• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.1194-1200
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• 2006

사용자-제품 상호작용(User-product interaction)의 관점에서 사용자의 만족도는 제품의 사용편의성(Usability)과 감성품질에 의해서 결정된다. 특히, 물리적으로 사용자와 제품의 기능을 연결하는 PUI(Physical User Interface)의 감성품질은 시각뿐 아니라 촉감, 동작감, 청감 등의 사용자의 다양한 감성의 조합으로 이루어져 있다. 문헌조사에 의하면, 사용자의 감성 만족도를 향상시키기 위한 제품의 시각적 감성품질에 관련된 연구는 활발하게 진행되고 있으나, 촉감, 동작감, 청감 등의 감성품질에 관련된 연구는 상대적으로 미흡한 실정이다. 이러한 관점에서 제품의 전체적인 감성품질을 평가하기 위해서는 제품과 사용자가 상호작용하는 PUI의 전반에 대한 사용자 만족도(User Satisfaction)의 정량적인 평가가 필수적이며, PUI의 감성품질을 구성하는 시각에 대한 고려뿐만 아니라, 예를 들어 조작장치를 잡는 느낌, 조작장치가 움직일 때의 동작감, 조작장치 작동 시의 청감 등 사용자와 조작장치 간에 일어나는 상호작용 전반에 관한 연구가 이루어져야 한다. 본 연구에서는 PUI의 구성요소 중 동적인 조작장치의 촉감, 동작감, 청감에 대하여 문헌 조사를 통해 조작 장치의 감성을 구성하는 요소들을 체계적으로 파악하였고, 감성의 요소를 중복 설명하지 않는 상호독립적인 의미를 가진 감성 형용사를 수집하고 분류한 후, 추출한 형용사를 기초로 설문지를 작성하였으며, 사용자들의 설문을 통하여 자료를 수집하였다. 구조방정식 기법을 사용하여, 조작장치의 전체적인 사용자 만족도와 촉감, 동작감, 청감 간의 상관관계 모형을 수립하였다. 또한 구조방정식의 결과를 바탕으로 인간공학 전문가와 제품설계 전문가로 이루어진 FGI(Focus Group Interview)를 실시하여 잡는 느낌, 동작감, 청감과 관련된 조작장치의 적절한 설계 변수를 결정한 후 설계값을 측정하였으며 감성 만족도와 측정치 간의 상관관계를 분석하여 감성품질 요소의 정량화를 수행하였다. 본 연구결과는 실제 산업현장에서 제품개발자들이 사용자 만족도에 영향을 미치는 제품 설계요소들의 상대적인 중요도를 평가하고, 감성품질을 결정하는 설계특성값을 구체적으로 파악하는데 실질적인 도움을 줄 것으로 기대된다.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1641-1652
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• 2018

In this study, a design of emoticons based on sex was studied through Kansai engineering method. First, we developed emoticon prototypes according to a design guideline derived from existing related literatures. Then, the design guidelines was updated from the survey results on the properties of emoticon, and the two sets of modified emoticons were developed from them. Another survey was executed to evaluate the degree of emotional expressions on the three types of emoticons developed in this way. A small number of emoticons were found to be designed fulling the researcher's intention. However, in many other emoticons, it was difficult to find a consistent characteristics. Even though it was observed through detailed analysis that one of the main causes of this result was lack of detail in the design guidelines, the results of this study are expected to be used as basic data for the development and application of character - type emoticons suitable for male and female users' emotional expressions in future researches.

• Journal of the Ergonomics Society of Korea
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• v.29 no.1
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• pp.25-31
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• 2010

It is known from consumer surveys that the interior design of cars greatly influences on consumers' affection. Most notably, the instrument panel which occupies the driver's attention while driving would be one of the main components that affect consumer's affection, but the designer does not often put due importance to this design component. The purpose of this study is to define consumers' affection on the instrument cluster panel in terms of its design factors: color of panel lighting and layout of meters as independent factors. Semantic differentials or affective adjectives that are related to the instrument panel were first derived from surveys, existing studies and the available literature. Then, representative affective factors were drawn using factor analysis and multi-dimensional scaling (MDS). Evaluation of the instrument panel was performed and analyzed by Taguchi's robust design to provide more robust results under various noise factors which are color and material of car interior. Experiment revealed that consumers had five affective factors on the instrument panel and luxurious, charming, and visible affections are grouped into a factor and unique and dynamic affections in another factor. Evaluation of the instrument panel by Taguchi's robust design found that the white color of panel lighting and the panel with four meters was the most preferred design in terms of both the affection of luxury and uniqueness.

• Science of Emotion and Sensibility
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• v.8 no.3
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• pp.253-263
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• 2005

In this study, the basic purpose was to identify the characteristics of the perception response of the elements that have an influence on the information search process for an assessment of product preference. Also, the relationship between the characteristics and the preference of products were reviewed in terms of the experience of the use of products. For this, photos of mobile phones and proposal-type products were selected and the experimental stimulant and experiments were conducted in two steps. In the first experiment, observations were made on the photos of the proposed products and they were arranged in the order of preference. In the second experiment, the part with the first attention in the preference assessment was marked by using the product photos that were previously selected and ranking them from 1 to 10. Two conclusions were obtained from the results of the experiment. First, the experimental memory information with the experience of the use of the products activates an interpretational response to the various constitutional elements included in the object for conception in the process of a preference rating. Second, no product use experience induces the reaction that perceptually accepts the esthetical elements included in the object for perception, regardless of preference.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.124-132
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• 2009

Recently, 'Emotion' has attracted public attention socially and continuously in the fields such as construction, environment, design and products. Also, phenomenological concept of space through the physique in the viewpoint of the human-oriented aspect, namely, body, has been managed as a planned measure suitable for a new era and space. In this study, the author examined and analyzed the verbs and emotional vocabulary about the human body's behavior. The phenomenological space conception through body, i.e, flesh in this human centered point of view is being treated as the suitable planning measure on the new era and space. Though the epochal issue for Emotion is being attempted in many ways in various field such as product and marketing, the approach through the relationship between human and space. Therefore, we would like to see how the Emotion related to the movement that occurs in the space by analyzing the human body movement which is the subject of experiencing the space experimentally and research the characteristic of Emotion and space movement. SPSS 12.0 was used for the analysis to perform the analysis of basic statistics and Factor Analysis, and then to analyze the characteristic and emotional attribute for the experimental analysis. Comparing the activity for the 2 groups' behavior through the analyzed result with the test, active behavior was found to be higher than inactive behavior in the emotional value, and their bodies' motion showed averagely positive value in the emotional aspect; their bodies' motion was presented differently according to the attributes and amount of the people who would experience a specific space. However, the author found that affirmative and active behavior showed emotional aspect more than inactive behavior.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.9
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• pp.299-307
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• 2022

The goal of the study is to examine and assess how the factors of logistics service quality provided by logistics service providers influence customer loyalty and satisfaction in Vietnam. This study employs samples of the Kansei technique. The article's data was gathered through an online survey of 388 distinct Vietnamese customers who used logistics services before and during the Covid-19 outbreak. After the data was obtained, it was evaluated using SmartPLS 3.0's Cronbach's Alpha test and structural equation model (SEM). Staff service quality, operational service quality, and technical service quality are the three factors that determine the quality of logistics services in the study. Out of the 10 proposed hypotheses, research findings show that five are acceptable. The Covid-19 Pandemic in Vietnam had a significant impact on all dimensions, but it had no effect on how satisfied customers were with the logistics service providers. Nevertheless, loyalty is considerably influenced by only one factor, which is customer satisfaction, and customer trust moderates the relationship between these two factors. As a consequence of that, several managerial implications have been proposed to help logistics service providers improve their services to attract and keep Vietnamese customers using their service in the long term.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.5D
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• pp.597-607
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• 2008

ATIS(Advanced Traffic Information System) provide valuable information as the travel time and traffic congestion, detour, traffic accident information to drivers, so it is being in the spotlight. But so far, the study on the consumer satisfaction with providing traffic information is incomplete. So, this study run a Canonical discriminant analysis and a Canonical correlation analysis by a QuantificationIItheory based on a Traffic Information Satisfaction image data through questionnaires, and found out the factors with influence on the consumer satisfaction. And this study definitely found out the correlation between consumer's recognition and traffic information satisfaction through understanding the change on the recognition about traffic information satisfaction by a QuantificationItheory. Finally, this study found out the change on the sensibility recognition of drivers by running the principal component anlysis, developed the traffic information satisfaction evaluation model considering the change on the recognition by using the structural equation model.

• Archives of design research
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• v.17 no.3
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• pp.413-420
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• 2004

New design method has been required for web designers to grasp the proper emotion, impression, and feeling of a web site and reflect these elements in web design. It is certain that such a new methodology can be a useful design tool, although web designers have only relied on their intuition and experience to induce users to perceive specific emotion of web sites. In this study, Kansei Engineering Type Ⅰ (Nagamachi, 2002 and Park, 2000) method was applied to develop the methodology. One hundred thirty six web sites believed to convey emotions effectively were first selected by recommendation of professional web designers and twenty two web sites were finally chosen and evaluated using questionnaire. The web sites were then objectively and quantitatively assessed by measuring the degree of utilization of the design elements, balance, overall density, and homogeneity. We examined the cause-and-effect between the results of emotional and quantitative analysis by multiple regression and introduced the design methodology based on the examination. The research method and procedures applied to this study would be applicable to design studies related to the emotional inducement.