• Title/Summary/Keyword: information needs analysis

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Priority Analysis for Consumers' Purchasing Factors of Seafood Online Using AHP Method (온라인 플랫폼을 활용한 수산식품 구매요인 우선순위 분석: AHP 기법을 활용하여)

  • Jeong, Hyun-Ki;Kee, Hae-Kyung;Park, Se-Hyun
    • Asia-Pacific Journal of Business
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    • v.13 no.3
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    • pp.449-461
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    • 2022
  • Purpose - The purpose of this study to explore factors consumers prioritize when purchasing seafood online. The originality of the study lies on adopting AHP-based approach in analyzing prioritized purchasing factors of seafood online. Design/methodology/approach - A survey was conducted targeting Korean consumers who have purchased seafood online. AHP method was applied to rank factors consumers prioritize before making decision. Findings - First, product's factor ranked first among other high level factors including delivery service, seller, online platform. Second, sanitation, taste, country of origin ranked first, second, third respectively, within product's factors. Third, safe delivery, timeliness, information accuracy ranked first, second, third respectively, within delivery factors. Fourth, consumer reviews, consumer response ability, promotion ranked first, second, third within seller factors. Fifth, Personal information management system, credibility, user-friendliness ranked first, second, third, within online platform factors. Research implications or Originality - To activate seafood online market, it is crucial to assure consumers that the seafood is well managed in a sanitary way from the production site to table. Existing government programs such as seafood traceability system, HACCP, and cold-chain infrastructure needs improvement. Due to highly perishable characteristic of seafood, delivery factors matter when purchasing online. Online platforms needs to continue to improve delivery service. Seafood products are mostly not branded and without objective information about their properties. Creating quality classification and seafood brands are likely to help consumers chose seafood online.

An Analysis on the Priority of Educational Needs of Teachers in Charge of Educational Contents of Invention Intellectual Property in Secondary Vocational Education (중등단계 직업교육에서의 발명·지식재산 교육내용에 대한 담당 교사의 교육요구도 우선 순위 분석)

  • Lee, Sang-hyun;Lee, Chan-joo;Lee, Byung-Wook
    • 대한공업교육학회지
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    • v.40 no.2
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    • pp.155-174
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    • 2015
  • The purposes of this study were to analyze the property of educational needs of teachers for educational contents of invention and intellectual property in secondary vocational education and provide fundamental data for the development of job training programs so as to develop the capabilities of teachers, the base for effective education of invention intellectual property in secondary vocational education. To achieve them, educational needs for the educational contents of invention intellectual property and the priority of the educational needs in secondary vocational education based on the recognition of the teachers were analyzed and suggested. Concrete results of this study can be suggested as follows. First, the average of educational needs of the teachers for the educational contents of invention intellectual property in secondary vocational education was 5.02. There were 23 items of the educational contents whose educational needs were higher than the average of the whole items and for those items and the average of each item, there were F4(The average of patent applications) 6.72, F5(Modification and supplementation of specification sheets) 6.46, F2(Writing of patent floor plans) 6.39, F3(Writing of patent specification sheets and abstraction) 6.31, A5(Invention method and activity) 6.27, E6(Invention design project) 6.15, H3(Invention commercialization) 5.97, F1(Patent information and application) 5.90, E5(Design obligation) 5.78, E3(Designing process of inventional design) 5.77, A4(Invention and problem solving) 5.57, G2(Patent investigation and classification) 5.47, C2(Thinking method of inventional problem solution) 5.45, E4(Production of inventional design product) 5.45, B5(Inventional patent project) 5.42, A2(Creativity development) 5.26, C4(Inventional problem solving project) 5.26, H4(Invention marketing) 5.26, H2(Analysis on invention commercialization) 5.20, D4(Invention and management) 5.16, C3(Problem solving activity) 5.14, E2(Inventional design devise and expression) 5.11, B3(Actuality of inventional method) 5.08 in order. Second, for the priority of educational needs of the teachers for the educational contents of invention intellectual property in secondary vocational education, there were 13 items of the educational contents for the first rank, 10 for the second rank and 17 for the third rank. The items of the educational contents for the first rank were A4(invention and problem solving), A5(inventional method and activity), B5(Invention patent project), C2(Thinking method of inventional problem solution), C4(Inventional problem solving project), E3(Inventional design process), E4(Production of inventional design product), E5(Design obligation), E6(Invention design project), F1(Patent information and application), F2(Writing of patent floor plan), F3(Writing of patent specification sheet and abstract), and H3(Invention commercialization. The items of the educational contents for the second rank were A2(Creativity development), B3(Actuality of inventional method), C3(Problem solving activity), D4(Invention and management), E2(Invention design devise and expression), F4(Range of patent demand), F5(Modification and supplementation of specification sheet), G2(Patent investigation and classification), H2(Analysis on invention commercialization), and H4(Invention marketing). The items for the third rank were the educational contents except the ones of the first rank and the second rank.

A Study on Organizing the Web Using Facet Analysis (패싯 분석을 이용한 웹 자원의 조직)

  • Yoo, Yeong-Jun
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.15 no.1
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    • pp.23-41
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    • 2004
  • In indexing and organizing Web resources, there have been two basic methods: automatic indexing by extracting key words and library classification schemes or subject directories of search engines. But, both methods have failed to satisfy the user's information needs, due to the lack of standard criteria and the irrationality of its structural system. In this paper I have examined the limits of library classification scheme's structures and the problems related to the nature of Web resources such as specificity and exhaustivity. I have also attempted to explain the logicality of Web resources organization by facet analysis and its strengths and limitations. In so doing, I have proposed three specific methods in using facet analysis: firstly, indexing system by facet analysis; secondly, the alternative transformation of the enumerative classification scheme into facet classification scheme; and finally, the facet model of subject directory of domestic search engine. After examining the three methods, my study concludes that a controlled vocabulary by facet analysis can be employed as a useful method in organizing Web resources.

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Analysis on The Reflection Degree of Worker's Stress by Brain-waves based Anti-Stress Quotient (뇌파기반 항스트레스 지수에 의한 직장인의 스트레스 반영도 분석)

  • Ahn, Min-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.10
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    • pp.3833-3838
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    • 2010
  • Brainwave can be the most effective means of detecting the state of the brain that changes moment by moment. Since brain has closed relations with hormones which are a foundation of metabolism, it needs to examine closely the mutual relationship between brainwave and hormone. We examined the possibility to find out such information about metabolism by comparing brainwave with cortisol hormone. The major variables are anti-stress quotient of brainwave and cortisol density which give stress information of the working women, to measure from March 3 to May 28, 2007. To find out the relationship between them, we performed such statistical analysis about the before and after of brainwave training as t-test, correlational analysis and regression analysis. We obtained following results: First, considerable changes of variables is shown by brain-wave training. Second, there exist a correlation between variables. Third, according to regression analysis, influence between variables is verified. Thus, we found that stress information of hormone analytical level can be obtined only through brainwave analysis.

Using Motivation of Short Video Advertising Marketing in China: An Exploratory Study of Douyin

  • Zeng, Nai
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.8
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    • pp.229-237
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    • 2021
  • This paper aims to study the using motivation and influencing factors of Chinese users' participation in live stream shopping through theoretical and empirical analysis, so as to evaluate the change in users' needs and improve marketing strategies. In doing so, I conducted a questionnaire survey for Chinese live stream shopping users and collected the required data. For empirical analysis, I used SPSS and AMOS software to carry out descriptive analysis, reliability and validity analysis and structural equation model analysis (SEM) to test the hypothesis. The results of the analysis showed that core competency and brand personality of the short video industry have a significant impact on user and customer perceived value, thus influencing users' using motivation. That is, users do not blindly follow live stream shopping but make their active choice. Therefore, it is suggested that live stream shopping platform should strengthen the e-commerce attributes and eradicate "the sense of false satisfaction", in order to achieve the effective communication of information. On the other hand, to stimulate the purchase motivation of users, the brand should build up its personality, and enhance user and customer perceived value in cyber marketing.

An Efficient Analysis of Wrinkling in the Door Inner Stamping Process by Global Analysis and Subsequent Local Analysis (전체해석과 국부해석을 통한 Door Inner 스탬핑 공정에서 발생하는 주름의 효과적인 해석)

  • 김종봉;김태정;양동열;유동진
    • Transactions of Materials Processing
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    • v.9 no.6
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    • pp.653-662
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    • 2000
  • Wrinkling is one of the major defects in sheet metal products together with tearing, springback and other geometric and surface defects. The initiation and growth of wrinkles are influenced by many factors such as stress ratios, mechanical properties of the sheet material, geometry of the workpiece, contact condition, etc. It is difficult to analyze the wrinkling initiation and growth considering all the factors because the effects of the factors are very complex and the wrinkling behavior may show a wide scatter of data even for small deviations of factors. The finite element analyses of the wrinkling initiation and growth in the sheet metal forming process provide the detailed information about the wrinkling behavior of sheet metal. The direct analyses of the wrinkling initiation and growth, however, bring about a little difficulty in complex industrial problems because it needs large memory size and long computation time. In the present study, therefore, a global-local analysis technique is introduced for the computational efficiency. Through the analysis of wrinkling in the door inner stamping process, the efficiency of the global-local analysis technique is investigated.

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A Study on Analysis of User Needs and Improvement Plans for Disaster Record Information Services Based on SNS (SNS 기반 재난기록정보서비스를 위한 이용자 요구분석 및 개선방안)

  • Doo, Hyo-Chul;Kim, Geon;Oh, Hyo-Jung
    • Journal of the Korean Society for information Management
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    • v.36 no.1
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    • pp.269-294
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    • 2019
  • To effectively cope with new and different types of disasters, it is very important to communicate and update disaster information to the public quickly and efficiently. SNS enables rapid spread of information and continuous exposure. SNS enables two-way communication by directly communicating with users. SNS complements the shortcomings of mass media, and increases the effectiveness of disaster management work. This study analyzed user awareness and requirements to derive effective methods of SNS operation of disaster management institutions. For this purpose, a user survey was conducted to identify the types of information that are highly user-interested and to select information items suitable for SNS services. Through this, we suggest ways to improve the SNS disaster record information service of the disaster management institution.

The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media (나르시시즘 성향, 패션소셜미디어 이용동기, 정보확산 행동 간 관계 연구)

  • Kim, Nae-Eun;Song, Gwang-Suk;Kim, Mi-Sook
    • The Journal of Industrial Distribution & Business
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    • v.9 no.1
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    • pp.99-110
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    • 2018
  • Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

Practical Biasing Power Analysis breaking Side Channel Attack Countermeasures based on Masking-Shuffling techniques (마스킹-셔플링 부채널 대응법을 해독하는 실용적인 편중전력분석)

  • Cho, Jong-Won;Han, Dong-Guk
    • Journal of the Institute of Electronics and Information Engineers
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    • v.49 no.9
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    • pp.55-64
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    • 2012
  • Until now, Side Channel Attack has been known to be effective to crack decrypt key such as smart cards, electronic passports and e-ID card based on Chip. Combination of Masking and shuffling methods have been proposed practical countermeasure. Newly, S.Tillich suggests biased-mask using template attack(TA) to attack AES with masking and shuffling. However, an additional assumption that is acquired template information previously for masking value is necessary in order to apply this method. Moreover, this method needs to know exact time position of the target masking value for higher probability of success. In this paper, we suggest new practical method called Biasing Power Analysis(BPA) to find a secret key of AES based on masking-shuffling method. In BPA, we don't use time position and template information from masking value. Actually, we do experimental works of BPA attack to 128bit secret key of AES based on masking-shuffling method performed MSP430 Chip and we succeed in finding whole secret key. The results of this study will be utilized for next-generation ID cards to verify physical safety.

Behavior Pattern Analysis System based on Temporal Histogram of Moving Object Coordinates. (이동 객체 좌표의 시간적 히스토그램 기반 행동패턴분석시스템)

  • Lee, Jae-kwang;Lee, Kyu-won
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.571-575
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    • 2015
  • This paper propose a temporal histogram -based behavior pattern analysis algorithm to analyze the movement features of moving objects from the image inputted in real-time. For the purpose of tracking and analysis of moving objects, it needs to be performed background learning which separated moving objects from the background. Moving object is extracted as a background learning after identifying the object by using the center of gravity and the coordinate correlation is performed by the object tracking. The start frame of each of the tracked object, the end frame, the coordinates information and size information are stored and managed by the linked list. Temporal histogram defines movement features pattern using x, y coordinates based on time axis, it compares each coordinates of objects for understanding its movement features and behavior pattern. Behavior pattern analysis system based on temporal histogram confirmed high tracking rate over 95% with sustaining high processing speed 45~50fps through the demo experiment.

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