• Title/Summary/Keyword: human perception model

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Effect of Visual Merchandising in Fast Fashion Retailing (패스트패션 리테일링에서의 비주얼머천다이징 효과)

  • Kang, Yoo-Jin;Lee, Mi-ah;Kim, Hyunsook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.4
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    • pp.716-732
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    • 2016
  • Focusing on the communication effects of fast fashion visual merchandising (VM), this paper examines the effects of a fast fashion store's VM attributes on consumer's perceptions of store image towards newness and prestige that influence the time spent at stores as well as the frequency of visits. This study was conducted by collecting data online using males and females in their twenties to forties; subsequently, a total of 382 samples were analyzed. The VM communication effect model utilized in fast fashion stores was developed and tested on structural equation modeling. The findings of the study were as follows. First, the show window presentation and ancillary facilities of VM elements have a positive effect on the perception of newness, while merchandise display, layout, and signage have a positive influence on the perception of prestige. Therefore, the VM elements in the fast fashion stores that affect the perception of newness and prestige are unique. Second, the perceptions of newness and prestige have a positive impact on time spent in fast fashion stores; however, only the perception of store's newness has a significant effect on the frequency of visits. Third, show window presentation and facilities are VM elements that directly influence the time spent and frequency of visits. Finally, we confirm that store image partially mediate between VM elements and shopping behavior at a fast fashion store.

Developing Customer-Oriente Service Model in the Electronic Commerce: Focus on the Customer Value, Service Quality, ad Performance (전자상거래의 고객지향적 비즈니스 모델 구축에 관한 연구 - 고객가치와 서비스 품질, 기업의 성과를 중심으로)

  • Lee, Hyun-Kyu
    • The Journal of Information Systems
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    • v.14 no.1
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    • pp.125-147
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    • 2005
  • This research focused on the comparison of corporate business mokels to explain different financial performances on the eBusiness domain. Especially, because customers have the more buying [ower tha other business areas, customer value and the service quality were prepared for independent variables and operational margin which can be obtained by publicize report was used for a dependent variable in stead of the other variables dependent on human perception as well. As a result, this research found that the customer value measured by service quality concept impact on the financial performance of eBusiness corporation positively. To find out more delicate results, structural equation was used for statistical method using 324 survey samples on 10 corporations. Though data using for statistical analysis were divided into individual and corporate level and have the time gap between research time and financial performance publicized period, the value of this research is that the customer value and service quality concepts with very objective financial information were input for constructing a research model.

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WLSD: A Perceptual Stimulus Model Based Shape Descriptor

  • Li, Jiatong;Zhao, Baojun;Tang, Linbo;Deng, Chenwei;Han, Lu;Wu, Jinghui
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.12
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    • pp.4513-4532
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    • 2014
  • Motivated by the Weber's Law, this paper proposes an efficient and robust shape descriptor based on the perceptual stimulus model, called Weber's Law Shape Descriptor (WLSD). It is based on the theory that human perception of a pattern depends not only on the change of stimulus intensity, but also on the original stimulus intensity. Invariant to scale and rotation is the intrinsic properties of WLSD. As a global shape descriptor, WLSD has far lower computation complexity while is as discriminative as state-of-art shape descriptors. Experimental results demonstrate the strong capability of the proposed method in handling shape retrieval.

SURF based Hair Matching and VR Hair Cutting

  • Sung, Changjo;Park, Kyoungsoo;Chin, Seongah
    • International journal of advanced smart convergence
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    • v.11 no.3
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    • pp.49-55
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    • 2022
  • Hair styling has a significant influence on human social perception. An increasing number of people are learning hair styling and obtaining hair designer licenses. However, it takes a considerable amount of money and time to learn professional hairstyle and beauty techniques for hair styling. Since COVID-19, there has been a growing need for offline and video lectures due to the decline in onsite training opportunities. This study provides a field practice environment in which real hair beauty is performed in a virtual space. Further, the hairstyle that is most similar to the user's hair taken with a webcam or mobile phone is determined through an image matching system using the speeded up robust features (SURF) method. The matching hairstyle was created into a three-dimensional (3D) hair model. The created 3D hair model uses a head-mounted display (HMD) and a controller that enables finger tracking through mapping to reproduce the haircutting scissors' motion while providing a feeling of real hair beauty.

Color Space Based Objects Detection System from Video Sequences

  • Alom, Md. Zahangir;Lee, Hyo Jong
    • Annual Conference of KIPS
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    • 2011.11a
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    • pp.347-350
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    • 2011
  • This paper propose a statistical color model of background extraction base on Hue-Saturation-Value(HSV) color space, instead of the traditional RGB space, and shows that it provides a better use of the color information. HSV color space corresponds closely to the human perception of color and it has revealed more accuracy to distinguish shadows [3] [4]. The key feature of this segmentation method is based on processing hue component of color in HSV color space on image area. The HSV color model is used, its color components are efficiently analyzed and treated separately so that the proposed algorithm can adapt to different environmental illumination condition and shadows. Polar and linear statistical operations are used to calculate the background from the video frames. The experimental results show that the proposed background subtraction method can automatically segment video objects robustly and accurately in various illuminating and shadow environments.

Speech Recognition Performance Improvement using Gamma-tone Feature Extraction Acoustic Model (감마톤 특징 추출 음향 모델을 이용한 음성 인식 성능 향상)

  • Ahn, Chan-Shik;Choi, Ki-Ho
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.209-214
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    • 2013
  • Improve the recognition performance of speech recognition systems as a method for recognizing human listening skills were incorporated into the system. In noisy environments by separating the speech signal and noise, select the desired speech signal. but In terms of practical performance of speech recognition systems are factors. According to recognized environmental changes due to noise speech detection is not accurate and learning model does not match. In this paper, to improve the speech recognition feature extraction using gamma tone and learning model using acoustic model was proposed. The proposed method the feature extraction using auditory scene analysis for human auditory perception was reflected In the process of learning models for recognition. For performance evaluation in noisy environments, -10dB, -5dB noise in the signal was performed to remove 3.12dB, 2.04dB SNR improvement in performance was confirmed.

A Study on the Evaluation Method of Perceptual Contrast with CIECAM02

  • Chong, Jong-Ho;Lee, Seung-Bae;Lee, Sang-Myung;Choi, Young-Chul;Bae, Jae-Woo;Kim, Hun-Soo;Chung, Ho-Kyoon
    • 한국정보디스플레이학회:학술대회논문집
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    • 2007.08b
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    • pp.1661-1663
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    • 2007
  • The contrast of display is one of the important specifications. Even if the contrast indicates luminance range which is a capability of the display and is greater in lower luminance or higher luminance, we consider that the greater contrast gets not the better performance. It is not the same value in human visual system. In practice, it is difficult to achieve the full dynamic range seen by human beings using electronic equipment. Therefore, we consider ambient condition and human perception to calculate perceptual contrast using the CIECAM02. In this paper, we propose perceptual contrast that is calculated using the brightness of CIECAM02.

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Typology of Fashion Product Consumers: Application of Mixture-model Segmentation Analysis

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.12
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    • pp.1440-1453
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    • 2011
  • Proper consumer segmentation is receiving more attention from industry professionals as markets become more diverse and consumer-centered. Researchers have recognized the limitations of the traditional cluster analysis technique and this research study analyzes market segmentation using Mixture-model or latent-class segmentation. This study used a questionnaire to determine the characteristics of clothing shoppers using a new technique that proved its superiority over traditional techniques. Questions included items measuring fashion shopping behavior, store choice criteria, apparel consumption styles, price perception by product type, and demographic characteristics. Data were collected from 1074 males and females in their 20s and 30s through an online survey. SPSS 16.0 and Latent GOLD 4.0 were used to analyze the data. The ideal typology of clothing shoppers using the Mixture-model were: 'brand loyalty orientated group', 'group of conservative late 30s', 'group of pleasure-emotion early 20s', 'value oriented consumer product with high-income group', 'group of eco/symbol oriented consumer', and 'group of utility/goal oriented male consumer'. This study showed differences in fashion product purchasing behavior by conducting market segmentation for clothing shoppers using the Mixture-model.

Image Enhancement Using Human Visual Perception (인간 시각의 인지 특성을 이용한 영상 화질 향상 방법)

  • Bang, Seangbae;Kim, Wonha
    • Journal of Broadcast Engineering
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    • v.23 no.2
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    • pp.206-217
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    • 2018
  • We develop the signal processing method for adaptive implementing direction of signal and the frequency sensitivity of human visual system(HVS). Existing multiband energy scaling method makes ringing artifact because it does not consider signal direction. To solve this problem, we use block gradient for signal direction in addition to existing method. And we use the fact that frequency component of signal is more sensitive than value of signal over human eyes. we enhance the signal according to contrast sensitivity function(CSF) which is the model of frequency sensitivity of human eye. Compared that the existing analysis models only improve the efficiencies in the existing systems, the developed method can process the image signals to be more desirable and suitable to HVS.

A Basic Study on the Conversion of Color Image into Musical Elements based on a Synesthetic Perception (공감각인지기반 컬러이미지-음악요소 변환에 관한 기초연구)

  • Kim, Sung-Il
    • Science of Emotion and Sensibility
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    • v.16 no.2
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    • pp.187-194
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    • 2013
  • The final aim of the present study is to build a system of converting a color image into musical elements based on a synesthetic perception, emulating human synesthetic skills, which make it possible to associate a color image with a specific sound. This can be done on the basis of the similarities between physical frequency information of both light and sound. As a first step, an input true color image is converted into hue, saturation, and intensity domains based on a color model conversion theory. In the next step, musical elements including note, octave, loudness, and duration are extracted from each domain of the HSI color model. A fundamental frequency (F0) is then extracted from both hue and intensity histograms. The loudness and duration are extracted from both intensity and saturation histograms, respectively. In experiments, the proposed system on the conversion of a color image into musical elements was implemented using standard C and Microsoft Visual C++(ver. 6.0). Through the proposed system, the extracted musical elements were synthesized to finally generate a sound source in a WAV file format. The simulation results revealed that the musical elements, which were extracted from an input RGB color image, reflected in its output sound signals.

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