• Journal of the Korea Society of Computer and Information
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• v.20 no.1
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• pp.29-37
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• 2015

Nowadays, the user-centric application based web 2.0 has replaced the web 1.0. The users gain and provide information by interactive network applications. As a result, traditional approaches that only extract and analyze users' local document operating behavior and network browsing behavior to build the users' preference profile cannot fully reflect their interests. Therefore this paper proposed a preference analysis and indicating approach based on the users' communication information from MicroBlog, such as reading, forwarding and @ behavior, and using the improved PersonalRank method to analyze the importance of a user to other users in the network and based on the users' communication behavior to update the weight of the items in the user preference. Simulation result shows that our proposed method outperforms the ontology model, TREC model, and the category model in terms of 11SPR value.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.3
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• pp.97-117
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• 2013

This study aimed to explore group members' collaborative information by analyzing the number and the content of text contributions on the online discussion board in the group-based research project. This study explored graduate students' collaborative information behavior, affective approach, and types of collaboration and support needed in the group-based research project based on Kuhlthau's Information Search Process(ISP) Model and Yue and He's Collaborative Information Behavior(CIB) Model. It is expected that the results of this study will be useful for understanding of CIB in the group-based research project and applying information literacy instruction to information user in collaboration.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.1
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• pp.217-235
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• 2016

Humanities academia and scientific community have been fused together in 21st centurty and it creates new theories and models. Among them, the embodied cognition theory has received attention in several related fields. This study reviews the major metatheories in information user behavior with their limitations. Then, "Life paradigm information behavior model" is suggested as a new theory, which communsurates with new era's request, introducing the embodied cognition theory and the entropy concept. By overcoming the limitations of individual approach to the information retrieval and user behaviors, we expect the discourse of the new integrated information retrieval paradigm.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.177-182
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• 2024

A consumer's decisions are made by affection of product. Affection has types: evaluation, mood, emotion and sensibility that means unconscious changes. Previous researches have clarified weather factors affect to sensibility that means weather factors may have causal effects to consumer's decision making. This research utilize weather information from KMA(Korea Meteorological Administration) and SNS geographical information and text to make weather sensibility model, and clarify the model shows significant change to online shop customer's purchase behavior(purchase frequency) by merging customer's address information and geometric information of the model for apply weather model. As a result, a model utilize daily precipitation, sunshine hours, average ground temperature, and average relative humidity makes significant result to e-commerce purchase behavior frequency.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.1
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• pp.305-325
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• 2014

In cloud computing infrastructure, current virtual machine trust measurement methods have many shortcomings in dynamism, security and concurrency. In this paper, we present a new method to measure the trust of virtual machine. Firstly, we propose "behavior trace" to describe the state of virtual machine. Behavior trace is a sequence of behaviors. The measurement of behavior trace is conducted on the basis of anticipated trusted behavior, which not only ensures security of the virtual machine during runtime stage but also reduces complexity of the trust measurement. Based on the behavior trace, we present a Dynamic Tree Style Trust Measurement Model (DTSTM). In this model, the measurement of system domain and user domain is separated, which enhances the extensibility, security and concurrency of the measurement. Finally, based on System Call Interceptor (SCI) and Virtual Machine Introspection (VMI) technology, we implement a DTSTM prototype system for virtual machine trust measurement. Experimental results demonstrate that the system can effectively verify the trust of virtual machine and requires a relatively low performance overhead.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.4
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• pp.59-81
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• 2009

This study is aimed at developing a broadcast content creators' information behavior model through analysis of the process of information use including an integrated perspective such as cognitive, emotional and environmental aspects. Broadcast content creators have a common cognitive process and pools of information exchange and integration. In order to have emotional empathy with the general public they search and use the news and human and everyday life information seeking (ELIS). The most important thing is the context of social norms and culture in the broadcasting community and information about judgment is subjective and empirical.

• The Journal of Information Systems
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• v.27 no.4
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• pp.189-202
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• 2018

Purpose As job market squeezes and more institutions have been requiring NCS(National Competency Standards) based recruitments, the importance of NCS has been growing. Among the 10 domains of NCS, the most relevant one with MIS(Management Information Systems) field is 'information ability', which is becoming more important with the advent of the fourth industrial revolution era. The purpose of this study is to investigate the effect of college students' information ability on their career preparation behavior. Design/methodology/approach In this study, we set up a process model to comprehend the effect of college students' information ability on career preparation behavior based on social cognitive career theory. For research model testing, 561 questionnaires were used for empirical analysis through structural equations modeling. Findings Empirical analysis showed that information ability positively influenced college students' career preparation behaviors for employment. In addition, this study presented a process model explaining the effect of information capability on career preparation behavior. In order to strengthen the information ability of college students, not only university-level efforts, but also MIS discipline efforts should be accompanied. Other academic and practical implications are discussed.

• Asia pacific journal of information systems
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• v.13 no.2
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• pp.87-104
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• 2003

Though much attention has been paid to offer various multimedia services by many online service providers, the study on consumer behavior of online information service users are yet to be further explored in various aspects. This study develops a mathematical model for analyzing online consumer's usage patterns, contrasted to the existing media selection theory and flow concept about usage behavior of information services. We demonstrated using some case examples that online information consumption can be viewed not only as a cognitive behavior interacting with online media, but also as an economically rational behavior depending on consumer's perceived cost and time spending. The results obtained in this paper will surely serve as a theoretical foundation for justifying the consumer's behavior and WTP (willingness to pay) for various online contents consumption empirically.

• The Journal of Information Systems
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• v.28 no.2
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• pp.129-152
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• 2019

Purpose The purpose of this study is to empirically identify the risky behavior of mobile device users using the Internet of Things on a situational perspective. Design/methodology/approach This study made a design of the research model based on model of the determinants of risk behavior. Data were collected through a survey including hypothetical scenario. SmartPLS 2.0 was used for the structural model analysis and t-test was conducted to compare the between normal and situational behavior. Findings The results were as follows. First, the central roles of risk propriety and risk perception were verified empirically. Second, we identified the role of locus of control as a new factor of impact on risky behavior. Third, mobile risk propensity has been shown to increase risk perception. Fouth, it has been shown that risk perception does not directly affect risky behavior and reduce the relationship between mobile risk propensity and risk behavior. According to the empirical analysis result, Determinants of risk behavior for mobile users were identified based on a theoretical framework. And it raised the need to pay attention to the impact of locus of control on risk behavior in the IS security field. It provided direction to the approach to risky behavior of mobile device users. In addition, this study confirmed that there was a possibility of taking risky behavior in the actual decision-making.

• Proceedings of the IEEK Conference
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• 2002.06c
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• pp.139-142
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• 2002

The brain of the human is the best model for the artificial intelligence and is studied by many natural, medical scientists and engineers. In the engineering department, the brain model becomes a main subject in the area of development of a system that can represent and think like human. In this paper, we approach and define the function of the brain biologically and especially, make a model for the function of cerebral cortex, known as a part that performs behavior inference and decision for sensitive information from the thalamus. Therefore, we try to make a model for the transfer process of the brain. The brain takes the sensory information from sensory organ, proceeds behavior inference and decision and finally, commands behavior to the motor nerves. We use the modular neural network in this model. finally, we would like to design the intelligent system that can sense, recognize, think and decide like the brain by learning the information process in the brain with the modular neural network.