• 한국IT서비스학회지
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• 제18권1호
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• pp.13-26
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• 2019

This study analyzes the characteristics of lending-based crowdfunding of various crowdfunding models, identifies the factors affecting the use of the general public, and provides suggestions for the policies set by real estate crowdfunding businesses and related authorities. To analyze the service's adoption from a cognitive perspective, this study developed a new model that combined the Value-based Adoption Model (VAM), motivation theory, and a set of variables that take into account the characteristics of the real estate industry. For empirical analysis, survey was conducted from the general investors of real estate and valid 252 data were utilized by R 3.2.2. The results of this study showed that both government regulation and the perceived risk are hindering the perceived values and intention to use crowdfunding for real estate. In contrast, this research found that among the intrinsic motivation, enjoyment had a significant impact on the perceived value. In addition, it turned out that among the extrinsic motivation, market attractiveness, brand credibility, expected return, and safety and protection had significant impacts on the perceived value. Finally, it showed the perceived value of real estate crowdfunding had a positive impact on the intention to use.

• 디지털융복합연구
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• 제17권9호
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• pp.115-126
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• 2019

본 연구는 ICT융합기술의 농업분야에의 수용의도에 대한 귀농의사자의 인식을 조사하기 위하여 수행하였다. 연구대상은 편의표본 및 판단표본추출법에 의한 귀농의사자 218명이었으며 SPSS 22.0으로 탐색적 요인분석과 다중회귀분석을 실시하였다. 분석결과 타 분야의 선행연구와 같이 독립변수인 성과기대, 노력기대, 사회적 영향이 ICT융합기술의 농업분야에의 수용의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한, 이들의 영향관계에 혁신저항의 유의한 조절적 영향을 검정할 수 있었다. 본 연구는 실제 귀농에 이른 후의 인식변화는 검정하지 못한 점, 성별 등의 통제변수를 고려하지 못한 점 등의 한계를 가지고 있다. 연구 성과로는 타 분야에서의 통합기술수용이론의 결과를 본 연구에서도 확인하였다는 점이다. 본 연구가 ICT융합기술의 농업분야에 관한 연구를 더 촉진할 것으로 기대한다.

• 농촌계획
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• 제23권3호
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• pp.97-105
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• 2017

The interest and participation of the rural experience is increasing as an alternative for the problems such as the decrease of the agricultural income facing the agriculture and the rural area, the decrease of the population, and the regional stagnation. The rural experience has recently been transformed into a software dimension such as programs and participation activities in the past. In addition, public awareness also positively evaluates agriculture and rural communities as the basis for supporting society and recognition of multiple functions. Furthermore, the intention of the citizen to the earnest village is increasing. The purpose of this study is to analyze the effect of rural experience and customer satisfaction of urban residents on the recognition of return to farm and rural areas. As a result of the analysis, it was found that the characteristics of rural experience had a positive effect on the farming villages by the program, the experience field and the host, and the customer satisfaction had a positive effect on the farming villages. Therefore, it is considered that a systematic approach to the rural experience is needed in the future because the experience of the rural people in the city has a positive effect on the earliest villages.

• 한국조리학회지
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• 제13권1호
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• pp.152-165
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• 2007

The purpose of this study is to prove that the appropriate fit between service failure and recovery strategy can efficiently maximize customer satisfaction and behavioral intention, by using the prepared scenario through comprehensive approach concerning how the expectation level of service recovery has influence on perceived fairness, satisfaction and behavioral intention of service recovery based upon size in case of service failure. This study has been conducted by way of selection of filling-up type questionnaires for customers themselves who have experience in service failure out of customers who can easily visit family and hotel restaurants, that is, domestic restaurants in Seoul area, $June{\sim}August$ 2004, by setting factorial design of 2(control, severeness)$\times$3(distributive fairness, procedural fairness, mutual relational fairness)$\times$2(customer satisfaction, customer behavior). The survey was performed on the customers who visited common restaurants, family restaurants, hotel restaurants, etc. mainly in Seoul, and total 600 sheets of questionnaires were distributed and 496 sheets of them were returned(82.67% of return ratio). Research findings are as follows; First, perceived recovery justice has an effect on customer satisfaction and behavioral intention. Second, customer satisfaction and restaurant satisfaction have positive influence on behavioral intention. The results will be helpful for them to develop a further service failure and recovery framework. For service marketing managers, the results will suggest specific guidelines for establishing service recovery strategies.

• 한국콘텐츠학회논문지
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• 제19권9호
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• pp.181-194
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• 2019

본 연구는 일식전문점의 물리적 환경이 고객만족, 재방문의도, 구전의도에 미치는 영향을 파악하기 위하여 수행되었다. 이를 위해 대구지역의 일식전문점을 이용한 적이 있는 성인 남 여 341명을 대상으로 자료를 수집하였다. 자료 분석을 위해 SPSS 프로그램의 빈도분석, 요인분석, 회귀분석, 다중회귀분석을 사용하였다. 요인분석을 통해 일식전문점의 물리적 환경은 쾌적성, 심미성, 편리성 3까지 구성요소로 확인되었으며, 다중회귀분석결과 물리적 환경의 3 구성요소는 고객만족, 재방문의도, 구전의도 각각에 정(+)의 영향을 미치고 있는 것으로 나타났다. 회귀분석결과 고객만족이, 재방문의도와 구전의도 각각에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구결과를 통해 일식전문점의 물리적 환경 영향력을 확인하고 실무적 차원의 시사점과 이론적 차원의 시사점을 제시하였다.

• 대한지역사회영양학회지
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• 제12권3호
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• pp.344-351
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• 2007

The purposes of this study were to analyze the consumer inclination to convenience towards HMR in order to verify the structural correlation of the actual state of consumption, and to analyze consequently, the direct or indirect effects among 'frequency of using,' 'preference', 'satisfaction', and 'intention to repurchase'. The subjects were adults in their twenties or older who had used HMRs and lived in Seoul and Gyeonggi Province in Korea. Random sampling of 550 subjects, who were distributed a questionnaire from March 12 to 30, 2005. A total of 451 questionnaires were returned (the return rates were 82%). The main results of this study were as follows : Regarding the types of HMR, 'Ready to eat' had higher preference (3.31), satisfaction (3.33) and 'intention to purchase it again' (3.38) than those of 'Ready to heat' and 'Ready to end-cook.' Consumer inclination to convenience towards HMR was analyzed in order to verify the structural correlation of the actual state of consumption, and consequently, the direct or indirect effects among 'frequency of using,' 'preference', 'satisfaction', and 'intention to repurchase' were analyzed. The gross effect of 'frequency of using' on 'intention to repurchase' was 0.435, the gross effect of preference on 'intention to purchase it again' was 0.659, and the gross effect of satisfaction on 'intention to purchase it again' was 0.772 for 'Ready to eat.' The gross effect of 'frequency of using' on 'intention to repurchase' was 0.448, the gross effect of preference on 'intention to repurchase' was 0.556, and the gross effect of satisfaction on 'intention to repurchase' was 0.654 for 'Ready to heat.' The gross effect of 'frequency of using' on 'intention to repurchase' was 0.432, the gross effect of preference on 'intention to repurchase' was 0.494, and the gross effect of satisfaction on 'intention to repurchase' was 0.608 for 'Ready to end-cook.' To summerize the above results, there was a difference of the structural correlation among component concepts of the actual state of consuming according to the criteria of HMR. Thus, it implied that differentiated sales strategies were needed according to the criteria of HMR.

• 산경연구논집
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• 제8권7호
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• pp.71-81
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• 2017

Purpose - The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology - For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results - In order to clarify the relationship between consumer's visit to traditional market and customer's trust, it was found that the tolerance values of both the visiting factors and the consumers' perceptions of traditional markets were higher than .01. In the relationship between visitor's visit to traditional market and customer's trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer's trust in price, image, product quality and reliability of traditional market. Conclusions - In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers' connection with the local economy, the consumer's traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the influence variables of customer trust used in this study, consumers had a high level of confidence about the price of commodities offered by the market, quality of goods, and freshness, The same relationship, market environment such as hygiene or cleanliness, connection with a local economy, service (kindness) of traditional market did not affect consumers' trust in traditional markets.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.468-488
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• 2019

As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

• 한국융합학회논문지
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• 제13권4호
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• pp.203-211
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• 2022

코로나 19 팬데믹으로 인해 온라인 교육 시장은 전세계적으로 성장했으며, 온라인 교육은 미래 교육을 지배할 것이라는 예상이다. 본 연구는 온라인 수업 만족도 및 온라인 수업 사용 행동 의도에 영향을 줄 수 있는 인간적 요인으로 자기효능감, 시스템 요인들로 인지된 사회적 실재감 및 인지된 교수 실재감의 효과를 살펴보고 있다. 본 연구에는 수업에서 추가 점수를 받은 조건으로 236명의 학생들이 온라인 서베이에 참여했다. 연구결과, 사회적 실재감과 교수 실재감이 높은 사람들은 사회적 실재감과 교수 실재감이 낮은 사람들보다 온라인 수업 만족 및 온라인 수업 행동 의도가 높은 것으로 나타났다. 또한, 본 연구는 자기 효능감이 높은 사람들은 자기 효능감이 낮은 사람들보다 더 높은 온라인 수업 만족 및 온라인 수업 행동 의도를 보인다는 결과를 밝혀냈다. 본 연구는 온라인 수업에서 학생들의 만족도 및 온라인 교육 사용 의도를 높이는데 있어 이론적 그리고 실무적 시사점을 제공한다.)

• 디지털융복합연구
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• 제9권1호
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• pp.71-87
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• 2011

Currently, many companies are interested in (Radio Frequency Identification (RFID). Nonetheless, technical imperfection and the uncertainty of Return on Investment (ROD is discouraging the companies' intention to implement RFID. Accordingly, while a number of companies concede the efficiency of RFID, few of them expresses enthusiasm, making a rain check to adopt RFID. Moreover, the recent economic depression has down-sized the companies' investment on Information Technology (IT), subsequently hindering RFID implementation. In adopting RFID, the collaboration of supply chain is the most importance factor. Therefore, in implementing RFID, many companies reinforced collaboration of supply chain. Therefore, this study will focus on performing an analysis on several factors which influence the intention to adoption of RFID, such as the human factor, technology factor, vender factor and task factor. The results of this study will provide useful guidelines for RFID adoption strategy to Korean companies.