• Culinary science and hospitality research
• /
• v.21 no.1
• /
• pp.42-57
• /
• 2015

When a customer chooses a coffee shop, different factors can influence his/her purchase. These factors can include tangible as well as intangible elements such as the coffee shop's atmosphere, layout, and interior. Thus, many coffee brands strive to serve not only a diverse menu, but also a unique quality of environment. This study aimed to investigate the influence of physical environment on customer satisfaction and loyalty in the coffee shop and evaluate the influential power of the physical environment factors using hierarchical regression analysis. Data was collected from customers of coffee shops in Texas, the U.S. The study found that the coffee shops' physical environment influenced the customer's satisfaction and loyalty. Particularly, the coffee shop's physical environment including ambient and interior design greatly influenced the customers' satisfaction. However, a broad range of physical environment factors such as temperature, aroma, lighting, color, and interior furnishings should be provided to increase the customer loyalty. The results may have a broader application to provide effective managerial and marketing information to Korean coffee entrepreneur brand in the U.S. and beyond.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.40 no.1
• /
• pp.110-117
• /
• 2012

This study was performed to determine light-adaptability under indoor lighting for Korean wild Daphniphyllum macropodum, and to provide an introduction plan for indoor spaces of landscape architecture. The experimental plants, Daphniphyllum macropodum were purchased from a farmhouse in Jejudo as anannualplant, and it was acclimatized in the glass-green house of the general farm of Gyeongnam National University of Science and Technology for40 days. The experiment was performed from February 15, 2010 to November 15, 2010. First, in the case of the fluorescent lamp, the growth and development condition was poor because the plants withered, or the leaves fell off under the 100lux to 500lux, but the condition under 1,000lux was good In the aspects of the number of leaves, form of the tree, photosynthesis rate in its body, and the value of sight, the best light intensity for the growth condition was under the 1,000lux. Second, in the case of the LED light, the growth and development condition was poor because the plants withered, or the leaves fell off under 100lux to 1,000lux, but the smooth growth and development was done under a more light intensity. The best intensity for the growth condition was under 2,000lux. Third, in the case of the three-wave light, the withering was serious by 1,000lux, and the growth and development was the worst amongst the four introduced lighting systems, therefore, growth under the three-wave light was incongruous. The best intensity for the growth condition was under 2,000lux. Fourth, in the case of the optical fiver, the withering did not existed under 100lux and growth was possible. The growth and development was the amongst in the four introduced lighting systems. Generally, in the more light intensity, more growth was observed, but the value of sight was higher under 1,000lux than under 2,000lux because the falling rate of leaves and the form of the tree was stable. The most effective light was under 1,000lux due to the high photosynthesis in its body. When Daphniphyllum macropodum is introduced into the indoor landscaping space considering the light, the optical fiber, fluorescent lamp, and LED light are suitable to introduce. The three-wave light is unfit. The most proper light intensity by the light source, in the case of the optical fiber, and fluorescent lamp, is 1,000lux, and, in the case of LED light, is 2,000lux. The wild Daphniphyllum macropodum is the species of tree to substitute the Schefflera actinophylla which is the introduced species, and it is expected to be use as the central tree in indoor spaces.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.5 no.5
• /
• pp.461-470
• /
• 2015

There has been a significant increase in the amount of research on reducing the lighting power consumption of buildings and also an increasing demand for technological development. Light shelf has been recognized as one of the most efficient solutions to this issue and related researches have been conducted, which have mostly focused on factors related to simple light shelves and are not suitable as an appropriate basis for the design of light shelves. Thus this study aims to establish the proper design basis for light shelves by evaluating the performance of shelves per reflection rate in indoor areas. Power consumption rate and indoor illumination intensity distribution of a testbed built based on actual living conditions were calculated for the performance evaluation, of which the results are as following: 1) Reduction of reflection rate of ceiling and walls caused average illumination intensity in summer, winter and median seasons, and evenness per reflection rate of indoor areas was found to be different in summer, winter and median seasons, making it a necessary consideration for designing light shelves. 2) Calculation of power consumption from lighting control showed that a high reflection rate of indoor areas may be suitable for power consumption reduction, and that reflection rates higher than 80% for ceilings and higher than 75% for walls in terms of the efficiency of researches on the indoor reflection rate and its application would be appropriate. This study is meaningful as the research focuses on light shelves based on considering indoor environmental factors. More studies will be required that consider a variety of factors.

• Korean Institute of Interior Design Journal
• /
• v.23 no.2
• /
• pp.40-50
• /
• 2014

The purpose of this study was to investigate how brand identity expressional elements in cosmetic road shops' facades would affect the brand awareness of consumers while extracting those brand identity expressional elements observed in the facades of the cosmetic road shops. In order to achieve the research goal, the study used Q methodology, a method to measure subjectivity. The results have been summarized as follows. (1) The elements to express the brand identity found in the facades of the cosmetic road shops were observed to be two-dimensional expressional elements, and they should include a symbol, a logo, a signboard, materials to express an image (products, models) and a brand color. As for the three-dimensional expressional elements, they were a building (form, materials, pattern), decorations (lean-to roof, canopy, sculptures, lighting, screen) and a display window (focusing on products, visuality or the inside of a shop). (2) The findings of the analyses on the brand awareness using Q methodology have been presented as follows. (1) When multiple identity expressional elements which would be associated with each other are used, the brand awareness gets increased relatively efficiently. (2) In case of men, they would perceive a brand more easily through those formative expressional elements such as a form of a building. (3) In case of women, they would perceive a brand more conveniently through those visual expressional elements such as a brand color. (3) In conclusion, the study figured out that, among the brand identity expressional elements, the one which would influence the brand awareness most would be (1) the brand color, followed by (2) the building-form, (3) the lean-to roof, (4) the display window and (5) the logo. Based upon what has been learned so far, the study confirmed that when it comes to securing the brand awareness in the market, cosmetic companies should, first, realize how important it is to make good use of the two-dimensional (visual) expressional element, the brand color, and the three-dimensional expressional element, the form of the building, together before they even try to design facades of their shops on the streets.

• Journal of the Korean housing association
• /
• v.20 no.4
• /
• pp.121-129
• /
• 2009

Today, we are living while interchanging with various countries in multilateral measures and residential culture have been changed while interchanging in the same manner. In order to become an internationally recognized residential environment designer in this environment, we must understand the housing viewpoint of residents in that country first. Therefore, this study is intended to obtain the useful materials for residential environment design of Korea and China by comparing the housing viewpoint between Chinese students studying in Korea and Korean students. A survey using questionnaire was conducted on 205 Korean students and 193 Chinese students (Chinese race) from Y University on a random sampling basis. The result of survey is as follows. First, as both Korean and Chinese university students have a similar tendency on previous house type, current house type, and desired house type, it can be understood that they are similar each other in the experience and preference of house type. Second, Korean and Chinese university students consider and as the most important functions of residence, but Chinese university students consider more functions of residence than Korean students. And, both Korean and Chinese students consider a living room as the most important space among housing spaces, but Chinese consider a private room more importantly than Korean. Third, Chinese university students have stronger desire to possess houses, and desire to purchase houses with larger and more rooms at earlier time than Korean university students. Fourth, when selecting the house, Chinese university students give a higher consideration in terms such as , , , , and than Korean university students. Fifth, satisfaction level of Korean students on current houses was average as a whole, and most Chinese students were generally satisfied with their houses. Sixth, as both of Korean and Chinese university students have higher level of consideration in the items such as safety>, , , , , , , , , , and compared to the level of satisfaction, thoughtful consideration should be given to those items in housing planning.

• The Korean Journal of Food And Nutrition
• /
• v.21 no.1
• /
• pp.97-105
• /
• 2008

An IPA model was used to evaluate customer service encounters at a large food court; also the gaps between importance and performance from were also evaluated from both perspectives. The findings of this study will be applied in order to improve service quality at various large food service operations. A total of 298 customers from a large shopping mall food court completed the study questionnaire, asking them to evaluate the important and performance attributes of service. Seven underlying dimensions were identified and labeled by factor analysis: factor 1 was "safety": factor 2 "time": factor 3 "atmosphere": factor 4 "quality of food": factor 5 "menu attributes": factor 6 "comfort": and the last and seventh factor was "comprehension". As a result of IPA analysis the overall mean scores between the importance attributes and performance attributes showed significant differences by independent t-tests(p<0.001). Quadrant I was classified with unnecessary items including interior design, proper lighting, suitable chairs, and proper room temperature. In quadrant II thirteen variables showed high scores for both importance and performance, such as various menu choices, hygienic food, dishes, chairs, food court, kitchen, and employees; proper ventilation, employee kindness, waiting time to order, and received food; automatic system for ordering-serving. Quadrant III included eight variables identified as low priority, including appearance of food, nutrient content of food, proper portions, new menu, proper music, proper location of cashier, services for children and efficiency of movement. In quadrant IV six variables were included as areas to focus management's efforts, such as food taste, proper food temperature, use of safe food materials, maintenance of food quality, existence of preferred foods, and proper food prices. These results suggest that food court customers have interests that are distinct from restaurant customers and may need to be treated differently. It is anticipated that this data will be useful to the foodservice industry in order to segment customer characteristics by different dinning behaviors.

• Science of Emotion and Sensibility
• /
• v.23 no.3
• /
• pp.11-18
• /
• 2020

This study aims to suggest the most stable color temperature that can relieve the anxiety of passengers in case of an elevator trapped accident. The experiment was conducted on 10 adult men in their 20s. The color temperature of the interior lighting of the elevator was adjusted to four stages (3,000 K; 6,000 K; 9,000 K; and 12,000 K). Electrocardiogram (ECG) was measured and analyzed to observe the reaction of the user's autonomic nervous system decline in 3,000 K; 6,000 K; 9,000 K compared with 12,000 K, where a statistically significant difference was recognized (p < 0.01). Among them, the activity of the sympathetic nervous system was the lowest under the condition of 3,000 K. Through this study, it was found that the color temperature of 3,000 K induced a sense of stability among passengers in the event of an elevator jam. If the results of this study are used, it seems that the stability of passengers will be secured in the event of an elevator jam.

• Journal of architectural history
• /
• v.16 no.4
• /
• pp.7-22
• /
• 2007

In San Francisco, two new museums were recently built in 1995 and 2005. The one is San Francisco Museum of Modern Art designed by Mario Botta and the other is De Young Museum designed by Jacques Herzog & Pierre de Meuron. The urban settings for the museums are compared with each other and theories of the architects are evolved on different branches in the modernist trends. The theories and settings are followed by the representation in the forms, facades, interior spaces and towers. SFMOMA is located on the SoMa area, which was recently developed into a cultural urban core with Moscone Center and Buena Yerba Garden. De Young Museum was rebuilt in the old museum site in the Golden Gate Park. The one is on the context of urban artefacts and the other on the context of natural artefacts. To Botta, the museum in today's city plays a role analogous to that of the cathedral of yesterday. It is a place of common encounter and confrontation. The volume of SFMOMA which is geometrical and symmetric with double pylons. The frontality on the street and public green open space and the axiality of SFMOMA runs through the Buena Yerba Garden over Buena Yerba Center for the Arts are reminded us of an urban core with a religious monument and a city square. The staircase with grandiose design in the atrium seems to work as an altar with lighting from skylight above enhancing the liturgical ambiance. De Young Museum is shaped in a rectangle with long narrow courtyards. Three bands of volumes are juxtaposed and the nature flows into the museum corridors and galleries. The tower is distorted so as to be aligned to the street grids of the surrounding area. The copper panel of De Young Museum and natural context evoke modern concept of "machine in the garden". The two museums from different pedigrees of Modern Architecture are now major landmarks of SF and urban expressions for the 21st century.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.8
• /
• pp.735-744
• /
• 2016

This study attempted quantitative analysis by space syntax on the plan of a non-hierarchical arrangement, which selected SANAA's work after Almere Stadt Theater, and analyzed the difference in the quantitative value of the non-hierarchical arrangement in plan that appears externally. The analysis results were as follows. First, SANAA's spaces with a non-hierarchical arrangement plan that appears externally showed a definite quantitative value difference, and had a hierarchical space difference in the plan that does not appear externally. Second, the spaces with a high integration value also had a high connectivity value, which is indicated by increasing the number of space openings using the method of giving hierarchy to the non-hierarchical arrangement plan or adjusting the size of the room or location to grant hidden hierarchy. Third, SANAA used exterior corridor rather than interior corridor in grid-type plan to solve the accessibility problem, and the open coat spaces between rooms provide natural lighting and ventilation and are used as equipment that controls the hidden hierarchy of space at the same time.

• Journal of the Korean housing association
• /
• v.4 no.2
• /
• pp.73-83
• /
• 1993

Recently, large APT complexes are newly constructed in Taegu city and among them, large APT complexes aggegate densly espically in Weolsung and Jisan complexes of Dalsuh-gu and Susung-gu districts. The purpose of this thesis is to perform occupants' apprasials about residential environment on the housewifes residing at new constructed APT who seem tn have different apprasials on the residential environment by the zones. The results of the investigations are as follows. 1. House possessed type and house sire got elevated in comparison with them before shifting residence in respect to residential property and it was revealed they moved to short distance in the change of their lands. And most occupants could choose their houses by looting-out and there's some difference in the choice motive according to the zones. 2. As a result of studying the relation between demographic and residential properties, there were deep differe-nces in the Possessed house type before move, possessed house size after move, preferenti-al degree of house and move plan. 3. In the degree of satisfaction on residential environment, the result was high in the order of heating facilities, water-supply and draining facilities and lighting and was low in the order of room's size, interior decoration and soundproofin. According to zones, there was a great difference in the items of room's size, privacy, heating facilities, securi-ty from calamity, ventilation, convenience of traffic and school group and facilities for extracurricular activities and the degree of satisfaction was high in Jisan zone in othe items except for room's size and heating facilities. 4. In the tenants' apprasials on tile inside and outside spaces of the zones, important factors were "Cultural Institutions", "Green Areas", "Level of Welfare Facilities" and "Utility degree of welfare facilities" and in the classification of important factors according to the zones, the first and the third factors were changed each other. I think this is because they attached importance to somethings dissatisfied in present circumstances.