• 한국IT서비스학회지
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• 제15권1호
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• pp.19-37
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• 2016

Advance of the Internet environment is applied not only to information search but also to the area of consumption behavior. Current research analyzes online use behavior and online information search of consumers in terms of users' perception. With the result of the research, it is noticed that promotion focus brings broader variation of information use behavior, and utilitarian value has a beneficial impact on the online exploratory information search. In addition, it is revealed that the more exploratory the information search is, the wider the range of online shopping information search is. Finally, people who have utilitarian shopping value showed more exploratory behavior in online search, especially for the search of informational products, than those who have hedonic shopping value. Present research is believed to improve practical influence of consumers' personality on online use behavior when customers purchase search products online. As a result, it would contribute to consumer research and marketing held online.

• 한국비블리아학회지
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• 제26권2호
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• pp.129-153
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• 2015

본 연구의 목적은 다양한 학문 및 전문분야 연구자들의 정보이용행태에 관련된 선행연구들을 조사하여 이용자들의 요구를 반영한 효과적인 정보서비스를 위한 기초자료를 제공하는데 있다. 1970년대부터 2014년까지 수행된 정보이용행태와 밀접하게 관련이 있는 국내 연구들을 중심으로 조사하였으며, 과학기술, 사회과학, 그 외 기타분야로 구분하여 기존 연구들의 연구방법, 대상, 변인, 그리고 결과에 중점을 두고 분석하였다. 선행연구에서 사용한 연구방법은 설문조사와 같은 정량적 방법을 주로 사용하였으며, 정보이용 목적, 정보요구, 정보이용 유형, 만족도 등의 분석 변수가 공통적으로 사용되었다. 각 분야의 연구자들은 디지털 환경에 따른 정보이용의 변화를 보이는 가운데, 주제분야, 신분 및 직위 등에 따라서 정보요구 및 이용행태가 다르게 나타나 이용자 특성을 고려한 차별화된 정보서비스를 제안하였다.

• 복식
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• 제54권7호
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• pp.15-26
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• 2004

The internet is one of the modern facilities that has been diffused very rapidly in recent years and tremendously influenced on our life. Although the adolescents are major users of internet, the literature in clothing and textile area has not addressed the relationships between adolescents' internet use and clothing behavior, The purpose of this study was to examine the differences of adolescents clothing behavior. purchase evaluative criteria, and information source according to the use of internet. Descriptive statistics, t test, Analysis of Variance (ANOVA), and Duncan test were employed to analyze the data collected from the convenience sample of 572 middle and high school students in Gyeongnam, Korea. The use of internet was partially related to the adolescents' clothing behaviors. purchase evaluative criteria. and information source. Also, it was observed that the frequency and purpose of fashion website tended to be related more than the amount and purpose of internet did. Marketing implications from the results were suggested.

• 한국병원경영학회지
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• 제18권2호
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• pp.57-80
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• 2013

The purpose of this study is to examine the information search behavior of medical consumers visiting a hospital, and investigate the consumption values of medical consumers, classified according to the information search behavior, and characteristics of online health and disease information. This study also tried to identify the factors affecting medical consumers classified according to information search behavior, and gain an extensive understanding of medical consumers'consumption values and online information use. The analysis results of this study are as follows: First, the consumption values of medical consumers were classified into a total of 7 factors, i.e. future-positive value, family-oriented value, sustainablehealth value, rational-progressive value, social-cooperative value, socialachiever value and hedonistic-individual value. Next, the characteristics of medical consumers'online information search behavior were classified into three types of consumer groups, i.e. the limited information-oriented consumer group, the practical information-oriented consumer group and the passionate information-oriented consumer group. Second, the analysis of the differences among the three groups classified according to the characteristics of the information search behavior in terms of consumption values, use of online information sources, utility and the intention to reuse online information showed that all the differences were statistically significant. The passionate information-oriented consumer group showed the highest scores in the sustainable-health value, the social-achiever value and the hedonisticindividual value. Third, the factors affecting medical consumers, classified into three groups according to the characteristics of the information search behavior, were found to be socio-demographic variables like consumers' age and occupation, consumers'consumption values, use of online information sources, and utility of online information. This study tried to understand what values medical consumers have according to the differences in the information search behavior by examining the consumption values of medical consumers according to the information search behavior. The significance of this study lies in the fact that consumption values are instrumental in understanding medical consumers by identifying the fundamental motives and desires of consumers' behavior.

• 정보관리학회지
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• 제39권1호
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• pp.281-308
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• 2022

본 연구는 중소병원에서 근무하는 보건의료인 중에서도 지금까지 연구 대상으로 채택되지 못한 간호사, 의료기사, 약사의 정보이용행태 및 정보요구를 탐색하여 병원 내 의학도서관의 정보서비스 개선 방향을 제시하는 것을 목적으로 한다. 이론적 배경과 선행연구 분석을 기반으로 하여 연구 설계를 진행하였으며, 전국의 중소병원에서 근무 중인 간호사, 의료기사, 약사를 대상으로 심층면담을 실시하였다. 연구 결과, 중소병원 보건의료인의 정보요구 발생 동기와 정보이용행태, 병원 내 의학도서관에 대한 인식을 파악할 수 있었으며, 이를 종합하여 병원 내 의학도서관 정보서비스 개선 방향을 제시하였다. 본 연구는 중소병원에서 근무하는 다양한 보건의료인의 정보이용행태 및 정보요구를 탐색한 초기 시도라는 점에서 의의를 갖는다.

• International Journal of Human Ecology
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• 제5권2호
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• pp.81-91
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• 2004

The purpose of this study is to evaluate consumer use of unit price information introduced in Korea 1999. A total of 571 observations were analyzed by frequency, percent, and paired t-test using SPSS. The main findings are (1) consumers use unit price information to make better purchase decisions, (2) consumers with higher than average attentiveness in purchase behavior utilize unit price information to make better buying decisions, and (3) consumers with higher than average knowledge utilize unit price information to make better buying decisions. (4) Also if either attentiveness in purchase behavior or consumer knowledge is lower than average, unit price information helped consumers make better purchase decisions. (5) However, there was no difference among those consumers with below average or above average attentiveness and knowledge.

• Journal of Information Science Theory and Practice
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• 제7권4호
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• pp.45-55
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• 2019

Currently there are many groups of Indonesian faculty members on social media. This research aims to find out the information behavior of Indonesian faculty members on social media, especially on Facebook, Telegram, and WhatsApp. The focus of this research is in-depth understanding of the needs, search, organization, and use of information by Indonesian faculty members on social media. This research is qualitative research using a virtual ethnographic approach. The research data was obtained through participatory observation, in-depth interviews, and a literature review. The selection of informants was done by purposive sampling, while triangulation was done by data sources and theories triangulation. The results showed that the information behavior of Indonesian faculty members on social media began with the need for information, choosing social media, choosing and entering into one or several groups, sharing information, and discussing in a group. Some faculty members keep the information, and some choose to ask when they need the information, even though the information has been discussed. The information obtained is used when they need it, and they usually share their experiences with other group members.

• 한국컴퓨터정보학회논문지
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• 제17권8호
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• pp.115-121
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• 2012

본 연구의 주된 목적은 조직구성원들이 왜 업무 중에 직무와 무관하게 스마트폰을 사용하는지를 파악하는 것이다. 이를 위해 본 연구에서는 습관, 사용의향, 사회적 영향, 업무 상호의존성, 사용행동으로 구성된 직무외 스마트폰 사용행동 영향 요인에 관한 연구 모형을 개발하였다. 그리고 스마트폰을 사용하는 직장인들을 대상으로 설문조사를 실시하여 분석하였다. 분석결과 첫째, 습관과 사회적 영향은 직무외 스마트폰 사용행동을 예측할 수 있는 주요 요인들로 나타났다. 둘째, 직무외 스마트폰 사용에 있어서 사용의향과 사용행동간의 관계는 업무 상호의존성에 의해서 긍정적으로 조절되는 것으로 밝혀졌다.

• 한국정보시스템학회지:정보시스템연구
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• 제21권4호
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• pp.1-29
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• 2012

The purpose of this study was to find about personal information security of internet and social networks by focusing on end users. User competence and subjective criterion, which are the antecedents, are affecting security behaviors For these security behaviors, the study examined the relationship between security behavior intention on internet use and security behavior intention about social network that is actively achieved in many fields. Behaviors of internet and social network were classified into an action of executing security and an action of using a security technology. In addition, this study investigated a theory about motivational factors of personal intention on a certain behavior based on theory of reasoned action in order to achieve the purpose of this study. A survey was conducted on 224 general individual users through online and offline, and the collected data was analyzed with SPSS 12.0 and SmartPLS 2.0 to verify demographic characteristics of respondents, exploratory factor analysis, and suitability of a study model. Interesting results were shown that security behavior intention of social network is not significant in all security behavior execution, which is security performance behavior, and security technology use. Internet security behavior is significant to security technology use but it does not have an effect on behavior execution.

• 패션비즈니스
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• 제1권4호
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• pp.79-86
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• 1997

Fashion store patronage behavior includes, in broad, choosing of a store and strong preference of a certain store called store-royalty. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve its goal of enabling retailers to predict use information sources used by the target consumers, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were to classify information sources used by female college students and identify the relationships between them and fashion store patronage behavior. Relationship between the factors of information sources and patronage behavior were identified by use of Tukey's test, Duncan test and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of information sources used by female college students. As based on the results, this study is expected to assist that retailers can establish effective sale strategies in order to make continuously consumers' patronage behavior of a store.