• Title/Summary/Keyword: identity Design System

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A Study on Academic Costume Design -Focusing on the Design of Academic Costume Representing the University Identity of Seoul Women's University- (학위복 디자인 연구 -서울여자대학교의 UI를 구현한 학위복 개발을 중심으로-)

  • Chun, Hei-Jung;Na, Hyun-Shin;Lee, Kyung-Ah;Lee, So-Ryung;Kim, Hee-Kyun;An, Chang-Hyun;Park, Jin-Young
    • Journal of the Korean Society of Costume
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    • v.58 no.8
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    • pp.30-46
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    • 2008
  • This study aims to develop an academic costume design representing the university identity of Seoul Women's University. As a formal dress and uniform symbolizing the dignity of study, academic costume arouses self-esteem of the owner and represents the symbolic order. UI(University Identity) is a system that embodies the identity of the university and create a certain image, and thus actively delivers the image pursued by the university. The study method to develop a new academic costume design of Seoul Women's University includes the theoretical background of UI and academic costume, investigation on the current rendition of academic costume, home and abroad, and a survey to collect the basic data for academic costume design development. Most of the respondents presented negative opinions on the existing academic costume and graduation cap, which do not show any clear distinction from those of other universities. They made a pressing demand for the development of an academic costume that well represents the image of the university by reflecting the university feature and symbol. As a result of the survey, it turned out that they preferred an academic costume with short length balloon sleeves to the exiting one, and that as for neck line and front hook, those of the existing one were preferred. This study developed and presented 9 different models of graduation gowns and 5 different caps based on the theoretical investigation and survey concerning academic costume. It is expected that the academic costume representing the university identity not only arouses self-esteem of the owner, but also enhances the university's position.

On the Images of Fast-food brands' identity: B.B.Q, Burger King, KFC, Lotteria, McDonald, Pizza Hut, Popeye's (패스트푸드(fast-food)브랜드 아이덴티티를 통한 이미지 연구 - KFC, 롯데리아, 맥도날드, 버거킹, B.B.Q, 파파이스, 피자헛 -)

  • 박규원;윤홍열
    • Archives of design research
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    • v.16 no.1
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    • pp.169-180
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    • 2003
  • Multinational brands have rapidly penetrated into the domestic dining business and their brands are increasingly recognized by Koreans. Considering fast-food as a kind of brand product, we attempt to investigate recognition of brands and association by images with the focus on visual identity. The economic value has been reevaluated with more attention on brand images and brand identity. The purpose of the current paper is to find out the meaning of brand association in the fast-food industry. Fast-food business has been rapidly increasing thanks to quick sonics, convenience, relatively low price, equalized quality of food and service. Most fast-food restaurants are run under franchised system. This helps enhance the recognition of brands among customers. We intend to see whether there is significant relationship between customers' preference of brands and brand images. We also aim to seek for their problems of identity in the merchandising process for brand colors. We hope to help develop Korean franchise industry by asking how association by visual Images such as colors and figures of such brands takes place.

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Landscape Design of Community Center and Assembly Hall of Gwangjin-Gu (광진구 구민회관 및 구의회청사 조경설계)

  • 김도경;최원만
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.5
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    • pp.60-70
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    • 2001
  • This landscape design proposal was presented to a design competition for Gwangjin-gu Community Center and Assembly Hall. The site is located in 227-7 Jayang-dong, Gwangjin-gu, Seoul and is part a block designated as \`Kunkuk University Detailed Planning District\`. The judging criteria for landscape design set by the Gwangjin-gu could be articulated as follows: an identity of Gwangjin-gu, a relationship with surrounding environment, a locale as a community center of Gwangjin-gu, and an environment-friendly design. An identity of Gwangjin-gu was expressed by introducing lends and decks around the building which were transformed from the image of the old Gwangjin Ferry. The concept\` was strengthened by \`Nori-madang\` or Korean version of \`plaza\` which was designed by a motive of \`mungsuk\` or Korean old fashioned straw mat. An ambiguous relationship between the site and the surroundings was set by \`transparent exhibition frame\` which not only bleaks the massive Chungdam-daegyo, an elevated road, and frames it into small parts, but also attracts pedestrians toward the site-the \`park\`. Pedestrians from the adjacent\` Nengdong-ro Walkable Streets\` views the site through the many parts of frames. By introducing diverse resting and dynamic spaces for many kinds of cultural activities the site could function as a locale of the Gwangjin-gu community. The main paving system reflects the environment- friendly design. It was detailed by \`PC-block-deck-paving\` which was elevated from the ground so that rains could be absorbed.

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A Development of Green Transportation Design for Special Identity of Jecheon Area - centered on Exterior Design for Development of Design Business - (제천지역의 특성화를 위한 친환경운송수단 디자인개발 - 디자인비즈니스 개발을 위한 익스테리어 디자인을 중심으로 -)

  • Mun Keum-Hi
    • Archives of design research
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    • v.19 no.4 s.66
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    • pp.175-186
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    • 2006
  • In the 21C, each nation controls exhaust fumes from automobiles and makes an effort to develop alternative energy because of serious environmental problem. Jechon area has many historical and cultural archeological sites. And Jechon city sponsors various cultural events. But the way of transportation which is connected with Jecheon and around sightseeing places is general and not ready yet. Therefore, if a special means of vehicle is developed, it could play an another role of sightseeing resources. Special identity of Jecheon area for establishment of green vehicle traffic system which gives Jecheon area specific character was investigated for theoretical background. Traffic system was studied for establishment of direction through existent successful case study. Moreover content, method, structure and advantage & shortcoming etc. of vehicle that use green energy resource such as solar car, fuel cell car, hybrid car, natural gas car etc. were examined. The suitable means of vehicle for Jechon area was proposed to three directions with research and investigation. After comparison and investigation by inquiry of each section's experts, the most suitable traffic system of which energy resource of car, form of vehicles, the complement, dimension of vehicles etc. were decided. Design proposal should be drawn according to process of automobile design in decided direction. Special Exterior design of vehicle that use green energy resource connecting Jecheon and around area should be suggested in Jecheon City Hall and Chungchong-bukdo provincial office for vivify image of cleanliness area.

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A Study on the Color Image Preference of the classroom in kindergarten (유치원 교실의 색채이미지 선호도에 관한 연구)

  • 정가영;이향미;이청웅
    • Korean Institute of Interior Design Journal
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    • v.13 no.5
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    • pp.190-197
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    • 2004
  • A kindergarten requires an approach to meet the nature and sense of children who is main users. This study selected 33 private kindergartens which were located within a housing site development zone in Gwangju since the 1990's, had single use, and was constructed in the last five years. Also the image assessment according to types of color scheme was made. Then the factors which affected preference by type were analyzed and the basic of color scheme in a kindergarten classroom was provided. The following results were obtained. First, types of color scheme in a classroom included identity 12.1%, similarity 51.5%, and novelty 36.4% in harmony, but no contrast and achromatic color, Secondly, the assessment of preference according to each type was mostly positive. The highest preference was found in similarity harmony of warm color(e.g. YR, Y) and bright, clear, nice, and strong images were high in assessment. The lowest preference was found in identity harmony of cold color(e.g. GY). This color system had no clear image assessment, except manly or strong. In particular, warm color showed higher preference than cold color in similarity, novelty, and identity harmony. Thirdly, the factors affecting the preference of color scheme in a classroom most were ‘stable - unstable’, ‘clean - dirty’, ‘bright - dark’, ‘nice - not nice’, and ‘vital - dull’.

A Study on Indian Brand Identity System Design ((주)세정의 인디안 B.I.System 개발에 관한 연구)

  • 김택훈
    • Archives of design research
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    • v.20
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    • pp.1-10
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    • 1997
  • In 1990s with the increasing of consumers' standard of life and change of life style, there has been an increase of import from overseas license brands and a new participation of big enterprises, as well as small and medium enterprises in local fashion market. As a leading fashion company with a long tradition and technique, the INDIAN brand of Sejung Inc. needs to establish a new image to preoccupy relative superiorty in the competition with other brands and satisfy future consumers in the present situation of 1990s. Therefore, for developing of its image, we made an investigation of three-dimentional marketing about business environment, and after setting up the B.I concept, we initiated to express a visual image. Through a made-up question after the completion of those works, we decided our logo mark and completed the entire design system, including the basic and applied elements of main design items of INDIAN B.I Finally, to maximize the effect of the brand identity, it is necessary for us to keep the principles in making the shape of design, to take care of them thoroughly, to make all the members' thinking and behavior unite concerned with the brand, and to execute continuous educational programs for practice of B.I. conciousness with the public relations when B.I. will be appeared on the market.

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Comparative Analysis on Traditional Furniture reflecting Residential Culture of Korea and China - Focused on Chosun and Ming.ching dynasty - (한국과 중국 주거문화를 통한 전통가구 비교연구 - 조선시대 ‘반가’와 명.청시대 ‘사합원’를 중심으로 -)

  • 김국선;이연숙
    • Korean Institute of Interior Design Journal
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    • no.41
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    • pp.198-205
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    • 2003
  • In this multi-cultural era, the cultural identity of each nation has appeared as a major issue, and needs to clearly define it through comparisons with other cultures have been raised. This research aims to analyze characteristics of traditional furniture of Korea and China according to residential culture and to find out their similarities and dissimilarities. ‘Banga’ in Korea ‘Sahapwon’ in China in the same era were selected for the comparison for traditional furniture between Korea and China. In the part of comparative analysis, characteristics of the furnitures are summerized based on classification into spatial system of housings and types of furniture. After that, traditional residential cultural differences between two countries that reflected on characteristics of furniture are distinguished and compared. The result of analysis is expected to act a part role of defining the cultural identity of Korea.

The Symbols of the Body Image Expressed in Modern Fashion Design (현대 패션디자인에 표현된 신체이미지의 상징성)

  • 권기영;조필교
    • The Research Journal of the Costume Culture
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    • v.8 no.5
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    • pp.681-706
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    • 2000
  • This study is intended to understand an implication system and significance in the current community which a body image symbolizes by correlating it with fashion that is on the rise as a principal issue in various fields. For this study, the symbolism of the body image was contemplated in terms of philosophy and art, and then on the basis of it, the symbolism of the body image shown in modern fashion design was analyzed through fashion works. The research results are as follows, 1. The manifestation of sex can be taken as the symbolism of the body image which is expressed in modern fashion design. Recently sexual chaos and vagueness such as homosexuality and bisexuality are expressed through a dress and its ornaments. Though displaying sexual characteristics of male and female as they are exposing a sign or a diagram, decorating a part of body or representing sex in garments, uncertain sex identity in modern society is manifested in dress and its ornaments. It is to deny absoluteness regarding sex and emphasize diversity indwelt in human beings, and after all it shows to pursue the human essence. 2. Another symbolism of the body image is body expression as the human race and an ethnic group. The discriminating situations and the restoration of their status appeared in modern fashion too. Moreover, their cultures and issues came to alter the aesthetic standard of body made from a view of the Western white supremacist. Hereupon, fashion trends like ethnic fashion, Orientalism and African look etc. appear according to this tendency, which represents race and national identity and in addition, which signifies to present transcendental human conception embracing alienated human conception. 3. The symbolism of the body image expressed in a body, and a dress and its ornaments as nature can be considered in terms of the concern on environmental contamination and the respect of echo system. Getting away from reigning over, developing and stamping down nature at their will, the human beings pursue unity with nature, which is described in fashion. They are stressing that natural materials and objects such as animal, plant and soil etc. should activily be introduced into fashion and humans are a communal fate group and should reframe their status in nature at last. 4. The body image shown in a body, a dress and its ornaments as technology is transformed and recreated by modern scientific techniques and medical science to show post human conception namely, forthcoming future human conception as a cyborg which loses individual identity. This presents a perfect future human conception with high level of preternatural power but after all, leaves us a task to seek the meaning of human existence in alienation caused by the loss of human identity and existence. In this manner, the moderns crave for perceiving the identity of a natural human being in the current thoughts tendency of the modern times such as postmodernism, post structuralism, deconstructionism, feminism and so on, which build discussions affecting the art and fashion worlds. The categories, like sexual characteristics indwelt in a human body, racial classifications, the natural environment surrounding human beings and development of science, bring out the importance of the internal and external meaning in today's fashion which a human body contains, and present sew human conception in the coming future society.

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Design and implementation of access control systems using decentralized identifier technology (탈중앙화 신원증명을 이용한 출입통제 시스템의 설계 및 구현)

  • Lee, Sang-Geun;Kim, Do-Hyeong;Jung, Soon-Ki
    • Convergence Security Journal
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    • v.21 no.2
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    • pp.37-46
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    • 2021
  • Decentralized Identifier (DID) technology is a technology that uses blockchain technology to prove an individual's identity through information owned by the individual rather than through a central system. In this paper, we would like to present an access control system using decentralized identifier technology. The access control system using decentralized identifier technology (DID access control system) is a system that allows users to verify their identity from the DID blockchain server through their smartphone (mobile employee ID) and access when they are confirmed to be registered in the access control system. Through this, access control can be managed only by verifying identification with smartphones (mobile employee ID) and DID blockchain servers without having to store information to prove an individual's identity in the access control system.

Design of an Observer for Position and Speed Sensorless Vector Control of PMSM (PMSM의 위치 및 속도 센서리스 벡터제어를 위한 관측기의 설계)

  • 정동화
    • Journal of the Korean Society of Safety
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    • v.13 no.1
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    • pp.54-63
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    • 1998
  • This paper proposes a theoretical analysis of a closed loop adaptive speed control system for control the inverter driven permanent magnet synchronous motor(PMSM). This control system utilizes a mechanically sensorless state observer for the generation of all controller feedback information. The observer processes measurements of stator frame voltage and current to produce estimates of rotor position and speed and rotor frame currents. It is shown that the identity observer, when properly formulated, has the same linearized error dynamics as the extended kalman filter(EKF). Consequently, it is shown that the gains within the identity observer can be designed in a manner identical to that of the EKF. In this way, the designability of the nonlinear observer is assured, as is the optimality of its performance for small errors. A sequence of simulation are performed and they demonstrate the successful performance.

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