• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.275-283
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• 2021

Globalization has greatly contributed to an increased need for improvement of human capital, and particularly in the development of the real estate and construction sector. Since the political and economic reforms in 1986, Vietnam has experienced a strong economic performance. The real estate and construction sector is one of the fastest growing industries in Vietnam, accounting for approximately 7.6% of GDP in Vietnam. The aim of this study is to identify critical factors influencing the satisfaction of employees to their working place. The sample data collected was from 265 employees, managers and staff in real estate and construction companies in Vietnam. After revising the missing data, and the errors, 240 valid respondents are selected. In addition, the analysis also employs SPSS software by discussing descriptive statistics, Cronbach's alpha test, exploratory factor analysis (EFA), and regression analysis. Our empirical findings show that a company offering greater wages can positively affect the satisfaction of employees to their working place in the real estate and construction sector. In addition, a firm with a superior working relationship and working environment has a positive and statistically significant impact on the satisfaction of employees to their working place.

• 유통과학연구
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• 제17권6호
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• pp.77-84
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• 2019

Purpose - Although an extensive body of research in psychology and marketing focuses on perceived waiting time, no research has examined the effect of the location of the waiting place on perceived waiting time. In particular, this study suggests that customers who are waiting in a restaurant may have different perceived waiting time depending on whether they are in close proximity to the service area (e.g., dining area) or farther from it. In particular, the author examines how and why the location of the waiting place affects the perceived waiting time of the consumer and reveals the mental simulation as its psychological mechanism. Research design, data, and methodology - This study conducted field surveys with customers waiting in real restaurants. Eighty-eight people participated under two conditions: a restaurant with a waiting place near the dining area and a restaurant with a waiting place far from the dining area. Participants responded to questions about perceived waiting time (the dependent variable), mental simulation (the mediator), and demographic variables. To verify the hypothesis, ANOVA and bootstrapping analysis were performed. Results - The major results from the field study are as follows. First, participants perceived wait time differently depending on the location of the restaurant's waiting place: participants in the restaurant with a waiting place close to the dining area perceived significantly shorter waiting times. Second, the effect of the location of the waiting place on the perceived waiting time was mediated by mental simulation: the closer the wait location is to the dining area, the more imagination the customer exercises about the meal, which in turn distracts attention from time flow and shortens the perceived wait time. Conclusion - This study has a theoretical implication in that it extends research on perceived waiting time as the first study of how and why the location of a waiting place affects a customer's perceived waiting time. It has a practical implication that can be used as a marketing tactics to improve the image of the service provider by changing the location of the waiting place.

• 한국농공학회지
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• 제43권4호
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• pp.97-105
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• 2001

The ultrasonic pulse velocity test has a strong potential to be developed into a very useful and relatively inexpensive in-place test for assuring the quality of concrete placed in structure. The main problem in realizing this potential is that the relationship between compressive strength ad ultrasonic pulse velocity is uncertain and concrete is an inherently variable material. The objective of this study is to improve the reliability of in-place concrete strength predictions by ultrasonic pulse velocity method. Experimental cement content, s/a rate, and curing condition of concrete. Accuracy of the prediction expressed in empirical formula are examined by multiple regression analysis and linear regression analysis and practical equation for estimation the concrete strength are proposed. Multiple regression model uses water-cement ratio cement content s/a rate, and pulse velocity as dependent variables and the compressive strength as an independent variable. Also linear regression model is used to only pulse velocity as dependent variables. Comparing the results of the analysis the proposed equation expressed highest reliability than other previous proposed equations.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.149-159
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• 2020

Selecting an investment location is one of the most crucial decisions of investors as it has a great influence on the operation and development of the business in the future. At the same time, the attraction of localities will bring advantages for socio-economic development for the localities invested. Investors are interested in localities that have the potential to invest. The study focused on analyzing and testing the influence of place brand equity on the choice of investment locations of domestic investors through a regression analysis using 425 survey samples of investors in Phu Tho province, one of the northern industrial zones in Vietnam. Research results showed that 56.5% of investment decisions depended on factors from place brands. In addition, in the decision-making process for choosing investment locations, brand awareness factor had the greatest impact on investor's decisions, followed by brand image and brand personality, and finally brand confidence had the smallest impact. Therefore, in the coming time, in order to retain and attract domestic investors to choose Phu Tho as an investment and business destination, it is necessary to increase the value of place brand equity and implement solutions to promote place brands to investors.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2008년도 춘계 학술논문 발표대회
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• pp.133-139
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• 2008

Productivity is an important factor of the construction's success and growth. However, compared to the other industries, the study of productivity in the construction industry is still insufficient. Even though the Cast-in-Place piles work is also important in construction process, the research on the productivity is not enough. So, it is necessary for the systematic research on the productivity of Cast-In-Place Piles Work. Therefore, the purpose of the study is to classify lower productivity's cause and find a way to improve these situations. This study will give the checklist for the further study of factoring and improvement of the Cast-in-Place piles work productivity.

• 한국콘텐츠학회논문지
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• 제13권5호
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• pp.199-209
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• 2013

플레이스는 단순한 물리적 공간보다는 확장된 의미이다. 따라서 장소를 대상으로 하는 모든 활동들은 이와 같이 다양한 관계 구조를 지닌 장소의 특성을 이해하고 핵심적으로 반영해야 한다. 최근에 주목받고 있는 플레이스 브랜딩도 예외는 아니다. 본 연구는 플레이스 브랜딩을 장소와 가치라는 차원에서 재검토하고, 이를 통하여 보다 체계적이고 구체적인 평가체계를 구축하고자 한다. 새로운 평가체계의 구축은 다음과 같은 문제 제기를 통해 얻고자 하는 목적을 충족하기 위함이다. 본 연구는 장소가치를 중심으로 하는 플레이스 브랜딩을 새롭게 정의하여 플레이스 브랜딩 시스템의 정확성과 보편성을 확보하고자 한다. 이를 통하여 작게는 역동적인 플레이스 브랜딩 활동에 일익하고, 크게는 도시디자인 관련 평가 모델로 활용될 수 있도록 한다는 점에서 연구의 의의가 있다.

• 대한건축학회논문집:계획계
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• 제34권11호
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• pp.33-44
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• 2018

During the course of play, children gain special experience in a place where they can explore their surrounding environment and feel emotional stability. This experience of attachment to the place of play is very important in that play can serve as a measurement of the child's growth and development. Therefore, the environment surrounding the child should be understood as a meaningful place that affects a child's life beyond the place of play. The purpose of this study is to propose a spatial planning method where the formation of place attachment is considered in the design of child care facilities, as this is where preschool children spend much of their early formative years. The research methods are as follow: First, we surveyed the relationship between child development and place attachment through literature reviews and found that the factors that form place attachment were summarized as accessibility, complexity, segmentation and nature friendliness. Second, we examined the spatial characteristics of Mitsuru Senda, a Japanese architect who has been intensively studying children's play environments, as well as the characteristics of children's play proposed by his academic research. Finally, we analyzed the relationship between the spatial characteristics supporting play shown in Senda's work, and the four factors of place attachment formation and proposed a planning method for space design applicable to child care facilities.

• 동아시아식생활학회지
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• 제24권2호
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• pp.252-260
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• 2014

This study discussed the consumption and purchase behaviors of wine by hotel F&B employees based on cluster analysis. Consumption behavior was separated into two categories: place and frequency of drinking. Purchase behavior was divided into two as well: place and price of purchasing. In general, consumption behavior was more influenced by drinking place rather than price, with a wine bar being the most preferred place to drink. Further, purchase behavior was more dependent on the price than place, specifically mid-range priced wine. When selecting wine, "taste" was the most important quality considered for both consumption and purchase behaviors, followed by "price". In addition, "vintage" and "country/winery" were also considered important for consumption behavior. There was no further significant difference among selection attributes for wine quality in terms of purchase behavior. Overall satisfaction after wine consumption was 3.73. Frequency of drinking had a greater impact on overall satisfaction than drinking place. Overall satisfaction after wine purchasing was 3.72, and satisfaction level was greater when a wine was purchased at a wine bar rather than a general bar. With respect to country of origin, France, USA, Chile and Argentina wines all showed even variation among selection attributes for wine quality. However, Italian wine displayed a below average score under "vintage" and "bottle design", whereas Spanish wine did so under "brand". Lastly, Australian wine displayed the lowest scores for all selection attributes.

• 한국비블리아학회지
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• 제35권1호
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• pp.169-192
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• 2024

본 연구는 지명 전거데이터의 체계적 구축과 표준화 필요성에 따라 지명 전거데이터 기술에 필요한 한국 특성에 맞는 지침을 개발함으로써 국가 전거 고품질화의 기반을 제공하고자 하는 목적으로 수행되었다. 이를 위해 지명전거와 관련된 국내·외 동향 및 사례 조사를 실시하고, 지명 전거 구축을 위한 각국의 규칙과 지침을 분석했다. 이러한 현황 조사 및 규칙 분석을 바탕으로 지명 전거데이터 구축에 필요한 개념 범위와 용어를 정의하고 지명 전거데이터 지침 개발의 방향성을 설정하였다. 또한, 분석 결과, 지침이 포함해야 할 범위, 체계, 기존 규칙의 참조 내용과 방식 등을 결정하였다. 본 연구에서 제안하는 지침의 체계는 Original RDA와 NCR을 기준으로 삼아 설정하였다. 분석 과정에서 도출된 시사점을 중심으로 구축 대상 범위, 우선 지명 선정 및 기록, 이형 지명의 기록, 지명의 속성 등으로 지침을 구성하고 내용을 제시하여 한국 실정에 맞는 지명 전거데이터 기술 지침(안)을 제안하고자 하였으며, 이에 따른 향후 논의사항을 밝혔다.

• 한국비블리아학회지
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• 제23권3호
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• pp.253-278
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• 2012

본 연구는 공공도서관의 장소성 형성구조를 살펴봄으로써 공공도서관의 장소성에 대한 이해와 공공도서관의 가치에 대해 설명하는 것을 목적으로 하였다. 본 연구에서는 공공도서관의 장소성 형성요인, 장소애착, 장소가치 지각, 이용자 행위의도를 연구 변인으로 설정하였고, 각각의 변인들 간에 어떠한 인과관계를 가지고 서로 영향을 미치고 있는가를 알아보았다. 또한 공공도서관의 장소성 형성요인과 장소가치 간의 매개 요인으로서 장소애착의 직 간접적인 효과를 규명하였다.