• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.533-542
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• 2013

Fashion products are frequently purchased on impulse and are also one of the most popular product categories sold online. Online environment attributes can facilitate flow experiences that are described as an optimal psychological state reached during an engagement in activities (e.g., games and e-shopping). This study estimated the path model to examine the causal relationships among shopping mall attributes, flow, e-impulse buying, and consumer satisfaction for fashion products. A total of 598 usable questionnaires were obtained from college students who had purchased fashion products through the Internet. Data were analyzed by exploratory factor analysis, confirmatory factor analysis, and path analysis using SPSS 18.0 and AMOS 18.0. The results showed that e-shopping mall attributes (visual attributes and product attributes) significantly influenced e-impulse buying (fashion-oriented impulse buying and promotion-oriented impulse buying) which was mediated by the consumer flow experience and then influenced by consumer satisfaction. In the path model, the flow was stimulated by shopping mall attributes, the e-impulse buying was influenced by flow, and the consumer satisfaction was influenced by e-impulse buying. Flow was the most highly related to the fashion-oriented impulse buying, and followed by the relationship of the flow and promotion-oriented impulse buying in the context of e-shopping for fashion products. A managerial implication was discussed for fashion product e-retailers to develop strategies on visual attributes and product attributes that could stimulate and increase the consumer flow to trigger impulse buying as well as consumer satisfaction.

• Fashion & Textile Research Journal
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• v.12 no.3
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• pp.302-309
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• 2010

The purposes of this study were to examine whether the e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty, and to investigate the predictors for e-loyalty of shopping mall according to e-promotion interests. A questionnaire was developed based on the previous researches. Data were obtained from 555 adults who had purchased fashion products in online shopping. Data were analyzed using by factor analysis, Cronbach's alpha, t-test and regression. The results showed that consumers with high e-promotion interests were more likely to accept e-promotions affectively and behaviorally, to have hedonic and utilitarian browsing, to satisfy the online shopping, and to make e-loyalty compared to them with low e-promotion interests. For high interested group in e-promotion, the more cognitive and affective attitudes toward promotion acceptance they were the greater e-loyalty in the context of online shopping for fashion products. Additionally, the more hedonic browsing and satisfy the online shopping they were the greater e-loyalty of shopping mall at Internet. However, for low interested group in e-promotion interests, the more utilitarian browsing and satisfy the online shopping they were the greater e-loyalty of online shopping for fashion products. It implies that consumer' e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty in online shopping for fashion products. Consumer satisfaction played an important role for making e-loyalty of fashion shopping malls. These findings are discussed in terms of insights for developing the strategies of encouraging to make the loyalty of shopping mall in the context of purchasing fashion products at Internet.

• The International Journal of Costume Culture
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• v.5 no.1
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• pp.34-57
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• 2002

It appears our global society and economy are here to stay, despite current events. Mass communications including The Internet, increased world travel, and more and more consumers developing the ability to afford consumer goods, are all helping to bring world cultures closer together. Indeed, the world is rapidly changing and the fashion consumer, is especially affected. Despite the increased commonalities of peoples of the world, culture is a concept crucial to the understanding of consumer behavior. Marketers must understand the values, ethics, and customs of societies around the world to be successful in the global marketplace.

• Proceedings of the Costume Culture Conference
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• 2001.10a
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• pp.15-41
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• 2001

It appears our global society and economy are here to stay, despite current events. Mass communications including The Internet, increased world travel, and more and more consumers developing the ability to afford consumer goods, are all helping to bring world cultures closer together. Indeed, the world is rapidly changing and the fashion consumer, is especially affected. Despite the increased commonalities of peoples of the world, culture is a concept crucial to the understanding of consumer behavior. Marketers must understand the values, ethics, an customs of societies around the world to be successful in the global marketplace.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.27-41
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• 2013

The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1037-1047
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• 2004

The purpose of the study is to investigate relationships between shopping orientations and receptive attitudes towards sales promotion activities by internet fashion companies. Futhermore, the study was to explore differences in shopping orientations and receptive attitudes towards sales promotion activities according to consumer groups who were classified by their frequency of buying fashion merchandise through the internet. A total of 954 questionnaires were administered to internet users, and 943 questionnaires were returned. Data was analyzed by SPSS 10.0, and factor analysis, Cronbach＇ $\alpha$ coefficient, ANOVA, Duncan＇s Multiple Range test and Multiple regression were used. The findings of the study were as follows: There were differences in shopping orientations and receptive attitudes towards sales promotion activities among consumer groups. Frequent shoppers had most and non-frequent shoppers had the least shopping enjoyment, fashion orientation, and receptive attitudes towards sales promotion activities than any other group. There were significant positive relationships between 3 factors of shopping orientations and 3 dimensions of receptive attitudes. All three factors of shopping orientations affected each three dimensions of receptive attitudes of internet fashion consumers towards sales promotion activities.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1188-1198
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• 2006

This study recognizes that individual's experience is important in change over Internet fashion consumers to Internet users, and find out fashion consumer's flow experience in Internet shopping of the fashion merchandise. Also, the purpose of this study is to analyze whether flow experience and perceived utilitarian value have an effect on Internet purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted out from June 20 to July 30 in 2005, and an subject of study was married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 306 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. 3 hypotheses were accepted, the result of this study were as follows: First, a married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls were skilled Internet enough to regarding Internet shopping as an easy thing, and was challenged in Internet activity. Their Internet skills, challenges and interaction had an effect on flow experience and perceived utilitarian value. Therefore, the more Internet skills, challenges. and interaction were higher, the more flow and utilitarian value about Internet shopping was higher. Second, a married women aged from 20s to 30s were high-purchased group of the fashion merchandise to Internet shopping malls, and had a repurchase intention in Internet shopping mall within the purchase experience of the fashion merchandise. Their flow experience and perceived utilitarian value had an effect on Internet purchase intention of the fashion merchandise. Therefore, the more flow experience and perceived utilitarian value were higher, the more Internet purchase intention of the fashion merchandise was higher.

• Journal of Family Resource Management and Policy Review
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• v.11 no.4
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• pp.21-36
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• 2007

As online shopping is expanding rapidly, the damages undergone by consumers are also dramatically increasing. This research mainly focused on the damages experienced through Internet shopping. The purpose of this study was to develop a standardized scale to measure damages sustained through an Internet shopping mall. A preliminary 35-item scale was developed through a literature review, and 1,230 consumers responded to an online survey using the preliminary scale. This research was supported by the surveys conducted on consumers who had previously shopped at an Internet fashion mall. This research was conducted with the intention of not only supplying academic data on the damage sustained by consumers, but also understanding the consumers' basic behavior patterns. Then a series of tests, such as test-retest, item-to-total correlation, Cron bach's reliability coefficient and factor analysis, were conducted using the survey data and a final scale with 26-items was constructed in the end. The damage sustained in Internet shopping malls scale for consumers consisted of three factors: 1. Trouble with safety 2. Trouble with payment and delivery; and 3. Trouble with after-sales services.

• Korean Journal of Human Ecology
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• v.12 no.2
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• pp.225-236
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• 2003

The purposes of this study were to promote the consumer's recognition on the internet purchase of fashion products and to provide useful information which would help web-site plan design, product composition, and service of internet shopping mall. The subjects were consisted of 693 students who had experiences of the accesses to internet fashion shopping mills or experiences of purchasing through internet in Cheongju and Daejeon region. Data were analyzed by factor analysis, frequency, percentage, mean, standard deviation, t-test, ANOVA, and LSD. The Results were as follows: 1. Merit factors of the internet shopping were found to be shopping convenience and pursuit of product information. Whereas, demerit factors of the internet shopping to be complexity of order, delivery, functional and economic riskiness, and services. 2. Gender was the only factor differentiating the level of recognition toward the internet fashion shopping mall. And the level of recognition also showed significant differences according to period, time, purpose of access, type of shopping mall, purchase experience, and average purchase price.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.622-633
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• 2009

I need to study variations which affect Chinese internet shopping-mall vendor and Chinese buyer's long term relationship and utilize that insight on marketing strategy. For that, I studied effect of shopping propensity, internet shipping-mall quality on satisfaction, trust, commitment and purchase intention of fashion products, mainly fashion goods consumers in their 20s-30s at Shanghai and Beijing. 453 respondents' survey was used for this study by random sample selection and analyzed through frequency analysis, factor analysis, regression analysis, cross-tab, ANOVA test with SPSS12.0. Through this study, I found out that Chinese fashion goods consumer can be categorized as information seeker, variety seeker and innovation seeker. Among them, innovation seeker was most sensitive on shopping mall's quality, satisfaction, trust, commitment and purchase intention and Chinese consumer's evaluation on internet shopping-mall' perceived quality affect satisfaction, absorption, trust and fashion goods purchase intention. Based on that, I need to understand more about target consumer before enter the market, because there is difference of shopping-mall quality, satisfaction, trust, absorption and purchase intention according to shopper's propensity and demographic factors.