• 한국학교보건학회지
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• 제9권2호
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• pp.249-266
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• 1996

AIDS and the spectrum of Human Immunodeficiency Virus(HIV) infections present a monumental challenge to the health of the Korean public. In response to this special challenge, I think public education and voluntary behavior changes are the most effective measures to fight the spread of the disease. Adolescents represent a critical risk group for prevention and intervention programming. Research indicates sexually active adolescents, homosexual contact, illicit drug use are an gradually increasing. These characteristically adolescent risk-taking behaviors suggest the need for schools and communities to mobilize intervention strategies. Schools are highly efficient ways to reach a majority of young people in Korea with HIV prevention programs. These programs include substantial attention to sexual and drug use behaviors with the long term objective of a multidimensional school health program. Information resulting from risk behavior surveillance activities and guidance on school health curricula is particularly useful. What is needed for adolescents is a revamping of education to give students the critical thinking and analytic skills that allow them to apply knowledge, make decisions, and think independently. The best HIV preventive education provides young people with opportunities to learn and practice just those skills. In the early stages of HIV education were focused solely on information. Providing information is easy but unfortunately, behavior change is not that simple to activate. Information must be combined with values exploration and skilly building, including responsible decision making, negotiation, refusal, and critical thinking skills. The same knowledge, attitudes and skills needed for effective HIV prevention also prevent or reduce other risks, including other sexually transmitted diseases, unwanted pregnancies, and alcohol or other drug use. The role of other youth serving organizations in HIV prevention is also important: parental and youth involvement is needed; it's important to presidential and governament leadership is essential to prevention education; promote integrated adolescent programs, to enhance health and education sector collaboration; and of course, we need to expand research on adolescent health and engage the media in health promotion. Among these changes, a school-based systematic health education of AIDS is certainly one of the essentials.

• Journal of Chest Surgery
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• 제47권1호
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• pp.13-19
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• 2014

Background: The aim of this study is to evaluate prognostic factors for survival in pathologic stage IIIA/N2 non-small-cell lung cancer (NSCLC), to identify the prognostic significance of the metastatic patterns of mediastinal lymph nodes (MLNs) relating to survival and to recurrence and metastasis. Methods: A total of 129 patients who underwent radical resection for pathologic stage IIIA-N2 NSCLC from July 1998 to April 2011 were retrospectively reviewed. The end points of this study were rates of loco-regional recurrence and distant metastasis, and survival. Results: The overall 5-year survival rate was 47.4%. A univariate analysis showed that age, pathologic T stage, and adjuvant chemotherapy were significant prognostic factors, while in multivariate analysis, pathologic T stage and adjuvant chemotherapy were significant prognostic factors. The metastasis rate was higher in patients with multi-station N2 involvement and with more than 3 positive MLNs. Further, non-regional MLN metastasis was associated with a higher loco-regional recurrence rate. Conclusion: Pathologic T stage and adjuvant chemotherapy were independent prognostic factors for long-term survival in pathologic stage IIIA/N2 NSCLC. The recurrence and the metastasis rate were affected by the metastatic patterns of MLNs. These results may be helpful for planning postoperative therapeutic strategies and predicting outcomes.

• 한국의류학회지
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• 제34권2호
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• pp.252-265
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• 2010

Most luxury fashion brands have a strong brand identity and the product design characteristics of a brand are critical factors that influence brand identity. The design of products influence brand identity and play an important role in the choice by consumers in which brand to purchase. This study investigates the impact design characteristics of luxury brands on brand attitudes as well as purchase intentions in the examination of the differences in the impact influence by product category and consumer characteristics. The product design of brands was evaluated and measured by innovative and traditional characteristics. The product categories were divided into apparel, bags, shoes, and accessories. The consumer characteristics used in this study are fashion involvement, age, income, and the amount of money used for purchasing fashion products. Sample brands, Louis Vuitton, Chanel, Hermes, Burberry, and Gucci, were extracted from the Intel-brand's Luxury Brand Ranking 2008 and pilot tested for appropriateness. The data collected from 120 luxury consumers and 92 samples were statistically analyzed with SPSS 15.0, reliability test, factor analysis, ANOVA, frequency test, regression, and t-test. The findings are as follow. First, luxury brands were divided into two groups by innovative design characteristics and traditional design characteristics; innovative design characteristics show a significant influence on brand attitude and purchase intention. Second, only fashion related behavior factors among consumer characteristics became moderators when design characteristics influenced brand attitude and purchase intention. Third, the differences in purchase intention affected by design characteristics were found in bags, shoes, and accessories category. It is necessary for luxury brands to focus on innovative design characteristics and to specify the different needs of consumers through fashion related behavioral factors. This research will be useful to luxury brands in designing products and planning marketing strategies by offering specific information for luxury brand consumers.

• Human Ecology Research
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• 제53권5호
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• pp.543-556
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• 2015

This study examined the influence of self-regulatory resource depletion and self-regulatory modes on fashion product purchase intention. Initial research design dealt with differences of the resource depletion effect according to self-regulatory modes. The study used a 2 (self-regulatory resource depletion: depletion/non-depletion) ${\times}$ 2 (regulatory mode: assessment mode/locomotion mode) between-subjects factorial design. Second, the research design empirically analyzed the influence of self-regulatory resource depletion and self-regulatory mode on the fashion product purchase intention by each product group divided by type and involvement of fashion product. The subjects for the initial research were 255 university students in Seoul, Gyeonggi, and Daejeon. The subjects for the second research were 873 university students in Seoul and Daejeon. Collected data were analyzed with SPSS statistical package with reliability analysis, t -test, analysis of variance (ANOVA), and analysis of covariance (ANCOVA). The results were as follows. First, assessment-oriented consumers showed low purchase intentions about fashion products when self-regulatory resources were exhausted than when self-regulatory resource were not exhausted. Locomotion-oriented consumers, indicated no differences in purchase intention about fashion products regardless of self-regulatory resource depletion. Second, influences on purchase intention by self-regulatory resource depletion and self-regulatory mode were different according to the fashion product group. The results of this study implied that strategies should be differentiated when establishing a fashion industry marketing strategy according to the self-regulatory resource depletion and self-regulatory mode of consumers.

• 대한지리학회지
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• 제44권5호
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• pp.647-660
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• 2009

오늘날 관광이 개발전략으로써 각광을 받고 있지만, 그 결과는 개발과 관련된 이해집단을 어떻게 관리하느냐에 따라 달라질 수 있다. 이러한 이유로 어떻게 효율적으로 이해집단들을 관리하는지의 문제가 최근의 연구관심사가 되고 있다. 조직이론으로부터 시작된 협력이론은 이러한 문제에 대한 하나의 대안을 제시하기는 했지만, 이해집단들 사이의 역학관계를 충분히 고려하지 않은 한계를 가지고 있다. 본 논문은 이러한 관점에서 크게 다음 두 가지의 연구목적을 가지고 있다. 첫째, 관광개발의 맥락에서 협력이론을 비판적으로 분석하고, 그 한계를 보완하기 위하여 이해집단 분석틀의 필요성을 밝혀내는 것이며, 둘째 이러한 이해집단 분석틀의 모델을 제시하는 것이다. 본 논문에서 연구자는 이익, 관점, 권력자원, 관여도, 영향력, 정당성의 여섯 가지 요인으로 구성된 이해집단분석틀을 제시하였는데, 이러한 분석틀은 이해집단 파악, 이해집단 분석, 이해집단 관리전략 설정의 3단계로 설정된다. 본 논문에서 제시된 이해집단 분석틀은 협력적인 관광개발을 좀 더 효율적으로 이끌어내는데 도움이 될 수 있을 것이다.

• 한국융합학회논문지
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• 제9권2호
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• pp.171-176
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• 2018

본 연구는 스마트 사이니지를 실제 일정한 공간에 설치하여 상호작용성 수준(고 vs. 저)과 플로우 수준(고 vs. 저)에 따라 미디어 인게이지먼트와 광고 인게이지먼트 뿐 아니라 어떠한 정보를 기억하는지와 관련한 기억 효과까지 실증적으로 분석하였다. 48인치 스마트 사이니지를 실제 대학 구내에 설치하여 실험 연구로 진행하였다. 연구 결과 상호작용성과 인게이지먼트 수준이 모두 높은 경우 모두 낮은 경우보다 광고 인게이지먼트는 높게 나타났다. 또한 상호작용성 수준이 낮고 플로우 수준이 높은 경우 미디어 인게이지먼트가 높게 나타났다. 마지막으로 상호작용성 수준이 낮고 플로우 수준이 높으면 비평가적인 속성 정보를 종합적인 평가 정보에 비해 많이 기억하여 회상하였으며, 스마트 사이니지의 상호작용성이 높고 사용자의 플로우가 낮으면 태도적인 평가적 회상 정보를 더 많이 회상하는 것으로 나타났다. 향후 스마트 사이니지 전략에 있어 상호작용성을 무조건 높이는 전략보다는 사용자 플로우를 높이기 위한 세부적인 전략이 필요할 것이다.

• 한국의류학회지
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• 제26권3_4호
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• pp.548-559
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• 2002

본 연구에서는 소비자 측면에서 영향을 미치는 중요한 요소인 소비자 특성에 따라 소비후 과정이 달라지는 점에 주목하여 쇼핑가치에 따라 만족을 판단하는 과정에 어떠한 차이를 보이고 있는지를 알아보았다. 본 연구의 자료수집은 대학생을 대상으로 설문지 응답방식을 수집하였으며, 총 614부를 최종 자료분석에 사용하였다. 통계분석을 위하여 군집분석, t-test를 실시하였으며, 제시된 인과모형을 검증하기 위하여 공변량구조모형분석을 이용하였다.

• 패션비즈니스
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• 제14권6호
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• pp.84-99
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• 2010

The aim of this study is to understand the wedding planners' general perceptions on Hanbok as a ceremonial dress in wedding ceremonies. Moreover, the study explores the aesthetic understanding of wedding planners on Hanbok which both influences their choice of recommendation and purchasing decisions. In the process of organizing the structure of weddings for clients, planners have naturally acquired the position of being able to influence the sales of the Hanbok industry. Moreover, brides-to-be are heavily dependant on wedding planners in sketching the outlines of their whole wedding. Therefore, in order to analyze the opinions of both subjects, a research survey was launched which involved three hundred participants from two groups: first, wedding planners who were free lancers working in the Chungdam District, and second, wedding planners who were working for wedding consulting firms. The survey method was based on one precedent study, in which a preliminary survey was conducted by interviewing companies in the Hanbok industry and wedding consulting firms, and an additional survey in the form of questionnaires. The STATA 11.0 program was used for analyzing the recruited data for frequency analysis and cross-tabulations analysis on career. The conclusion of this research may be used as substantial preliminary data in prospering the Hanbok industry, enhance and newly shape its marketing strategies and the conclusion is as follows. 1. Wedding planners have a more profound understanding on Hanbok and prioritize the significance of formative constituents in the order of color, material, style, size, and decoration. 2. The prospects of promoting the image of Hanbok through wedding planners is promising. According to surveys, this goes to show that the persuasion of wedding planners have brought a positive effect on choice of Hanbok and as wedding planners become more specialized, their involvement in preparing Hanbok with brides is increasing. 3. Wedding planners believed that the main reasons why future brides do not select Hanbok as a ceremony dress are that the cost is too high relative to practicality and that there are not enough opportunities to wear them.

• 한국식품조리과학회지
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• 제21권2호
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• pp.250-262
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• 2005

The purpose of this study was to evaluate the perception of students' and employees' perception with for their high school foodservicein Busan area. For this purpose, questionnaires were distributed among the 324 students and 93 employees in 12 high schools in the Busan area. The students assessed the importance and performance of school foodservice as 4.00/5.00 and 2.97/5.00., respectively, and T the employees assessed the importance and performance of as 4.07/5.00 and 3.77/5.00, respectively. The importance mean scores of students wereshowed significantly (p<0.01) higher scores in internal environment factor and sanitation factor than those of employees, but the performance mean scores of students wereshowed significantly (p<0.01) lower scores in all the factors than those of employees. The importance grid of students and employees showed that the items of the high with to the low with of consideration of preference in menu, appropriate the meal hours, rapidnessrapidity of service, and prompt dealing with complaints were high scores to the students, but low scores to the employees. The performance grid of students and employees showed that the items of the low with students to the high with employeesfreshness of food ingredients, offering the consistency of consistently good service, rapidnessrapidity of service, prompt dealing with complaints, communication between students and employees, and food cleanliness were low scores to the students, but high scores to the employees of dish. Therefore, it would seem to be desirable that the foodservice manager may be plans the strategies with the involvement of students in the process from planning the menu to proposinge of ideas for improvement.

• 디지털융복합연구
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• 제17권11호
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• pp.117-126
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• 2019

본 연구는 휴대폰 오프라인 매장에 초점을 맞추어 고객이 매장을 방문하여 제품을 실제로 체험하기 이전의 고객참여 수준 및 브랜드와 맺은 관계몰입이 매장에서의 체험에 어떠한 영향을 줄 수 있는지를 분석하였다. 애플, 화웨이, 샤오미, 삼성 등 휴대폰 오프라인 매장을 체험한 259명 중국 소비자들을 대상으로 데이터를 수집하였다. 연구결과로는 첫째, 고객참여가 브랜드에 대한 규범적 몰입, 감정적 몰입, 지속적 몰입에 모두 유의한 영향을 미치는 것으로 나타났다. 둘째, 이러한 관계몰입은 매장에서의 오락적 체험, 교육적 체험, 현실도피 체험, 미적 체험에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 브랜드 팬쉽 수준이 높은 고객일수록 관계몰입이 미적 및 일탈적 체험에 미치는 영향이 더욱 증가하였다. 본 연구의 결과는 고객의 브랜드 체험과 관련하여 고객의 참여와 관계몰입이 미치는 영향을 이해하는데 도움을 주고 체험 마케팅에 시사점을 제공할 것으로 기대한다.