• Title/Summary/Keyword: information needs analysis

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A Study on the Establishment of Corporate and Product Image Alignment (기업 이미지에 정합적(整合的)인 제품 이미지 구축 방법)

  • Kim, Hyun
    • Archives of design research
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    • v.14 no.4
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    • pp.77-85
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    • 2001
  • In order to sustain competitive advantage through strategic product differentiation in global market, this research aims to establishment of strategic design conditions for domestic manufacturing firms through the means of product image alignment and positioning, using visual character of product as the foundation for establishing corporate image. Case studies on how globally successful multinational companies manage design strategy and corporate culture uniformly for coherent product image management are reviewed. To establish product image alignment methodology for manufacturing firms, the criteria for product image positioning and aligned product image development process are developed in three stages. First, in image positioning stage, it is important to set the direction for corporate image and design strategy by identifying consumer needs through market trends analysis and forecasting as well as comparative positioning of the analysis results of the firms's own corporate image and that of the competitor's. Second, in awareness building stage, before building the product image alignment, firm-wide shared awareness of differentiated corporate and product image, establishment of designer's role as the consolidated manager of product image, sharing form language, and building the infrastructure for defining form information should be preceded. Third, in managing the aligned product image stage, the condition for setting up image information management guideline, management of decision making process for arriving at logical decisions on product form, development of guideline for increasing efficiency and its evaluation system, and co-development of related design should be induced. Further research on the product image alignment with corporate image should be conducted through various empirical studies on image and form, building an information system of related design language, and continuous assessment and management of applied solutions.

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Network analysis using frequency of cross-citation and comparing citation index of accounting journals (회계학 관련 학술지의 인용지수 비교 및 상호인용 빈도를 이용한 네트워크 분석)

  • Choi, Kyoung-Ho;Oh, Hee-Hwa;Kwag, Hee-Jong
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.143-149
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    • 2014
  • Currently, despite the quantitative growth of domestic journal, objective and metric criterion to evaluate the contents and quality of those journals is inadequate. As a result, depending on a foreign citation index like SCI to evaluate the research result is causing some problems such as, thesis of an excellent standard being presented and published in foreign countries, thus, neglecting journals written in Korean. Hereat, the Korea Citation Index(KCI) is constructing a database of the journals published by academic associations; scientific paper information, articles information, and bibliographic, analyzing the quoting relation. Consequently, KCI is providing the basic information and the corresponding quoting relations of journals and papers on its webpage. This study compares the impact level of domestic accounting related journals by KCI and analyzes the network among journals using the cross-citation frequency from a social network analysis point of view. As a result, Accounting-related journals are now more desirable than the location in order to have a variety of interdisciplinary research needs to be encouraged. Through this exchange of other disciplines and actively made, which is the phase of apparent accounting-related journals expect to be greatly enhanced looks.

An Analysis of Factors Affecting Environmental Load in Earthwork Type of Road Project (도로건설공사 토공작업부에 대한 환경부하 영향인자 분석)

  • Park, Jin-Young;Im, Je-Gyu;Kim, Byung-Soo
    • Korean Journal of Construction Engineering and Management
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    • v.19 no.4
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    • pp.52-60
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    • 2018
  • In the construction industry, attempts to evaluate the environmental impact of products through life cycle assessment (LCA) approach has been on the rise. However, the domestic construction industry needs to make rapid decisions due to limited budget and schedule, so it is difficult to carry out a review of the environmental load on all resources. The decision-making process requires information on the major influence factors that should be focused on to reduce environmental load. And this information should be quantified so that it can be linked to environmental impact assessment. In this study, the LCA results of road construction cases were analyzed to provide such information. As a result, diesel, ready-mixed concrete, urethane-based paint, aggregate, and asphalt concrete were found to be the main factors that generated 93.17% of the environmental load in the earthwork type of road project. The total environmental cost caused by these affecting factors when constructing 1 km of earthwork type of road project is 242 million won. The analysis also shows that a 10% reduction in the amount of ready-mixed and asphalt concretes can reduce carbon emissions by 5.02% and 2.28% while reducing environmental costs by 11 million won per kilometer. In order to reduce carbon emissions of the earthwork type of road project, it is necessary to actively develop and introduce new methods and eco-friendly materials to reduce the overall use of ready-mixed concrete and asphalt concrete.

Development of online drone control management information platform (온라인 드론방제 관리 정보 플랫폼 개발)

  • Lim, Jin-Taek;Lee, Sang-Beom
    • Journal of the Institute of Convergence Signal Processing
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    • v.22 no.4
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    • pp.193-198
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    • 2021
  • Recently, interests in the 4th industry have increased the level of demand for pest control by farmers in the field of rice farming, and the interests and use of agricultural pest control drones. Therefore, the diversification of agricultural control drones that spray high-concentration pesticides and the increase of agricultural exterminators due to the acquisition of national drone certifications are rapidly developing the agricultural sector in the drone industry. In addition, as detailed projects, an effective platform is required to construct large-scale big data due to pesticide management, exterminator management, precise spraying, pest control work volume classification, settlement, soil management, prediction and monitoring of damages by pests, etc. and to process the data. However, studies in South Korea and other countries on development of models and programs to integrate and process the big data such as data analysis algorithms, image analysis algorithms, growth management algorithms, AI algorithms, etc. are insufficient. This paper proposed an online drone pest control management information platform to meet the needs of managers and farmers in the agricultural field and to realize precise AI pest control based on the agricultural drone pest control processor using drones and presented foundation for development of a comprehensive management system through empirical experiments.

A Study on Improvement and Analysis of Online Public Relations on 'the Memory of the World' in South Korea: Focusing on the Websites (국내 세계기록유산의 온라인 홍보현황 분석 및 개선방안에 관한 연구: 웹사이트를 중심으로)

  • Eun-Jin, Kim;Joung Hwa, Koo
    • Journal of the Korean Society for information Management
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    • v.39 no.4
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    • pp.159-189
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    • 2022
  • The research aims to recommend strategies to promote PR activities of 'the Memory of the World(MoW)' on the websites. To achieve the goal, the researchers analyzed the current conditions of online PRs of the MoW in S. Korea by developing the standards/elements for analysis. The research examined the two main concepts of MoW and extracted the three core standards/elements for evaluating current online PRs of MoW through reviewing earlier studies: contents of PRs, ways of PRs, and features of media. The research examined PR activities on the 21 websites of 11 institutions which manage MoW in South Korea. The research found the significant features of the online PRs and suggested detailed strategies for improving the online PRs of MoW: first, it is required to emphasize the values of both preservation and utilization of MoW equally. Second, it is necessary to promote the PRs of MoW by using the way of 'user segmentation'. Third, it needs to develop the unit systems and/or services to integrate with related documentary heritages so that users can access documentary heritages effectively and efficiently. Finally, it is required to develop the guidelines or/and manuals to conduct and promote the PRs of the MoW by providing specific directions and methods of publicities.

Sentiment Analyses of the Impacts of Online Experience Subjectivity on Customer Satisfaction (감성분석을 이용한 온라인 체험 내 비정형데이터의 주관도가 고객만족에 미치는 영향 분석)

  • Yeeun Seo;Sang-Yong Tom Lee
    • Information Systems Review
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    • v.25 no.1
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    • pp.233-255
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    • 2023
  • The development of information technology(IT) has brought so-called "online experience" to satisfy our daily needs. The market for online experiences grew more during the COVID-19 pandemic. Therefore, this study attempted to analyze how the features of online experience services affect customer satisfaction by crawling structured and unstructured data from the online experience web site newly launched by Airbnb after COVID-19. As a result of the analysis, it was found that the structured data generated by service users on a C2C online sharing platform had a positive effect on the satisfaction of other users. In addition, unstructured text data such as experience introductions and host introductions generated by service providers turned out to have different subjectivity scores depending on the purpose of its text. It was confirmed that the subjective host introduction and the objective experience introduction affect customer satisfaction positively. The results of this study are to provide various implications to stakeholders of the online sharing economy platform and researchers interested in online experience knowledge management.

A Study on the National Library's Collection Strategy and Utilization Plan through the Analysis of Online Material Collection Status of Major Libraries Abroad (해외 주요 도서관 온라인 자료 수집 현황 분석을 통한 국립중앙도서관의 수집 방향성 및 활용 방안 도출 연구)

  • Younghee Noh;Youngmi Jung;Aekyoung Son;Inho Chang;Kyung Sun Lee;Hyunju Cha
    • Journal of Korean Library and Information Science Society
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    • v.55 no.2
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    • pp.1-28
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    • 2024
  • This study aimed to present practical strategies for libraries in South Korea, including the National Central Library, to effectively respond to the new challenges of the digital era by systematically comparing and analyzing the status of online material collection and services of libraries both domestically and abroad. To achieve this, we sought to understand the cases and service status of online material collection in major foreign libraries and to derive directions and usage plans for our libraries based on the analysis of these foreign libraries' online material collection status. As a result of this research, it was found that the National Central Library needs to explore various strategies for expanding online material collection, including the proper collection and preservation of web resources that are being created and deleted, as well as expanding openness and utilizing archives. Secondly, as a central institution for future national information resources, it is necessary to establish a strategy for smoothly collecting, preserving, and servicing vast and complex web resources. Thirdly, there is a need to explore ways to implement a national-level web archive that can systematically collect, preserve, and utilize all web resources in our country. In the long term, it should be improved into a national platform capable of systematically collecting, preserving, and utilizing various types of web resources.

Development of a Competency-Based Physics Education Major Curriculum Model in Response to the Intelligent Information Age (지능정보화시대에 대응하는 역량기반 물리교육 전공 교육과정 모델 개발)

  • Jeongwoo Son
    • Journal of The Korean Association For Science Education
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    • v.44 no.5
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    • pp.501-510
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    • 2024
  • This study started by recognizing that a competency-based major curriculum in physics education was necessary to respond to field demands in the intelligent information age. To address this need, the research developed a competency-based major curriculum model for the Department of Physics Education at G University. The research process involved several stages: environmental analysis focusing on the characteristics of the intelligent information age, needs analysis of the educational field, establishment of ideal human resources and academic goals, selection of major competencies, curriculum system composition, and roadmap development. The major curriculum committee reviewed and evaluated each stage of this process. The study established an ideal image of 'innovative and communicative educators leading future education' along with three educational objectives. It also identified academic-research competency, field-job competency, and convergence-integration competency as major competencies, defining sub-competencies for each. The research team restructured the curriculum to achieve a balanced development of major competencies and introduced a new science edutainer micro-degree program to address career diversification. The project implemented complementary extracurricular programs to supplement insufficient major competencies and established systems for managing individual students' major competencies and the overall major curriculum. The competency-based major curriculum model developed through this study aims to strengthen the practical competencies of physics education students and provide an effective approach to respond to future changes in the educational environment.

The Application of Operations Research to Librarianship : Some Research Directions (운영연구(OR)의 도서관응용 -그 몇가지 잠재적응용분야에 대하여-)

  • Choi Sung Jin
    • Journal of the Korean Society for Library and Information Science
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    • v.4
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    • pp.43-71
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    • 1975
  • Operations research has developed rapidly since its origins in World War II. Practitioners of O. R. have contributed to almost every aspect of government and business. More recently, a number of operations researchers have turned their attention to library and information systems, and the author believes that significant research has resulted. It is the purpose of this essay to introduce the library audience to some of these accomplishments, to present some of the author's hypotheses on the subject of library management to which he belives O. R. has great potential, and to suggest some future research directions. Some problem areas in librianship where O. R. may play a part have been discussed and are summarized below. (1) Library location. It is usually necessary to make balance between accessibility and cost In location problems. Many mathematical methods are available for identifying the optimal locations once the balance between these two criteria has been decided. The major difficulties lie in relating cost to size and in taking future change into account when discriminating possible solutions. (2) Planning new facilities. Standard approaches to using mathematical models for simple investment decisions are well established. If the problem is one of choosing the most economical way of achieving a certain objective, one may compare th althenatives by using one of the discounted cash flow techniques. In other situations it may be necessary to use of cost-benefit approach. (3) Allocating library resources. In order to allocate the resources to best advantage the librarian needs to know how the effectiveness of the services he offers depends on the way he puts his resources. The O. R. approach to the problems is to construct a model representing effectiveness as a mathematical function of levels of different inputs(e.g., numbers of people in different jobs, acquisitions of different types, physical resources). (4) Long term planning. Resource allocation problems are generally concerned with up to one and a half years ahead. The longer term certainly offers both greater freedom of action and greater uncertainty. Thus it is difficult to generalize about long term planning problems. In other fields, however, O. R. has made a significant contribution to long range planning and it is likely to have one to make in librarianship as well. (5) Public relations. It is generally accepted that actual and potential users are too ignorant both of the range of library services provided and of how to make use of them. How should services be brought to the attention of potential users? The answer seems to lie in obtaining empirical evidence by controlled experiments in which a group of libraries participated. (6) Acquisition policy. In comparing alternative policies for acquisition of materials one needs to know the implications of each service which depends on the stock. Second is the relative importance to be ascribed to each service for each class of user. By reducing the level of the first, formal models will allow the librarian to concentrate his attention upon the value judgements which will be necessary for the second. (7) Loan policy. The approach to choosing between loan policies is much the same as the previous approach. (8) Manpower planning. For large library systems one should consider constructing models which will permit the skills necessary in the future with predictions of the skills that will be available, so as to allow informed decisions. (9) Management information system for libraries. A great deal of data can be available in libraries as a by-product of all recording activities. It is particularly tempting when procedures are computerized to make summary statistics available as a management information system. The values of information to particular decisions that may have to be taken future is best assessed in terms of a model of the relevant problem. (10) Management gaming. One of the most common uses of a management game is as a means of developing staff's to take decisions. The value of such exercises depends upon the validity of the computerized model. If the model were sufficiently simple to take the form of a mathematical equation, decision-makers would probably able to learn adequately from a graph. More complex situations require simulation models. (11) Diagnostics tools. Libraries are sufficiently complex systems that it would be useful to have available simple means of telling whether performance could be regarded as satisfactory which, if it could not, would also provide pointers to what was wrong. (12) Data banks. It would appear to be worth considering establishing a bank for certain types of data. It certain items on questionnaires were to take a standard form, a greater pool of data would de available for various analysis. (13) Effectiveness measures. The meaning of a library performance measure is not readily interpreted. Each measure must itself be assessed in relation to the corresponding measures for earlier periods of time and a standard measure that may be a corresponding measure in another library, the 'norm', the 'best practice', or user expectations.

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Comparative Analysis on the Perceptions for Food Additives Between Elementary School Teachers and Nutrition Teachers (식품첨가물에 대한 초등교사와 영양교사의 인식 비교)

  • Kim, Jeong-Weon;Lee, Eun-Ju
    • Journal of Food Hygiene and Safety
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    • v.31 no.2
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    • pp.74-84
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    • 2016
  • Literacy on food additives of elementary school teachers (ET) and nutrition teachers (NT) could be influential factor on safe dietary education for school children. Therefore, the perceptions and information needs on food additives were surveyed from 351 elementary school teachers and nutrition teachers in metropolitan area of Korea, and the basic data for the promotion of risk communication on food additives among them were obtained. Compared to ET who consider 'taste' (39.1%) as the most important factor while purchasing food, NT considered 'safety' (68.1%) first (p < 0.001). Among the food labelling items, the level of understanding on food additives was the lowest both in ET (3.53) and NT (4.17), and NT showed better levels of understanding overall on food labels. Both ET and NT regarded hazardous factors of food as environmental pollutants, foodborne pathogens, and food additives in order, and tended to select 'no additives' or 'no artificial color' products while purchasing processed food. Although NT answered that they know all food additives had been passed the evaluation of safety and effectiveness tests (100%) and have standards of use (81.9%), majority of them (87.5%) believed the consumption of food additives are harmful on human health. ET (75.2%) also regarded food additives as dangerous materials. Above results suggested the necessity of proper and enough risk communication for both ET and NT. Both ET and NT wanted to have information on the safety or hazard of food additives. Most preferred media to get the information on food additives was TV (3.80) among ET and lecture (3.65) among NT. ET and NT trusted hospital, research institution/universities or the personnels working in these institutions as the provider of information on food additives. The result that the trust levels of ET and NT on government were relative low suggested the weakness of risk communication in Korean government. Although ET and NT answered that they do not trust mass media, their behaviors were affected by them such as reading food labels in ET (39.4%) and reducing the consumption of food additives in NT (50%). They also indicated mass media's problem of sensitive approach on food additives and asked the urgent reaction of government by providing sound information through experts on food additives. Above results revealed that ET and NT have different perceptions and information needs on food additives, therefore, proper risk communication should be provided for them to serve as dietary educators for elementary school children.