• Title/Summary/Keyword: jewelry

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A Case Study on Metaverse Marketing of Jewelry Brand (주얼리 브랜드의 메타버스 마케팅 사례 연구)

  • Kang, Hye-Rim
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.285-291
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    • 2022
  • The Purpose of this Study is to explore the new direction for Metaverse marketing and I analyze case of Metaverse marketing focusing on jewelry brand and changes of IT technology for Metaverse Roadmap 2.0. Based on the analyzed marketing strategy, jewelry brands compare and study Metaverse marketing cases to draw implications. As a result of the study, successful Metaverse marketing provides a personalized experience in the virtual space and is accompanied by analysis of the customer journey, and this can be confirmed in the case of global brand. As a future research direction, Through in-depth research on marketing ROI(Return On Investment), I contribute to enhancing the competitiveness of jewelry brand.

A Study of jewelry Design Development of Tourism and Culture (문화관광용 주얼리 Set 디자인 개발 연구)

  • 김세환;김판채
    • Archives of design research
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    • v.16 no.2
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    • pp.87-98
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    • 2003
  • It was developed exporting jewelry products so that export those goods by industrial-educational corporation. I concluded an agreement with Hyun-dai co. Ltd, known as a specialist of the cultural goods producing company. By differentiation of the designs for expressing cultural images of korea, we tried to make competitive goods so that it can give value-added profits to the company. And we tried to settle specialization, securing specialty, outsourcing and utilize the spearheaded instrument Jewel CAD, R/P System. Also we tried to contribute to achieve the aims that cost down, task cooperating, systematization by reporting those things to the jewelry business world.

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The Study of Chanel in Coutume Jewelry (샤넬의 커스튬 주어리에 관한 연구)

  • 유송옥
    • Journal of the Korean Society of Costume
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    • v.32
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    • pp.45-56
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    • 1997
  • The purpose of this study was to investigate the relationship between Chanel design and her Costume jewelry in 1920's-1930's through documentary studies. According to the study the result was as follows: 1. Chanel's esthetic in the field of Fashion Design bore the double stamp of "elegance" and 'simplicity' 2. Chanel changed the concept of costume jewelry. Chanel's great innovation was that she let 'fake' jewels always keep the intrinsic value of 'real' ones. 3. The simplicity of her perfectly tailored suit was Paradoxically overwhelmed by a fan-tastic array of jewels. The relationhship be-tween Chanel design and her costume jewelry was not able to be seperated. Chanel was a fashion leader fifty years ago and the name "Chanel" will be at the forefornt of fashon fifty years from now. The image of quality will always remain the same in the futures.

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A study on Motives and Tendency of Purchasing Jewelry in Middle-aged Wives:Comparison of the Forties and More than the Fifties (40대.50대 이상 중년기주부들간의 보석류 구매동기 및 구매성향 비교.고찰)

  • 강혜경
    • Journal of the Korean Home Economics Association
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    • v.41 no.12
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    • pp.257-272
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    • 2003
  • The purpose of this study was to compare motives and tendency of purchasing jewelry between the forties and more than the fifties in middle-aged wives. The data was collected from 460 middle-aged wives living in Busan, from April 1 to May 31 in 2000. The results were as follows:Attitudes toward purchasing showed past-positive, thrifty attitude. Pursuit of beauty had the highest score among the various buying motives. Deficiency of stock and stock dissatisfaction ranked the second. Wives who are more than the fifties showed higher score in motives and preference of buying jewelry than wives in the forties.

A Study on the Factors Affecting the Intention to Revisit Jewelry Stores

  • Lee, Bo Ram;Min Jung, Kang
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.529-535
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    • 2022
  • The purpose of this study is to identify the factors that influence the revisit of jewelry stores. The purpose od this study is to find specific factors that affect product and store satisfaction. The theoretical studies on product quality, perceived quality guarantee, product design, product price, sales promotion, product diversity, store area, store re-visit intent were reviewed. Based on this background, research hypotheses were established. A total of 80 questionnaires were distributed to verify the hypothesis of the study, and 64 were finally used for the analysis. SPSS 24.0 was used for hypothesis verification. The results of this study showed that product quality, perceived product guarantee, product design, and product price had positive influence on product satisfaction. On the other hand, sales promotion, product diversity and store interior were found to have positive influence on store satisfaction. Furthermore, product and store satisfaction were found to have a positive and significant effect on revisit Jewelry Stores.

Silver Alloying Process for Mokumegane-like Effect for Jewelry Design (장신구 디자인을 위한 모꾸메가네 효과 은 합금 공정)

  • Song Oh-Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.7 no.3
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    • pp.506-511
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    • 2006
  • Silver is one of the most appropriate Jewelry materials for Jewelry casting and bench working. The technique known as 'Mokumegane' is good for making silver jewelry with natural patterns, such as wood grain patterns, but the process is not easy for silversmithing because it requires complicated and heavy labour. Instead of using conventional Mokumegane technique, we propose a new modified silver-copper casting process that enables a similar surface effect with good metal bonding strength between silver and copper. Simply pouring the molten silver into pre-aligned copper granules or 0.5 mm to 1.5 mm-thick copper sheets leads to well embedded copper silver ingots. The rolled silver plates from those ingots show excellent bonding interface even after the silver plate rolled ten times. We successfully fabricated prototype rings with copper embedded silver plates. Our result implies that our newly proposed process nay be a simpler way to fabricate silver jewelry with a pseudo-Mokumegane effect.

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A Study on the Characteristics of 3D Printing Jewelry Design Utilizing with Fractal Geometry (프랙탈 기하학을 적용한 프린팅 주얼리 디자인 3D 특성)

  • Choi, Kyunghee
    • Journal of Fashion Business
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    • v.21 no.5
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    • pp.136-150
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    • 2017
  • 3D printing has grown tremendously as the most noteworthy new technology in the manufacturing industries. In addition, the rapid development of computer science technology with 3D printing has created a new paradigm called Fractal Geometry, or a new form of digital art. This study explores the formative characteristics of 3D printing jewelry based on presentation of fractal geometry by classification of 3D printing jewelry's morphological types that except for producible shape with traditional mold manufacturing methods. The results of the study are as follows. The morphological characteristics of 3D printed jewelry are divided into their constitutive shapes by the repetition of the unit. The organic shape determined by superposition or overlapping, the systematic shape by distortion caused by distortion, and the variation in scaling by scaling. The formative characteristics, which are drawn from a study on the shape expression of 3D printed jewelry design using fractal geometry, consist of continuity, geometrical characteristics, and exaggeration. Continuity creates a new and self-assigned new space through a recursive structure through a cyclic structure that is formed along a single directional basis. The geometry of the geometry forms a three-dimensional and constructive structure comprised of the same size and structure of the same sized unit under the mathematical order of the geometry of Fractal's geometry. Exaggeration demonstrates the informal beauty and the maximization of the shape by expanding the scaling or superposition of a unit, by scaling the scale or he distortion of the units.

Design and Implementation of Context Awareness Smart Jewelry Device (상황인식 스마트 주얼리 디바이스 설계 및 구현)

  • Kang, YunJeong;Choi, DongOun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.11
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    • pp.2113-2118
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    • 2016
  • Smart Jewelry is applied to the components of the Internet of Things. The process of obtaining the status information to the input of the sensor. And it controls the light color of the LED. Because to express the beauty of twinkling lights that can be felt in the jewelery and aesthetic functions were applied in order to feel the mystery. Smart Jewelry is capable of communication, interaction, wearable. Smart jewelery was equipped with a color, temperature, ambient light sensor. It was designed to allow interaction with a Bluetooth module. Applying an algorithm so that the light jewelry colors can vary depending on the circumstances of the smart jewelry wearer had been implemented by the mobile application. It can be realized in digital technology and the convergence of life. It presents the orientation development of the smart jewelery device on IoT environment.

A Study on the Development of Contemporary Jewelry through Resin Infusion Method -Focusing on Basalt fiber- (레진 인퓨전 성형을 통한 현대장신구 개발에 관한 연구 -바살트 섬유를 중심으로-)

  • Kwon, In-Hye;Hwang, Sun-Wook
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.597-606
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    • 2022
  • This study attempted to find a new manufacturing method through Basalt fiber and resin infusion method to expand the range of expressions of Contemporary jewelry produced in studios. To this end, the concept of fiber introduction and infusion method was examined through analysis of used cases, and based on this, flat plates and color samples were produced, and then the samples were made to estimate the possibility of direct use in jewelry. As a result, the infusion method process presented certain results that could be used as a production process in the studio, and Basalt fibers were able to express various colors of spray and porselin, especially fiber its painted with porselin, which have high strength and they can be expressed intentionally, it are very valuable as jewelry's material, it is expected to be an opportunity to expand the practical production methods and expressions of Contemporary jewelry.

A Study on the Jewelry decorative pattern based on Wa-Dang in Unified Silla period (통일신라시대 와당을 모티브로 한 주얼리장식용 문양 연구)

  • kyeng-Tae Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.113-122
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    • 2023
  • This study was conducted on the premise of the development of cultural products using relic assets of traditional culture in a knowledge and information society led by culture and soft power. It was conducted in the context of exploring the possibility of cultural content products of Wa-Dang relics excavated from traditional architecture in the Unified Silla Period and expanding the scalability of commercialization motifs that are highly useful in jewelry design. First, the original form, material, use, size, meaning, and formative aesthetics of Wa-Dang were identified through literature and media research. Among the considered Wa-Dang, 10 types of Wa-Dang which represent the category and have values in modules and patterns were selected, and, then, circular images were extracted and modularized with a "formal simplification technique." Based on the "mathematical symmetry analysis technique," which is a method of systematizing pattern composition arrangement format. we derived a planar formative element that can be used in the development of the cultural content industry and jewelry design. In order to expand its usability in the jewelry industry in the future, it was presented as a 2D digital image. In the future, we hope more studies on the various cultural content industry utilizing the traditional culture will be carried out.