• 제목/요약/키워드: impression evaluation

검색결과 224건 처리시간 0.029초

20대 여성의 의복 스타일과 메이크업 유형에 따른 인상 효과 (The Impression Effect on Clothing Styles and Make-up Types of Woman in Her Twenties)

  • 김재숙;송민정
    • 복식문화연구
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    • 제15권5호
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    • pp.863-874
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    • 2007
  • The propose of the study was to evaluate impression effects and likeness of clothing styles and make-up types. The stimuli were composed of 4 clothing styles(base, natural, romantic, classic) and 4 make-up types(no make-up, natural, romantic, classic). The subjects were 512 male and female university students in Daejeon and Chungnam province. The study consisted of a survey and quasi- experiment. The experimental materials used for this study were 16 stimuli, 32 hi-polar adjectives, and likeness scale were composed of 7-point Likert type scales. As a result, the clothing styles and make-up types effected on the 4 impressional dimensions: grace, evaluation, salience, and dynamism. The clothing styles effected on grace, salience and dynamism dimension and the effect of dynamism dimension was the most powerful among the dimensions. The make-up types effected on all of the 4 impression dimensions and the effect of salience dimension was the most powerful among the dimensions. The interaction effects existed between the clothing styles and make-up types in salience dimension. The likeness showed significant difference only on the make-up types. The effect of grace dimension was the most powerful among the dimensions. The main reason that make-up effect appears greatly could be analyzed into that clothes color is controlled by white. The results suggest the necessity of succession study about the effect of clothes color.

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The Effect of Supervisor-Focused Impression Management Behavior of the Cabin Crew on Perceived Customer Empathy

  • LEE, Sung-Heun;HWANG, Hee-Joong
    • 유통과학연구
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    • 제18권10호
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    • pp.77-87
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    • 2020
  • Purpose: This study was done to analyze the effect of supervisor-focused impression management behavior of the airline cabin crew on perceived customer empathy. It focused on verifying dual meanings of the crew's emotional expression divided into surface acting and deep acting. Research design, data and methodology: The survey was conducted on cabin crews of two major Korean airlines. The reliability and validity of each variable used in the questionnaire were verified. Then, each hypothesis was analyzed through multiple regression analysis. Results: Firstly, the crew's supervisor-focused impression management behavior had a significant effect only on surface acting of the crew's emotional labor behavior. Among the crew's supervisor-focused IM behaviors, verbal IM behavior had a greater influence on surface acting than non-verbal IM behavior. Secondly, there was no relationship between the crew's supervisor-focused IM behavior and the crew's deep acting. Thirdly, the crew's emotional labor behavior (surface acting & deep acting) had a significant effect on perceived customer empathy. Fourth, the crew's deep acting had a greater influence on perceived customer empathy than surface acting. Conclusions: Cabin crews receive double evaluation from their immediate supervisors and customers. As a result, it was confirmed that the crew's supervisor-focused IM behavior, the crew's emotional labor behavior, and perceived customer empathy were connected process.

셔츠와 넥타이의 동일색상 톤 조합에 따른 인상평가 (The Impression Evaluation for Tone Combination of Identical Hue of Shirt and Necktie)

  • 임지영;강경자
    • 한국의상디자인학회지
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    • 제8권2호
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    • pp.1-16
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    • 2006
  • The purpose of this study was to find out the various impressions that tone-on-tone coloration of shirts and ties gives. This experiment was based on the $2{\times}4{\times}4{\times}2$ factorial design: colors(red and blue), shirt tones(vivid, light, dull, and dark); tie tones(vivid, light, dull, and dark) and perceivers' gender(male and female). The materials in the experiment developed for this study were composed of 32 upper body photographs which were color printed and 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. We unified those colors of shirts and neckties, and then made shirt and necktie tone different. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City The data was analyzed by using SPSS program. Analyzing methods were one-way ANOVA and LSD test. The items of the adjectives were classified into 5 impression dimensions - potency, activity, attractiveness, visibility and tenderness. All the image by the match of shirt and tie could be possible to make various images by the color, the shirt tone and the tie tone. Blue was given more effective potent image, vivid or light tone shirt in blue was the active image. As shirt and tie had different tone, regarded as the attractive image. Vivid tone tie was evaluated the visible image, light tone shirt is the tend image.

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생활한복의 이미지와 가격 평가에 관한 연구 (A Study on the Evaluation for Image and Price of Saenghwal Hanbok)

  • 정인희;조효숙;김선경
    • 복식
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    • 제50권6호
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    • pp.33-46
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    • 2000
  • The purpose of this study was to investigate the consumers'evaluation for image and price of Saenghwal Hanbok. Data were collected by Questionnaire from 400 men and women living in Seoul area between August and September of 1998, and 374 questionnaires were analyzed by frequency, percentage, mean, standard deviation, t-test and factor analysis. As a result, consumers perceived Saenghwal Hanbok as 'comfortable' and 'individualistic' compared with western dress. Git(collar) and Gorum (ribbons) or Maedup(braided buttons) of Jeokori(jacket) were selected as having traditional image the most. 245 people(65%) answered that the general impression of Saenghwal Hanbok wearers was favorable. Saenghwal hanbok was thought to be appropriate when priced between 30,000 and 200,000 won per suit. And the intention to continue wearing Saenghwal Hanbok in the future was very positive.

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인테리어 내장재의 고급감에 관한 시각 및 촉각변수의 수량화 모형 개발 (Development of Quantification Models on Visual and Tactile Design Characteristics for the Luxuriousness of Interior Covering Materials)

  • 반상우;윤명환
    • 대한산업공학회지
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    • 제33권4호
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    • pp.393-401
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    • 2007
  • Affective aspects of design attributes such as color, Pattern, and texture are important to the overall impression and the success of interior products. Among all the interior materials, wallpapers and flooring materials take up largest construction area and they are main components in creating affective impression for customers. This study aims to investigate the relationship between luxuriousness and related affective variables and design elements of wallpapers and flooring materials. The approach consists of 3 steps: (1) selecting related affective features and product design attributes through a literature survey, opinion of expert panel, and focus group interview, (2) conducting evaluation experiments, and (3) developing Kansei models using multivariate statistical analysis and analyzing critical attributes. Evaluation experiment was conducted using a questionnaire made up of 7-point scale and 100-point scale and 30 housewives and 20 interior designers participated in the evaluation experiment. The result of evaluation was analyzed through principal component regression and quantification I analysis. As a result of analyzing the survey data, the relationship between luxuriousness and related affective features and product design attributes was identified, moreover a optimal combination of the design component was identified. Consequently, it is expected that the results of the study would be a basis of the concept of emotion-based design by giving insights about how customers perceive the luxuriousness and suggesting the optimal combination, and providing specific quantitative design guidelines.

3차원 중첩 기술 차이에 따른 디지털 치과용 지대치 인상체 및 경석고 모형의 스캐닝 정밀도 평가 (Precision Evaluation of Scanning the Digital Dental Abutment Impression and Dental Gypsum Model according to 3-dimensional Superimposing Different Skills)

  • 전진훈
    • 한국콘텐츠학회논문지
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    • 제18권12호
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    • pp.639-645
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    • 2018
  • 본 연구의 목적은 3차원 중첩 기술 차이에 따른 디지털 치과용 지대치 인상체 및 경석고 모형의 스캐닝 정밀도를 비교 평가하는 것이다. 상악 제1 소구치 지대치 인상체와 경석고 모형를 제작했다. 청색광 스캐너로 스캔하여 stereolithography (STL)을 얻었다. 지대치 인상체와 경석고 모형에 대하여 스캐너 테이블에서 이동하지 않은 채로 10번의 추가 스캔을 수행하였다. no control과 best-fit-alignment 기술을 사용하여 지대치 인상체와 경석고 모형 스캐닝 데이터를 중첩시킴으로써 10개의 color-difference maps과 root mean square (RMS) 데이터를 얻었다. 서로 간의 그룹 사이에 RMS data를 가지고 독립 t 검정을 수행하였다(${\alpha}=0.05$). 지대치 인상체 스캐닝에 있어서 no control과 best-fit-alignment의 RMS${\pm}$StandardDeviation (SD) 값은 $6.86{\pm}0.94$, $5.04{\pm}0.24$로 나타났고, 경석고 모형 스캐닝에 있어서는 $4.98{\pm}1.16$, $3.39{\pm}0.07$로 나타났으며, 모든 그룹 간에 유의한 차이를 보였다(P<0.001). 본 연구 결과를 통해 best-fit-alignment뿐만 아니라 no control은 디지털 치과캐드캠 연구 분야 및 임상 분야에 활용될 수 있다고 생각한다.

A Study on the Quantitative Human Visual Preference with PDP and LCD

  • Lee, Hwal-Ly;Whang, Ki-Woong
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2007년도 7th International Meeting on Information Display 제7권2호
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    • pp.1143-1146
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    • 2007
  • We carried out the human visual evaluation on PDPs and LCDs to clarify the viewer preference and the related physical and physiological factors. In the subjective evaluation, the impression test using the semantic differential method was carried out. In the objective evaluation, the eye motion tracking system was used. Our study showed that considering the real usage, the optimum display for viewers was that which showed more soft and smooth image without blurring.

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지방도시의 도심지역에 있어서 시환경 만족도 평가 및 요인추출에 관한 연구 - 제주도 노형 일대를 중심으로- (A Study on Extraction of Factors and Evaluation of Satisfaction on the Visual Environment of an Urbanized Area in a Local City - Focused on Nohyung Area, Jeju-Do -)

  • 변경화
    • 한국농촌건축학회논문집
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    • 제14권3호
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    • pp.85-92
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    • 2012
  • This study aims to evaluate the residential exterior environment and ascertain the factors having an effect on the visual environment viewed through the living room window. This study is based on a questionnaire on the exterior environment targeting residents living in the area of Nohyunng in Jeju city, Jeju-do. The results are as follows. First, residents are satisfied with the exterior environment as a whole; however, the longer-term residents' level of satisfaction is found to be relatively low while dissatisfaction is high. Additionally, there is a difference in satisfaction and dissatisfaction levels between the residents in their own housing and those in rental housing. The residents living in rental housing were found to have a relatively low level of satisfaction and high dissatisfaction. Second, in the case where the living room window faces roads, low satisfaction and high dissatisfaction levels with the visual environment were found, where the living room is on the first or second floor. Third, satisfaction and dissatisfaction with the exterior environment have a close correlation to the impression or nature elements of 26 questions but they show low correlation in size, height, color, design, traffic, artifact elements. Finally, as a result of extracting the factors influencing satisfaction and dissatisfaction with the visual environment, four factors were extracted including "Impression & Nature factor", "Building factor", "Design factor", and "Traffic volume & Artifacts factor". "Impression & Nature factors" is the most influencing factor with satisfaction and dissatisfaction and "Traffic volume & Artifacts factor" was found to have an effect on satisfaction, but not as clearly on dissatisfaction.

백색광과 청색광 스캐너를 이용한 지대치 인상체 스캐닝의 반복재현성 비교 (Comparison of reproducibility of prepared tooth impression scanning utilized with white and blue light scanners)

  • 전진훈;성환경;민병국;황재선;김지환;김웅철
    • 대한치과기공학회지
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    • 제37권4호
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    • pp.213-218
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    • 2015
  • Purpose: The purpose of this study compared of reproducibility of prepared tooth impression scanning utilized with white and blue light scanners. Methods: To evaluate reproducibility with white and blue light scanners, the impression of premolar were rotated by $10^{\circ}{\sim}20^{\circ}$ and scanned. These data were compared with the first 3-D data (STL file), and the error sizes were measured (n=5). Independent t test was used to evaluation the reproducibility of impression of premolar with white versus blue light scanners through discrepancies of mean, RMS (${\alpha}=0.05$). Results: Discrepancies of mean with regard to reproducibility were $11.2{\mu}m$, $5.8{\mu}m$, respectively, with white and blue light scanners (p<0.047). And discrepancies of RMS with regard to reproducibility were $33.4{\mu}m$, $18.8{\mu}m$, respectively, with white and blue light scanners (p<0.045). Conclusion: Our results indicate a good reproducibility of prepared tooth impression digitized with blue light scanner more than that with white light scanner.