• Fashion & Textile Research Journal
• /
• v.6 no.4
• /
• pp.415-420
• /
• 2004

The market demand for knitwear has been increased both domestically and in export. Despite of the high and consistent demand, knitwear design has been rather simple and tends to show mainly foreign influences. In order to compete efficiently in the world market and to provide more variety, knitwear design originated from our cultural background needs to be developed. Therefore, the purpose of this study is to develop various knitwear design adopting the Korean traditional 'Danchung' motifs and the main colors used in the motifs. Three knitwear works were designed and constructed, which included a round pullover, a half-sleeve V-neck one-piece dress, and an evening dress. The mainly used motifs consisted of natural motifs such as lotus, cloud, and motifs symbolizing good luck such as 壽 and 囍. The Original 'Dan-chung' motifs were stylized into different forms and colors, and this design work was done using CAD system including the 'Adobe Illustrator 9.0' and the '4D box Hi-Knit Program'. Based on the designed images created by the CAD system, an actual design works were knitted using different weft knit methods including a hand knitting machine and weft knit machine of the knitwear manufacturers. This study provided the possibility of knitwear design originated from the Korean traditional culture.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.14 no.1
• /
• pp.43-59
• /
• 2012

The purpose of this study was to compare knitwear design preferences and purchase behaviors of university students by sex. The subjects were 493 university students in Daejeon and Gongju provinces. The research method was a survey and measurement instruments were 16 stimuli which were manipulated of knitwear shape and self-administrated questionnaire (knitwear design preference items, knitwear favorite image items, purchase behavior items and subject' demographic attributions). Data were analyzed by factor analysis, frequency analysis, t-test, Cronbach' ${\alpha}$ using SPSS program. The results of the study were as follows. First, as for pullover designs according to pullover shape factors, male preferred classic design with normal round neck, set-in sleeves and normal length, whereas female preferred various designs with normal round, normal V or deep V neck, set-in sleeves and normal or long length. Second, there was significant difference by sex in knitwear patterns and materials. Male preferred geometric patterns and 100% cotton, whereas female preferred natural patterns and blended cotton. Third, 4 factors were emerged on knitwear favorite images(casual image, modem classic image, active image and characteristic image). Especially, there was significant difference by sex in active image. Male preferred active image, whereas female did not. Fourth, as for knitwear purchases, male considered fitting as important purchase criteria, whereas female considered design or style. Male used department stores for purchasing, whereas female used Bosejeom for independent fashion. Male preferred high quality knitwear to female.

• Journal of the Korean Society of Costume
• /
• v.51 no.1
• /
• pp.75-85
• /
• 2001

The purpose of this study is to provide for the basic data useful to the high quality knitwear production. For this purpose, knit promotions that product knitwear for 20 age ∼ 30 middle age women were sampled to survey the fabric planning and production·quality management of knitwear, and their directors were surveyed through direct interviews. Data is processed by a computer(SPSS) and analyzed by using frequency, percentage, mean. The results of this study are as fellows. 1. Most of the sample companies were getting smaller or pettier in terms of capital, number of employees. 2. Knit promotions were universally using acrid and wool as knit fabric. 3. Knitwear tended to be producted much in knit promotions. 4. It is needed to use high quality fabric and perform careful sewing for knitwear quality rising.

• The Research Journal of the Costume Culture
• /
• v.18 no.2
• /
• pp.304-321
• /
• 2010

The purpose of this study was to investigate the sensation seeking tendency and knitwear purchase behaviors of high school girls. The data were obtained from 475 high school girls at 6 high schools located in Daejeon. The method of study is a survey consisted of sensation seeking tendency items, knitwear purchase behavior items and demographic attribution. Data were analyzed by frequency, variance, crosstabs, and correlation analysis using SPSS WIN 17.0 program. The results of study are as follows. First, high school girls generally liked knitwears by reason of comfort and activity. Most girls purchased the knitwears to wear ordinary casual wear(81.5%). They usually thought sweater and cardigan to be representative of knitwears. Also, they mostly purchased the knitwears of simple and active design, achromatic color, 100% cotton, and solid or simple stripe pattern. The design and price were considered as important evaluation criteria in knitwear purchase. The information sources used by them were store display, friends, and internet. Second, the knitwear purchase behaviors of high school girls showed the difference between groups with high- and low-sensation seeking tendency. The most important factor of knitwear purchase was an unique and characteristic design in high group and a simple and active design in low group. In conclusion, high school girls liked knitwears and had different knitwear purchase behaviors according to the sensation seeking tendency.

• The Research Journal of the Costume Culture
• /
• v.15 no.2 s.67
• /
• pp.284-298
• /
• 2007

Due to consumers' preferences for seeking a quality life and having more leisure time, comfortableness became a major criteria for selecting clothes for all age groups. This is why consumers' interests in knitwear increased recently. The purpose of this study is to analyze the knitwear consumption patterns such as style preferences, and consumer satisfaction with knitwear. Particularly, differences in age groups of consumers were analyzed. Data from 463 men and women participated in the study. Results indicated that consumers wear knits once or twice a week in average. After two to three years of consumption, they discard the knitwear. Among various apparel product categories, Consumers selected Cardigan to be the preferable knitwear product category. They preferred 100% cotton and achromatic or gray/brown color with solid fabrics. In general, consumers were most satisfied with colors and least satisfied with laundering of knitwear. Older consumers preferred knitwear to woven products, preferred pull-over style and valued feelings of softness and comfortableness when wearing knitwear. There were more differences in dissatisfaction factors than satisfaction factors according to the consumer age groups.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.10 no.3
• /
• pp.137-148
• /
• 2008

This article investigates the production process of knitwear focused on patterns and armhole forms in order to provide basic data for its value-added production. This study was based on empirical data obtained by questionnaires given to 51 respondents employed at knitwear companies. The data had been statistically analyzed with frequency analysis, one-way ANOVA, and Duncan test. The results of this study are the following: First, many knitwear companies used knitting machines, which had gauges as high as 14G. Second, most knitwears companies did not use patterns in the production process. Third, most knitwear companies produced knitwears in which armhole lines were different between the front part and back part of the body, while identical between the front and back parts of the sleeves. Fourth, people with experience in the knitwear industry had the tendency to recognize that armhole lines should be different between the front part of both the body and sleeves and their back part as well, and workers in charge of knitting recognized better than programmers and designers did. Considering the opinions of experienced workers that armhole lines differ between the front and back parts of both the body and sleeves would improve the appearance of knitwear, this study also suggests knitwear patterns of 10G and 16G by using ESMODE's basic knitwear pattern.

• The Research Journal of the Costume Culture
• /
• v.18 no.6
• /
• pp.1274-1290
• /
• 2010

This study analyzed the design elements and fashion images of women's knitwear in collections of Paris, Milan, London and New York between 2003 and 2008, and examined knitwear trends in an effort to verify whether knitwear trends are repeated in certain cycles, whether they show complicated patterns in cycles and yet occur in quasi cycles, or whether they occur non-periodically in complicated forms of chaotic cycles. Trend cycle analysis results are deemed to identify the time series attribute of knit fashions. It also sought to categorize the attribute of various factors influencing knitwear trends with a view to determining relevancy between design elements, and to present the direction of predicting knitwear fashion trends and the progression of short-term knitwear trends. This study reached the following conclusion. According to design elements or fashion images, knitwear fashion trends occur in cycles, quasi cycles, non-periodical cycles. These cyclic characteristics can be used as scientific data for planning knitwear products. The study confirmed close relevancy between fashion images and fashion elements. It identified close relevancy between designs with similar fashion elements and images through coordinates by year and season, and it is possible to make short-term prediction of trend direction through the flow of coordinates. Time series data were insufficient, thereby making it difficult to perfectly verify chaos indices and giving limitations to this study. A study with more time series data will produce a more effective method of predicting and using knitwear fashion trends.

• Journal of Fashion Business
• /
• v.4 no.3
• /
• pp.131-139
• /
• 2000

The purpose of this study is to provide for the basic data useful to the knitwear size standards for the effective production. For this purpose, knit promotions that product knitwear for 20 age $\sim$ 30 middle age women were sampled to survey their condition of the size designation and basic product size of knitwear, and their directors were surveyed through direct interviews. Data is processed by a computer(SPSS) and analyzed by using frequency, percentage, mean and mode. The results of this study are as follows. 1. Size designation and bodysize of knitwear are not standardized. 2. Knit promotions that don't mark bodysize on the size designation label are not a few. 3. Cardigan's sizes except for a few part are equal to round/pola T-shirt's sizes or are large more than those.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.15 no.4
• /
• pp.29-45
• /
• 2013

The purpose of this study is to provide base line data required to establish a viable knitwear marketing strategy targeting young people by comparing and analyzing preference and buying behavior of customers in their twenties. A survey was conducted in 2009 and 2013 on people in their 20's male and female living in Busan. The total of 362 people participated in the survey and the results are as follows: Firstly, the seeking factors for knitwear were utilization factor, functionality factor, care for clothing factor, economics factor and vogue factor. Secondly, a differentiated marketing strategy targeting 20-something customers needs to be established as there was a steep rise in the number of customers purchasing clothes on online shopping malls using smart phone devices according to the survey.'Low-price, broad-line strategy'is also required as those surveyed preferred stores offering a wide choice of designs with reasonable price. Considering the survey results that a growing number of people tended to buy a variety of knitwear items regardless of the seasons, knitwear production needs to be diversified in terms of designs and materials. Thirdly, the survey revealed that pastel-colored knitwear was preferred for spring/summer season whereas knitwear with achromatic colors was voted the most-preferred one during the autumn and winter season. In terms of knitwear shapes, the gap between genders continues to narrow and tendency sensitive to fashion trend became more apparent reflecting the change of the times.

• The Research Journal of the Costume Culture
• /
• v.14 no.4
• /
• pp.542-555
• /
• 2006

The main objective of this study was to investigate the relationship between benefits segmentation and knitwear purchasing behavior of college female students in the U.S. The questionnaires for this survey were developed to measure knitwear purchasing behavior and benefits segmentation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students in the U.S. were classified into fourth subdivisions by the cluster analysis. In the case of fashion information sources of knit wear, significant differences were found according to benefits sought subdivision in observation of famous people's clothing, fashion articles in magazines and newspapers, TV advertisements, Newspaper advertisements, advice of salespeople, and Catalogs. The evaluation criteria of knit wear product of consumers were significantly different depending on benefits sought subdivision in design/style, quality of construction, fashionable, brand and store name, pleasing to others, prestige, and sexy. The store attributes of knitwear product of consumers were significantly different depending on benefits sought subdivision in friendliness of sales personnel, product knowledge of sales personnel, brand names, new fashion, and variety of products. The outlook for the industry of knitwear look to remain bright, there should be a continuous effort to research and invest in consumer satisfaction of knitwear.