• Asia pacific journal of information systems
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• 제17권2호
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• pp.1-28
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• 2007

The success of new product development is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, market orientation, and competitive environment as the key success factors of new product development. Recently, the role of IT infrastructure in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT infrastructure are lacking. The purpose of this study is to empirically exam the impacts of IT infrastructure on new product competitive advantage. In this study, IT infrastructure is conceptualized as the flexibility of IT infrastructure. Based on previous research, a conceptual model is established by incorporating the direct impact of IT infrastructure flexibility and its indirect impact through the key success factors on new product development. To empirically test the research model, data are surveyed from a pair of IS department and Marketing department of 92 consumer goods manufacturers. By employing PLS technique, the measurement reliability and reliability of research variables are tested and the path analysis is conducted to do the hypothesis testing. The path analysis shows that IT infrastructure flexibility has no direct effect on new product advantage, However, the indirect effect of IT infrastructure is found, which is mediated by marketing capability, manufacturing technical capability, cross-functional integration, and market orientation respectively. Hence, The flexible IT infrastructure increases cross-functional integration (H1), market orientation (H3), marketing capability (H5), and manufacturing technical capability (H6). All success factors of new product development excepts for competitive environment have a positive association with new product competitive advantages (from H10 to H14). Finally, the path from IT infrastructure flexibility to cross-functional integration, to market orientation, to market knowledge capability, and to new product advantage is found as the strongest path. These results indicate that the flexible IT infrastructure enhances information sharing with multiple departments and collaboration within a distributed innovation environment. The collaboration among departments positively affects the level of customer and competitor intelligence. The ability to obtain knowledge about customers and competitors makes firms to adapt to a changing environment quickly and to respond to customers' demands adequately. The flexible IT infrastructure also enhances the capability of organization to more rapidly respond to the changes in product design resulting in faster product development and reduced costs. In addition to, it enhances marketing capability by the two-way communications with customers and the analyses of various kinds of customer data. In brief, the finding of this study suggests that the flexible IT infrastructure allows many firms to pursue sustained new product competitive advantages. This study advances research on IT infrastructure in two important aspects. First, by Integrating marketing research and IS research, this study develops a conceptual model on the role of IT infrastructure in enhancing new product advantage. Second, it empirically finds the indirect impacts of IT infrastructure on new product advantage, which confirms the potential for the IS field to contribute to new product development research. The limitations of this study are also discussed to provide research directions for future research.

• 한국정보통신학회논문지
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• 제14권11호
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• pp.2586-2592
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• 2010

최근 소셜네트워크게임은 지인과의 관계에 중점을 두면서 여성 유저들과 40대 이상의 고연령층 유저들을 게임 시장으로 끌어내는 등 이용자층 확대에 큰 기여를 하고 있다. 그래서 소셜네트워크게임에 대한 관심과 산업적 확산이 폭발적인 데 반하여 소셜네트워크게임에 대한 학술적인 연구가 미흡하다. 본 연구는 게임전문가와의 심층면담을 통해 최근 성공한 소셜네트워크게임의 성공요인을 살펴보고 이에 대한 개발 지침을 마련하는데 목적이 있다. 소셜네트워크게임 가운데 상업적으로 성공하고 최고의 이용자 수를 갖고 있는 대표적인 게임인 팝벌을 대상으로 핵심 성공요인을 고찰하였다. 그 결과 사회적 교류, 간단한 인터페이스, 비동기 방식, 도구적 합리성 요인이 도출되었다. 본 연구결과를 통해 성공적인 소셜네트워게임을 개발하기 위한 지침으로 활용 될 것으로 기대된다.

• 산업경영시스템학회지
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• 제41권4호
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• pp.160-170
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• 2018

This paper is an exploratory study on the success factors of Defence Quality Management System (DQMS) which is the certification system granted by the military for improving the quality of munitions. DQMS is established by adding military requirements to the ISO standard, thus, we especially focus on the additional requirements to figure out success key factors of DQMS certification. The 51 additional requirements of Korean Defense Specification (KDS) are empirically investigated from 67 companies that acquired DQMS certification. Firstly, we conduct an independent t-tests on 51 additional requirements of KDS 0050-900-3 to determine if there is a difference between an easily certified company and a hard-to-certify company, and obtain 8 requirements such as 'Internal propagation of performance', 'Preparation of documented work instructions', 'Work instructions in the workplace', 'Documentation of equipment management', 'Inventory management', 'Packaging and identification', 'Guarantee of access to internal audit result for customers', 'Notification to the customer for improper product.' Secondly, we carry out an factor analysis to the 51 additional requirements for classification, and figure out that 4 requirements among the 8 requirements above mentioned are grouped together in the same factor. The 4 requirements are 'Preparation of documented work instructions', 'Work instructions in the workplace', 'Packaging and identification', and 'Guarantee of access to internal audit result for customers.' The result of this paper will provide useful information to the company preparing for DQMS.

• 한국유통학회지:유통연구
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• 제7권2호
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• pp.69-87
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• 2003

본 연구는 최근 급격하게 성장하고 있는 국내 CATV 홈쇼핑 시장의 성공요인을 관계마케팅(relationship marketing) 관점에서 분석하였다. 이를 위해 CATV 홈쇼핑의 특성을 제시한 후, 국내 CATV 홈쇼핑 시장의 현황과 업체들의 관계마케팅 실행전략을 살펴보았다. 구체적으로, 국내 CATV 홈쇼핑 업체들과 관계를 맺고 있는 대상을 크게 최종 소비자, 제조업체, 물류 및 택배업체, SO업체, 그리고 관련 산업으로 분류한 후, 각 파트너들에 대한 관계마케팅 실행전략을 분석하였다.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.223-244
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• 2009

Defense R&D is an essential investment for the national security. Recently our nation has also begun to initiate a number of defense R&D projects. As a lot of fund and resources are allocated to these projects, we need to identify which projects to initiate and then how to manage these projects well. Though there have been a number of studies on R&D projects in commercial sector, there are only a few studies in defense R&D sector. Moreover, these existing defense R&D studies mainly deal with the former issues, which are occurring at the stage of project planing. We are more concerned with project management issues, such as how to manage projects that had already been evaluated to undertake at the planning stage. Specifically our study aims to identify project management factors leading to the success of defense R&D projects. Results of the empirical analysis indicate that management support, user-driven requirements management, and project planning capability are key elements for project performance.

• 경영과정보연구
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• 제1권
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• pp.293-307
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• 1997

This paper addresses the critical factors of customer satisfaction between department store which is characterized as a good service quality and discount store which has a competitive advantage on price dimension. The result showed that overall satisfaction of department store was slightly higher than that of discount store. Also, it was found that only service quality was a good indicator as a customer satisfaction of department store. However, overall satisfaction of discount store was significantly affected by both price and service quality. The study contributes to our understanding of how department store and discount store develop KSFs(key success factors) of customer satisfaction.

• Asia pacific journal of information systems
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• 제12권2호
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• pp.69-98
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• 2002

With the development of the Internet, electronic commerce, electronic markets, and digital economy, new business paradigm and new ways of business have been emerging and developing. The development of right and robust business models for electronic markets is a key for e-business success. This paper reviews previous studies and successful cases for e-business models. This paper presents strategic factors such as the business value and the source of revenue, products and services, business processes and technologies, and the characteristics of markets and relationship with customers and partners as a framework for developing sustainable and robust business models.

• 한국유통학회:학술대회논문집
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• 한국유통학회 2000년도 추계학술대회 발표논문집
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• pp.183-185
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• 2000

A proactive approach on environmental issues may be one of critical competitive factors for global business in near future. Especially, distribution systems are very related to the various environmental issues, including development of green products and packaging, selection of the transportation vehicles and pallets, design of retail stores and distribution facilities, participation for solving the local environmental problems, and so on. In order to approach the environmental issues on distribution systems, for the first time managers need to understand the strategic framework for green management and then, to find the key success factors of leading companies in this field. Finally, future directions of strategic green management on distribution systems are discussed and shared.

• 벤처창업연구
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• 제7권3호
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• pp.65-73
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• 2012

마이크로파이넨스 지원정책은 경제성장 및 빈곤완화를 위한 정책적 도구로 활용되고 있다. 이러한 중요성에 따라 그간 학계에서도 마이크로 파이넨스에 대한 이론적, 사례적 연구를 수행하여 왔다. 그러나, 그간의 연구들은 마이크로파이넨스에 대한 개념적 접근과 개별적 특성에 초점을 맞추어 온 관계로 이론과 프랙티스의 종합적 논의가 부족했고, 특히 마이크로파이넨스 시스템의 한계에 대해서는 관심이 미흡하였다. 이러한 문제의식에 따라 본 연구에서는 마이크로파이넨스의 대표적 사례인 방글라데시 그라민 은행의 성공 및 내재적 한계를 그간의 학술문헌과 최신 데이터를 이용하여 종합적으로 분석하였다. 주요 내용을 요약하면 다음과 같다. 그라민 은행의 대출제도는 일반 상업은행과는 반대의 형태로 운영되어 대출자의 자산이 많을수록 대출받는 금액이 큰 일반 상업은행과 달리, 그라민 은행은 대출자의 자산이나 소득이 적을수록 더 많은 대출이 가능하도록 설계되어 있다. 둘째, 그라민 은행의 성공은 혁신, 엄격한 감시통제 구조, 적응 및 학습, 인센티브 시스템 등의 복합적 요소의 결합에 의해서 가능하였다. 반면 그라민 은행 역시 금융시스템의 한 형태인 관계로 신용리크스는 내재적 리스크로 작용하고 있으며 빈곤 문제 해결에 대해 과대포장되었다는 비판도 제기된다. 그러나 분명한 것은 마이크로파이넨스 제도가 제도권 금융기관에서 자금을 융통하기 어려운 빈곤층의 금융수단으로서 작동해 왔으며, 지역사회의 빈곤문제는 물론 경제적 가치창출의 도구로서 기여한 것도 분명해 보인다. 향후 마이크로파이넨스의 건전성을 높이고, 대출자의 자립을 지원하기 위해서는 단순 대출에 머물지 않고 대출자에 대한 자문과 사업중계 등의 부가적 서비스를 제공하는 것도 고려할 사항이다.

• International journal of advanced smart convergence
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• 제7권3호
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• pp.79-91
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• 2018

Service Oriented Architecture (SOA) has appeared as an absorbing architectural approach that empowers the available systems to reveal their performance in the act of services, without creating important changes to the systems. This approach, due to its flexibility of adoption, has been widely recognized as an appropriate approach for implementing in organizations by many scholars and practitioners. Though, there are many studies that depict success factors of SOA; at the same time a few minor cases of failure has also been reported in the literature. In spite of the availability of rich material on SOA (in general), there is no systematic literature review on the potential aspect of SOA adoption factors. Hence, this article presents a systematic review of existing studies related to the SOA adoption and its success and failure factors from 2009 to 2015. The principle purpose of the study is to bring forward the existing issues and share our findings with researchers. Moreover, the findings of this paper would help IT experts in organizations to concentrate on the key factors highlighted in this study, so that they could decide whether it is advisable to adopt SOA or not in their context.