• 제목/요약/키워드: information media

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개인미디어의 충성도에 영향을 미치는 요인 (The Factors Influencing on the Loyalty of Self-Media)

  • 섭언정;김인재
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권3호
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    • pp.103-121
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    • 2018
  • Purpose As web 2.0 has taken root in the Internet environment, people began to create specific values to produce and disseminate contents on their own. In order to emphasize the personalized media attributes, the concept of self media was derived. In this paradigm shift, self media has emerged that succeeded in commercializing themselves in social media. Taking advantage of the influence of self media will have a tremendous positive impact on management activities such as marketing strategy, brand promotion, customer retention, and profit growth. This study examines the factors affecting the loyalty of self media in Korea and China because the studies in the area of selfmedia is not enough. Design/methodology/approach This study analyzed what factors influenced the loyalty of self-media in terms of Korea-China comparison. The research model was proposed on the basis of previous research papers. Content value, interactivity, ease of access, self-congruity, sympathy, and reputation were used as independent variables. Trust and satisfaction are used as mediating variables, nationality as moderator variables, and loyalty to self-media as a dependent variable. Results As a result, it was found that all independent variables directly influence the loyalty of self-media except interactivity, and interactivity indirectly influence loyalty through trust and satisfaction. There was a moderating effect of nationality between satisfaction and loyalty, but was not a moderating effect between trust and loyalty.

Emergency-response organization utilization of social media during a disaster: A case study of the 2013 Seoul floods

  • Kim, Ji Won;Kim, Yonghee;Suran, Melissa
    • Journal of Contemporary Eastern Asia
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    • 제14권2호
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    • pp.5-15
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    • 2015
  • A growing number of studies have examined the relevance and impact of social media in building organizational resilience, which the ability to recover from a crisis, in the field of emergency management. However, few studies have assessed how these emergency response organizations perceive their own use of social media in crisis situations. In attempting to fill this gap, this study conducted a structured survey with emergency-response organization representatives in Seoul, South Korea, to examine how such organizations evaluate their utilization of social media in an urban emergency situation and how their social media uses are related to promoting organizational resilience during adverse events such as a flood. Overall, the findings imply that organizations are not yet taking full advantage of social media. Respondent evaluations of their own social media use in all three assessment areas-information provision, information dissemination, and emotional messages-were not satisfactory. However, their perceptions of how well they utilize social media were positively related to how they view their organizational resilience. Therefore, it may be that these organizations realize the powerful role of social media in building organizational resilience but lack the knowledge and experience to make the best use of social media services.

미디어 기반 정보교환과 개인 간 신뢰 관계에 관한 연구 (Study on the Relationship between Media-based Information Exchange and Interpersonal Trust)

  • 조남재;오진욱
    • 경영정보학연구
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    • 제16권2호
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    • pp.43-59
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    • 2014
  • 사회가 점차 복잡화, 고도화, 전문화됨에 따라 원격에 위치한 개인 간의 의사교환 필요성은 증가하고 있다. 정보교환 대상의 확대와 신속한 정보교환의 필요성이 증가함에 따라 의사소통방식은 면대면 방식에서 IT를 이용한 방식으로 발전하고 있다. 본 연구의 목적은 정보기술 기반의 정보교환과 개인 간 신뢰의 관계를 실증적으로 분석하고, 나아가 정보교환에 이용된 매체별로 신뢰 형성 수준에 차이가 존재하는지를 확인하는 것이다. 본 연구의 목적을 달성하기 위하여 IT를 활발하게 이용하는 20~40대 남녀 193명을 대상으로 설문조사를 실시하였다. 회귀분석을 이용한 분석 결과에 의하면 정보교환의 빈도가 신뢰형성에 긍정적 영향을 미치는 것으로 나타났으며, 정보교환에 소요된 시간은 개인 간의 신뢰형성에 영향을 미치지 못하는 것으로 나타났다. 또한 개인 간 신뢰는 정보교환에 이용되는 매체의 특성에 따라 차이가 있는 것으로 나타났다.

매체 풍요도, 사회적 존재감 및 생활 만족도가 상대적 박탈감을 통해 SNS 이용자의 이용 지속 의도 또는 이탈 의도에 미치는 영향 (The Effect of Media Richness, Social Presence, and Life Satisfaction on Continuance Usage Intention or Withdrawal Intention of SNS Users via Relative Deprivation)

  • 이은곤
    • 유통과학연구
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    • 제14권10호
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    • pp.165-178
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    • 2016
  • Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

감성 정보 기반 맞춤형 미디어콘텐츠 큐레이션 시스템 개발 (Development of Personalized Media Contents Curation System based on Emotional Information)

  • 임지희;장두성;최호섭;옥철영
    • 한국콘텐츠학회논문지
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    • 제16권12호
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    • pp.181-191
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    • 2016
  • 현재 IPTV에서 서비스되는 미디어콘텐츠의 검색 질의어 분석을 통해, 고객의 미디어콘텐츠를 선택하는 기준을 살펴보았다. 그 결과 명시적인 메타정보뿐만 아니라 콘텐츠의 내용(소재, 줄거리 등)과 감성 정보가 중요한 요소가 된다는 점을 발견하였다. 그리하여 본 연구에서는 IPTV에서 제공하는 다양한 미디어콘텐츠를 사용자에게 효율적으로 제공하기 위해, 미디어콘텐츠의 감성 정보를 활용하기 위한 감성분류체계를 설계하였다. 그리고 제안한 감성분류체계를 기반으로 사용자 감성 프로파일을 구축하고, 단계적 처리 모듈을 탑재하여 미디어콘텐츠를 편성하는 맞춤형 큐레이션 시스템을 제안하였다. 마지막으로 제안한 맞춤형 미디어콘텐츠 큐레이션 시스템의 효과를 입증하기 위하여, 사용자 만족도 설문 조사를 실시하여 72.0점을 받았다. 또한 인기도 기준으로 편성한 결과와 제안한 시스템의 편성 결과를 비교한 결과 실 사용자의 시청 행위로 이어지는 비율이 최대 10배 높게 나타났다.

멀티미디어 스트리밍 프레임워크에서 컨텐츠 관리자의 설계 및 구현 (Design and Implementation of a Content Manager in the Multimedia Steaming Framework)

  • 홍영래;김형일;이승룡;정병수;윤석환;정찬근
    • 한국정보처리학회논문지
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    • 제7권2S호
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    • pp.733-743
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    • 2000
  • This paper describes design and implementation of a content manager in the Integrated Steaming Framework Architecture (ISSA) that is proposed by the authors. The ISSA can provide an environment to develop multimedia streaming applications under heterogeneous distributed systems. The goal of ISSA is to extend the limitations of existing streaming systems. It can support diverse media formats and high level programming environment for streaming application developers. Moreover, it is independent from underlying networks and operating systems, and compatible with the global real-time multimedia database system(BeeHive) so that streaming media is efficiently retrieved, stored, and serviced. The role of a content manager is important in the ISSA environment since it manages an information of media that are provided by the server, and allow users to access media more easily by means of conveying that information to the streaming server, Web server, and client efficiently. The proposed content manager is not only to meed these requirements, but also to provide streaming information to media source and transport manager in order to be an efficient streaming. Furthermore, it supports database transaction processing by using the database connector.

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