• Journal of the Korean Home Economics Association
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• v.40 no.5
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• pp.147-158
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• 2002

This study was intended to make an analysis of the classification of Internet consumer information provided on the Internet and its realities with a focus on the realities of information characteristics and technological level to provide systematized consumer information for consumers. As a result, the following findings were obtained: First, it was found that information on consumer panel research, anti-site and consumerism is lacking in terms of the type of information currently provided in the Internet consumer information classification. Second, it was found that up-to-datensess, communically and connectivity were high in the level of Internet consumer information characteristics. Third, it was found that publicity was realities well carried out in terms of the technological level of Internet consumer information but that the realities of publicity was still tacking. Fourth, it is thought that it is necessary to construct the Internet consumer information provision site through several eve-level programs for elementary, middle and high school students in a systematic fashion in order to provide diverse consumers with Internet consumer information at several levels.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.613-628
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• 2005

The purpose of this study was to design and implementation of project learning site by using XML. The development of the Internet site for project learning was planned as per preparation, development and test/application stages. At the stage of preparation, literature and cases were reviewed to find the elements of design principles needed for development of a project learning program and those required in the actual development. At the stage of development, the elements of the design principles and those for the actual development, both explored from the stage of preparation were used to develop a draft Internet site for project learning. The elements used for the development of the Internet site for project learning were motivation, specification of learning goals, reminiscence of preceding knowledge, positive participation in teaching activities, learning-guide feedback, evaluation, reinforcement and correction. It is changing web based format. XML advent because of HTML limitations of web based internet and expand it's field. XML is able to gather data on HTML of text based format, thus it is possible to control it's inside. It is expected that many teachers apply this model to their classes and show realistic results.

• The Mathematical Education
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• v.39 no.1
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• pp.71-80
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• 2000

As the new century begins, it is clear that K-l2 education is going through a major change. The increasing power and affordability of personal computers along with wide spread use of the Internet has not only changed the landscape for communication but it has opened up new and exciting opportunities for education. One of the ways that Internet could help improve education is to act as an interactive communication link to gather the knowledge and experience of all the teachers and to serve as an open forum for discussing and exchanging innovative ideas. But developing a successful site is not an easy task since the success of the site depends on the level of participation and cooperation of teachers. In this paper, learnings derived from the development of an interactive web based resource center for K-12 mathematics teacher are described and recommendations for developing an effective site for teachers are suggested. The development of an interactive resource center for mathematics teachers showed that while interest for a web based resource is very high, the main obstacle for effective teacher participation is lack of easy accessibility of internet by teachers, and lack of computer and internet training for teachers. The technical issues regarding hardware installation, software development and cost were minimal. Accessibility will improve in time as more and more schools are connected to the internet, but this alone will not be enough. The study suggests that in order to bring together teachers on the internet more effort needs to be made in training teachers on the use of computers and the internet.

• Science of Emotion and Sensibility
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• v.20 no.2
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• pp.59-72
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• 2017

In the flood of information, many consumers want to choose the style that is suitable for their sensibility, which is usefulness and need for personalized services have been steadily increasing. This study made a video of personalized internet shopping mall and then university students (N=170) who have been using the internet shopping mall were asked to experience this and the change in consumer response was measured. According to level of personalization, this study found difference of web-site evaluation, satisfaction/internet behavior and quality evaluations of products. With regard to preferred types of internet shopping malls and the number of access, the difference was investigated. The results are as follows. First, subjects who experienced internet shopping mall of active personalization showed higher level of active personalization. Level of passive personalization differed depending on preferred types of internet shopping malls, for example, people who prefer online apparel shopping mall were low but people who prefer complex big shopping mall and social commerce were high. Second, after experiencing internet shopping mall of active personalization, satisfaction/internet behavior and quality evaluations of products did not change but passive personalization decreased and active personalization and web-site evaluation increased. Third, the number of access to internet shopping mall positively correlated with satisfaction/internet behavior and web-site evaluation, on the other hand, active personalization negatively correlated with satisfaction/internet behavior and web-site evaluation.

• The Journal of Information Systems
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• v.17 no.2
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• pp.27-47
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• 2008

The base of an internet shopping mall is web application system. However, this mall is a market place where selling and buying of products and services take place. Therefore, it should be considered both a commerce function and a web site design function. The commerce function and the web site design function are considered as variables that influence trust and familiarity. This trust and familiarity are considered as the main factors that influence satisfaction of shoppers of internet shopping malls. Analysis indicates that the web site design function significantly influences both trust and familiarity, but the commerce function significantly influence only familiarity negatively. Also trust and familiarity significantly influence user satisfaction.

• Journal of the Korean Society for information Management
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• v.19 no.3
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• pp.49-68
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• 2002

The purpose of this paper is to examine the evaluation models of internet sites and to analyze the factors affecting the consumer satisfaction of health information sites in the Internet. Based on the covariance structural model applied to a customer survey, this study shows that among the characteristics of the site. contents has the most significant effect on customer satisfaction, which in turn affects the consumer willingness to recommend the site to others.

• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.1-13
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• 2003

This study attempts to investigate attitude toward internet shopping. internet purchase behavior. and purchase satisfaction of college student consumers. The data used for this study were collected from 361 college students who is living the southern part of Korea. and purchased goods and services on the internet at least one time during the previous 12 months. in Autumn, 2001. Data analysis were carried out using SAS package. Statistics used for data analysis were Cronbach'$\alpha$, Pearson's correlation analysis, and multiple regression. The results were summarized as follows : First, college student consumers in general are favorable to the internet shopping. The variable that has significant influence on the attitude toward the internet shopping was the web searching competence. Second, the variables that have significant influence on the internet purchases were the number of site visits, internet using time, credit card possession. personal income, and web searching competence. Third, the variables that have significant influence on the amount of internet purchases were personal income, internet using time, number of site visits. and credit card possession. Fourth, the variables that have significant influence on the satisfaction with internet shopping were internet shopping attitude and web searching competence.

• Journal of Information Technology Services
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• v.12 no.2
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• pp.231-242
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• 2013

E-commerce market has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. Unlike the traditional markets, WOM (Word-of-Mouth) becomes more important because e-commerce consumers can't experience the real product in the purchase decision-making process. In this regard, identifying the influencing factors to WOM of internet e-commerce site is very important. In this paper, we aim to examine the effects of perceived and individual variables on WOM in the context of internet e-commerce site. In order to analyze the antecedents, we selected perceived and individual factors such as regret tendency scale, prior knowledge and merchandise attractiveness. In addition, we examined the role of gender as dummy and moderating variable. For empirical analysis, we surveyed real users of internet e-commerce site. As a result, all antecedents showed significant influence on WOM except regret tendency scale. Among the variables, the merchandise attractiveness has top standardized coefficient. Gender plays a role as moderating variable when only interacting with regret tendency scale. The results of this research can be useful guidelines for internet e-commerce providers.

• The Research Journal of the Costume Culture
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• v.10 no.2
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• pp.186-199
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• 2002

This study is carried out to examine the purpose of utilization and the degree of satisfaction on the information collected from the Internet site for the understanding of the reality of clothing information for college students. The results are as fellows; 1 . Three primary factors have been abstracted for the satisfaction of information. 2. The difference in the purpose of utilizing information, depending on the individual characteristic of students and the features related to computer, was shown in the difference of major and school year, number of the internet connection per day, capability of using computer, period of using computer, and frequency of information searching. The more the number of internet connection per day, the less the capability of using computer, and searching for information when required, internet can be utilized for study and work. 3. The difference in the degree of information satisfaction, depending on the individual characteristic of students and the features related to computer, was shown in the difference of major, school year, opportunity to take computer-related course, frequency of searching information, and etc. More positive and satisfactory response was derived from these not majoring in clothing rather than those majoring, those taking computer course related to clothing, and those searching for clothing information periodically. 4. The primary factors affecting the satisfaction on the overall information of clothing show difference in terms of sex and frequency of searching information. Female students show lower degree of satisfaction than male students and more satisfaction on the information searched as the frequency of searching becomes less.

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.191-202
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• 2007

The purpose of this study is to examine the effect of Web site usability on trust, satisfaction, and repurchase intention in Internet shopping malls. The Web site usability construct consists of the factors such as contents, ease of use, navigation, and interactivity. In order to accomplish the purpose of this study, a research model was established and it suggests that the Web site usability, through the mediation of trust and satisfaction, eventually affect the repurchase intention of online customers in Internet shopping malls. The results of the study show that Web site usability has statistically significant effect on the repurchase intention of online customers and this effect is mediated by satisfaction. This research confirms the importance of usability construct in designing Web sites and understanding the use of Web sites. Implications of these findings are discussed for researchers and practitioners.