• Korean Management Science Review
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• v.22 no.2
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• pp.35-49
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• 2005

When new services are introduced, interaction among existing and new services has to be considered. The interaction can be characterized by the substitution or complementary effect among services. This paper analyzes how the interaction among services affects the customers' subscription decision in telecommunication services industry. Based on a face-to-face in-depth survey from a sample of 1,200 respondents, a new wireless internet access service or WiBro is analyzed to identify the substitution/complementary effect in relation to the existing other telecommunication services. Additionally, the important factors explaining both customers' subscription and substitution decisions are identified. The analysis results indicate that males and students are more likely to subscribe WIBro service. Interestingly, family size positively affects the subscription decision. However, heavy users of on-line game are reluctant to subscribe WiBro service. Among the potential WiBro subscribers, the customers who are less satisfied with the existing fixed line broadband internet access service are more likely to stop subscribing the fixed line service, which implies substitution by a new service. We believe that the consideration of the interactions among services is essential to devise a winning strategy for the new services in the highly uncertain telecommunications business environment.

• Asian Journal for Public Opinion Research
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• v.10 no.3
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• pp.254-259
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• 2022

• Journal of KIISE:Software and Applications
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• v.28 no.2
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• pp.113-123
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• 2001

본 논문에서는 CAN 기반 분산 제어 시스템을 위한 환경 명세 CORBA인 CAN-CORBA를 설계한다. CAN-CORBA의 ORB core는 다음과 같은 특성을 지닌다. (1) 기존의 접속 지향 점대점 통신뿐만 아니라 가입 기반(subscription-based)의 그룹 통신을 지워난다. 이를 통해, 결과적으로 전형적인 제어 시스템의 데이터 멀티캐스팅(multicasting) 요구를 한층 충족시킨다. (2) CORBA 메소드(method) 호출에 필요한 메시지 전송량을 크게 감소시킨다. CAN 같은 저속 브로드케스트(broadcast) 버스에서도 CORBA 메소트 호출의 오버헤드를 감당 할 수 있게 한다. 자연스럽게 두 종류의 통신 방법을 본 논문에서 제안한 매우 작은 크기의 ORB에 통합하기 위하여, 최대 4가지의 상위 통신규약을 지원할 수 있는 CAN의 전송층(Transport layer) 통신규약을 설계한다. 또한 서울대학교에서 이미 개발된 mArx라는 실시간 운영체제 환경에서 CAN-CORBA를 구현하였다. 성능 평가를 통하여 매우 제한적인 자원을 지니는 분산 내장형 제어 시스템 개발에 CORBA를 사용하는 것이 매우 적합하다는 결과를 보인다.

• Journal of Korea Technology Innovation Society
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• v.1 no.3
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• pp.374-385
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• 1998

This study is estimates telephone service demand based on empirical studies of telecommunication service demand model. First, the telephone charge(call price index) by each location and subscription fee bring about a negative effect to telephone distribution rate: while the other explanatory variables bring about a positive effect. Second, the flexibility of telephone charge in A location(relevant location) and the flexibility between the distance of A location and B location are negative values, while the flexibility of other explanatory variables is represented in a positive value. This means that the long distance call numbers from A location to B location are in inverse proportion against the phone charge(call price index) of A location and against the distance between A location and the distance of other locations except A location, while they are in direct proportion with an average call number per minute from A location to other locations except A location, and also with subscription numbers of A location, other subscribers in locations other than A location, and the total expenditures of A location.

• Journal of Communications and Networks
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• v.18 no.4
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• pp.658-669
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• 2016

The tremendous increase in mobile data traffic coupled with fierce competition in wireless industry brings about spectrum scarcity and bandwidth fragmentation. This inevitably results in asymmetric-valued long term evolution (LTE) spectrum allocation that stems from different timing for twice improvement in capacity between competing operators, given spectrum allocations today. This motivates us to study the economic effects of asymmetric-valued LTE spectrum allocation. In this paper, we formulate the interactions between operators and users as a hierarchical dynamic game framework, where two spiteful operators simultaneously make spectrum acquisition decisions in the upper-level first-price sealed-bid auction game, and dynamic pricing decisions in the lower-level differential game, taking into account user subscription dynamics. Using backward induction, we derive the equilibrium of the entire game under mild conditions. Through analytical and numerical results, we verify our studies by comparing the latest result of LTE spectrum auction in South Korea, which serves as the benchmark of asymmetric-valued LTE spectrum auction designs.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.109-120
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• 2006

Enterprise Content Integration (ECI)is an IT strategy that improves enterprise' competitive advantages by integrating enterprise wide information and content into a unified view, which in turn supports efficient and effective decision making. Content Syndication Systems (CSS) is a solution that implements the ECI strategy. In semi-conductor industries, it is usual that enterprise content is scattered over tens of legacy systems. Therefore, engineers in semi-conductor companies spend a few hours to locate required engineering information on a daily basis as part of their jobs. In this paper, we develop an enterprise CSS system that integrates enterprise wide contents into a unified view that is suitable for semi-conductor industries. For this research, we first define enterprise CSS, then identify their systems requirements. Then we propose an architecture supporting the identified requirements, and present the implemented prototype. One of the most important requirements is the individualized subscription rule setting for engineering information. For this purpose, we developed methods to represent the information properties and subscription rules.

• International journal of advanced smart convergence
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• v.10 no.1
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• pp.62-74
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• 2021

We compare Over-the-Tops (OTTs), Netflix and Amazon Prime Video (APV) with five success factors of innovation. Firstly, Netflix offers better personalized service than APV, because APV has collaborative filtering algorithms to recommend safe bets, not the customers really want. Secondly, APV' user interface is undercooked to lock the members in, even if it has more content and better price offer than Netflix retaining its loyal customers despite the price increase. Thirdly, Netflix has simple subscription model with three tiering, but APV has complicated pricing model having annual and monthly, APV and Prime Video (AV) app, Amazon subscription and extra payment of Amazon Prime Channels (APCs). Fourthly, Amazon has fewer partnership than Netflix especially when it comes to local TV series. Instead, Amazon has live TV channel collaboration including sports content. Lastly, both have strategic and operational agility in their organization well.

• Journal of Information Management
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• v.34 no.3
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• pp.69-85
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• 2003

This case study analyzed how electronic journal subscription had an effect on special library management including budget, information behavior, library operations, facilities, space et al. in KIST. This study suggests the followings; 1) Since electronic journals has an effect on overall operations of special libraries, draw big pictures not by functions. 2) Though the most method for subscription is consortium, it is necessary to build cooperation network for information sharing and vary cost architecture of information use. 3) Through job analysis, redesign jobs. 4) Reconstruct stacks and facilities. 5) It is necessary paradigm shift that it is more important to use than preserve materials in the special libraries.

• Korean Management Science Review
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• v.26 no.3
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• pp.11-21
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• 2009

In this paper, we proposed some valuable analysis results of cultivation campaign marketing in A mobile telephone company. The cultivation campaign marketing is a new outbound TM campaign strategy composed of 4 steps for new subscribers. During the analyses, attrition rate of A mobile company, outbound TM rejection rate, contact rate/call success rate and additional service attrition rate after subscription are measured as an effect of cultivation campaign. The results showed that there were no statistical significance in improving retention rate between customers experienced 4 step cultivation campaign and control group. However, the cultivation campaign had a better effect on improving response rate and success of selling additional service product of mobile company compared to general selling campaign. This is because cultivation campaign group had been taking care of from subscription time. It is suggested that cultivation campaign had better confined customers more likely to buy additional service to outbound TM for the sake of financial efficiency.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.5
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• pp.1587-1605
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• 2015

Mobile cloud computing (MCC) combines mobile Internet and cloud computing to improve the performance of applications. In MCC, the data processing and storage for mobile devices (MDs) is provided on the remote cloud. However, MCC faces the problem of energy efficiency caused by randomly varying channels. In this paper, by introducing the Lyapunov optimization method, we propose a combined service subscription and delivery (CSSD) algorithm that can guide the users to subscribe to services reasonably. This algorithm can also determine whether to deliver the data and to whom data is sent in the current time unit based on the queue backlog and the channel state. Numerical results validate the correctness and effectiveness of our proposed CSSD algorithm.