• Asia pacific journal of information systems
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• 제28권2호
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• pp.114-132
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• 2018

Quantified-self technologies (QSTs) provide functions for users to collect, track, and monitor personal data for self-reflection and acquisition of self-knowledge. Although QSTs require prolonged use to reap the attendant benefits, many users stop using their devices or tracking within weeks or months. To address this issue, this study seeks to determine ways to sustain the use of QSTs. Combining motivational affordance theory with technology continuance theory, this study develops a theoretical model that accounts for an individual's continued intention to use a QST. Within the proposed model, unique QST affordances were identified as antecedents of individual motivation in relation to technology continuance, and their different roles in stimulating hedonic, utilitarian, and eudaimonic motivations were examined. The model was tested using data collected from 180 QST users. Results demonstrate that although utilitarian and eudaimonic motivations are complementary forces in determining continuance intention, hedonic motivation loses its predictive power in favor of eudaimonic motivation. Tracking, visualizing, and sharing affordances play different roles in elevating user motivations. The sharing affordance does not influence utilitarian and eudaimonic motivations, but it positively influences hedonic motivation. This research contributes to the literature on technology continuance by shifting scholarly attention from hedonic-utilitarian duality to eudaimonic motivation, characterized by meaning, self-growth, and pursuit of excellence.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.163-177
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• 2010

The purpose of this study is to examine the difference between service quality satisfactions according to tourists' preference and segmentation by various motivations. Data were collected from 442 farm stay visitors by field surveys in rural areas. A factor-clustering method identified three distinct segments; want-it-all, overall low motivation, relaxation. MANOVA was used to examine the differences of service quality satisfaction for farm stay visitors' preference and segmentation by motivation. Results show that the type of guest room more significantly influenced farm stay visitors' satisfaction according to those three clusters. It should be noted that we have information on the characteristics and type of satisfaction of the consumers in order to improve the quality of farmstay's service in rural tourism.

• 한국IT서비스학회지
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• 제13권3호
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• pp.257-274
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• 2014

Social Network Services (SNSs) have grown to be new and promising tools of marketing. By referring to researches done on e-mail viral marketing, this paper operationizes SNS viral marketing effectiveness to accurately reflect marketing success in SNS environment, and tries to identify its affecting factors. As potential affecting factors, fan size, advertisement type, existence of engagement elicitation and incentive are identified. By sampling real advertisement postings on Facebook, we showed that fan size, advertisement type, and engagement elicitation are factors affecting SNS viral marketing success. This research expanded the conventional model of viral marketing into SNS settings to improve understanding on SNS viral marketing. Motivation is discussed as an important factor, and this research showed that viral campaign can be more successful when it triggers internal motivation to engage, but not the external motivation. This research could also be a guide for practitioners on how to post a successful advertisement in SNSs.

• 한국환경생태학회지
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• 제3권1호
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• pp.107-113
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• 1989

요인분석의 결과 가야산 국립공원 방문의 돋기는 행위참여, 종교/과학적 탐구욕, 경관감상 및 사회적 동기의 4가지 차원으로 구분할 수 있었다. 이러한 4가지 방문 요인을 가지고 인지과밀도 및 시설/서어비스 성취도 평가 등의 변수들과 함께 만족모델을 제시하였는데 그 결과 만족도에 가장 크게 기여하는 변수는 대피소 및 휴식시설에 대한 평가이었다. 본 조사에서는 만족모델에 사용된 각 변수들의 모델내부에서의 역활이 논의되었고. 미래의 연구 방향의 제안도 언급되었다.

• Journal of Korean Biological Nursing Science
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• 제19권2호
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• pp.113-122
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• 2017

Purpose: The purpose of this study was to identify influencing factors on rehabilitation adherence in stroke patients. Methods: This study was a descriptive survey. A structured questionnaire was used for face-to-face interviews with a convenient sample of 192 subjects, who were admitted in 5 rehabilitation hospitals located in G metropolitan city. Results: The score of rehabilitation motivation in the subjects was a mean of $2.04{\pm}0.35$, self-efficacy $6.22{\pm}2.32$, family support $3.40{\pm}0.82$ and rehabilitation adherence $3.08{\pm}0.41$. The rehabilitation adherence was a statistically significant difference according to the education level (F= 3.40, p= .035), marital status (F= 4.04, p= .019), number of personal insurance policies (K= 9.80, p= .020), location of paresis (F= 2.72, p= .046), and status of current smoking (M = 657.00, p= .001). There was significant correlation among degree of rehabilitation adherence, rehabilitation motivation (r= .30, p< .001), self-efficacy (r= .14, p= .046) and family support (r= .18, p= .011). Rehabilitation motivation (${\beta}=0.19$, p= .007), self-efficacy (${\beta}=0.14$, p= .035), marital status (${\beta}=0.14$, p= .038), number of personal insurance policies (${\beta}=-0.15$, p= .045) and location of paresis(${\beta}=-0.15$, p= .028) were identified as significant predictors. This model explained 22.6% of variance in rehabilitation adherence (F= 5.92, p< .001). Conclusion: There is a need to develop an effective intervention for rehabilitation adherence improvement considering the identified variables in this study.

• 영재교육연구
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• 제24권1호
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• pp.1-16
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• 2014

본 연구에서는 고등학생의 학업성취 정도를 토대로 세 집단(영재, 고성취 평재, 저성취 평재)간 유능감, 학업동기 및 학습전략에 차이를 보이는지, 그리고 이들 변인들 중 어떠한 특성이 유능감을 유의미하게 예측해주는지를 탐색하고자 하였다. 본 연구의 표집대상은 경기도에 소재한 영재학교 1개교, 고성취 평재 집단과 저성취 평재 집단으로 분류된 일반 고등학교 2개교에 재학 중인 학생 총 600명이었으며, 이들 중 회수된 489명(회수율 81.5%)을 최종 분석대상으로 하였다. 이들의 평균 나이는 만 17.20세(표준편차= 3.38)였다. 학생들의 유능감과 학업동기(내재적 동기, 외재적 동기, 무동기), 학습전략(초인지, 자기점검, 전략형성)을 측정한 결과, 유능감은 내재적 외재적 학업동기의 모든 하위요인 및 학습전략과 유의한 정적 상관을 보인 반면, 학업동기 중 '무동기' 요인과는 유의한 부적 상관을 보였다. 또한, 성취 수준에 따른 학생들의 유능감, 학업동기, 학습전략이 유의한 차이를 보이는지 살펴보기 위해 다변량 분석을 수행한 결과 '투사된 외재 학업동기'를 제외한 모든 변인에서 성취 수준에 따른 유의한 차이가 있는 것으로 나타났다. 본 연구결과를 토대로 볼 때, 학생들의 학업 동기를 향상시키고, 다양하고 적극적인 학습 전략을 사용하여 학업 성취를 높이기 위해서는 학생들의 유능감을 증진시키는 것이 도움이 될 것으로 판단된다. 따라서 본 연구결과는 성취수준이 뛰어난 영재학생은 물론 성취수준이 높은 고성취 평재와 성취수준이 낮은 저성취 평재 학생들의 유능감 향상방안을 강구하는 데 기초자료로 활용될 수 있을 것으로 기대된다.

• 경영정보학연구
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• 제21권4호
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• pp.197-220
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• 2019

본 연구는 기업이 생존에 필요한 지식을 외부에서 조달하는 방법 중 하나로서 활용하고 있는 개방형 혁신 프로젝트를 디지털 트랜스포메이션 관점에서 분석하고 있다. 우선, 일반 소비자들이 자신들의 지식을 공유하기 위해 개방형 혁신 프로젝트에 참여할 때, 그들이 갖고 있는 동기를 분류함에 있어 기존의 내재적/외재적 이분법적 분류를 확장하여 동기 형성에 영향을 미치는 '영향자'를 중심으로 자발적 동기, 기업유발 동기, 사회유발 동기 세 가지로 분류하였다. 이러한 새로운 분류는 연결성을 중시하는 현대사회에서 '사회적 동기'가 중요한 의미를 가질 수 있다는 것을 보여준다. 그 결과 경쟁심리, 사회적 기여도 등이 새롭게 사회적 동기로 도출되었으며 그 과정에서, 기업이 프로젝트를 통해 조달하고자 하는 지식의 깊이에 따라 그 동기의 영향력이 달라진다는 가설도 도출되었다. 가설은 두 가지 방식으로 검증되었다. 첫째, 네 가지 개방형 혁신 프로젝트 사례를 조사하여 각 사례에서 강조된 동기들이 무엇이며 어떻게 디지털 트랜스포메이션 현상이 일어났는지 확인하였다. 둘째, 203명의 온라인 게임 사용자를 대상으로 설문을 실시하여 그들이 개방형 혁신 프로젝트에 참여할 경우 갖게 되는 동기에 대해 조사하였다. 그 결과, 동기에 대한 대부분의 가설들이 채택되었으며 필요 지식의 깊이에 따른 조절 효과 역시 있는 것으로 나타났다. 본 연구는 기존의 동기형성 연구가 주로 사용하던 내부, 외부 동기의 이분법을 확장하여 개방형 혁신 프로젝트가 갖는 사회적 영향력 측면을 강조함과 동시에 그 과정을 디지털 트랜스포메이션 관점에서 이해하였다는 점에서 그 의의가 있다.

• 한국문헌정보학회지
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• 제49권3호
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• pp.311-332
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• 2015

이 연구는 자기결정성 동기이론을 적용하여 독서동기를 측정할 수 있는 도구를 제안하는데 목적이 있다. 자기결정성 이론은 단순히 내적 동기와 외적 동기로 양분하지 않고, 개개인의 자율성 혹은 결정성에 따라서 무동기, 외적 조절, 주입된 조절, 동일시 조절, 통합된 조절, 내재적 동기 등 6가지로 구분하였다. 자기결정성 동기이론은 동기 유형을 세분화하여 다양한 외재적 동기를 어떻게 내면화할 것인가에 중점을 둔다. 이에 본 연구에서는 MRQ, MRP, ERAS, RSCS와 같은 기존의 독서동기 관련 측정도구를 분석하고, 이를 자기결정성원리에 의한 6개 범주로 재분류한 후, 이를 바탕으로 자기결정성이론에 의한 독서동기 측정도구를 개발하였다. 본 연구에서 제안하고자 하는 독서동기 측정도구는 자기결정성의 원리에 의거 6개 영역 30문항으로 구성되어 있다.

• 한국초등과학교육학회지:초등과학교육
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• 제34권4호
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• pp.447-457
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• 2015

This study has attempted to find the teaching methods for the elementary students with low science achievement by examining the differences of science learning motivation, academic stress and stress coping styles and the characteristics shown in the relationship between them. To achieve this, the differences of science learning motivation, academic stress and stress coping styles of the elementary students with low science achievement and their relationship was set up as a study problem. A science learning motivation using a science learning motivation questionnaire reconfigured with PALS along with underachievers diagnosis were measured targeting 660 elementary students located in Seoul. Using an academic stress questionnaire and stress coping style questionnaire, an academic stress and stress coping styles were measured. The results of analyzing the collected data are as follows. First, a science learning motivation of elementary students with low science achievement was lower than the general students but the academic stress was shown higher. Especially, the self-efficacy of science learning motivation was significantly lower and the school stress was highest. For stress coping styles, a tendency of passive and avoidment coping styles were shown higher than the general students. Second, among the science learning motivation of elementary students with low science achievement, the self-efficacy motivation and school stress have shown a negative correlation but had a positive correlation with the goal-oriented motivation centered on ability. In the correlation between the science learning motivation of elementary students with low science achievement and the stress coping styles, the pursuit of social support coping styles have shown a significant positive correlation with the science learning motivation and its subcategories. As a result of conducting a regression analysis on the influence of academic stress and stress copying styles on the science learning motivation of elementary students with low science achievement, among the academic stresses, the school stress was shown to have the biggest influence. Among the stress coping styles, the pursuit of social support coping styles had the biggest influence on the science learning motivation followed by active coping behaviors, passive and avoidment coping behaviors. Low science learning motivation as underachievement factors of elementary students with low science achievement was identified as having a relationship with high school stress and undesirable stress copying styles. Therefore, guidance and a program are required for the elementary student with low science achievement to have desirable stress coping methods on the stressful situations. In addition, for the improvement of science learning motivation, a learning environment is needed for the elementary students with low science achievement with seeking of relevant educational methods.

• 한국생활과학회지
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• 제21권2호
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.