• 한국의상디자인학회지
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• 제25권2호
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

• 디지털융복합연구
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• 제6권3호
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• pp.23-34
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• 2008

Progressing of Web2.0 and social digitalization are lead to changing citizens participation and citizen centric service of civic service. To meet this trends that is online collaboration and sharing, citizen's service that provides our government, also need to changing web2.0 style. This paper argues that government could now grasp the opportunities that are emerging in terms of web2.0 Current policy and action is not yet adequate to grasp these opportunities. So this study focused on strategies of civil services based on web2.0 using NCIA(National Computerization Integrated Agency) cases. For the purpose, we analyze former researches related with civil service. And then, we propose web2.0 adaptation strategies for NCIA.

• 농촌계획
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• 제1권1호
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• pp.111-124
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• 1995

This paper discuss on the strategies for rural economic development Maul purposes of this paper are as follow: First, to review importance of economic promotion in the integrated rural developmental scheme, Second, to identify structural problems of rural economy, and Third, to suggest promotional strategies for the development of rural economy. Economic vitalization is the very important strategy to support daily life of rural population. Since rural economy heavily depends on agricultural sector which has relatively low productivities, diversification of rural economy through introduction of 2nd and 3rd industrial sector is one of the most urgent tasks in rural Korea. Integrated, localized, and planning oriented approaches with reformation of incentive system for the development of rural economy are strongly recommended as new strategies.

• 한국과학교육학회지
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• 제22권1호
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• pp.141-157
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• 2002

본 연구의 목적은 수 과학 통합 교육 활동 프로그램 모형 개발을 위한 기초 연구로서 수 과학 통합교육 활동에서 나타난 유아 수 과학 관련 개념 발달과 교사의 교수-학습 전략을 분석하는 것이다. 연구대상은 청주시의 K 초등학교 병설 유치원에 재원 중인 원아 4명을 대상으로 3주간 실시하여 얻어진 총 7회의 수업사례이다. 결과 분석은 수집된 7개의 수업사례에서 나타나는 유아들의 수 과학 관련 개념의 발달과 교사의 교수-학습 전략을 질적으로 분석하였으며, 분석 결과, 유아들은 물체의 무게와 모양 그리고 움직임 간의 관련성, 물체의 크기와 무게와의 관련성, 물체의 거리 측정에 대한 세 가지 측면에서의 개념 발달을 나타냈다. 유아들의 수 과학 개념 발달을 돕기 위한 교사의 교수-학습 전략은 발문 내용, 자료와 매체의 활용, 집단 구성의 측면에서 이루어지고 있는 것으로 나타났다.

• Management Science and Financial Engineering
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• 제11권3호
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• pp.1-17
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• 2005

Agent technology has been widely applied in today's electronic business, such as mobile agents, multi-agent information systems, etc. In particular, multi-agent systems have been applied as powerful simulation tools to study complex business networks composed of various self-interested trading firms and/or human beings. In this paper, we build an integrated model that consists of a multi-agent B2C market model and a B2B trade network model, and incorporate more reality than much of prior work. Then with this model, we carry out experimental studies on two different strategies that are common in electronic business - 'loyal' strategy (retailers try to build stable cooperation with suppiers to ensure material supply) and 'cost-saving' strategy (retailers try to reduce cost by choosing suppliers with lower wholesale price).

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2021년도 춘계학술대회
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• pp.33-42
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• 2021

Based on the findings of Lee et al.(2020) and Lee & Oh(2021), this paper aims to fill the gap in our knowledge regarding the relationship between strategic choices and corporate growth by utilizing a novel dataset of 'Unicorn' and 'Hyper-growing' companies. Two previous studies provide coherent findings that the relationship between firms' strategies and their performance should be explored under a more comprehensive framework with consideration of both internal and external factors. Therefore, in this study, we apply a single conceptual framework to two different datasets, which considers the strategy factors as independent variables, and the industry(market) and the firm age as moderating variables. For our dependent variables, valuations for unicorn companies and revenue CAGR for hyper-growing companies are used after categorizing them into three uniform groups. The strategy variables include 'Generic (Cost-leadership, Differentiation, focus) strategies', 'Growth(Organic, M&A) strategies', 'Leading(Pioneer, Fast-follower) strategies', 'Target market(B2B, B2C, B2G, C2C) strategies', 'Global(Global, Local) strategies', 'Digital(Online, Offline) strategies.' For industry(market) factors, it consists of historical growth rate for industries and economic, demographic, and regulatory aspects of states and countries. To overcome the differences in their units, they are also uniformly categorized into multiple groups. Before we conduct a regression analysis, we analyze the industry distribution of the 'Unicorn' and the 'Hyper-growing' companies with descriptive statistics at the integrated and individual levels. Next, we employ hierarchical regression models on Study A('Unicorn' companies in 2019) and Study B('Hyper-growing' companies in 2019) under the same comprehensive framework. We then analyze the relationship between the 'strategy' and the 'performance' factors with two different approaches: 1) an integrated regression model with both the sample of Study A and B and 2) respective regression models on Study A and B. This empirical study aims to provide a complete understanding and a reference to which strategy factors should be considered to promote firms' scale-up and growth.

• Parasites, Hosts and Diseases
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• 제53권5호
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• pp.535-543
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• 2015

Integrated control strategies are important for sustainable control of schistosomiasis and soil-transmitted helminthiasis, despite their challenges for their effective implementation. With the support of Good Neighbors International in collaboration with National Institute of Medical Research, Mwanza, Tanzania, integrated control applying mass drug administration (MDA), health education using PHAST, and improved safe water supply has been implemented on Kome Island over 5 years for controlling schistosomiasis and soil-transmitted helminths (STHs). Baseline surveys for schistosomiasis and STHs was conducted before implementation of any integrated control strategies, followed by 4 cross-sectional follow-up surveys on randomly selected samples of schoolchildren and adults in 10 primary schools and 8 villages, respectively, on Kome islands. Those follow-up surveys were conducted for impact evaluation after introduction of control strategies interventions in the study area. Five rounds of MDA have been implemented from 2009 along with PHAST and improved water supply with pumped wells as other control strategies for complementing MDA. A remarkable steady decline of schistosomiasis and STHs was observed from 2009 to 2012 with significant trends in their prevalence decline, and thereafter infection rate has remained at a low sustainable control. By the third follow-up survey in 2012, Schistosoma mansoni infection prevalence was reduced by 90.5% and hookworm by 93.3% among schoolchildren while in adults the corresponding reduction was 83.2% and 56.9%, respectively. Integrated control strategies have successfully reduced S. mansoni and STH infection status to a lower level. This study further suggests that monitoring and evaluation is a crucial component of any large-scale STH and schistosomiasis intervention.

• 한국국방경영분석학회지
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• 제34권1호
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• pp.13-30
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• 2008

본 연구에서는 외국의 국방표준화 정보관리 발전동향을 살펴보고 우리나라 현 실태를 분석한 후 민수-국방분야에 공통 적용가능한 규격/표준 공통 분류목록의 제정과 이를 바탕으로 한 표준화 정보기반 통합DB의 구축 및 국방표준화 정보체계의 구축방안을 제시하였다. 규격/표준 공통 분류목록은 국방규격과 한국산업표준의 그룹핑을 통해 표준화 대상식별에 관한 보다 효과적인 방법을 제시하였으며, 표준화 정보기반 통합DB 구축을 통해 규격/표준과 다양한 정보들과의 상호참조 기반을 제공하였고, 표준화 정보체계를 통해 민수-국방분야 전반에 걸친 규격/표준정보 활용의 토대를 제시하였다.

• 한국의류학회지
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• 제48권3호
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• pp.397-416
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• 2024

This study investigated gender characteristics in contemporary virtual fashion design, focusing on avatars and genderless fashion in recent collections from Auroboros, Republiqe, Placebo Digital Fashion House, RTFKT, and Tribute. Employing content analysis within a theoretical framework of gender-related research, the study coded virtual avatars in terms of biological sex, appearance, and sociological perspectives. The results showed a preference for female-type avatars, through which androgynous aesthetics were embraced and traditional gender norms were challenged. Male-type avatars reflected experimentation with blending masculine elements, emphasizing inclusivity. Human-like avatars indicated a preference for designs that promoted inclusivity and, in the process, challenged binary classifications. The examined brands strategically capitalized on compromise, sensuality, and playfulness, thereby breaking away from traditional values to opt for more diverse styles. Genderless features combined elements from traditional men's and women's clothing, espousing sensuality and playful exaggeration. These findings signify a dynamic shift away from conventional gender standards to foster inclusivity and experimentation. They can serve as a reference for promoting creative strategies and design innovation, challenging the traditional gender perspective in the fashion industry. Implementing these strategies can lead to a more inclusive representation of fashion styles, encouraging critical thinking about gender norms.

• 대한교통학회지
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• 제34권6호
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• pp.548-559
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• 2016

최근 교통안전과 공공보건에 대한 관심이 증대됨에 따라 친환경 교통시스템의 설계 및 구축의 필요성도 높아지고 있다. 교통의 패러다임 변화 및 환경성 관심의 증대로 공공보건 및 교통안전 증진을 위한 교통관리전략이 요구됨에 따라 본 연구에서는 이를 평가할 수 있는 시뮬레이션 연계기반의 평가방법론을 개발하는 연구를 수행하였다. 이를 위해 교통시뮬레이션 및 환경시뮬레이션을 연계하여 교통관리전략의 효과를 미시적 및 거시적 관점으로 통합평가 할 수 있는 분석 툴과 절차를 제시하였다. 본 연구에서 제안하는 방법론을 교통정온화기법을 바탕으로 하는 속도관리전략의 효과를 평가하는데 적용하여 분석사례를 제시하였다. 분석결과 시케인을 적용한 시나리오가 종합적으로 기존 미설치의 경우보다 우수한 것으로 도출되어 기존의 교통환경을 개선할 수 있을 것으로 판단된다. 따라서 무분별한 과속방지턱 보다는 효과적인 속도감속유도를 위한 타 시설을 고려할 필요가 있다. 본 연구의 결과는 공공보건 및 교통안전 등 다양한 요소를 고려한 교통관리전략 수립 시 정책결정자의 의사결정을 효과적으로 지원할 것으로 판단된다.