• 유통과학연구
• /
• 제16권4호
• /
• pp.75-82
• /
• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• 한국초등과학교육학회지:초등과학교육
• /
• 제38권2호
• /
• pp.173-190
• /
• 2019

The self-efficacy of pre-service teachers has been reported as a major factor in the instruction of the curriculum. In particular, considering the importance of science learning instruction for underrepresented students from the viewpoint of science education for all, pre-service elementary teachers' self-efficacy about science instruction for underrepresented students will be an important factor of science education for these students. The purpose of this study is to investigate the self-efficacy of pre-service elementary teachers in science instruction for underrepresented students. To this end, the science teaching and learning self-efficacy test tool (Lee & Im, 2010) was revised in accordance with the context of science teaching for underrepresented students into a total of 24 items using 5 Likert scales. Through using the test tool consists of 3 dimensions as Learning Efficacy, Teaching Efficacy and Outcome Expectancy, 81 pre-service elementary teachers were surveyed and the reliability of test tool was verified through factor analysis and assessing construct validity by using the responses. As a result of the analysis, setting 5 as the standard perfect score, the average score of self-efficacy per dimension was shown as 3.29 in Learning Efficacy, 2.89 in Teaching Efficacy, and 3.39 in Outcome Expectancy. We confirmed the tendency and difference of self-efficacy of the research objects according to their background factors in which direct and indirect experience relating to the science education for the underrepresented students. Also, we verified that pre-service elementary teachers' interest in science subject matter, teaching science and their perception of the value of science learning had significant relations with self-efficacy on science teaching for underrepresented students.

• 한국식생활문화학회지
• /
• 제23권1호
• /
• pp.105-114
• /
• 2008

The purposes of this study were to identify the students’ perception and to evaluate the satisfaction with the quality of school foodservice in Chungbuk Province. A questionnaire survey of 900 students was conducted and 370 completed questionnaires were available for the purpose of the statistical evaluation. Statistical analyses were performed on the data utilizing the SAS V8.2 program. Importance, performance and satisfaction scale were composed of 5-Likert scales. The main results of this study were summarized as follows: The degree of importance and performance on twenty three attributes and the degree of satisfaction with four dimensions and overall satisfaction were measured according to type of school, location of school, place for eating, type of foodservice system and type of foodservice operation. The importance score was significantly higher than the performance score at all quality attributes except for the food appearance. The performance score of ‘waiting time’ and ‘atmosphere’ was less than 3 point out of 5 scale. The average satisfaction score for the quality dimensions of food, sanitation and service was 3.35, 3.19 and 3.10 point out of 5 scale, respectively. The satisfaction score for dimension of environment was 2.93 point out of 5 scale. The score for overall satisfaction was 3.27 point out of 5 scale. The satisfaction score for elementary school foodservice management was significantly higher than middle and high school foodservices. The satisfaction score for commissary foodservice operations was significantly higher than conventional foodservice operations. Using survey results as a base, the dieticians of school foodservice are required to meet the needs of the students and increase students’ satisfaction.

• International journal of advanced smart convergence
• /
• 제7권4호
• /
• pp.128-137
• /
• 2018

In the programming education, there is a great need of a teaching support system that can support the learner in the programming process regardless of the computer language due to instructor's difficulty of checking the progress of learners in real-time. Its importance is especially important in lower grade coding classes such as in K-12 education because they are not used to coding and so simple problems can be regarded as complex problems. For this, a pilot coding education support system based on Levenshtein distance algorithm which shows learners' progress to given solution in real-time was developed in order to help learners to solve complex problems easily, and the learners' motivation and self-efficacy was measured for estimating the usefulness of developed system targeting elementary school students. When the learners use the developed system, it was found that a statistically significant difference appears in the sub-factors of learning motivation compared with traditional class teaching environments. Among the sub-factors of self-efficacy, the efficacy dimension showed statistically significant difference too.

• 한국식생활문화학회지
• /
• 제24권3호
• /
• pp.267-278
• /
• 2009

The purpose of this study was to examine parents' perceptions towards, and the importance and performance levels of, foodservices in child-care centers and to suggest ways to increase foodservice quality and promote efficient operations in the future. A questionnaire survey was provided to 540 parents and the return rates 82%. The survey period was from June 20 to July 27,2007. The collected data were statistically analyzed with the SAS package program using descriptive statistical analysis, t-tests, ANOVA, Duncan's multiple comparisons, factor analysis, and multiple regression analysis. The results were as follows: The parents perceived that foodservice operations promoted their children's health and helped them form desirable dietary habits. The parents also had a high level of perception toward the need for foodservice, earning greater than 4.5 points out of 5 points. Their perceptions of foodservice quality were examined by four dimensions of importance and performance levels. While the parents gave 4 points or greater of 5 points to most quality attributes of importance level, they gave 4 points of less out of 5 points to most quality attributes of performance level. As for the importance and performance levels of the quality dimensions of meal service, the parents regarded sanitation as the most important dimension. IPA showed that 'organic food materials' was included as a 'focus here' area. The overall satisfaction level for foodservice was 3.59 out of 5 points. A higher level of satisfaction was shown when a dietitian was present as well as in public childcare centers. According to multiple regression analysis, 53.51% of the variance in the respondents' overall satisfaction scores was explained by factors such as food, sanitation, environment, and foodservice effects.

• 한국산업정보학회논문지
• /
• 제3권1호
• /
• pp.49-65
• /
• 1998

The trend toward globalization and competitive advantage is increasing the importance of international data communication . The more companies attempt to be globalized and competitive, the more critical the problems of the computer networks are. To improve computer networks in the business world, it is believed that the network shoud be approached from the viewpoint of service quality : we need to understand what network quality means to network users, those who use the network. The purpose of this study is to develop a dimension that captures the aspects of network quality that are important to network users. Many articles show that speed is very important factor in network systems. But the more important thing is that speed is just one of the factors contributing to network quality. It is suggested that a quality network meet nine dimensions : (1) speed (2) accessibility (3) connectivity (4) security (5) compatibility, (6) government restrictions (7) complexity (8) sustainability and (9) sharability.

• Journal of Information Technology Applications and Management
• /
• 제17권3호
• /
• pp.135-150
• /
• 2010

Interactivity has been referred to as an important element promoting students' active participation in virtual classes. Assuming that interactivity cannot be defined by a single dimension, this study proposes multi-dimensional interactivity. Multi-dimensional interactivity includes all types of interactivity in e-learning. This study explored multi-dimensional interactivity which affects learners' satisfaction with e-learning. Data were collected from 132 students who had attended e-learning courses and the relationship between multi-dimensional interactivity and learners' satisfaction levels were tested through regression analysis. The result of this study showed that mechanical, reactive, and creative interactivity were positively related to learners' satisfaction. However, social interactivity seemed not to be related to learners' satisfaction. This study provides new insights on interactivity and verifies the importance of the multi-dimensional interactivity. The result of this study is expected to provide practical implications for interactivity strategies in e-learning.

• 한국문헌정보학회지
• /
• 제41권4호
• /
• pp.113-134
• /
• 2007

본 연구는 다문화사회에 있어 대학도서관의 역할과 책임을 모색하고자 하는 목적으로 진행하였다. 조사내용은 부산대학교에 유학중인 중국학생을 대상으로 현재의 도서관 포털 서비스에 대한 이용자 만족도를 분석하는 작업이다. 이용자 만족도 평가방법은 도서관 정보서비스 품질평가 모형으로 유명한 LibQUAL+를 참조하여 구성하였으며, 평가지표는 LibQUAL+ 모형의 평가지표와 중국 청화대학교에서 사용한 서비스 만족도 평가지표를 사용하였다. 조사결과를 요약하면 다음과 같다. 전체적인 이용자 만족도는 대체적으로 낮게 나타났다. 학부생과 대학원생(석박사 과정)의 집단별로 보면, 대학원생(석박사 과정)보다 학부생의 만족도가 낮게 나타났다. 그리고 서비스의 간단 만족도 분석에서 보면 도서관 포털 서비스의 영향에 대한 만족도는 낮은 수준이며, 웹 공간 차원에 대한 만족도는 높은 수준으로 나타났다. 그리고 상대 만족도도 웹 공간 차원이 다른 차원들보다 높은 수준으로 나타났다.

• 경영정보학연구
• /
• 제18권4호
• /
• pp.43-67
• /
• 2016

서비스와 기술 간 융합 현상이 가속화되고 있는 비즈니스 환경 속에서 서비스 분야에서 기술의 역할은 점차 확대되고 있다. 지난 30년 동안 많은 연구에서 서비스 혁신에서 기술의 중요성을 강조해 왔음에도 불구하고, 서비스 혁신에서 기술의 역할이 무엇이고 어떻게 기업 성과에 영향을 미치는지에 대한 논의는 아직까지 진행 중에 있다. 기존 문헌에서는 서비스 혁신 성공과 기업성과에 중요한 영향을 미치는 기술에 대해 다양한 역할들을 제시하고 있으나, 아직까지 서비스 혁신에서 기술의 명확한 역할에 대해 이론적으로 실증적으로 명확하게 규명한 연구는 거의 이루어지지 않았다. 따라서 기업이 기술을 활용을 통해 성공적으로 서비스 혁신을 수행하기 위해서는, 기술이 서비스 혁신과 기업성과에 미치는 영향에 대한 연구가 선행될 필요가 있다. 이러한 문제점을 해결하기 위해 본 연구에서는 서비스 혁신에서 기술의 역할이 무엇인지 규명하고자 하며, 기술, 서비스 혁신, 그리고 기업 성과 간의 인과 관계를 이론적이고 실증적으로 규명하고자 한다. 따라서 본 연구의 목적은 다음과 같다: 1) 서비스 혁신에서 기술의 역할을 파악하고자 한다: 2) 기술, 서비스 혁신, 그리고 기업성과 간의 관계를 분석하고자 한다. 이를 위해 본 연구는 통합적인 관점을 기반으로 기존 연구를 통해 4개의 서비스 혁신 지향성(예, 서비스 창출, 서비스 전달, 고객 상호작용, 그리고 기술)을 도출하고, 국내의 193개의 지식 서비스 기업을 대상으로 수집된 데이터를 기반으로 기술, 서비스 혁신 그리고 기업 성과 간의 인과 관계를 분석하였다. 본 연구의 결과, 기술 지향성은 서비스 창출 지향성과 서비스 전달 지향성에는 선행자로서 긍정적인 영향을 미치는 것으로 나타난 반면, 고객 상호작용 지향성에는 촉진자로서 상호작용하여 기업성과에 긍정적인 영향을 미치는 것으로 나타났다. 기술 지향성에 선행적으로 그리고 조절적으로 영향을 받은 모든 서비스 혁신 활동은 기업 성과에 긍정적이고 유의한 영향을 미치는 것으로 나타났다.

• 한국콘텐츠학회논문지
• /
• 제13권6호
• /
• pp.450-458
• /
• 2013

본 연구의 목적은 업무의 효과적 기능을 높일 수 있는 호텔구성원의 자발적 행동 연구를 통하여 호텔의 목표달성에 기여할 수 있는 호텔 인적자원관리의 시사점을 제시하는 것이다. 연구목적을 달성하기 위한 연구방법으로 문헌연구와 실증연구 두 가지 방법을 차례로 진행하고자 한다. 수집된 자료는 빈도분석, 타당성분석, 신뢰성분석, 상관관계 분석, 확인적 요인분석, 공분산 구조분석을 실시하였다. 분석은 SPSS 10.1과 AMOS 4.0 통계패키지를 활용하였으며, 중요한 결과를 제시하면 다음과 같다. 팔로워십의 구성요인 중 비판적 사고와 열정 요인은 서비스지향성에 유의적인 영향관계를 나타냈다. 반면 능동적 참여 요인은 서비스 지향성에 유의적인 영향관계를 나타내지 않았다. 이 연구를 통한 기대효과는 다음과 같다. 첫째, 팔로워십과 관련된 심리적 요인의 검증을 통하여 팔로워십에 대한 이론을 다양화 할 수 있다. 둘째, 호텔구성원의 중요성을 강조하여 서비스의 질을 향상 시킬 수 있는 대안을 제시하였다.