• Journal of the Korean Society of Costume
• /
• v.65 no.1
• /
• pp.76-88
• /
• 2015

Excessive spending and the ever-changing fashion trends lead to an increase in material production to meet consumers' needs, which also in turn, increase the amount of industrial waste and many harmful pollutants. To address this problem, this study aimed to utilize discarded jeans' parts, reconstructing them into edgy and functional designs for everyday products. Six pairs of discarded jeans were collected and were used to create six types of functional products -three types of baskets, a bag, a slipper, and a key-holder. The benefits of up-cycling outweigh recycling because it not only increases the recycling rate, but also decreases the amount of energy and cost, thereby increasing the efficiency in recreating new innovative products. These proposed up-cycling ideas will serve as a great alternative for consumers to actively participate in reducing carbon emission, water usage, and waste to landfill by utilizing used clothing. This will guide how consumers can extend the life of their used clothing, utilize recyclable items more thoroughly, and keep used clothing out of landfills.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.6
• /
• pp.884-894
• /
• 2000

This study was intended to examine the effect of consumer materialism, price and point-of-purchase advertisements on consumer preference and purchasing intention with respect to discount jeans. Information for the study was obtained through the use of an experimental design which was 2$\times$[2$\times$3] mixed factorial design. The subjects were two hundred and seventy college male and female students. The data were analysed with factor analysis, ANOVA by using the SAS program. The main results were as follows: First, the results indicated that the 3-way interaction effects among materialism, price and point-of-purchase advertisements on consumer preference. Second, the results showed the 2-way interaction effects between materialism and price between materialism and price on consumers’purchasing behavior. These results indicated that materialism have not direct effect on consumers’purchasing behavior but significant influence under those condition in which price effect occurs. And different from other point-of-purchase advertisements, power words’advertisements show negative effects on consumer preference in case of low price jeans, having no connection with materialism level.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.1
• /
• pp.40-49
• /
• 2010

This study investigates the differences in: 1) attitudes toward the advertising ofjeans, buying intension, importance of merchandise selection factors, and utilization of information sources among groups according to the level of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information source. Questionnaires were distributed to 300 men and women between 10 and 30 years of age. A sample of 286 men and women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis, reliability analysis, analysis of variance, and randomized block design are used for the data analysis. The results showed significant differences in: 1) attitudes toward the advertising of jeans, buying intension, importance of merchandise selection factors, and utilization of information source among groups according to levels of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information sources.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.21 no.2
• /
• pp.333-345
• /
• 1997

The purposes of this study were 1) to identify the differences between the sexes in the perception of sexuality in jeans fashion advertising, 2) to find out the differences between the high and low sexy advertisements and the differences between the groups which had different orientation of the characteristics of new young generation in preferences of advertisements and intentions to purchase product in sexy fashion advertising. The data were collected using questionnairs which contained nine advertisements of Guess Jeans, from 441 college students (female= 225, male= 216) living in Seoul, Korea participated in the study and the data were and analyzed by paired 1·test and t-test. The results of this study were as follows: First, there were significant differences between male and female in the perceptions of sexuality in jeans advertisements. Second, by paired t-test, male preferred highly sexy advertisement to low sexy advertisement, and female's intention to purchase product was higher in the advertisement of high sex appeal than that of low sex appeal. Third, there were partially significant diferences between two groups which had different orientation of the characteristics of new young generation in preferences of sexy advitisements. The differences of intentions to purchase product between two groups were significant in highly sexual advertising. But in low sexual advertising, the significant differences between two groups were not found in advertisement preferences and intentions to purchase products.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.11
• /
• pp.1605-1614
• /
• 2002

The purpose of this study was to identify the consumers who use the level of price as the indicator of the product quality. In order to implement the purpose of this study, Jeans market had been segmented by the mixture regression model, and price response function was calibrated for each segment. Based on the types of price response function, segments were allocated into one of two groups; the group using the level of price as the quality indicator or the group not using the level of price as that. Then, characteristics of both groups were compared in terms of product attributes and demographic variables. Data were co]looted from the sample of the 23o undergraduate and graduate students in Seoul. For the data analysis, mixture regression model, conjoint analysis, and t-test were used. As a result, jeans market was divided into 5 segments. Segment 1,2,3 were allocated into the group not using the level of price as the quality indicator while segment 4,5 were done into the other group. Significant differences existed between two groups in product attributes, not in demographic variables. Mixture model and conjoint analysis were proved to be an effective set of tools in market segmentation.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.2
• /
• pp.136-145
• /
• 2011

This study identifies methods to design patterns for jeans that are suitable for women in their twenties. Five patterns suggested by previous researchers were used to draw the same size of jeans (waist 67 and hip 91). The author compared and analyzed the measurements and shapes of the patterns, ranging from waist to crotch. Samples were produced based on these patterns and then tests were conducted to observe the dynamic functions and exteriors of the samples. The dynamic functions observed in this study include walking, ascending stairs, descending stairs and sitting on chairs. The results of the current study are as follow. The best evaluated pattern in terms of exteriors is the one where the hips and thighs are tightest compared to other patterns and where the back part is wider than the front part. This pattern also received high evaluations in dynamic functions due to comfort when walking. Regarding ascending or descending stairs, the tests found that all its parts (except the front crotch) are more comfortable than those of any other patterns. All these results show that a comfortable fit and easy movement is possible when the crotch width of the back is broader than the hip width so that the hips are comfortably supported.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.6
• /
• pp.1091-1099
• /
• 2001

Evaluation on jean products were varied although they were the identical jeans. Therefore, we could confirm the bias by price. brand, and store when consumer evaluating jean products. The various consumer characteristics also provided effects evaluation on jean products. An evaluation on jean products is very subjective and the degrees depending on these three cues could be varied by consumer's characteristics. For empirical study, experiments by the subjects among students of ewha womans university were done by using jeans as stimulus. Data was collected by a questionnaire made up by a researcher based on the theoretical and pretest. Data was analyzed by ANOVA, factor analysis, grouping analysis, F-test, and etc. 571 data were analysed out of the 600 data. Cues such as price, brand, and store affected significantly the evaluation of jeans. The most important cue of all three was store, then price, and then brand. These three cues affected the evaluation of jean products separately and together. The result of the study was that the consumers characteristics mediated the effects of extrinsic cues like price, brand, and store on jean products evaluation. Consumer's characteristics like prior knowledge and shopping orientation mediated the effects of price, and store cue on jean products evaluation.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.25 no.3
• /
• pp.17-29
• /
• 2023

This study collected and analyzed reference information on the size labeling method and size of clothing products in 13 online shopping malls for plus size women in their 20s and 30s, and compared the size specification information focusing on jeans. First, in the results of examining the method of clothing size designation, clothing sizes indicated by 1, 2, 3 or physique designation (M, L, XL) differed between shopping malls, and even in the same shopping mall, even if the same size notation was used. Most the clothing sizes were different depending on the type of clothing. For bottoms, it was found that one company used seven size designation methods at the same time, two shopping malls used four size designation methods, and five shopping malls used three size designation methods. In the meantime, in the results of comparing the size specifications of jeans XL (size 88, 32 inches) by product part, for waist and hip circumferences, each of the eight companies showed that the size was smaller than the body size suggested by KS adult women's wear.

• Journal of Korea Society of Industrial Information Systems
• /
• v.27 no.6
• /
• pp.13-23
• /
• 2022

In this paper, we propose a detailed component image classification algorithm by fashion item for unstructured data retrieval in the fashion field. Due to the COVID-19 environment, AI-based online shopping malls are increasing recently. However, there is a limit to accurate unstructured data search with existing keyword search and personalized style recommendations based on user surfing behavior. In this study, pre-processing using Mask R-CNN was conducted using images crawled from online shopping sites and then classified components for each fashion item through CNN. We obtain the accuaracy for collar of the shirt's as 93.28%, the pattern of the shirt as 98.10%, the 3 classese fit of the jeans as 91.73%, And, we further obtained one for the 4 classes fit of jeans as 81.59% and the color of the jeans as 93.91%. At the results for the decorated items, we also obtained the accuract of the washing of the jeans as 91.20% and the demage of jeans accuaracy as 92.96%.

• The Bulletin of The Korean Astronomical Society
• /
• v.24 no.2
• /
• pp.106-106
• /
• 1999