• Title/Summary/Keyword: image

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The Structural Relationship about Country Image and Corporate Image of Exporting Goods under Global Trade Environment

  • Lee, Bong Soo
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.56
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    • pp.3-27
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    • 2012
  • The purpose of this thesis is to develop a relational model which can explain consumer selection for exporting goods and analyze the effect of corporate image on the relations between country image and consumer selection under global trade environment. The specific objectives are as follows: 1) to suggest a concept of consumer selection and measurement criteria, 2) to analyze correlations among country image, corporate image and consumer selection and 3) to find out the effect of corporate image on the relations between country image and consumer selection. The SPSS program for window and LISREL program were used to analyze the data for this study. The statistical method used in this study was the covariance structure analysis estimating parameters by maximum likelihood method. Path coefficients were tested for t-tests with a statistical significance level of .05. The conclusions of this study are as follows. First, significant correlations were observed among all sub-variables proposed in this study. In addition, significant correlations were detected among country image, consumer selection and corporate image. Second, a hypothetical model proposed in this study was mostly appropriate. Country image had a positive direct effect on consumer selection and corporate image with statistical significance. In addition, it has an indirect impact on consumer selection with statistical significance with corporate image as an intervening variable. Third, corporate image had a significant moderation effect in country image-consumer selection relations. As corporate image levels increased, the effect of country image on consumer selection increased as well. In other words, it has been confirmed that if corporate image levels are high, country image could end up with consumer selection.

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Image encryption using phase-based virtual image and interferometer

  • Seo, Dong-Hoan;Shin, Chang-Mok;Kim, Jong-Yun;Bae, Jang-Keun;Kim, Jeong-Woo;Kim, Soo-Joong
    • Proceedings of the IEEK Conference
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    • 2002.07a
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    • pp.631-634
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    • 2002
  • In this paper, we propose an improved optical security system using three phase-encoded images and the principle of interference. This optical system based on a Mach-Zehnder interferometer consists of one phase-encoded virtual image to be encrypted and two phase-encoded images, encrypting image and decrypting image, where every pixel in the three images has a phase value of '0' and '$\pi$'. The proposed encryption is performed by the multiplication of an encrypting image and a phase-encoded virtual image which dose not contain any information from the decrypted image. Therefore, even if the unauthorized users steal and analyze the encrypted image, they cannot reconstruct the required image. This virtual image protects the original image from counterfeiting and unauthorized access.. The decryption of the original image is simply performed by interfering between a reference wave and a direct pixel-to-pixel mapping image of the encrypted image with a decrypting image. Both computer simulations and optical experiments confirmed the effectiveness of the proposed optical technique for optical security applications.

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A Study on Values Orientation and Fashion Image in the New Senior Generation (뉴 시니어 세대의 지향 가치관과 지향 패션이미지 연구)

  • Park, Jin-Young;Lee, Eun-Suk
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.145-157
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    • 2017
  • This study aimed to investigate the relationship between values orientation and fashion image orientation with a focus on the new senior generation. The study conducted data analysis by using the SPSS 17.0 program for the final 397 copies excluding incomplete questionnaires. The results of this study are as follows. First, values orientation was drawn as the four factors of social orientation, dependent orientation, family-like orientation, and individual orientation. The fashion image orientation was compartmentalized as three factors: urban image, individual image, and feminine image. Second, social orientation had a significant effect on feminine image as shown in Photo 1, while only individual orientation exerted a significant influence on individual image (Photo 2). Social orientation and family-like orientation respectively exercised a significant influence on individual image and feminine image, and feminine image (Photo 3). Third, the four groups did not show a significant difference in the relationship with the sub-elements of fashion image orientation. It appeared that all four groups were felt as a complex image in which modern, feminine, and individual images were mixed. Fourth, the four groups showed a significant difference in the unusual, elegant, refined, youthful, feminine, and modern images among the factors of fashion image orientation.

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Identification of Discrimination Factors for a Pig Noncontact Weighing System Using Image Data (영상정보를 이용한 돼지의 비접촉 체중계측시스템 인자 구명)

  • 장동일;임영일;임정택;장요한;장홍희
    • Journal of Animal Environmental Science
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    • v.5 no.2
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    • pp.93-100
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    • 1999
  • Pig's original image data was transformed to a binary image, an image excluding head and tail portion from the whole binary image, and a projected image associated with pig's height. Then the length of body, width of shoulder, and area of pig were calculated and the relationships among the above characteristics and pig's weight were analyzed. The results obtained from this study were as follows: 1. Whole binary image data was considered to be improper to determine the pig's weight because the movement of pig's head and tail portion affected the image data. 2. Binary image data excluding head and tail portion from the whole binary image showed a better estimation of the pig's weight than the whole binary image. 3. Pig's should width was analyzed to be improper factor to determine the pig's weight. 4. The projected image associated with pig's height showed the highest correlation between the pig's area of the image and pig's weight(R2=0.9965). From this research the projected image associated with pig's height, which is excluding head and tail portion from the whole body of pig's image, was considered to be the prime factor to measure the pig's weight by the noncontact measurement.

A Study on the Characteristic and Image of Oriental Costume Design:-Korea, China and Japan- (동양적 복식디자인의 특성과 이미지 연구(제1보)-한국, 중국, 일본을 중심으로-)

  • 김희정;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.1
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    • pp.24-33
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    • 2000
  • The purpose of this study was to investigate the characteristic and image of oriental costume design on represented among three countries, Korea, China and Japan. The specific objectives were; 1) to identify the design characteristics of oriental costume. 2) to investigate the hierarchic structure of oriental costume image and the meaning structure of oriental costume image. The stimulus were 75 costume design of contemporary costume which represented the traditional image of orient. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyze by Cluster analysis. Factor analysis, ANOVA, Scheffe test. The major findings were as follows; 1) As a result of design analysis, costume design of Korea, China, Japan had differences on form, color, texture, pattern, ornament, etc. 2) The hierarchic structure of oriental costume image consisted of elegance, sexy, feminine. Through factor analysis about oriental costume image 7 factors were identified; Attention, Attractiveness, Sexiness, Activeness, Weightness, Classics, Classics, Maturity. It was found out strongly that Korean costume image was simple and comfort image, Chinese costume image was sexy and feminine image, Japanese costume image was luxurious and mature image.

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Relation of Cause and Effect between the Elderly's Image and Ageism Experience (노인의 이미지와 노인차별경험 간의 인과관계에 관한 연구)

  • Shin, Hak-Gene;Jeon, Sang-Nam
    • Korean Journal of Human Ecology
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    • v.18 no.6
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    • pp.1169-1179
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    • 2009
  • The purpose of this study was to explore the effects of the elderly's image or appearance to ageism. In this study, image included factors such as image management, external image and self and other's acceptance. To investigate the cause and effect of image to ageism, we purposely collected 315 samples from 4 senior welfare centers in Jeonju and exploited SEM (Structural equation modeling) for 297 cases excluding some cases with missing values. According to the results, first, we found that oneself and others' acceptance of the elderly's external image decreases the experience of ageism. Second, the behavior for image management resulted in oneself and others' acceptance of the image. Third, the behavior for image management positively influenced the external image. Fourth, the elderly's external image caused positive effects on oneself and others' acceptance of the image. Fifth, behavior for image management showed decreasing effects of the ageism experience.

Actual Images and Pursued Images and Purchase Behaviors for Clothing as Determined by Self-Image (자기 이미지에 따른 착용의복이미지, 추구의복이미지 및 의복구매행동)

  • 염인경;김미숙
    • The Research Journal of the Costume Culture
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    • v.12 no.1
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    • pp.90-103
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    • 2004
  • The purpose of the present study was to investigate images pursued and purchase behaviors for clothing as determined by self-image. Data were collected through a self-administered questionnaire survey from March 3 to March 11, 2003 from 600 female students attending universities in Seoul; 514 were used for the data analysis. Data were analyzed by chi-square analysis, t-test, ANOVA, correlation analysis, tics, cluster analysis and Duncan's multiple range test. Self image was defined six factors: social image, gay image, intellectual image, girlish image, iron nerves image, image like a man and was classified three group avail of six factor: commonness type, social brilliance type, immature boldness type. The results showed significant differences in images of actual clothing worn by self and in the clothing image pursued among the groups determined by the self image. Significant differences were also found in clothing purchase behaviors such as monthly clothing expenditure, shopping frequency, store types, and the clothing items often used for expressing self-image among the groups divided by self-image.

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T A Study on the Composition Elements and Evaluation of Image in Lobby of the Local Cultural Institution (지역문화회관 로비공간의 이미지 형성요소와 평가에 관한 연구)

  • Son, Kwang-Ho;Kang, Hye-Kyung
    • Korean Institute of Interior Design Journal
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    • v.17 no.3
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    • pp.68-76
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    • 2008
  • This study investigated composition elements and estimation of image in lobby from user viewpoint that is the central space of local cultural institution, and spectator mainly utilizes. Progress process of study develops investigation device including literature investigation, professional panel and lobby space image measurement tool through on-the-spot probe and, executed supporting research to spectator. As the result of the study, first, lobby space image exerts absolute effect to local cultural institution image-building, and is grasped on constituent that floor, ceiling, entrance and lighting and decoration is important in image-building of lobby space. Second, the image of the important lobby space was grasped in order of convenient image(M = 3.98) bright image(M = 3.87), and cozy image(M = 3.80). Third, the results on investigating semantic structure of the lobby image, emotional factor, styling factor, spatial factor, and peculiar factor are composed of important factors that decides image of lobby space. Fourth, as the result of image analysis for lobby space, the degree of satisfaction for the local cultural institution was entirely low against the importance. In particular, the image for convenience, individuality, locality and dignity was not sufficient in all the three places. Therefore, lobby design of local cultural institution shall also suggest more various lobby space image from culture oriented viewpoint.

A Study on Preference according to Basic Image Divisions of Dining Space - Focused on the User aged 20's - (식 공간 이미지 유형별 선호도 조사)

  • Kim, Sun-Young;Park, Geum-Soon
    • Journal of the Korean Society of Food Culture
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    • v.24 no.6
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    • pp.649-654
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    • 2009
  • This study has a purpose of suggesting the basic data to achieve customer satisfaction by understanding the preference of each type of restaurant industry for the taste of customers in 20's referring to 8 images. In the preference for style of image in dining space, the participants responded that they prefer natural, modern and romantic image, and both male and female participants preferred natural image. Participants responded that they prefer natural, romantic and modern in sequence as their general preference for style of image in dining space, and male participants preferred modern and natural but female participants preferred romantic and natural. The survey that was conducted for different menus has suggested that the reasonable image for fast food is casual, hard casual and classic for hotel restaurant, casual for school restaurant, romantic for cafe, casual for western restaurant, simple for Japanese restaurant, classic and elegance for Chinese restaurant and natural for Korean restaurant. According to the result of the analysis of dining space image, factor 1 are called 'cold image (CI)' as they have simple and modern image, factor 2 are called 'soft image (SI)' as they have natural and romantic image, factor 3 are called 'warm image (WI)' as they have casual and elegance image and factor 4 are called 'hard image (HI)' as they have classic image.

A study on The Subject of Unconscious and Image (무의식의 주체와 이미지에 관한 연구)

  • Choi, Won-Ho
    • Journal of Korea Multimedia Society
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    • v.17 no.9
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    • pp.1134-1140
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    • 2014
  • The history of mankind has been together with the history of image because image provides with excellent information as a communication means. However, this study argues that there is more underlying cause for it. A subject is the subject of unconscious and the role of image is huge in the process toward the subject. Of course, image has been dealt in-depth in psychoanalysis. Film study also applied psychoanalysis on it. However, they were not the approach from the viewpoint with image in the center. Accordingly, this study will verify the image toward the subject and the absoluteness of image. The result of this study is that image intervened deeply in the formation of the subject much higher than the level of simple communication. Since image communicates with the subject on more underlying level, the subject have been always entangled with image and men have delved in image and been attracted to it.