• 유통과학연구
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• 제15권9호
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• pp.85-93
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• 2017

Purpose - The volume and valence of online word-of-mouth(eWOM) have become an important part of the retailer's market success for a wide range of products. This study aims to investigate how the growth of eWOM has generated the product's final financial outcomes in the introductory period influences. Research design, data, and methodology - This study uses weekly box office performance for 117 movies released in the South Korea from July 2015 to June 2016 using Korean Film Council(KOFIC) database. 292,371 posted online review messages were collected from NAVER movie review bulletin board. Using regression analysis, we test whether eWOM incurred during the opening week is valuable to explain the last of box office performance. Three major eWOM metrics were considered after controlling for the major distributional factors. Results - Results support that major eWOM variables play a significant role in box-office outcome prediction. Especially, the growth rate of the positive eWOM volume has a significant effect on the growth potential in sales. Conclusions - The findings highlight that the speed of eWOM growth has an informational value to understand the market reaction to a new product beyond valence and volume. Movie distributors need to take positive online eWOM growth into account to make optimal screen allocation decisions after release.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.501-511
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• 2020

As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

• 수산해양교육연구
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• 제16권1호
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• pp.1-10
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• 2004

The department of education developed editing data of fisheries and shipping high school subject in 1987. But as change to informational society, the new term and predicate were built on a textbook of fisheries and shipping that was not in the past. Terms came into being in this way, it was used indiscreetly by spending a different expression on a textbook. In this study based on currently subject of fisheries and shipping high school 36books, examined an elementary school junior high school and a definition related term in order to solve these problems. Specialist on each field selected term and the predicate which is objective and proper. Especially field of fisheries and shipping uses a japanese term as it is. So there are a lot of the terms that is hard for students. Using these terms yet, the term that meaning delivery is uncertain and hard expression is going to carry out role to convert to a clear and easy term through this study.

• Asia pacific journal of information systems
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• 제27권4호
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• pp.191-215
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• 2017

This study investigated the antecedents and the performance impact of two types of Smartphone functions (communication vs. computing functions) in organizational environment and the moderating impact of Smartphone users' organizational roles. More specifically, identifying two distinct types of Smartphone functions such as communication functions and computing functions (including informational, social network, and resource management functions), we investigated the impact of three antecedents (Smartphone dependency, task mobility, and perceived critical mass) on the use of the two Smartphone functions and how organizational workers' perceived performance gains differ by using these two different Smartphone functions for their workplace activities. We tested our hypotheses with survey data collected from 176 organizational workers. Our findings suggest that Smartphone dependency, task mobility and perceived critical mass of Smartphone use are significantly associated with the use of the two different functions, and that the use of computing functions is more strongly associated with perceived performance gain than the use of communication functions. We also found that managerial roles played by individual workers differently moderate the impact of Smartphone use on perceived performance gain. The present findings enable researchers and practitioners to better understand the impact of Smartphone use in workplaces.

• 대한간호학회지
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• 제41권5호
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• pp.663-672
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• 2011

Purpose: Purpose of this study was to investigate the status of depression in academic high school students and path analysis model for exploring the mediating role of entrapment to depression in relation to academic stress and perceived social support. Methods: Measurements were four reliable questionnaires measuring academic stress, social support, entrapment, and depression. Data were collected from students in 17 high schools in Seoul. Results: Students (n=5,346) completing the questionnaires indicated depression & entrapment from academic stress. Depression was more prevalent in girls, those whose parents' household income was less than two million won, who did not live with father or mother or both due to divorce, separation, or death, and those who smoked or used alcohol. Entrapment was more prevalent in students similar to cases of depression and in seniors. According to the proposed path model, 48.6% of depression was explained by academic stress, social support, and entrapment. The indirect effect of entrapment as a mediator between academic stress and depression was verified and larger than the direct effect of academic stress on depression. Conclusion: Considering levels of depression and entrapment demonstrated by these students, better mental health programs with diverse strategies should be developed for their psychological well-being.

• International Journal of Computer Science & Network Security
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• 제22권12호
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• pp.63-70
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• 2022

The essence of the definition of "tolerance" is analyzed. Motivational, knowledge and behavioral criteria for tolerance of future teachers are highlighted. Indicators of the motivational criterion are the formation of value orientations, motivational orientation, and the development of empathy. Originality and productivity of thoughts and judgments, tact of dialogue, pedagogical ethics and tact are confirmed as indicators of the knowledge criterion. The behavioral criterion includes social activity as a life position, emotional and volitional endurance, and self-control of one's own position. The formation of tolerance is influenced by a number of factors: the social environment, the information society, existing stereotypes and ideas in society, the system of education and relationships between people, and the system of values. The main factors that contribute to the education of tolerance in future teachers are highlighted. Analyzing the structure of tolerance, it is necessary to distinguish the following functions of tolerance: - motivational (determines the composition and strength of motivation for social activity and behavior, promotes the development of life experience, because it allows the individual to accept other points of view and vision of the solution; - informational (understanding the situation, the personality of another person); - regulatory (tolerance has a close connection with the strong - willed qualities of a person: endurance, selfcontrol, self-regulation, which were formed in the process of Education); - adaptive (allows the individual to develop in the process of joint activity a positive, emotional, stable attitude to the activity itself, which the individual carries out, to the object and subject of joint relations). The implementation of pedagogical functions in the information society: educational, organizational, predictive, informational, communicative, controlling, etc. provides grounds to consider pedagogical tolerance as an integrative personal quality of a representative of any profession in the field of "person-person". The positions that should become conditions for the formation of tolerance of the future teacher in the information society are listed.

• International Journal of Computer Science & Network Security
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• 제22권9호
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• pp.35-42
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• 2022

The article deals with the role of extra-curricular work by means of multimedia technologies in order to improve the quality of training of future specialists. An important condition for achieving high results in training specialists is the optimal combination of classroom and independent extra-curricular work of students by means of multimedia technologies. Very significant is the development of student independence, the formation of skills of independent search activity, the ability to take responsibility, independently solve a problem, find constructive solutions, a way out of a crisis situation, and so on. Extra-curricular work forms students' ability to master the techniques of analysis, synthesis, generalization, comparison; develops flexibility of thinking; opens up opportunities for the development and stabilization of positive learning motives to activate the process of mastering knowledge by means of multimedia technologies as a means of forming the personality of a highly qualified specialist. The concept of multimedia as one of the priority areas of Information Technology, which plays a particularly important role in the process of informatization of education, is revealed, and its advantages in education are shown. The advent of multimedia systems optimizes transformations in education, in many areas of professional activity, science, art, etc. The necessity of distance learning to improve the quality of training of future specialists using multimedia technologies in extra-curricular work is justified. The effectiveness of pedagogical support in the process of distance learning is achieved by the following conditions, which is revealed in the article. Various forms and types of extra-curricular work of students that are used in the modern practice of the educational environment of a higher education institution are described. Scientific and informational activity is considered a key area of information activity. The analysis of scientific and information activities in the field of education allows us to identify its main functions, which emphasize the growing role of scientific information in the education system, in particular, extra-curricular work using multimedia technologies. Operational, complete, accurate, targeted information that meets objective and subjective needs becomes an important link between the field of management, science and practice.

• 정보관리학회지
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• 제40권3호
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• pp.221-244
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• 2023

주민참여예산으로 메타버스 서비스를 준비하고 있는 경기도서관을 중심으로 선행연구와 각종 정보자원을 분석하여 경기광역대표도서관에 적합한 메타버스의 역할을 도출하였다. 그리고 광역대표도서관을 중심으로 협력적 콘텐츠 구축 및 서비스 모델을 일차적으로 제시한 뒤, 광역대표도서관, 경기도를 비롯한 전국의 각종 도서관의 현장 사서들을 대상으로 설문조사를 실시하여 광역대표도서관의 메타버스 역할, 콘텐츠, 협력 가능한 콘텐츠 및 원활한 협력을 위한 고려사항 등을 도출하였다. 사서들의 의견을 조사한 결과, 광역대표도서관 메타버스의 역할은 도서관 자료의 연속적인 이용을 위한 도구이며 지역 전체를 위한 서비스 공간이 되어야 한다는 것을 알 수 있었다. 또한 응답자의 3/4이 협력적 콘텐츠 구축에 참여의향을 보였으며, 참여 시 우려가 되는 점은 인력과 예산, 업무과중으로 나타났으며, 광역대표도서관의 체계적인 지원이 필요함을 볼 수 있었다.

• 한국도서관정보학회지
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• 제37권1호
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• pp.3-28
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• 2006

본 연구의 목적은 1990년대 이후 미국, 영국, 호주 및 캐나다 등 영어권 주요국가의 대학도서관들이 인식하고 있는 고등교육의 환경변화와 그에 따른 문제점들을 살펴보는 것이다. 본 연구에서는 각기 상이한 국가제도와 문화적 전통, 고등교육체제 및 정보환경 하에 있기 때문에 생겨나는 고유한 문제점들보다는 여러 나라의 대학도서관 전반에 나타나는 공통적인 문제점들을 규명하는 데 초점을 맞추었다. 각국의 대학도서관들이 공통적으로 지적하는 문제들은 예산의 축소 도서관 역할의 변화, 도서관 콜렉션 속성의 변화, 정보기술의 발전과 기술 기반구조의 요구, 연속간행물 가격의 급등과 도서관 구매력 감소 등이다. 이 문제들은 서로 고립된 개별적 문제들이 아니라, 매우 긴밀하게 상호 연관되어 있어, 개별 도서관의 대응책보다는 국가 혹은 정부의 보다 거시적이며 광범한 차원의 이해와 전략적 대책을 요구함을 알 수 있다.

• 융합보안논문지
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• 제16권5호
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• pp.41-48
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• 2016

본 논문은 플로우 시각화 기반의 네트워크 보안 상황 감시 방법인 VisFlow를 제안하며, 기존 트래픽 플로우 시각화 기술의 단점인 대량 트래픽 발생 시의 직관성 상실 문제, 대칭적 주소 공간에 의한 반사현상 문제, 종단간 연결 의미의 상실 문제를 해결하고자 한다. VisFlow는 단순하고 효율적인 보안 시각화 인터페이스로써 플로우 시각화 기술을 활용하여 개별적인 트래픽 데이터들에서는 볼 수 없었던 다양한 네트워크 현상들을 패턴으로 형상화하고 관리 네트워크 내의 보안 상황을 실시간으로 분석 및 감시하는 방법이다. 트래픽 플로우의 포트 역할 분석 방법을 이용하여 노드 유형과 중요 정보를 식별 분류하고, 분류된 정보는 중요도에 따라 2D/3D 공간 상에 단순화 및 강조하여 표시함으로써 직관성과 실용성을 높인다. 또한, IP주소값에 기반한 비대칭적 노드 배치를 통해 반사현상 문제를 해결하고 노드간의 연결선을 활용하여 종단간의 세션 의미를 유지함으로써 정보성은 높인다. 관리자는 VisFlow를 통해 방대한 트래픽 데이터를 쉽게 탐색하고 전체 네트워크 상황을 직관적으로 파악함으로써 네트워크 보안 상황을 효과적으로 감시할 수 있다.