• 제목/요약/키워드: information media

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소셜 미디어 과부하가 사용자의 비의도적 회피 행동에 미치는 영향 (The Impact of Social Media Overload on Users' Unintentional Avoidance Behavior)

  • 차오신;오세환
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권3호
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    • pp.165-181
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    • 2023
  • Purpose Digital platforms, together with the innovative technologies of modern society, are accelerating the digital innovation of the entire economy and society. Although social media platforms are gradually integrated into daily life, due to social media overload, users limit their use of the platform for a certain period of time or eventually choose to stop using it. In the context of social media platform, the purpose of this paper is to study the effects of information overload, social overload and system function overload on users' unintentional avoidance behavior, mediated by fatique and dissatisfaction. Design/methodology/approach This study empirically examines the influence of social media overload characteristics on users' unintentional avoidance behavior of platform utilization using the S-O-R framework. Data from 236 Chinese social media users were collected through a questionnaire survey, and the hypotheses were validated by evaluating the research model using the SmartPLS 4.0 program using Partial Least Square (PLS) method. Findings According to the empirical analysis result, based on the S-O-R model, first, it is confirmed that information overload and system feature overload have significant positive(+) effects on fatigue. Second, this study finds that information overload, social overload and fatigue have significant positive(+) effects on dissatisfaction. Thirdly, fatigue and dissatisfaction have significant positive(+) effects on unintentional avoidance. In addition, social overload has no significant effect on fatigue, while system feature overload has no significant effect on dissatisfaction.

결정적 사건기법을 적용한 대학생의 1인 미디어 소비자정보에 대한 반응 탐색: 유튜브를 중심으로 (Exploring University Student's Responses to Consumer Information in Personal Media Using Critical Incident Technique: Focusing on YouTube)

  • 장은교;유교영;이진명
    • 디지털융복합연구
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    • 제17권10호
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    • pp.127-139
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    • 2019
  • 본 연구의 목적은 소비자정보로서의 유튜브 1인 미디어에 대한 대학생들의 인상적인 경험을 긍정적, 부정적 측면에서 탐색하고, 유용한 소비자정로보서의 1인 미디어의 개선점을 모색하는 것이다. 대학생 44명을 연구대상으로 선정하고 소비 맥락에서의 유튜브 이용 경험에 관한 자료를 결정적 사건기법을 적용하여 수집 및 분석하였다. 연구 결과, 1인 미디어에 대한 긍정적 반응으로는 'C2C 정보력 강화', '소비자 중심적 사용성', '매력적인 정보 크리에이터', '공감대와 동류의식 형성', '신선하고 유희적인 정보'가 도출되었고, 부정적 반응으로는 '유해정보의 확산', '정보 크리에이터에 대한 불신', '과도한 광고와 충동구매 유발', '미디어 중독', '상대적 박탈감'이 도출되었다. 대학생들은 1인 미디어 개선을 위해 '법 정책적 규제 도입', '미디어 리터러시 강화', '소비자 지향적 UI 개선'이 요구된다고 제안하였다. 본 연구는 1인 미디어에 대한 소비자의 인식과 경험을 이해하는 기초자료로 활용될 수 있으며, 소비자 지향적인 1인 미디어의 방향을 제언한다는 점에서 의의를 가진다.

'라인 프렌즈' 캐릭터의 트랜스미디어 브랜딩 사례연구 (A Case Study of Line Friends Character TransMedia Branding)

  • 장효진;김영재
    • 디지털산업정보학회논문지
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    • 제11권2호
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    • pp.153-166
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    • 2015
  • This paper proposes a trans-media branding for the trans-media-based cultural content marketing strategy. Trans-media brand analytical framework is proposed with previous studies. And mobile messenger Character 'Line Friends' is analyzed for the text. Trans-media branding is accessible through a multi-platform in the technological environment. Consumer culture, as well as participate include business models to generate revenue also as brand equity. While the character elements that make up the story from the perspective of cultural content storytelling act as an independent cultural goods. Character is segmented elements. Therefore, trans- media branding of the characters are more meaningful. 'Line Friends' trans-media branding can be summarized as follows: First, it takes advantage of the characteristics of the existing Information-Technology-based mobile. Second, it puts consistently found the content of the attributes of Mobile Messenger 'communication' and 'friendship'. And third, while the content of each platform is constantly linked with other platforms, the brand is positioned inside the window effect.

An Embedded Multifunctional Media System for Mobile Devices in Terrestrial DTV Relaying

  • Huang, Jun;Yin, Haibing
    • Journal of Information Processing Systems
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    • 제14권5호
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    • pp.1272-1285
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    • 2018
  • The paper presents a novel embedded multifunctional media sever (EMMS) for mobile devices to receive various media programs. Being different from other contemporary system research, the paper mainly studies how to design a reception solution for terrestrial digital television (DTV) on mobile devices and how to enable mobile devices can receive DTV program, enjoy video-on-demand (VOD), achieve video surveillance and relay Internet video program via local Wi-Fi simultaneously. In the system design, we integrate broadcasting-terrestrial DTV tuner, streaming media re-transmission system, VOD disk, video camera and access interface to the Internet into EMMS, which can either receive terrestrial DTV radio signals and demodulate out digital transport stream (TS), or can read streaming media bit-stream from VOD disk, surveillance camera or access interface to the Internet. The experimental results show the proposed system is stable and quality-efficient. Comparing with the other systems, the proposed system has the least packet loss rate and response time.

Knowledge Sharing Among School Library Personnel in Nigeria: How Do Digital and Media Literacies Interfere?

  • Aramide, Kolawole Akinjide
    • International Journal of Knowledge Content Development & Technology
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    • 제12권2호
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    • pp.7-27
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    • 2022
  • The study investigated the contributions of digital and media literacies to knowledge sharing among school library personnel in Nigeria. The survey research design was adopted for the study while a questionnaire was used to collect data from the 190 respondents that constitute the sample size for the study. Findings from the study revealed a high level of digital and media literacy skills possessed by the school library personnel surveyed. Producing information, evaluating digital information, and finding digital were major media and digital information literacy skills that significantly contributed to knowledge sharing among the school library personnel. The study recommended that adequate attention should be given to the development of digital and media literacies of school library personnel in Nigeria to ensure effective and efficient knowledge sharing.

Addressing User Engagement in Social Media Platforms with Cultural Differences Based on Hofstede's Dimensions

  • Yoon Han;Hoang D. Nguyen;Tae Hun Kim
    • Asia pacific journal of information systems
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    • 제34권1호
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    • pp.191-208
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    • 2024
  • This paper proposes the presence and importance of cultural differences to address user engagement in worldwide social media platforms. Based on Hofstede's cultural dimensions, this paper addresses their new meanings in the context of user engagement in social media. Our propositions address two research questions: (1) how do cultural dimensions, displayed on social media platforms, differ across national cultures?; (2) what different preferences the social media platforms have in terms of which cultural dimensions promote or suppress user engagement? User engagement in social media platforms is explained by the cultural differences in terms of the four cultural dimensions: individualism vs. collectivism, uncertainty avoidance, power distance, and masculinity vs. femininity. Implications are also discussed for research and practice.

학교도서관 사서교사의 저작권 인식에 관한 연구 (A Study on Copyright Recognition of School Library Media Specialist in School Library)

  • 홍재현
    • 한국도서관정보학회지
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    • 제38권1호
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    • pp.397-421
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    • 2007
  • 사서교사는 수업을 담당하는 교사로서 뿐만 아니라 학교도서관의 정보관리자로서 학생, 교사 및 직원에게 안전한 서비스를 제공하기 위하여 저작권법에 관한 지식을 두루 갖추어야 한다. 사서교사들이 저작권 지식을 갖추도록 하기 위해서는 사서교사들이 저작권에 대하여 어느 정도의 인식을 가지고 있는가에 대한 실증연구가 필요하다. 이에 본 연구는 2006년 사서교사 1급 자격연수 과정에 참여한 사서교사들을 대상으로 저작권에 대한 인식도를 측정하였다. 본 설문분석 결과에 기초해서, 학교도서관 사서교사의 저작권 인식을 제고시키기 위한 개선방안을 구체적으로 제시하였다.

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노면, 기상정보를 이용한 자동차 안전운전 결빙 주의보 애플리케이션 설계 및 구현 (Implementation of Safe Driving Warning Service using Road Surface and Weather Information)

  • 류수민;최지원;김예현;권세훈;김하은
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2021년도 추계학술발표대회
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    • pp.1164-1167
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    • 2021
  • 동절기, 야간 등 도로에서 결빙으로 인한 연쇄 추돌 사고는 교통 체증 및 2차 사고의 위험으로 이어진다. 도로 중 결빙 발생 다발 지역인 지방도로, 터널 출입구, 교량 구간, 산기슭 도로, 그늘진 곡선 도로를 대상으로 C-ITS 관점 안전운전 결빙 주의보 애플리케이션을 제공하여 결빙으로 발생하는 사고를 미리 예방하고자 한다. 노면/기상 상태를 아두이노, 기상 api로 측정, 차량 운전자용 앱(GIS/맵 기반) 구현을 통해 앱 사용 운전자 간 양방향 V2V, 운전자와 아두이노 센서 간 V2I 통신으로 결빙으로부터 운전자를 보호함에 있다.

An Observational Study in Manipur State, India on Preventive Behavior Influenced by Social Media During the COVID-19 Pandemic Mediated by Cyberchondria and Information Overload

  • Bala, Renu;Srivastava, Amit;Ningthoujam, Gouri Devi;Potsangbam, Thadoi;Oinam, Amita;Anal, Ch Lily
    • Journal of Preventive Medicine and Public Health
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    • 제54권1호
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    • pp.22-30
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    • 2021
  • Objectives: The coronavirus disease 2019 (COVID-19) pandemic is a public health emergency posing unprecedented challenges for health authorities. Social media may serve as an effective platform to disseminate health-related information. This study aimed to assess the extent of social media use, its impact on preventive behavior, and negative health effects such as cyberchondria and information overload. Methods: A cross-sectional observational study was conducted between June 10, 2020 and August 9, 2020 among people visiting the outpatient department of the authors' institution, and participants were also recruited during field visits for an awareness drive. Questions were developed on preventive behavior, and the Short Cyberchondria Scale and instruments dealing with information overload and perceived vulnerability were used. Results: The study recruited 767 participants with a mean age of about 45 years. Most of the participants (>90%) engaged in preventive behaviors, which were influenced by the extent of information received through social media platforms (β=3.297; p<0.001) and awareness of infection when a family member tested positive (β=29.082; p<0.001) or a neighbor tested positive (β=27.964; p<0.001). The majority (63.0%) of individuals often searched for COVID-19 related news on social media platforms. The mean±standard deviation scores for cyberchondria and information overload were 9.09±4.05 and 8.69±2.56, respectively. Significant and moderately strong correlations were found between cyberchondria, information overload, and perceived vulnerability to COVID-19. Conclusions: This study provides evidence that the use of social media as an information- seeking platform altered preventive behavior. However, excessive and misleading information resulted in cyberchondria and information overload.

소셜 미디어 정보속성이 정보유용성과 고객 태도에 미치는 영향 -정교화 가능성 모델(ELM)을 중심으로- (The effect of Social Media Information Attributes on perceived Information usefulness and Customer Attitudes)

  • 류수형;이소영
    • 디지털융복합연구
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    • 제18권5호
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    • pp.233-247
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    • 2020
  • 소셜미디어인 동영상콘텐츠 플랫폼은 높은 몰입도와 이용 편이성 그리고 제약이 낮은 제작 환경으로 다양한 콘텐츠 생산 수단으로 활용되고 있다. 하지만 기존 소셜미디어 관련 연구들은 플랫폼 유형이 따른 차이에도 불구하고 기존의 정보속성과의 차이를 살펴본 연구가 미흡하였다. 이에 본 연구에서는 기존 미디어와 소셜미디어 정보속성에 따른 영향 관계를 살펴보고자 한다. 213명의 동영상콘텐츠 사용자들을 대상으로 설문을 실시하여 연구모형을 분석하였다. 연구모형 분석 결과 정보유희성, 정보적시성과 정보제공자 신뢰성은 정보유용성에 유의한 영향을 미쳤다. 하지만 정보생생함, 정보정확성, 정보중립성과 정보제공자의 전문성은 유의한 영향을 미치지 못했다. 본 연구를 통해 동영상콘텐츠와 기존 미디어나 소셜미디어와의 차이점을 알 수 있었으며, 신뢰성 있는 정보제공자가 적절한 시기에 즐거운 콘텐츠를 제공해야 함을 알 수 있었다. 또한 소셜미디어 성장세의 키플레이어인 동영상콘텐츠의 정보처리과정 이해를 통해 양질의 콘텐츠 제작에 많은 도움이 될 것으로 판단한다.