• Title/Summary/Keyword: impact behaviour

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The Effect of Cause Marketing towards Purchasing Intention and Purchasing Attitudes (윤리적 소비가치(코즈마케팅)가 구매태도와 구매의도에 미치는 영향)

  • Rhie, Jin-Hee
    • Journal of Information Technology Services
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    • v.14 no.3
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    • pp.19-31
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    • 2015
  • As the social value gradually increases, the company's social responsibilities are granted and there are a growing number of requirements for a public value to economic value for the company. The cause marketing which has become widely known, it allows us to realize these values and in dictionary meaning, enterprises justification combines with marketing strategically, and is also illustrated as 'Cause Related Marketing.' For specific action plan, it is a marketing by connecting the selling of the product and donation to work out together to improve environment, public health, and poverty. This study examines how the cause marketing impact on the consumer's purchasing behaviour and purchasing intention and to find out whether there is an interrelationship. As a result, it turned out that cause marketing effect on purchasing attitudes and also the purchasing behaviour impact on the purchasing intention. Furthermore, the cause marketing influence on purchasing intention. As the idea of consumption gradually changes from the product consumption to value-based consumption as the time flows, the result of this research drew out the meaningful contents.

Impact of hydrogen on rupture behaviour of Zircaloy-4 nuclear fuel cladding during loss-of-coolant accident: a novel observation of failure at multiple locations

  • Suman, Siddharth
    • Nuclear Engineering and Technology
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    • v.53 no.2
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    • pp.474-483
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    • 2021
  • To establish the exclusive role of hydrogen on burst behaviour of Zircaloy-4 during loss-of-coolant accident transients, an extensive single-rod burst tests were conducted on both unirradiated as-received and hydrogenated Zircaloy-4 cladding tubes at different heating rates and internal overpressures. The visual observations of cladding tubes during bursting as well as post-burst are presented in detail to understand the effect of hydrogen concentration, heating rate, and internal pressure. Impact of hydrogen on burst parameters-burst stress, burst strain, burst temperature-during loss-of-coolant accident transients are compared and discussed. Rupture at multiple locations for hydrogenated cladding at lower internal pressure and higher heating rate is reported for the very first time. A novel burst criterion accounting hydrogen concentration in nuclear fuel cladding is proposed.

Transport losses in finisher pigs: impact of transport distance and season of the year

  • Voslarova, Eva;Vecerek, Vladimir;Passantino, Annamaria;Chloupek, Petr;Bedanova, Iveta
    • Asian-Australasian Journal of Animal Sciences
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    • v.30 no.1
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    • pp.119-124
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    • 2017
  • Objective: The death of animals during transport for slaughter is a major factor indicating the level of welfare in transported animals. The aim of this study was to assess mortality related to the commercial transport of finisher pigs for slaughter in the Czech Republic. Methods: The inspectors of the State Veterinary Administration of the Czech Republic recorded the numbers of finisher pigs transported to processing plants in the Czech Republic for slaughter and the mortality in these pigs in relation to transport in the period from 2009 to 2014. Results: Our results show that the likelihood of death losses in transported pigs increases with increasing transport distance. The transport-related mortality ranged from 0.049% in pigs transported for distances below 50 km to 0.145% in pigs transported for distances exceeding 300 km. The impact of external air temperature on the transport-related mortality found in our study clearly shows that current transport practices fail to ensure the welfare of pigs transported under other than moderate weather. Particularly cold temperatures below $-2^{\circ}C$ were associated with increased death losses in winter transport. Conclusion: Despite a decreasing trend in the mortality of finisher pigs transported for slaughter in Europe, our study suggests that current transport conditions are not efficient at ensuring the welfare of pigs during transport for longer distances and the protection of pigs against the negative impact of extreme ambient temperatures. Further research should focus on developing practical guidelines to improve the welfare of pigs in transit accordingly.

Perceived Risk Factors Affecting Consumers' Online Shopping Behaviour

  • THAM, Kok Wai;DASTANE, Omkar;JOHARI, Zainudin;ISMAIL, Nurlida Binti
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.4
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    • pp.249-260
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    • 2019
  • The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using convenience sampling. Cronbach alpha was calculated to confirm the reliability of the data and then normality was assessed. Confirmatory Factor Analysis was then conducted to test the model using the goodness-of-fit tests. And finally, structural equation modeling is used to test the hypotheses and draw conclusions. IBM SPSS AMOS version 22.0 was utilized for data analysis. The research indicates that product risk, convenience risk, and return policy risk have a significant and positive impact on online shopping behavior. Financial risk is found to have insignificant and negative effects on consumer behavior. In addition, the non-delivery risk is found to have a significant and negative impact on online shopping behavior. The findings provide a useful model for measuring and managing perceived risk in online shopping which may result in an increase in participation of Malaysian consumers and reduce their cognitive deficiencies in the e-commerce environment. Several managerial implications are discussed along with the scope for future research.

Mating Behaviour in Mulberry Silkworm, Bombyx mori (L.)

  • Saheb N. M. Biram;Singh Tribhuwan;Kalappa H. K.;Saratchandra B.
    • International Journal of Industrial Entomology and Biomaterials
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    • v.10 no.2
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    • pp.87-94
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    • 2005
  • Mating is an essential behavioural social event in the life cycle of silkworm, Bombyx mori (L.) for the perpetuation of population. A number of intrinsic and extrinsic factors and events of significant importance are involved in successful mating and egg deposition by an adult silk moth which besides biochemical, physiological and environmental factors also includes attraction of reproductively competent male and female moth for mating, duration and frequency of mating, age of moth at the time of mating, reuse of male moth in the production of eggs etc. An attempt has been made in this review article to elucidate briefly the behaviour of male towards female moth after eclosion, impact of duration and frequency of mating on egg deposition and oviposition, reuse of mated male moth in the production of quality and quantity eggs etc. in the silk-worm, B. mori and its significance in silkworm seed production.

Behaviour of vertically and horizontally loaded pile and adjacent ground affected by tunnelling

  • Oh, Dong-Wook;Ahn, Ho-Yeon;Lee, Yong-Joo
    • Geomechanics and Engineering
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    • v.15 no.3
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    • pp.861-868
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    • 2018
  • Recent occurrences of earthquakes in Korea have increased the importance of considering how horizontal loads affect foundation structures as a result of wind and dynamic impact. However, to date, there are few studies on tunnelling-induced behaviour of ground and pile structures simultaneously subjected to horizontal and vertical loads. In this research, therefore, the behaviour of ground and single piles due to tunnelling were investigated through a laboratory model test. Three cases of horizontal loads were applied to the top of the pile. In addition, a numerical analysis was carried out to analyse and compare with the results from the laboratory model test.

Experimental investigation of low-velocity impact characteristics of steel-concrete-steel sandwich beams

  • Sohel, K.M.A.;Richard Liew, J.Y.;Alwis, W.A.M.;Paramasivam, P.
    • Steel and Composite Structures
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    • v.3 no.4
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    • pp.289-306
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    • 2003
  • A series of tests was conducted to study the behaviour of steel-composite sandwich beams under low velocity hard impact. Damage characteristic and performance of sandwich beams with different spacing of shear connector were evaluated under impact loading. Thin steel plates were used as top and bottom skins of the sandwich beams and plain concrete was used as the core material. Shear connectors were provided by welding of angle sections on steel plates. The sandwich beams were impacted at their midpoint by a hemi-spherical nose shaped projectile dropped from various heights. Strains on steel plates were measured to study the effects of impact velocity or impact momentum on the performance of sandwich beams. Spacing of shear connectors is found to have significant effects on the impact response of the beams.

Free vibration and buckling analysis of the impacted hybrid composite beams

  • Ergun, Emin;Yilmaz, Yasin;Callioglu, Hasan
    • Structural Engineering and Mechanics
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    • v.59 no.6
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    • pp.1055-1070
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    • 2016
  • The aim of this experimental study is to investigate the free vibration and buckling behaviors of hybrid composite beams having different span lengths and orientation angles subjected to different impact energy levels. The impact energies are applied in range from 10 J to 30 J. Free vibration and buckling behaviors of intact and impacted hybrid composite beams are compared with each other for different span lengths, orientation angles and impact levels. In free vibration analysis, the first three modes of hybrid beams are considered and natural frequencies are normalized. It is seen that first and second modes are mostly affected with increasing impact energy level. Also, the fundamental natural frequency is mostly affected with the usage of mold that have 40 mm span length (SP40). Moreover, as the impact energy increases, the normalized critical buckling loads decrease gradually for $0^{\circ}$ and $30^{\circ}$ oriented hybrid beams but they fluctuate for the other beams.

Analysis of impact response and damage in laminated composite cylindrical shells undergoing large deformations

  • Kumar, Surendra
    • Structural Engineering and Mechanics
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    • v.35 no.3
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    • pp.349-364
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    • 2010
  • The impact behaviour and the impact-induced damage in laminated composite cylindrical shell subjected to transverse impact by a foreign object are studied using three-dimensional non-linear transient dynamic finite element formulation. A layered version of 20 noded hexahedral element incorporating geometrical non-linearity is developed based on total Langragian approach. Non-linear system of equations resulting from non-linear strain displacement relation and non-linear contact loading are solved using Newton-Raphson incremental-iterative method. Some example problems of graphite/epoxy cylindrical shell panels are considered with variation of impactor and laminate parameters and influence of geometrical non-linear effect on the impact response and the resulting damage is investigated.

Large scale fire test on a composite slim-floor system

  • Bailey, C.G.
    • Steel and Composite Structures
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    • v.3 no.3
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    • pp.153-168
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    • 2003
  • This paper discusses the results and observations from a large-scale fire test conducted on a slim floor system, comprising asymmetric beams, rectangular hollow section beams and a composite floor slab. The structure was subjected to a fire where the fire load (combustible material) was higher that that found in typical office buildings and the ventilation area was artificially controlled during the test. Although the fire behaviour was not realistic it was designed to follow as closely as possible the time-temperature response used in standard fire tests, which are used to assess individual structural members and forms the bases of current fire design methods. The presented test results are limited, due to the malfunction of the instrumentation measuring the atmosphere and member temperatures. The lack of test data hinders the presentation of definitive conclusions. However, the available data, together with observations from the test, provides for the first time a useful insight into the behaviour of the slim floor system in its entirety. Analysis of the test results show that the behaviour of the beam-to-column connections had a significant impact on the overall structural response of the system, particularly when the end-plate of one of the connections fractured, during the fire.