• The Research Journal of the Costume Culture
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• v.2 no.2
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• pp.203-223
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• 1994

This study intends to look through the development of female costume during the 100 years after the flowering time. By refocusing on the flow the Korean female costume, this study present representative costume style of that time and find out the fashion cycles. For this purpose, the clothes during the 100 years (from 1890 to 1993) were observed and changes of female costume, hair style and shoes were observed. Literature review and content analysis method used. The results of this study are as follows : For Korean costume, there were little changes in basic styles and only the jacket and skirt lengths were changed. After 1960s, as modernization of socio-cultural aspects were processed, Korean costume became formalized and structure of costume was duplicated. In the 1960's mint skirts and pantalons won popularity. In the 1970's , diverse modes including mini, midi, maxi, pantalon, hot pants appeared, and especially the jeans were popular. In the 1980's big & loose silhouette was in fashion in the beginning, and fit & flare silhouette later in the decade. In the 1990's styles emphasizing natural feminity came in fashion. In addition, by analyzing the development of female costume styles of Korea, Fashion cycles were found, expecially in the phenomenon of 70's styles repeating in the 90's.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.394-407
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• 2015

Prior research highlighted personalized services as a crucial antecedent to website loyalty, yet little has been discussed on the underlying mechanism. The current study explores the intervening effects of the three psychological constructs in the personalization-loyalty relationship: cognitive efficiency, perceived enjoyment, and socialness. An experiment was conducted with a total of 414 U.S. shoppers on a fictitious e-tail site for jeans that employed different levels of personalized content. The results found that the participants exposed to the high-level personalization condition reported a higher cognitive efficiency and higher socialness perception regarding the fashion e-tail site; however, no direct effect of intensity of e-personalization was found on perceived enjoyment. Cognitive efficiency and enjoyment perceptions on the site significantly increased customers' loyalty intentions regarding the site, while website socialness perception had no direct effect on loyalty intentions. Website socialness showed indirect effects on website loyalty intentions only through cognitive efficiency and perceived enjoyment; however, no direct effect from website socialness was found. Implications and limitations of the study were discussed.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.756-762
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• 2005

The objective of this research is to examine psychological desires of college students who attempt to express themselves by wearing so called 'couple look' attire, which is a dressing habit that represents responses to various psychologies and the society. Moreover, the message that is trying to be conveyed to others by dressing as such and the question of whether that message is being conveyed, are subject to analysis by applying linguistic classification theory pertaining to this specific term. After a pre-examination based on a through interview conducted with 70 male and female college student, the main examination was based on question and answering methods on 450 male and female college students for data collection. The results were compared, reviewed and analyzed by applying Geoffrey Leech's meaning segmentation theory on linguistics, and was aimed at defining through research how meaning segmentation represented through languages can be applied in expressing one's self through clothing. The research results are as follows. 1. The psychological desires of wearing couple look attire are to express that they like and love each other, are dating, and to showcase their intimacy. 2. Clothing attire that are appropriate to express the couple look are T-shirts, jeans, pants, sweaters, mufflers, and accessories such as tennis shoes, hats, shoes, bags, rings, watches, ear-rings, etc. 3. Amongst people who have tried the couple look and those who have not, those who have said that they were willing to dress in couple look are mostly experienced in dressing so.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.65-70
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• 2008

The objectives of this study are to forecast the pattern of adolescents that will appear in the future and to contribute to the creation of the fashion styles that meet their tastes. This study analysed the relationship between the features and the fashion of modem adolescents through a comprehensive perspective. And it was focused on a literature study and empirical study. Specifically, for the fashion style of modem adolescents, the study conducted an empirical analysis of the styles shown in pictures selected around key words out of a total of 21 volumes of ${\ulcorner}$SPORT&STREET${\lrcorner}$ from 2001 to 2006. The fashion style of modem adolescents is developing into a different pattern from the past, and by theme this can be classified into sports style, jeans style, romantic style, vintage style, hip-hop style, future style, humor style and ethnic style. The features of modem adolescents, including collective conformity, personal expression, and receptiveness to new concepts, were expressed by unique fashion styles. It is necessary to create a fashion style that modem adolescents, who have diverse tastes and dispositions and are living in this rapidly changing society, can enjoy it by understanding the nature of their features, such as collective conformity, personal expression, and reception to new concepts.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.223-237
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• 2015

This study is to compare the pattern making methods of men's jeans and to analyze sizes of parts while also evaluating the appearance and fit according to a 3D virtual garment simulation. Five types of patterns are selected for the analysis. For the appearance evaluation, the study conducted a virtual clothing simulation, created a perspective drawing, and applied Clothing pressure to each test outfit. First, according to the pattern comparisons, A and D had the shortest crotch length, while B had the longest; B had the narrowest crotch width, while C had the widest; C had the greatest waist circumference, and B had the smallest; C had the greatest knee and hem circumference, while E had the smallest. Second, according to the appearance evaluation, E pants had the highest rating overall for the waist, crotch, knee, and hem comfort; A pants had the highest rating for the yoke line end and placement; and C pants had the highest rating for the side seam line. According to the correlation analysis, ease of the waist, hips, hem and thighs were important factors (in that order) in determining the overall appearance of the jean pants.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.4
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• pp.153-163
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• 2019

This study is designed to present a direction for the development of an up-cycling design applied with Hangeul calligraphy on outdated clothing materials, and recreating them as eco-friendly high value-added cultural products. The results of this study are as follows. First, Hangeul calligraphy enhances creativity and scarcity by expressing an unformatted analog sensibility in the digital era and further emphasizes the differentiated high value-added aspect of the products. Second, the characteristics of the up-cycling design products represent eco-friendliness, handcrafting, non-fabrication, originality, scarcity, storytelling, and customization. Third, the author made 11 up-cycling cultural products using Hangeul calligraphy, applying it to discarded jeans and pieces of cloth. Fourth, the phases of making cultural products are divided into planning and production. In the planning phase, items and materials are decided upon, design sketches are made, and in the production phase the items go through partial dismantlement, separation, reconstruction, collaboration, and the application of calligraphy printing. Along with the beautiful and lyrical sensibility of Hangul, it was shown that up-cycling using Hangeul calligraphy, which has excellent originality and practicality of design, can be expanded to a variety of cultural products.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.273-277
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• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy. This study was to survey brand awareness and analyze brand image and consumer's seeking image. The 700 questionnaires were distributed and 656 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, factor analysis, analysis of variance, Duncan's multiple range test, Peason's correlation test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levi" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image, the result showed that "Vov" was best represented for sophisticated 8t trendy brand images, "Storm" for sophisticated brand image, "Jambangee" for reasonable price & comfortable brand images, and "Levis" for classic & design/color brand images. 3. As a result of factor analysis on consumer's seeking image, six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated, active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables, preferred design, fashion interest.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.327-338
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• 2001

The purpose of this thesis is to study the aspects of sex identity in the contemporary mens fashion expressed through sexual image and taste in the half of twentieth century. The aspects of sex identity expression in the contemporary mens fashion can be classified by image, that is, homosexual, heroic, bisexual, and fetish. 1. The homosexual image has shown the tendency to emphasize the masculinity since 1950.60s. It can be found in \"Cowboys costume\" which is typical of American traditional fashion, and jeans and underwear fashion expressed by muscular men has homosexual characteristics which contain narcissism. 2. Based on mens traditional gender role, the heroic image emphasizes mens physical characteristics and expresses tough and offensive masculine beauty in mens suit which is free from the authority and formality. 3. The bisexual image denied the division of gender role by costume and destroyed the traditional sex model by resolutely applying womens costume such as skirts to mens fashion. 4. The fetish image is similar to bisexual image in that they wear womens costume, but different in that it expresses sexual desire or fantasy. It is expressed through brilliant color, leather and metal ornaments, and sensual element of women which emphasizes \"body\". This shows the sex identity of contemporary men who want more sensible and free life.sible and free life.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.161-162
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• 2009

최근 국내에서 유행하기 시작한 스키니 진(skinny jean)은 혈액순환 장애, 하복부 장기에 가해지는 압력으로 인하여 소화불량, 변비 또는 생리불순 등 여성 건강을 위협하는 의복 종류이다. 본 연구의 목적은 의복의 쾌적성을 측정할 수 있는 척도인 의복압 검사와 스키니 진의 주관적인 착용감 검사 통하여 의복의 기능적인 면에서 인체의 건강에 적합한지 분석하고자 함이다. 사이즈 코리아를 참고하여 선정한 20대 여성의 평균 사이즈에 해당하는, 인지도 높은 3개 브랜드의 청바지를 시료로 사용하여 4명의 피험자에게 착용하게 한 후, 동작을 변화시키며 변화하는 의복압을 측정하고 주관적 감각 평가를 실시하였다. 첫째, 의복압 측정결과, 엉덩이 최대 돌출 부위가 자세와 상관없이 의복압이 가장 높게 나왔고 무릎 부위 Standing 자세에서 sitting down on the floor 자세로 변할수록 의복압이 높게 나왔다. 둘째, 주관적 감각에 대한 평가 결과는 모든 자세에서 허리벨트 부위가 가장 압박감을 크게 느끼는 것으로 나타났다. 의복압과 주관적 감각의 관계분석에 있어서 스키니 진의 대부분의 부위에서 의복압이 높을수록 압박감을 느끼는 것으로 나타났으나 대퇴부 부위는 의복압이 낮은데도 불구하고 압박감을 크게 느끼는 것으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.7
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• pp.1196-1204
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• 1997

Cotton, rayon/cotton, and Tencel twill weave fabrics were used to investigate the effect of fiber types on the cellulase washing finish. And twill. basket, and derivative weave cotton fabrics were used to study the weave effect. Various fabrics were treated with neutral cellulase varying treatment times and with acid cellulase, stone, and stone-neutral cellulase respectively for two hours in a rotary washer. Weight loss decreased in the order of rayon/cotton> cotton> Tencel, and basket and derivative weave fabrics lost more weight than twill weave fabric. Color difference decreased in the order of cotton> Tencel> rayon/cotton, and twill weave fabric had larger color difference than derivative and basket weave fabrics. Back staining decreased in the order of cotton> rayon/cotton> Tencel, and twill weave fabric had larger back staining than derivative and basket weave fabrics. Tear strength retention decreased in the order of rayon/cotton> cotton> Tencet and twill weave fabric had larger tear strength retention than derivative and basket weave fabrics. Flex stiffness retention decreased in the order of cotton> Tencel> rayon/cotton, and in the order of derivative> twill> basket weave. In cotton fibers, damage of primary wall was observed. And the cellulase treatment on Tencel seemed to roughen the fabric surface slightly, and to fibril fibers along the fiber axis.