in clothing can be useful as an effective variable for market segmentation.

  • PDF

A Study on Color Coordination of Knitwear Items for Cultural Goods Development - Focused on the Combination of Chromatic and Achromatic Colors - (니트웨어 문화상품개발을 위한 색상배색 연구 - 유채색과 무채색 배색을 중심으로 -)

  • Lee, Mi-Sook;Suh, Seo-Young
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.16 no.1
    • /
    • pp.125-138
    • /
    • 2014
  • The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t test, ${\chi}^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. University students highly preferred black and gray color and deep tone on knitwear items, while they generally preferred blue and black color, and deep and pastel tone. The chromatic color combination was perceived as warm and conspicuous, but unattractive image. The achromatic color combination was perceived as cold and ordinary, but attractive image. Among the combination of chromatic and achromatic colors, gray & blue combination was perceived as more attractive image than red & dark gray combination. Color combination types of chromatic and achromatic color was showed some important differences on emotional image, preference and purchasing intention of knitwear cultural goods. Achromatic color combination was perceived as attractive image, and showed higher preference and purchasing intention than other color combination types.

  • PDF

A study on emotional images and preference of knitwear according to tone on tone combination (톤 온 톤 배색에 따른 니트웨어의 감성이미지와 선호도 연구)

  • Lee, Mi-Sook;Suh, Seo-Young
    • The Research Journal of the Costume Culture
    • /
    • v.22 no.3
    • /
    • pp.399-410
    • /
    • 2014
  • The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.

The ′Well-Being′ Trend and Its Impacts on the Current Knitwear Fashion (최근 니트웨어 패션에 나타난 ′웰빙′의 영향 - 2000년 이후의 여성복을 중심으로 -)

  • Kim Kyung-In
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.6 no.3
    • /
    • pp.111-121
    • /
    • 2004
  • The influence of the 'well-being' trend on the every day life of our society can be found by recent books, articles, and magazines. The purpose of this study is to analyze the well-being trend and its effect on the current knitwear fashion. The results of this study can be summarized as follows; (1) The 'well-being' trend is very different from the past life style and it will be a preceding life style in 21st century. (2) The preference for organic food and the promotion of 'colorful menu' came from the 'well-being' trend. And, the yoga, zen, meditation, aroma-therapy, spa, and massage are also under the influence of 'well-being' trend. (3) The Neo-Hippie look and Neo-Vintage look are connected with the 'well-being' trend. (4) The influences of 'well-being' trend on the current knitwear fashion are shown in the hand knitting (bulky knit & crochet), twin sets including cardigans, hand crafted details, natural colors, and natural materials.

  • PDF

A study on the improvement of seamless knitwear neck design - Focused on the methods of knitting on the V-neck part of pullovers - (무봉제 니트웨어의 네크디자인 향상을 위한 연구 - V-네크 풀오버의 네크단 편성방법을 중심으로 -)

  • Ki, Hee-Sook
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.21 no.4
    • /
    • pp.69-79
    • /
    • 2019
  • This study aims to seek knitting methods that can enhance the neck design of seamless knitwear and to find out how to improve the designs by comparing and analyzing the characteristics of the knitting methods used for v-neck pullovers. The investigator analyzed the characteristics of the knitting methods and assessed the wearing sensation by using six different pieces of clothing for the experiment. The results were analyzed based on a variance analysis (ANOVA). Among the items showing significant results, the Duncan-test was used for more intensive research. As a result, while using the basic pattern of knitting methods, Experiment Clothes A ended up binding on the back neckline, and not making the hem of back. Also, the neck was the widest. In the case of the special neck, Experimental Clothes B (1:1), which had the least number of the knitting course in relation to the knitting ratio, the bottom part of the back body had the most wrinkles. According to the result of wearing sensation, the front part, the side part, and the back part showed similar results (p<0.000) in all items. Specifically, the appearance of the Experiment Clothes A (normal) in both the front and rear aspects were evaluated as the best. In the case of the special neck, the Experimental Clothes F was ranked the highest, whereas the Experimental Clothes B (1:1) was ranked the lowest. Based on the results of the study, it seems possible to provide concrete and technical data for the planning of unique and productive designs. With regard to seamless knitwear neck designs, a comparative analysis of the knitting method of v-neck pullovers will be of practical use in the development and manufacturing of the product.