• Korean journal of communication and information
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• v.46
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• pp.9-36
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• 2009

In a competitive media environment, Internet Protocol television (IPTV) has gained appeal because of its essential characteristics, 'Internet and Interactivity'. Our study aims to explore predictors that affect IPTV-VOD adoption within the context of competing media (i.e., existing multi-channel video programming services, such as cable television and digital broadcasting satellite services). In addition, this study examines if IPTV-VOD functions as a substitute for existing multi-channel services, such as cable television and direct broadcasting satellite services. A self-report survey through face-to-face interviews was conducted in Seoul metropolitan area and other six big cities. Our findings showed that primary factors for adopting an IPTV-VOD are: age of user, subjective importance of terrestial broadcasting services, real-time terrestrial broadcasting services, and other interactive service characteristics, such as time-shifting. Also, IPTV-VOD services were found to be a substitute for existing multi-channel video programming services.

• Journal of the Korean Data and Information Science Society
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• v.23 no.4
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• pp.665-675
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• 2012

The object of study is to compare the characteristics of IPTV (Internet protocol television) subscribers and digital CATV (Community antenna television) subscribers. We used the adjusted residuals. We did gang survey for 100 subscribers in Seoul, Kyeonggi or Incheon regions. Compared to digital CATV, IPTV seems to have appropriate contents for interactive services and high satisfaction level for cost, but high dissatisfaction level for channels. Digital CATV subscribers would know and subscribe passively, compared to IPTV subscribers. IPTV subscribers are more satisfied than digital CATV subscribers even though IPTV is higher cost. Main content of digital CATV is sports, which is not interactive contents. People think IPTV is an innovative service which let subscribers see wanted contents always, but digital CATV is an extension of CATV. So digital CATV cannot use advantages of interactive services. Even though two services are almost same, they are very different in recognition.

• Journal of Broadcast Engineering
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• v.9 no.4 s.25
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• pp.322-333
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• 2004

In this paper, a package, that is a new type of contents providing new consumer experience under digital broadcasting environments. is introduced. To present various advantages of package that is in standardization process of TV-Anytime Phase-2, a service scenario for personalized educational content is proposed. Then, TV-Anytime Packaging technology to support the scenario is described. It is also shown that the personalized service that provides interactive and personalized consuming experience independent of the types of content and delivery channels is feasible by using TV-Anytime Packaging technology.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.209-215
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• 2019

The purpose of this study is to suggest the development of interactive services and technologies in the media industry. Through the analysis of domestic two-way broadcasting contents service, this study analyzed platform and services type according to service type of terrestrial broadcasting, SO operator and Telco. Also, by identifying the characteristics of interactive programs(open, interactive, personalized, stereoscopic), this study propose important convergence possibilities of the future providers and development plans through supporting technologies and services for each characteristic. In the case of terrestrial broadcasters, ARS, web sites and mobile apps were mostly provided in both directions, and SO and satellite broadcasting operators were found to provide diversity in interactive service operation using data domain. In the case of IPTV companies, most of them provide interactive services with additional video or information service through adjustment button or app, and cable TV operators had more adjustment data broadcasting than exclusive use data broadcasts. Therefore, domestic interactive broadcasting service type needs convergence type of revenue model needs and needs to be converted into new competitive interactive broadcasting program service environment.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1996.06b
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• pp.115-121
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• 1996

Interactive CATV system is under development to provide multimedia applications such as movies on demand, home shopping, etc. In addition to the conventional analog cable TV services. This system applies international standard DAVIC, ATM forum, DSM-CC etc. The system adopts modular architecture design approach so that the system can be adaptive to the fast moving technology wavefront. In this article, interactive CATV system and essential elements such as video server, delivery network and Set-Top-Box(STB) and related international standardization are introduced.

• Asia pacific journal of information systems
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• v.20 no.4
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• pp.125-147
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• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• 제어로봇시스템학회:학술대회논문집
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• 2001.10a
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• pp.100.1-100
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• 2001

With the prolific growth of cable, satellite digital broadcasting and internet related industry, new digital contents are being demanded. Today, more end-users seek participations in the media through interactivity. Visual tracking technology, based on image processing, is mainly used in fields of human face tracking, security inspection, and traffic monitoring applications. In this research, we describe the interactive modules such as information display, e1-commerce and other services along with on-screen visuals on the streaming media using object visual tracking technology. The ...

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39B no.7
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• pp.467-476
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• 2014

Recently, various services which use the fused form of broadcasting and communication are being offered over the Internet globally. To provide various interactive services through connected smart TV on wired or wireless network, the seamless multimedia service is key feature. In this paper, Dynamic Adaptive Streaming over HTTP (DASH)is adopted to develop cost-effective adaptive streaming system for Open Hybrid TV(OHTV) service. This system can provide seamless adaptive streaming service for IP VOD, Video Clips, Ad insertion which are defined in OHTV.

• The Journal of the Korea Contents Association
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• v.5 no.5
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• pp.255-265
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• 2005

This paper investigates potential favor and intention for acceptance of digital home services through the situational inducement. The result shows that digital home services for the interactive TV, security management, family management and geographical image affect users' intention for acceptance. And it shows that favorable attitudes of the interactive TV services increase in the younger generation and internet users, favorable attitudes of the family management services increase in the thirties, and favorable attitudes of the medical management services increase in the ages of the fifties. In addition it shows that relationship between favor and intention for acceptance of digital home services affects affirmatively, which was illustrated in the coefficient value (0.661) of the R-square by the regression analysis.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.568-573
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• 2003

This paper describes a study of terrestrial digital TV transmission systems using wideband opto-electronic techniques such as electro-absorption modulators, wavelength division multiplex to support cost effective, high speed, flexible and interactive digital TV networks including ultra-high speed subscriber networks. In particular, the national DTV networks to be installed is required huge amount of cost. Therefore, the network should be carefully designed for DTV, communication and multimedia services in the future. In this paper, wideband optoelectronic DTV systems are suggested.