• 제목/요약/키워드: image management

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공적자기의식과 외모에 대한 사회문화적 태도 및 객체화된 신체의식이 이미지관리행동에 미치는 인과관계 (Diretional Relationships of Public Self-Consciousness and Sociocultural Attitudes Toward Appearance and Objectified Body Consciousness on Image Management Behaviors)

  • 전정혜;유태순
    • 한국의류학회지
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    • 제35권11호
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    • pp.1333-1345
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    • 2011
  • This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

여성의 속옷태도가 이미지메이킹 효능감과 외모관리태도에 미치는 영향 (The influence of women's underwear attitude on image-making efficacy and appearance management attitude)

  • 박은희;구양숙
    • 한국의상디자인학회지
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    • 제20권1호
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    • pp.79-91
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    • 2018
  • The objective of this study was to determine the influence of women's attitudes toward women's underwear on image-creation efficacy and appearance management attitude. A total of 405 surveys of women working at an industrial complex in the Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, and regression analysis were used for data analysis. The findings were as follows. The sub-factors of women's attitudes regarding women's underwear were found to be 'aesthetics/body-style compensation', 'ostentation', 'functionality', and 'manner estimation' and the sub-factors of image-making efficacy were 'display confidence', 'face-image confidence' and 'display ability'. Appearance management attitude had factors such as total coordination, weight management, skin management, and pursuit of change. Aesthetics/body-style compensation, functionality, and ostentation, which were sub-variables of attitudes toward underwear, had a significant influence on image-creation efficacy. Aesthetics/body-style compensation and ostentation had significant influences on appearance management attitude. Aesthetics/body-style compensation was found to have a significant influence on all sub-variables of both image-creation efficacy and appearance management attitude.

여대생의 신체 만족도와 이미지에 따른 외모관리행동과 장신구 착용 (Appearance Management Behavior and Ornament Wearing Practices in Relation to the Body Satisfaction and Image of Female College Students)

  • 신주동;최종명
    • 복식문화연구
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    • 제16권2호
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    • pp.305-318
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    • 2008
  • The purpose of this study was to analyze the appearance management behavior and ornament wearing practices in relation to the body satisfaction and body image. The questionnaire was administrated to 261 female college students in Chungbuk area. Most respondents were dissatisfied with their bodies, especially with weight and lower part of their body. Among three factors of body image, they showed a great concern about appearance of body itself than body shape management and physical attractiveness. Most female students attempted ear-piercing and hair dyeing as appearance management behavior. They preferred to wear earrings, necklaces and rings, in the order. There was a significant relationship between body satisfaction and body image. Also, there were significant relationships among body image, appearance management behavior, and ornament wearing practices.

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Appearance Management Behaviors according to Personality Type and Self-Image of High School Girls

  • Hwang, Sun-Ae;Lee, Myoung-Hee
    • International Journal of Costume and Fashion
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    • 제12권1호
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    • pp.49-63
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    • 2012
  • The objectives of this study were to investigate appearance management behaviors and hairstyle preferences in accordance with personality types and self-image, and to examine the characteristics that influence simultaneously the appearance management behaviors. A survey was used for as for this research. The personality properties of introversion and extroversion were further divided, based on the aspects of emotions, thoughts, behaviors, and interpersonal psychological functions. The subjects were 383 girls in their first year of high school in Seoul. The extrovert type showed a higher level of management for clothing, hair and face than the introvert type. The emotional extrovert type and the interpersonal extrovert type showed the highest level of clothing management, the active extrovert type showed the highest level of face management, and the interpersonal introvert type showed a very low level of hail management. The high school girls who had a higher social and mature self-image showed a higher level of clothing, hair and face management. Introverted girls preferred a mid-length straight hairstyle more than extroverted girls. The higher the social and mature self-images girls had, the more they preferred a long wave hairstyle. The higher the cute image they had, the more they preferred wave hairstyle. The entire appearance management behavior was affected significantly by extroversion, mature image, and allowance, simultaneously.

위탁급식 전문업체 브랜드이미지 척도 개발 (Scale Development for Measuring the Brand Images of Contract Foodservice Management Companies)

  • 류혜숙;김옥선
    • 대한영양사협회학술지
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    • 제14권2호
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    • pp.186-197
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    • 2008
  • The aim of this study was to measure the brand images of contract foodservice management companies by identifying brand image attributes and then developing a measurement scale to measure the weight of these attributes. The measurement scale was developed by following a 5-stage process that included face-to-face interviews with experts, literature review, questionnaire surveys, verification of scale validity, exploratory factor analysis, and confirmatory factor analysis. A total of 137 items measuring brand image were collected: 37 items from studies of brand image and corporate image, 55 items from studies of contract foodservice management companies and 45 items from the internet and websites of contract foodservice management companies. A survey was then conducted to assess the validity and reliability of the questionnaire items. Ultimately, the 137 items were reduced to 40 items. The calculated Cronbach's alpha for the 40 brand image items was 0.934, demonstrating good internal consistency. Based on exploratory factor analysis (EFA), employee attitude, menu content, corporate image, dining location and ambience, along with 33 subattributes, were identified as brand image attributes. Employee attitude was the most significant attribute influencing brand image. After confirmatory factor analysis (CFA) and a review process, four brand image attributes and 33 subattributes were finalized and incorporated into the scale.

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Dr. Image를 이용한 구강악안면방사선과 의료영상 관리 (Management of oral and maxillofacial radiological images)

  • 김은경
    • Imaging Science in Dentistry
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    • 제32권3호
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    • pp.129-134
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    • 2002
  • Purpose : To implement the database system of oral and maxillofacial radiological images using a commercial medical image management software with personally developed classification code. Materials and methods : The image database was built using a slightly modified commercial medical image management software, Dr. Image v.2.1 (Bit Computer Co., Korea). The function of wild card '*' was added to the search function of this program. Diagnosis classification codes were written as the number at the first three digits, and radiographic technique classification codes as the alphabet right after the diagnosis code. 449 radiological films of 218 cases from January, 2000 to December, 2000, which had been specially stored for the demonstration and education at Dept. of OMF Radiology of Dankook University Dental Hospital, were scanned with each patient information. Results: Cases could be efficiently accessed and analyzed by using the classification code. Search and statistics results were easily obtained according to sex, age, disease diagnosis and radiographic technique. Conclusion : Efficient image management was possible with this image database system. Application of this system to other departments or personal image management can be made possible by utilizing the appropriate classification code system.

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Guesthouse-based Backpackers in Seoul: Destination Image, Knowledge Management and Q Method

  • 이팜;김철원
    • 지식경영연구
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    • 제17권3호
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    • pp.1-21
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    • 2016
  • To attract visitors, it is essential to make destinations understandable by developing appropriate destination image. However, managing destination image properly is very complicated in order to induce visitors. In this study, the perceived destination image of backpackers who stay in guesthouse located in Seoul is explored. The purpose of the study was to examine the image of Seoul as a tourism destination. To this end, Q methodology, a technique designed for the systematic study of subjectivity in terms of beliefs, opinions, and attitudes is employed. More specifically, the statements representing different destination images perceived by sampled backpacking visitors were Q-sorted. Results showed that four different clusters of sampled backpacking visitors present four different perceived images accordingly: Seoulizer, Patternaizer, Utilizer, and Socializer. The results of this study imply that backpackers provide idiosyncratic perceptions of destination image, which are different from those offered by general travelers who are less sensitive to travel budgets. In addition, for tourism management, based on this study's results, destination marketing planners are encouraged to perform knowledge management, develop more appropriate plans and customized marketing strategies according to different perceived destination images of backpackers.

남성들의 외모관리행동에 관한 연구(II) -외모관리행동 집단 간 외모관리동기 및 신체이미지 비교- (A Study on Appearance Management Behavior of Male Consumers(II) -Examination Appearance Management Motives and Body Image Perception between the Groups According to Appearance Management Behavior-)

  • 구양숙;이영주;추태귀
    • 한국의류산업학회지
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    • 제13권1호
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    • pp.91-99
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    • 2011
  • The purpose of this study was to examine the appearance management motives and body image perception according to males' appearance management behavior. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, cluster analysis, and crosstabs. Factor analysis of body image perception extracted four factors such as appearance concern, appearance satisfaction, exercise ability, and weight control. Four groups of the appearance management behavior were classified into such as health oriented, active figure management, indifference to personal appearance, and fashion/skin care by cluster analysis. All groups pursued sociality in appearance management motives. The active figure management group showed highest concern about in all the appearance management motives and body image perception.

문화사회학적 시각에서 본 한국사회에서의 명품의 인상관리적 효과 (Image Management and Luxury Goods in Korean Society: A Cultural Sociological Perspective)

  • 최샛별;진기남
    • 한국의류산업학회지
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    • 제8권6호
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    • pp.672-678
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    • 2006
  • This study examines the implications of fashion in self-expression or image management among college students in Korea. Socio-demographic factors are considered in addressing following research questions: why Korean college students seek luxury goods; how they recognize the effects of using luxury goods on their image management; whether or not they have purchased counterfeit luxury goods; and why they buy counterfeit goods. In order to explain the relationship between fashion and social class, the study examines various sociological theories including Erving Goffman's dramaturgical approach. The data were drawn from 1419 students from 10 universities nationwide in 2005. Chi-square analyses yields outcomes as follows: Using luxury goods works as a class symbol that gives the users the image of higher socio-economic background; use of counterfeit luxury goods and its symbolic effects in image management do not have significant relationship with socio-economic background.

압축방식에 따른 디지털 인쇄사진의 품질 변화에 관한 연구 (A study on quality transformation of Digital printing photograph according to Comporession Method)

  • 조가람;구철회
    • 한국인쇄학회지
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    • 제21권1호
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    • pp.35-44
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    • 2003
  • Because of computer developing, the digital image making the use of many a field of application with - web-above, electronic publishing. printing, dynamic image management and photo CD production etc., however many problems of save and management. The management image use of compression moth which don't have a affect on image, reduce file size. A study used sequential DCT0based mode and progressive DCT-based mode of JPEG(Joing Photographic Experts Group) compression method and Wavelet compression method. Therefore, the analog image and digital image was changed and applied by several stages according to compression rate. It made inquiries of the optimum compression rate that be compared quality transformation between original image and compressed image. As compression image was printing simply, the quality was studied by subjective valuation method, that was studied propriety and usefulness.

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