• 유통과학연구
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• 제10권11호
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• pp.79-88
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• 2012

Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

• 한국조리학회지
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• 제22권8호
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• pp.17-26
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• 2016

This study conducted to identify the influence of consume propensity on the visiting satisfaction among 253 people who visited the themed restaurants across the country within two months from the date of January 7, 2016. The result of this study are as following: Sociality, impulsivity, and planning are used for estimating the propensity to consume, and sociality (${\beta}=.551$, p<.001), impulsivity (${\beta}=.094$, p<.05), and planning (${\beta}=.328$, p<.001) had the significant positive (+) influence on satisfaction. Second, the choice of the themed restaurant had the significant positive (+) influence on the all variables of consume propensity in the first stage model that the propensity to consume of consumers was considered as an independent variable. In the second stage input model, the choice of restaurant (${\beta}=0.228$, p<.01) had the significant positive influence. That is, the choice of restaurants generally elevated the satisfaction of visiting the themed restaurants. In the third stage that the interaction between the propensity to consume of consumers was considered as an independent variable. The results show there was the significant positive (+) regulation effect with sociality (${\beta}=.108$, p<.05) and planning (${\beta}=.167$, p<.05), but there was no influence with impulsivity.

• 대한가정학회지
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• 제36권5호
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• pp.75-88
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• 1998

The purpose of this study is to investigate (1) the level of childrens' concern and behavior on the environmental preservation, (2) the influential factors related to the two dependent variables above mentioned. The subjects were 286 childrens, in October, 1997, in kwangju. The data obtained were analyzed by Mean, Person's correlation, Stepwise Regression and Path Analysis. The major findings were as follows: 1) The general tendency of the childrens' concern and behavior on the environmental preservation was over the average level. 2) According to the background variables(ie: environment information contracting time, family cohesion and adaptability, biospheric orientation, egoistic orientation), the childrens' concern on the environment was significantly different. 3) According to (1) the background variables(ie: environment information contracting time, family cohesion and adaptability, concern on the environment, biospheric orientation), (2) intermediated variable(ie: concern on the environment), the childrnes' behavior on the environmental preservation was significantly different. 4) The indirect variable of the positive influence for childrnds' behavior on the environment, environment information contracting time. The indirect variable of the negative influence for childrens' the environmental behavior was egoistic orientation.

• Structural Engineering and Mechanics
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• 제82권4호
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• pp.459-467
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• 2022

We investigated the influence of variable thermal conductivity on waves propagating through the elastic medium. Infinitesimal deformation results in generation of thermal signal, and is analyzed by using dual phase lag heat (DPL) conduction model. The medium considered is homogenous, isotropic and bounded by thermal shock. The elastic waves propagating through the medium are considered to be harmonic in nature, and expressions for the physical variables are obtained accordingly. Analytically, we obtained the expressions for displacement components, temperature, micro-temperature component and stresses. The theoretical results obtained are computed graphically for the particular medium by using MATLAB.

• 가정과삶의질연구
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• 제5권2호
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• pp.29-44
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• 1987

The objectives of this study were; (1)to determine if socio-demographic variables influence energy conservation attitude, energy conservation knowledge, energy conservation behavior of consumer, (2) to determine if energy conservation attitude and energy conservation knowledge influence energy conservation behavior of consumer, (3) to examine the causal relationships among variables which influence energy conservation behavior of consumer. The model for this study included following variables; (1) socio-demographic variables, which are the independent variables; (2) energy conservation behavior of consumer, which is a dependent variable; (3) energy conservation attitude of consumer, which is an intervening variable ;(4) energy conservation knowledge of consumer, which is an intervening variable. The data used in this study included 502 homemakers living in Seoul. Statistics used for data analysis were ANOVA, Pearson's Correlation and Path Analysis. The major findings were follows; (1) Energy conservation attitude and energy conservation behavior difference significantly according to the level of family income among socio-demographic variables such a age, educational level and family income. Energy conservation knowledge differenced significantly educational level, and family income. Energy conservation knowledge difference significantly educational level. (2) Energy conservation behavior differed significantly according to energy conservation attitude and energy conservation knowledge. (3) Energy conservation attitude and energy conservation knowledge had positive effects on energy conservation behavior directly and indirectly. (4) Family income had negative effects on energy conservation behavior directly and indirectly through energy conservation attitude. Education had positive effect on energy conservation behavior indirectly through energy conservation knowledge.

• 응용통계연구
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• 제17권2호
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• pp.347-357
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• 2004

의사결정나무에서 분리 변수를 선택하는 것은 매우 중요한 일이다. C4.5는 변수 선택에 있어 연속형 변수로의 변수 선택 편의가 심각하고, QUEST는 연속형 변수와 관련해서 정규성 가정이 위반될 경우 변수 선택력이 떨어진다. 본 논문에서는 통계적 로버스트 검정 알고리즘을 제안하고, 모의 실험을 통하여 C4.5, QUEST그러고 제안된 알고리즘의 효율성을 비교하였다. 실험 결과 제안된 알고리즘이 변수 선택 편의와 변수 선택력 측면에서 로버스트함을 알 수 있었다.

• 수산해양기술연구
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• 제60권1호
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• pp.57-70
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• 2024

In order to present a predictive drift model, Jeju National University's training ship was tested for about 11 hours and 40 minutes, and 81 samples that selected one of the entire samples at ten-minute intervals were subjected to regression analysis after verifying outliers and influence points. In the outlier and influence point analysis, although there is a part where the wind direction exceeds 1 in the DFBETAS (difference in Betas) value, the CV (cumulative variable) value is 6%, close to 1. Therefore, it was judged that there would be no problem in conducting multiple regression analyses on samples. The standard regression coefficient showed how much current and wind affect the dependent variable. It showed that current speed and direction were the most important variables for drift speed and direction, with values of 47.1% and 58.1%, respectively. The analysis showed that the statistical values indicated the fit of the model at the significance level of 0.05 for multiple regression analysis. The multiple correlation coefficients indicating the degree of influence on the dependent variable were 83.2% and 89.0%, respectively. The determination of coefficients were 69.3% and 79.3%, and the adjusted determination of coefficients were 67.6% and 78.3%, respectively. In this study, a more quantitative prediction model will be presented because it is performed after identifying outliers and influence points of sample data before multiple regression analysis. Therefore, many studies will be active in the future by combining them.

• 한국학교ㆍ지역보건교육학회지
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• 제16권3호
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• pp.79-89
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• 2015

Objectives: This study aims to examine the effect of psychological capital on turnover intension and job satisfaction by aged care facility workers. Methods : Samples were obtained from 147 aged care facility workers in one county of Kyungsangbukdo. The study conducted a correlation and a regression analysis to learn how psychological capital (self-efficacy, hope, optimism, resilience) would affect turnover intension and job satisfaction. Results : First, age and marital status turned out to have a positive (+) influence on job satisfaction which would be negative (-) affected by tenure of office. Second, hope, sub-variable of Psychological Capital, affected a negative (-) influence on turnover intension. Third, resilience, sub-variable of Psychological Capital, affected a positive(+) influence on job satisfaction. Conclusions: It is suggested to develop the psychological capital of aged care facility workers, effective welfare system and educational program are required for better job satisfaction.

• The International Journal of Costume Culture
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• 제7권1호
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• pp.58-69
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• 2004

This study generated a framework to help academicians understand consumers' cultural values and global-mindedness Especially, this study affirmed the importance of fashion involvement in evoking global-mindedness when consumers have strong traditional values. A conceptual model with non-traditional and traditional values as exogenous variables, global-mindedness as endogenous variable and fashion involvement as mediating variable were created for the study. Data from 224 female college students were analyzed for empirical study. Results indicated that college students showed higher level of non-traditional values than traditional values. Non-traditional values had significant direct influence on global-mindedness whereas traditional values did not have significant influence. Traditional values as well as non-traditional had significant influence on fashion involvement. Fashion involvement significantly affected global-mindedness. Both non-traditional values and traditional values had significant positive indirect effects on global-mindedness mediated by fashion involvement.

• Structural Engineering and Mechanics
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• 제55권1호
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• pp.1-27
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• 2015

This article presents a theoretical parametric analysis on the ultimate torsional behaviour of axially restrained reinforced concrete (RC) beams. This analysis is performed by using a computing procedure based on a modification of the Variable Angle Truss Model. This computing procedure was previously developed to account for the influence of the longitudinal compressive stress state due to the axial restraint conditions provided by the connections of the beams to other structural members. The presented parametric study aims to check the influence of some important variable studies, namely: torsional reinforcement ratio, compressive concrete strength and axial restraint level. From the results of this parametric study, nonlinear regression analyses are performed and some design charts are proposed. Such charts allow to correct the resistance torque of RC beams (rectangular sections with small height to width ratios) to account for the favorable influence of the axial restraint.