• Title/Summary/Keyword: information expression

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A Study on the Influence of the Attributes of PPL Advertisement on the Consumer Preference, Psychological Repulsion, and Consumer Happiness: Focused on the Moderating Effect of PPL Expression Type

  • Jie, Guo Wen
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.4
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    • pp.83-90
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    • 2019
  • Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation, effective advertising is obviously a very important means to overcome the difficulties of operation. Therefore, in order to maximize the advertising effect, sufficient awareness of the advertisement property and the production and exposure of the advertisement based on it can be very important. As such, the purpose of this study is to verify the effect of indirect advertising appearing on entertainment programs on consumers' preference for brands and their psychological resistance, and to verify the effect of consumers' preference for brands and psychological backlash on consumer happiness. In addition, the exposure pattern of indirect advertisement is intended to verify whether there is a control effect between the nature of the advertisement and the brand preference and psychological backlash. A total of 209 questionnaires were distributed to consumers who viewed program in order to achieve the purpose of this study. For empirical analysis, exploratory factor analysis, confirmatory factor analysis, frequency analysis, reliability analysis, structural equation model, and multimodal simultaneous comparison analysis were performed using SPSS V. 22.0 and AMOS V. 22.0. The results of the empirical analysis of this study are as follows. First, advertising attributes have a significant effect on brand preference. Second, the hypothesis that advertising attributes have a significant effect on psychological repulsiveness of consumers is partially adopted. Third, brand preference and psychological repulsion have a significant effect on consumer happiness. Fourth, we confirmed the moderating effect of PPL expression form in ad property, brand preference, and psychological repulsion. Based on these findings, we presented the implications, limitations and future research directions of the study.

Dental Hygienist's Stress Resilience, Anger Expression, Job Satisfaction Convergence Effect on Quality of Life (치과위생사의 스트레스 탄력성, 분노표출, 직무만족이 삶의 질에 융합적으로 미치는 영향)

  • Yoon, Sung-Uk;Oh, Na-Rae
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.208-215
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    • 2021
  • This study obtained significant results by analyzing 202 dental hygienists in Daegu and Gyeongbuk region with analyzed with descriptive statistics, t-test, ANOVA analysis using the SPSS WIN 18.0 in order to investigate the fusion relationship between anger expression, stress elasticity, job satisfaction, and quality of life of dental hygienists. Anger expressions averaged 1.50, and was high hospital-level, job-motivated, non-self-esteemed, high income, alcohol consumption. Stress resilience was averaged 3.09, and was high when abstinence. Job satisfaction average 3.24, and was high when was pride, abstinence. Quality of life, stress resilience and job satisfaction were positively correlated. Stress resilience and job satisfaction are positively correlated. Overall, information provision and environmental support should be provided to increase job satisfaction and stress resilience in order to improve the quality of life of dental hygienists and reduce the expression of anger.

Change in Cationic Amino Acid Transport System and Effect of Lysine Pretreatment on Inflammatory State in Amyotrophic Lateral Sclerosis Cell Model

  • Latif, Sana;Kang, Young-Sook
    • Biomolecules & Therapeutics
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    • v.29 no.5
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    • pp.498-505
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    • 2021
  • Amyotrophic lateral sclerosis (ALS) is a lethal neurological disorder characterized by the deterioration of motor neurons. The aim of this study was to investigate alteration of cationic amino acid transporter (CAT-1) activity in the transport of lysine and the pretreatment effect of lysine on pro-inflammatory states in an amyotrophic lateral sclerosis cell line. The mRNA expression of cationic amino acid transporter 1 was lower in NSC-34/hSOD1G93A (MT) than the control cell line (WT), lysine transport is mediated by CAT-1 in NSC-34 cell lines. The uptake of [3H]L-lysine was Na+-independent, voltage-sensitive, and strongly inhibited by inhibitors and substrates of cationic amino acid transporter 1 (system y+). The transport process involved two saturable processes in both cell lines. In the MT cell line, at a high-affinity site, the affinity was 9.4-fold higher and capacity 24-fold lower than that in the WT; at a low-affinity site, the capacity was 2.3-fold lower than that in the WT cell line. Donepezil and verapamil competitively inhibited [3H]L-lysine uptake in the NSC-34 cell lines. Pretreatment with pro-inflammatory cytokines decreased the uptake of [3H]L-lysine and mRNA expression levels in both cell lines; however, the addition of L-lysine restored the transport activity in the MT cell lines. L-Lysine exhibited neuroprotective effects against pro-inflammatory states in the ALS disease model cell lines. In conclusion, studying the alteration in the expression of transporters and characteristics of lysine transport in ALS can lead to the development of new therapies for neurodegenerative diseases.

A Study on Non-Contact Care Robot System through Deep Learning

  • Hyun-Sik Ham;Sae Jun Ko
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.12
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    • pp.33-40
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    • 2023
  • As South Korea enters the realm of an super-aging society, the demand for elderly welfare services has been steadily rising. However, the current shortage of welfare personnel has emerged as a social issue. To address this challenge, there is active research underway on elderly care robots designed to mitigate the social isolation of the elderly and provide emergency contact capabilities in critical situations. Nonetheless, these functionalities require direct user contact, which represents a limitation of conventional elderly care robots. In this paper, we propose a solution to overcome these challenges by introducing a care robot system capable of interacting with users without the need for direct physical contact. This system leverages commercialized elderly care robots and cameras. We have equipped the care robot with an edge device that incorporates facial expression recognition and action recognition models. The models were trained and validated using public available data. Experimental results demonstrate high accuracy rates, with facial expression recognition achieving 96.5% accuracy and action recognition reaching 90.9%. Furthermore, the inference times for these processes are 50ms and 350ms, respectively. These findings affirm that our proposed system offers efficient and accurate facial and action recognition, enabling seamless interaction even in non-contact situations.

A Suggestion for Randomized Response Technique using Fuzzy Logic

  • Choi, Kyung-Ho
    • Communications for Statistical Applications and Methods
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    • v.8 no.2
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    • pp.465-471
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    • 2001
  • Randomized response technique is a survey technique for eliminating evasive answer bias. But this technique has a problem. This procedure suffers from linguistic expression in randomizing device. Thus for solving the problem, in this paper, we suggested the randomized response technique using fuzzy logic.

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Compiler에서의 Cause-Effect Graph방법을 이용한 Syntax Analysis에 관한 연구

  • 김영철;김재희
    • Proceedings of the Korean Institute of Communication Sciences Conference
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    • 1986.04a
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    • pp.189-193
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    • 1986
  • In this paper, in order to make the compiler that the corrective detection of errors and expression of more understandable error messages are provided, the usage of cause-effect testing method and case study (simulation COBOL compiler) using this methodology are illustrated.

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Current Status of Skin Cornification

  • 정수일
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.25 no.2
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    • pp.27-34
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    • 1999
  • Biochemical, enzymatic, immunological, and morphological evidences on ceramide and other lipids lamellae formation, assembly of component proteins of CE and expression and distribution of TGases provided better understanding of CE formation. Pathophysiology of some of the genetic disease is beginning to be clarified. Hope we can utilize the information gained in understanding CE formation would expedite the development of patient treatment processes.

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Logic Expression for Information Retrieval of Natural Language (자연언어 정보 검색을 위한 논리적 표현)

  • 김길준
    • Proceedings of the Korea Database Society Conference
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    • 2000.11a
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    • pp.261-268
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    • 2000
  • 고대 아시리아의 도서관에서는 점토판에 새겨진 계행 문자로 된 문서가 항아리에 주제별로 분류되어 담겨져 있었다고 한다. 수없이 쏟아져 나오는 문서 정보를 관리하기 위하여 이와 같은 분류기술이 발달 된 것이라고 추측된다. (중략)

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