• 제목/요약/키워드: impact category

검색결과 302건 처리시간 0.029초

The Effects of Online Product Reviews on Sales Performance: Focusing on Number, Extremity, and Length

  • PARK, Sunju;CHUNG, Seungwha (Andy);LEE, Seungyong
    • 유통과학연구
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    • 제17권5호
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    • pp.85-94
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    • 2019
  • Purpose - The purpose of this study is to analyze the impact of customer's communication on sales performance in the online market. Research design, data, and methodology - This study uses linear regression analysis to examine the effects of product review characteristics which are the result of customer's communication, on sales performance by using product reviews of online marketplace Amazon. Result - The increase in the number of product reviews positively affected sales performance. An increase in extreme opinions in the product review has a positive effect on sales performance. The product review length has a negative effect on sales performance. Conclusions - This study has shown the online marketplace customers' communication can influence sales performance using product review big data. This study contributed to the theoretical completeness by analyzing all the products of the book category in Amazon online market. This research will complement the theories regard to the customer behavior affecting sales performance. We expect the empirical analysis result will provide empirical help to sellers, online marketplace operators, and customers. In particular, the number of letters in the product may negatively affect sales performance, so sellers need to consider this effect carefully when exposing product reviews.

간호사에서 교수로의 역할적응 경험 (Experience of Role Adaptation from Nurse to Member of the Nursing Faculty)

  • 박광옥;김종경;유미
    • 대한간호학회지
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    • 제46권2호
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    • pp.168-182
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    • 2016
  • Purpose: The purpose of this qualitative study was to evaluate the experience of role adaptation from nurse to member of the nursing faculty. Methods: Data were collected from 13 members of a nursing faculty through in-depth interviews. The main question asked was "Could you describe your experience from being a nurse to becoming a member of the nursing faculty?" Qualitative data from the field and transcribed notes were analyzed using Strauss and Corbin's grounded theory methodology. Results: The core experiential category of role adaptation from nurse to member of the nursing faculty was 'striving for survival from culture shock'. The participants used the following three interactional strategies: 'recognizing everything and entering the school environment', 'self-reflection on being a professor and integration of experiences', and 'finding a way of adapting'. Conclusion: The participants tried to adapt to life as a professor and reflected on and integrated their experiences into their new life on the faculty. College faculty need to understand the impact of changes and challenges faced by new professors during role adaptation and to support this adaptation through mentorship and organized orientation programs.

Determinants of Retail Banking Efficiency: A Case of Vietcombank Branches in the Mekong-Delta Region

  • LE, Thi Thu Diem
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.439-451
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    • 2020
  • This study focused on researching the factors affecting retail banking efficiency of Vietcombank branches in the Mekong-Delta region. By collecting data from financial statements from 15 branches of VCB in the Mekong-Delta Region between 2015 and 2018, the paper applies DEA estimation to measure the effectiveness of retail banking activities and uses the Tobit regression model to identify factors affecting retail banking efficiency. The results demonstrate that the retail banking efficiency of branches averaged 52.5% during the period. The rating result shows the branches in An Giang, Can Tho, Dong Thap, Kien Giang, Long An, Phu Quoc and Tra Noc rank at the top technical efficiency. In group of medium efficiency, there are branches in Soc Trang, Tien Giang and Vinh Long. In the category of the poor efficiency are the branches in Bac Lieu, Ben Tre, Ca Mau, Chau Doc and Tra Vinh. The results also show that bank scale-related factors, capital adequacy, credit quality, time specific and region impact significantly the retail banking efficiency. The research not, only contributes to enriching the empirical research method but also is significant for the management activities in business developing strategies, improving the operational efficiency of Vietcombank in the region.

치과위생사의 직무수행능력이 정서적 노동평가에 미치는 영향 (Influences of job performance of dental hygienists on emotional labor evaluation)

  • 이종렬;배수명;김혜진
    • 한국치위생학회지
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    • 제16권6호
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    • pp.835-847
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    • 2016
  • Objectives: The purpose of the study was to investigate the influences of job performance of dental hygienists on emotional labor evaluation. Methods: A self-administered questionnaire was completed by 203 dental hygienists working at dental hospitals and clinics in Gyeongnam and Busan from May 2014 and March 2015. The study instruments comprised general characteristics of the subjects (9 items), job performance competency (44 items), and emotional labor evaluation (29 items) by Likert 5 point scale. Data were analyzed by SPSS 21.0 program and AMOS 18.0 program. Results: Those who had turnover intention showed higher scores in the dental treatment cooperation category and overall job performance than those who had not. Higher job performance was shown in those who had more work experience and higher salary. The scores of emotional labor evaluation were higher in the group of higher salary and team and department leaders. The job performance had a significant impact of the emotional labor evaluation. Conclusions: The job performance of dental hygienists had a significant influence on the emotional labor evaluation. Psychologic stress by work caused the dental hygienists to have depression and lower quality of life.

국가품질상 모델을 적용한 ICT산업의 인과 관계 분석 연구 (A Study on The Causal Relationships Between The International Model of ICT Using The National Quality Award Model)

  • 신동근;황찬규
    • 디지털산업정보학회논문지
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    • 제14권1호
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    • pp.87-101
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    • 2018
  • The purpose of this study is to develop the measuring instruments for evaluation criteria for Malcolm Baldrige National Quality Award(MBNQA), suitable for ICT Industries, and to analyze the cause-effect relationship between those criteria through aforementioned instruments. MBNQA is formed with seven categories: Leadership, Strategic planning, Focus on patients, other customers and markets, Measurement, analysis and knowledge management, Human resource focus, Process management and Results. As excluding the Human Resource Focus category, this study empirically examined the cause-effect relationship among six categories. In order to empirically examine the research model, this study calculated Cronbach's alpha and reliability index, thus examined the reliability and executed Exploratory Factor Analysis. Furthermore, Average Variance Extracted(AVE) is used to verify the discriminant validity. Lastly, the hypothesis testing was made complete through significance test on the paths between variables. The result of this study shows that both leadership and social responsibility have direct cause-effect relationship with Measurement, analysis and knowledge management, Human resource focus, Process management and also that this relationship has direct impact on Human resource focus, Measurement, analysis and knowledge management as well, consequently exerting influence on the result through Process management, Finance and Market data.

병원건물의 에너지 저감을 위한 에너지성능 평가에 관한 사례연구 (Energy Performance Analysis for Energy Saving Potentials of a Hospital Building : A Case Study Methodology Based on Annual Energy Demand Profiles)

  • 조진균;문정환;강호석
    • 설비공학논문집
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    • 제29권1호
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    • pp.29-37
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    • 2017
  • Hospitals contribute to energy consumption and have a negative environmental impact. This study aims to find how meaningful energy performance, reflecting good energy management and design, can be planned for hospital buildings, a category encompassing complex buildings with different setups and large differences between them. Energy-consumption characteristics were surveyed throughout Korea to establish statistical energy models. Findings confirm that different hospital departments have hugely different energy-demand profiles. Energy efficiency and energy-saving potentials on HVAC systems are presented. The energy performance analysis can be applied to a wide range of problems in energy-system design and planning, including simulations and optimizations of community energy systems.

IPTV에서 평가주기 변화가 주관적 영상 화질 평가에 미치는 영향 분석 (Impact of the Varying Estimation Period on Subjective Video Quality Evaluation for IPTV Service)

  • 하상용;김진철;정운영;최재영;노병희
    • 한국통신학회논문지
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    • 제36권4B호
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    • pp.314-321
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    • 2011
  • 영상 품질의 주관적 측정을 위한 다양한 표준 방법들이 제시되었으나, 이들 방법들은 원본 기준 영상이 존재하는 환경에서 10초 내외의 짧은 시간의 시청을 기반으로 한다. 그러나, IPTV 시청 환경에서는 장시간의 시청(예를들어 30분이상)이 이루어지므로, 표준 방법들에서의 10초 시간 주기의 평가는 현실적으로 적절하지 못하다. 본 논문에서는 IPTV 제공 환경에서 주관적 화질 평가를 위하여, 평가 주기 변화가 MOS에 미치는 영향을 분석하고 IPTV의 주관적 화질 평가에 적합한 평가 주기를 선정하기 위한 방안을 제시한다.

북한산 정릉계곡의 자연환경훼손에 관한 연구 -등산로와 휴식처를 중심으로- (A Study on the Injury of Nature Environment in Chongnung Valley of Mt. Puk'an -In the Case of Trail and Rest Area-)

  • 최송현;이경재
    • 한국조경학회지
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    • 제21권4호
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    • pp.83-99
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    • 1994
  • To compare basic information and to inspect impacts situations between 1987 and 1992, this study was executed in Chongnung valley of Mt. Puk'an. And to provide basic informations through the change of plant species diversity, some methods were applied and analyzed such as the degree of environmental impacts and belt-transect method. The results were summarized as follows; 1. In order to find environmental impacts by visitor, the degree of environmental impacts class that was proposed by Kwon(1991) was implicated. In 4 sites, total area of over impact class 2 is 86,692$m^2$ and area of impacts class 4-6 that is impossible to recover naturally is 36,856$m^2$. Totally, the impacted area was profounded qualitatively and quantitatively against 1987's. 2. In the vegetation change by visitor's impacts, species diversity was rapidly decreased as nearer the campsite and trail. And in the basal area and coverage, lower layer species was sensitively changed. Trampling-resistent species is as following; Robinia pseudoacacia, Lespedeza cyrtobotrya, Staphylea bumalda, Clerdendron trichotomum, Stephanandra incisa, Rubus crataegifolius, Lespedeza maximowiczii, Weigela subsessilis, Rosa multiflora, Zanthoxylum schinifolium, Lindera obtusiloba, Callicarpa japonica, Sorbus alnifolia, Symplocos mongolica and so on. In the results of soil hardness test, that was decreased as far away from campsite and trail. 3. In the 4 sites selected in Chongnung valley of Puk'ansan Natioal Park, management plans was largely divided 4 category, such as trail improvement, facilities setting, ecotone vegetation establishment, and vegetation rehabilitation. And a suggestion was provided to each site.

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Comparison of Fatigue Provisions in Various Codes and Standards -Part 1: Basic Design S-N Curves of Non-Tubular Steel Members

  • Im, Sungwoo;Choung, Joonmo
    • 한국해양공학회지
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    • 제35권2호
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    • pp.161-171
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    • 2021
  • For the fatigue design of offshore structures, it is essential to understand and use the S-N curves specified in various industry standards and codes. This study compared the characteristics of the S-N curves for five major codes. The codes reviewed in this paper were DNV Classification Rules (DNV GL, 2016), ABS Classification Rules (ABS, 2003), British Standards (BSI, 2015), International Welding Association Standards (IIW, 2008), and European Standards (BSI, 2005). Types of stress, such as nominal stress, hot-spot stress, and effective notch stress, were analyzed according to the code. The basic shape of the S-N curve for each code was analyzed. A review of the survival probability of the basic design S-N curve for each code was performed. Finally, the impact on the conservatism of the design was analyzed by comparing the S-N curves of three grades D, E, and F by the five codes. The results presented in this paper are considered to be a good guideline for the fatigue design of offshore structures because the S-N curves of the five most-used codes were analyzed in depth.

의류소비자의 사회책임 의식적 구매행동 (Socially responsible purchase behavior of clothing shoppers)

  • 김은혜;이규혜
    • 복식문화연구
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    • 제27권2호
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    • pp.181-192
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    • 2019
  • The growth of cheap, industrial, mass-production-so-called "fast fashion"-has led to dramatic increases in levels of consumption. Inexpensive products tend to foster unsustainable consumption behaviors, which negatively impact the environment and increase pressure to obtain goods at lower and lower prices; this, in turn, has the competitive effect of decreasing wages. This study focused on the concept of socially responsible consciousness in relation to fashion products. Environmental and labor issue concerns were employed as major variables. Empirical data were collected from males and females, between the ages of 10 and 50. Demographic differences were found in SR consciousness. For example, participants in their 10s, 40s, and 50s had higher levels of SR consciousness than those in their 20s and 30s. In addition, consumers' levels of environmental and labor issue concerns had varying effects on the criteria they used to select clothing. Product category type was also an influential factor. Moreover, the analysis showed that SR consciousness was less important in the apparel industry than in the food sector. The study also found an attitude-behavior link in relation to the concept of SR consciousness. The link was stronger for environmental concerns than for labor issue concerns. This study aimed to develop a better understanding of current customers' characteristics and levels of SR consciousness.