• Title/Summary/Keyword: internet shopping company

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Research About the Success Factor which has an Influence on B2C Internet Shopping Mall Result (B2C 인터넷 쇼핑몰 성과에 영향을 미치는 성공요인에 관한 연구)

  • Kang, Hyun-Soon;Kim, Jung-Ja
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.32 no.3
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    • pp.85-92
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    • 2009
  • A lot of B2C Internet shopping mall companies are establishing various strategies in order to make a result to be further better than it. But They are experiencing trouble by restriction like manpower or financial issue. Therefore, frying to grasp how an assistance degree of a company In B2C Internet shopping mall success factors affects will be important information in resources distribution of management strategic which is established by B2C Internet shopping mall company to survives in unlimited competition. In this paper, It is purpose to find which is success factors affecting to a finance and the other part of results in B2C Internet shopping mall companies. In order to achieve a study purpose, we make a model by literature study and inquiries and analysis the result data. Consequently for successful B2C Internet shopping mall operation, it needs a assistance of a company fully. But the company which shall get a maximum effect with resources limited is difficult to assistance fully. This study will be used to establish strategies of distribution of resources appropriately for the company which is not fully assist B2C Internet shopping mall operation because of restrictions of manpower, material and finance.

Internet Shopping Mall Selection Using the AHP (AHP를 이용한 인터넷 쇼핑몰 선택에 대한 연구)

  • Lee Jeong;Lee Sang-Seol
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.28 no.1
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    • pp.16-23
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    • 2005
  • Purpose of this research wishes to present way to more safe and reliable operation way to shopping mall operation companies as well as consumerism through general utilization present condition of customers and satisfaction investigation that use internet shopping mall and establish wholesome commercial transaction order. This research draws criteria and items about success factor through each precedent research literature investigation about internet shopping mall success factor, and made up a questionnaire criteria and items that affect important internet shopping mall company's selection to college students and graduate students with learning connected with electronic commerce course. Execute pair comparison that require in AHP and analyzed priority weight about criteria and items to shopping mall company selection. As the result, Appeared that 'Credibility about internet shopping mall company's transaction' is considered most heftily by importance criteria at internet shopping mall selection. Appeared that think 'Credibility of personal information leakage prevention' most important to each criteria.

Influences of Internet Shopping Mall Pattern Interactivity on Satisfaction Degree and Recommendation Intention (인터넷쇼핑몰 유형별 상호작용성이 만족도와 추천의도에 미치는 영향)

  • Moon, Jae-Hak
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.239-246
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    • 2010
  • This research sees that even interactivities have differences by the types of internet shopping malls and compared and analyzed the interactivities by classifying them into open market and special malls. The research survey was conducted aiming at those who purchased products in Internet shopping malls within the latest 6 months, and, then, a statistical analysis was carried out. The analysis result showed the interactivity in internet shopping malls was deduced as 2 perspectives while it was confirmed that there are differences according to shopping mall types. For open markets, interactivities of both 'between company and customers' and 'between customers and customers' have significant influences on the satisfaction degree. Especially, the interactivity of 'between company and customers' have higher influences on the satisfaction degree. However, for the specialty malls, it was shown that only the interactivity of 'between company and customers' have significant influences on the customer satisfaction degree. Additionally, it was confirmed that the satisfaction degree toward a shopping mall has positive influence even on future recommendation intentions. Such research results confirmed that distinctive strategies which consider the patterns of shopping malls should be applied in order for a company to effectively utilize the interactivity in internet shopping mall markets.

Factors of Trust Building of Internet Shopping Mall in Initial Start-up Business (창업초기 인터넷쇼핑몰의 신뢰형성요인)

  • Kim, Young-Ho
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.221-228
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    • 2007
  • It is more important how to maintain and develop the company than starting any business. The matter of trust building in the early stage of start up company is a main cause to make or break business performance. This study analyzes the primary factor to the influence of matter of trust formation in the early stage of starting business at internet shopping mall. Also, We are here concerned with the strategies on the building brand to shopping mall of e-company and the increasing sales. To accomplish the aim of this paper is examined a concept of trust, consumer's purchase behavior and the factor of trust formation from the basis of preceding research, It was found from the result of an hypothesis testing for positive analyze that information quality, web design and shopping convenience influence factors to the initial trust.

Effect of Functional Characteristics of Internet Shopping Mall on Performance (인터넷 쇼핑몰의 기능적 특성과 유형이 활용성과에 미치는 영향)

  • Han, Hong-Soo;Jung, Kyung-Soo
    • The Journal of Information Systems
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    • v.13 no.2
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    • pp.1-22
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    • 2004
  • Internet commerce has the potential to propel a company to "break out" of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. Since internet shopping mall not only become a valuable channel for selling goods to customers, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of internet shopping mall must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of internet shopping mall contribution of firm performance exist, the functionality of a firm's internet shopping mall has been decided voluntarily from its business experience. The purpose of this study is to examine the relationship between the marketing functional characteristics of internet shopping mall and its performance. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that some factors(price, product recognition, reliability enhancement) affect positive effects on the performance of internet shopping mall.

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Analysis on the Consciousness and Image Character of the Internet Shopping Mall Consumer (인터넷 쇼핑몰 이용자의 의식 및 이미지 특성 분석 - 대학생을 중심으로 -)

  • Lee, Jeong;Lee, Sang-Seol
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.28 no.3
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    • pp.87-97
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    • 2005
  • This study deals with the analysis on the consciousness and image character of the internet shopping mall. As consciousness analysis result of internet shopping mall consumer, 'cheap price' and 'convenience' are evaluated high by reason that buy goods/service. 'Delivery delay' shows that deficiency of swiftness is indicated preferentially by shortcoming when the goods/service are purchased at the internet shopping mall. Consumer is prferring most 'deferred payment' with consumer's protection system of internet shopping mall. In image character of internet shopping mall, computer system speed and swiftness of reaction time, intimacy of shopping mall site design, delivery system trustability, goods/service contiguity, trustability of billing system, recognition shopping mall company, consistency about good service etc., showed high assessment, but comparative satisfaction is not high in solution at authoritativeness of personal information leakage prevention, problem occurrence.

The Impact of Social Network Service, Trust and Cognition on Customer Loyalty in Internet Shopping

  • Sun, Han-Gil
    • Journal of Information Management
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    • v.42 no.2
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    • pp.211-234
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    • 2011
  • The development of information technology improves the globalization of the world economy. This change was able to expand the cyber space, and the online community known as the cyber community is made within the existing offline community. From the cyber community's activity, the concept of social network services created, and recently developed social computing. Social computing is the current situation and the next step in the online community. Currently, most CIOs are using social computing for workplace empowerment. As online transactions become more active, the strategy to increase customer loyalty in Internet shopping is an effective tool to increase profit for the company, and as a method to maintain competitive. With the growth of electronic commerce, through insurance of customer loyalty on the Internet, a company can establish a long-term relationship with customers, so for this, it is important to have reliable relationship with customers. Also, through advertisement and commercial information, the cognition of Internet shopping looks can be effective in retaining customers. In this study, it explores how social computing and trust and cognition of Internet shopping are effective in maintaining customer loyalty. As the result of study, the trust and cognition of Internet shopping are significantly effective on customer loyalty, but the sense of social computing. Still, social computing has not matured enough to be as effective in retaining customer loyalty. However, it does indicate that social computing has significantly increased the trust and cognition in Internet shopping. In this study, as the concepts of the social network service and social computing are applied in Internet shopping, which are actively discussed by scholars, it is expected that the basis of the study could improve and present the idea of social shopping.

Risk Perceptions and Risk-reduction Strategies in Internet Apparel Shopping

  • Lee, Mi-Young
    • Journal of Fashion Business
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    • v.9 no.3
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    • pp.134-149
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    • 2005
  • Although Internet retailing is becoming a viable channel for apparel retailing, consumers are still reluctant to use Internet for apparel purchasing because at their concerns at Internet security and the difficulties at virtual shopping in unfamiliar shopping environment. The purpose at this study is to examine the nature at perceived risk associated with Internet apparel shopping and risk-reduction strategies used by Internet apparel shoppers. The data were collected via an online survey by a online research company. A total at 4,254 Internet users participated in this survey. Among these Internet users, 1,146 respondents had previous shopping experience in Internet shopping. Within this group, 195 were Internet apparel information seekers, and 589 were Internet apparel purchasers. Descriptive statistics, analysis of variance, and t-test were used to analyze the data. The perceived risks and risk-reduction strategies used by Internet apparel no-interest shoppers, Internet apparel information seekers (browsers), moderate Internet apparel purchasers, heavy Internet apparel purchasers were examined and compared. The results indicated that these tour groups were significantly different in apparel related risk, performance risk, and privacy risk. Internet purchasers tend to perceive more apparel-related, performance, and privacy risks than others. The results also indicated that these tour groups were significantly different in their opinions of risk-reduction strategies.

A Study on the Relationship between Perceived Risks and Return Behavior on Internet Clothing Shopping (인터넷 의류구매 시 소비자의 위험지각과 반품과의 관계)

  • Ji, Hye-Kyung
    • Fashion & Textile Research Journal
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    • v.10 no.6
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    • pp.917-925
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    • 2008
  • The purpose of this study was to find out the relationship between consumer's perceived risks and return behavior on internet clothing shopping. Questionnaires were distributed to the consumers, total 517, males and females, aged from 20 to 39, who had experience of clothing purchasing through internet shopping malls. The results showed that consumer's return factors related to the perceived risks on internet shopping process. The results were as follows. First, factors of perceived risks in internet clothing shopping were categorized into product performance, account-related, delivery, economic, and social psychological risk. 5 consumer types of perceived risk were segmented by low-perceived risk group, product performance/delivery-perceived risk group, account related-perceived risk group, harmony with oneself/account related-perceived risk group, and harmony with others/economic-perceived risk group. Second, the consumer's perceived risks on internet shopping process affected one's return behavior. The factors of return was differentiated on the types of consumer's perceived risk. The relation between consumer's perceived risks and return behavior on internet clothing shopping was significant. Therefore company had better draw various strategies to manage consumer's perceived risk, in order to reduce the returns and improve consumer's satisfaction.

The Categorization and Contents Review of the Studies about Internet Shopping Mall (인터넷 쇼핑몰관련 연구의 유형 분류와 내용 분석)

  • Kwak, Won-Il;Choi, Won-Il;Jeon, Jung-Ok;Park, Hyun-Hee
    • International Commerce and Information Review
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    • v.9 no.4
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    • pp.21-40
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    • 2007
  • This study is trying to classify and analyse the Internet shopping mall related studies from 1997 to 2006 in order to provide comprehensive view about Internet shopping mall. Another aim of this study is to give the future research themes around this area through consideration of needed research parts. First, we summarise the related terms, definitions and classification of Internet shopping mall itself. Then we classify the studies into two groups - researches about company behavior and researches about consumer behavior. We review the studies of each categories and classify them into more detail area. Finally we attempt to give integrated frameworks of each categories.

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