• Archives of design research
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• v.19 no.5 s.67
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• pp.363-372
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• 2006

The aim of this study is to shed light on the importance of female drivers, study their characteristics and needs, and create automobile designs in accordance with the study. The power of female consumers is greatly increasing in a modern society, To the extent that women became the core consumers. Companies are now turning their attention to female consumers in order to survive the fierce competition in the saturated markets. Moreover, it is becoming imperative for companies to actively develop products and services in female perspectives to meet the diversified needs of consumers. It is forecasted that vigorous research, analysis and understanding of the unique culture of women will be increasingly important now that women are emerging as core consumers. Only the companies that makes such efforts consistently can dominate the market. The automobile industry is not an exception. The world's major automobile companies including Volvo and Ford Motor Co. are keenly focusing on automobile exterior and interior designs for women. Korean companies are also designing cars that cater to women, starting with Lanos and Juliet of Daewoo Motors in 1998, yet specific and systematic research on the subject has not been made. This study aims to emphasize the power of female users, make a research and analysis on their needs and characteristics, and suggest car interior designs that cater to them.

• Korean Institute of Interior Design Journal
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• v.23 no.2
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• pp.51-61
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• 2014

Aesthetics of use for modern people can be regarded as being weighted toward universal and rational function since it has focused on an 'automation and efficiency' and 'smartness' in terms of technological and human engineering position. Thus, aesthetics of use as an individual agent has remained in minimal level. This study attempts to seek conceptual model of design regarding the behavior of users from the systematization of critical theories about the usability. To do that, 'HERTZAIN TALES' written by Anthony Dune and the concept and system of Droog Design have been used as a core standard. In line with the various experiments by artist groups such as Fluxus, Memphis group and the work of product semantics, and inherent characteristics of Droog design, which has surfaced from the 1990s, concepts that has mentioned in the Hertzain tales have been organized into main texts. By overcoming cognitive bias inherent in the material culture and by overcoming an existing usability based on immateriality and dialectic solution, the autonomy of critical design and instrumentality of Droog design have been systemized. By interpreting the design aspect of 12 pieces that have been submitted to the RE;MIND section, the core of this study, it has been confirmed that conceptual and critical design's aesthetics of use From the interpretation of the design aspect of 12 pieces that have been submitted to the RE;MIND section, the core of this study, it has been confirmed that conceptual and critical design's aesthetics of use has established the autonomy and independence of the behavior of users, created functional articulation of materials and secured new conceptual model and thus, could be an effective methodical clue for creating an emergent design.