• Journal of Broadcast Engineering
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• v.20 no.6
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• pp.827-836
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• 2015

The purpose of this study is to suggest improvement direction of the delivery system through researching the information accepter' recognition and use about warning delivery system. According to the survey, they listen to civil defence alert broadcasting on mass media more than personal media. The frequency of alert broadcasting is significantly very low and they listen to it below 5 times in a year. Also, nearly one in four people says its siren and contents are indistinct. Alert broadcasting's siren shows less memory retrieval and sorting capability than others and the result shows that they will act based on the broadcasting instead of reacting to prior knowledge in real situations. Finally, the result shows that improving public awareness through education and publicity more than social system buildup is important in civil defence alert system.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.195-209
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• 2004

The purpose of this study was 1) to examine the usage of mobile internet by cell phone or palm pilot, etc., 2) to analyze mobile users' lifestyles, 3) to examine preferred fashion services according to users' lifestyles and 4) to investigate service satisfaction and preference with the mobile internet. 193 university students in Seoul were randomly selected as subject. The data was analyzed using descriptive statistics (i.e., percentage, frequency), factor analysis, cluster analysis and ANOVA. The results of the study were as follows: first, most mobile users spent 10 min a day for using the mobile internet (i.e., short message service) mainly in transportation vehicles. Secondly, five factors in the mobile users' lifestyle were named as: 'surfer', 'absorber', 'expert', 'accepter' and 'enthusiast'. Thirdly, two factors in the preferences of fashion service on mobile internet were 'customized information service' and 'ordinary information service'. Fourthly, according to the internet lifestyle, mobile users were classified into three groups: 'mania group', 'follower group', and 'veteran group'. The mania group was the highest group in mobile service satisfaction and service preference. Marketing implications are discussed for the successful mobile business in clothing and textile industry.