• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.1-6
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• 2004

The purpose of this study was to investigate the female college students' preferences to the images of both western and eastern pictures, and positive/negative perception on to the model's nationality in the apparel advertizing pictures of fashion magazines. 100 students participated in the survey, and 20 stimulus pictures were shown to them. The results were as follows: The female college students preferred the western images than the eastern images in the pictures of bedroom, palace and beer, while they preferred the eastern images in the pictures of snack and famous drawings of a beauty. But they showed more positive attitude to all the western models' advertizement pictures than the eastern models' ones, in casual wear, formal wear, watches and inner-wear divisions except in men's formal wear division. This meant that the perception of female students on western images was positive and it seems stimulating the consumers preferences of brand images.

• Journal of Fashion Business
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• v.5 no.3
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• pp.85-93
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• 2001

This study was aimed at reviewing the preceding studies regarding infants' physical characteristics and comparatively examining their apparel specifications among countries, and thereupon, surveying the sizes and specifications of each special infant apparel brand in korea, and thereby, providing for the basic data useful to consumers when they choose infants' apparel sizes and specifications, and at the same time to brand makers for effective exchange of information. Thus, domestic special infant's apparel brands were surveyed for their own sizes and specifications, and thereby, the basic data useful to consumers when they choose their infants' apparel sizes and specifications as well as to brand makers when they exchange information among themselves were produced. The results of this study can summarized as follows: As a result of surveying the general trend of the infant apparel brands in korea, it was found that 5 brands had been established before 1990's, and that the remaining 7 ones had emerged during 1990's. When viewed in terms of brands' originality, it was disclosed that 10 brands were korean originals, while 2 brands were foreign ones licensed. On the other hand, as a consequence of surveying the target age groups of each brand, it was found that the targe age groups differed much ranging from 0 to 72 months or more narrowly from 12 to 24 months, which means that the infant age has yet to be defined for all the brands. In the case of the domestic infant-clothing product respect of inner wear, 8 clothing companies are producing the the outside clothing. In the outside clothing, from 6 months to 36 months' infant is the object, and 6m, 12m, 18m, 24m, 30m, 36m appeared with the fact that it produces in 6 sizes. In the case of the f and the g company which has the difference of size control is big, the f company is producing infant clothing for the age 0 to 72 months in 6 size which the difference of the measurement between the size is a lot to be appear, on the other hand, the g company is producing infant clothing for the age 0 to 6 months in 6 size which the difference of the measurement between the size is small to be appear.