• 한국의류학회지
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• 제48권3호
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• pp.433-450
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• 2024

Through the recent pandemic, this study examined the theory of awe, which explains that external crises affect people's value systems and consequential behaviors. During the pandemic, some consumers expressed a growing interest in equity, while others pursued the consumption of materialistic items, such as luxurious fashion goods. According to the theory of awe, both of these phenomena could be coping responses to the crisis. Based on this, we attempted to understand the psychological processes behind the pandemic's effect on these two different consumers value systems thereby influencing sustainable consumption intentions: one through the new ecological paradigm (NEP) that emphasizes consumers' increased consciousness, and the other through materialism that emphasizes consumers' self-centered side. The results obtained from a survey of 382 U.S. consumers revealed that the degree of pandemic experience increased consumers' NEP and materialism, which also increased their economic and ethical CSR expectations. These CSR expectations then enhanced consumers' sustainable consumption intentions. As sustainable consumption and CSR are important agendas for the fashion industry, this study will provide useful insights for researchers and practitioners in the fashion field.

• 한국생활과학회지
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• 제12권3호
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• pp.337-349
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• 2003

This study was dealt with consumers' attitudes and requests for refunds on the basis of data gathered in 1997 and 2000 and examined factors shaping the differences of the consumers' requesting for refunds and investigated variables influencing the presence or absence of requests for refunds. Research outcomes could be summarized as follows. First there were no differences in consumers' searches for information of refunds, degrees of satisfactions for practices of refunds, knowledges for refunds, consumers' expectation for the permission of refunds between two periods Consumers generally showed more active behaviors for the request for refunds in 2000 than in 1997. In cases of defects, the chance of getting refunds was higher while consumers feel greater needs for refund. Second, consumers perception for the necessity of refund and their expectations for successful outcomes were higher in cases of defects than in the opposite case; consumers were also more active to request for refunds and get more positive responses in the former case. Third, in cases of defects in 1997, as consumers faced the unsatisfactory response for their previous requests for refunds, they did not actively request for refunds. In 2000, requesting for refunds were more active as they were more knowledgeable, actively search for information of refunds before their purchases, and expect more positive outcomes for their requests for refund. On the other hand, in cases of no defects in 1997, consumers showed more active behaviors requesting for refunds as their own professional jobs, owned greater consumer expectation for positive outcomes and showed greater satisfactions for the previous requests of refunds. In the survey of 2000, consumers showed active behaviors requesting for refunds as they were highly educated, gather much information for refund, and showed positive expectations for the possibility of refund.

• Nutrition Research and Practice
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• 제10권4호
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• pp.456-463
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• 2016

BACKGROUND/OBJECTIVES: Setting healthful beverage expectations, making calcium-rich foods and beverages (CRF/B) available, and role modeling are parenting practices promoting calcium intake among early adolescents. This study aimed to evaluate emotion-based messages designed to motivate parents of early adolescents to perform these practices. SUBJECTS/METHODS: Emotion-based messages were developed for each parenting practice and tested in 35 parents from 5 states. Findings were used to modify messages and develop a survey administered via Amazon MechanicalTurk to a convenience sample of Asian (n = 166) and Hispanic (n = 184) parents of children 10-13 years. Main outcome measures were message comprehension, motivation, relevance, acceptability, and novelty. Engagement in the parenting practices was also assessed. RESULTS: Message comprehension was acceptable for the majority of parents. Most also agreed that messages were motivational (setting healthful beverage expectations (69.0%), making CRF/B available (67.4%), and role modeling (80.0%)), relevant and acceptable. About 30-50% indicated they had not seen the information before. Many parents indicated they were already engaging in the practices (> 70%). No racial/ethnic differences were observed for responses to messages or engaging in parenting practices. CONCLUSIONS: Results indicate that emotion-based messages designed to motivate parents to engage in parenting practices that promote calcium intake among early adolescents were motivating, relevant, and acceptable.

• 한국프랜차이즈경영연구
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• 제11권3호
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• pp.19-26
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• 2020

Purpose: The old axion to put the customers first (e.g., customers are king, customers are always right) has been taken for granted in the service sector. In addition, many companies in South Korea are providing customer-first education for employees at their contact points to strengthen their competitiveness. However, excessive increase in the psychological power of the customer can lead to a problem of abuse of power, called 'Gap-jil.' Despite these concerns, most companies hardly discard policies to give high priority to customers because of the assumption that it enhances customer satisfaction leading to organizational performance. However, in recent years, some franchise catering companies have posted warnings about the abuse of power by customers, and a movement to pursue a power-balancing between service providers and their customers is spreading. Research design, data, and methodology: This research is conducted to reconsider the principle of the customer-first perspective and to create a basis for arguments that can solve the problem of abuse of power, which is recognized as a serious social problem. In this research, we test and analyze the effect of customers' psychological power in the context of a restaurant on expectation for service and response to service failure. Result: The result of an experimental study shows that the effect of psychological power on customer satisfaction can be somewhat negative. Also, customers with high psychological power are more likely to have high service expectations. Especially high psychological power of customers causes a difference in the expectation level of human factors such as employee attitude, while the difference in expectations of non-human factors such as restaurant atmosphere was not statistically significant. In addition, when customers with high psychological power encounter service failure situation, they are more likely to feel disappointment and regret with a service provider. Meanwhile, the effect of psychological power on complaining behaviors are not significant. Conclusions: The findings of this research provide meaningful implications that the service providers should reconsider their existing corporate culture and management policies that put customers first. In addition, the result of this research is provided meaningful opportunities to review the management philosophy for the company's customers and the education philosophy for the employee education.

• 대한음성학회:학술대회논문집
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• 대한음성학회 1996년도 10월 학술대회지
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• pp.378-378
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• 1996

Human beings and chimpanzees are very much alike. and scientists say there is only 1% difference between them. Contrary to our expectations, the difference lies not in brains but in tracheas ( windpipes ). Those of human beings are bigger and longer than those of chimpanzees. Thu means more air is inspired and expired as breath. About breath there are interesting descriptions in the Bible. In the Genesis it says God made a man out of soil and breathed life-giving breath into his nostrils and the man began to live. In other part it says life exists between incoming breath and outgoing breath. Thus breath plays key role is our life. In Hebrew and Greek, breath and spirit are the same words. In Hebrew it is ‘Luahf’ and in Greek, ‘Pneuma’ With breath and mouth organs human beings produced voice, and with haritage and through leaning we train our voice to reach the level of language which convey our culture. My contention is to realize the gift of voice and train it so that it can perform proper function as a tool of conveying our thought and culture. This is a kind of practice of speech and it may be called speechology. It includes the following practical methods: 1. Try to read aloud. 2. Encourage recitation, 3. Make public speaking as possible. 4. Learn theories of phonetics; such as about pronunciation, accent, intonation, prominence, assimilation and so on.

• 한국생활과학회지
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• 제12권3호
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• pp.287-301
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• 2003

The purpose of this study was to explore the relationship between childrearing belief and parental efficacy of women before and after childbirth. For this purpose 253 pregnant women and 256 mothers with infants under one year of age were contacted and asked to fill in a packet of survey questionnaire at their visits to obstetrician, gynecologist and pediatrician. The questionnaire includes questions about what mothers value in childrearing, their expectations for their children and parental efficacy. Data collected were analyzed using SAS PC program. It was reported that comparing to mothers, pregnant women view childrearing in more ideal lights and expect their children to be more exceptional. Also working mothers reported comparatively lower parental efficacy than full-time mothers suggesting that social support system to minimize pressure coming from work for working mothers with young children should be provided and the parental education methods to enhance the parental efficacy should be sought.

• 한국생활과학회지
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• 제13권5호
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• pp.723-739
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• 2004

This study examines how full-time housewives manage family resources, make decisions, handle pressures, and negotiate the constraints of everyday life in a society that places unrealistic expectations upon them. We approached housewives with an assumption that they are individuals who think, strategize, and solve problems. We also imagined that they are capable of speaking for themselves and making choices under situational and personal limits. Eleven full-time housewives were interviewed on how they experience their marriage, child (or children), family, and society. Their narratives were then analyzed to sort out the strategies the women employ to maintain their identities. The narratives demonstrate the women's will and agency as they work to resolve the contradictions from their daily life, and reveal individual differences in their midst, despite the fact that they had been often considered homogeneous.

• Journal of mucopolysaccharidosis and rare diseases
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• 제1권1호
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• pp.23-27
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• 2015

Recent research trends of human growth hormone (hGH) are divided into improved first-generation products, long-acting second-generation products, and biosimilar products. Among the improved first-generation products studies, studies of injection devices are being actively conducted. The long-acting second-generation products are focused on extending the half-life of hGH, and depending on the results of the clinical trials, the candidates are expected to lead the future hGH market. Finally, biosimilar has had less impact on the hGH market before now; however, expectations of low-cost products still remainas an opportunity.

• 한국멀티미디어학회논문지
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• 제24권2호
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• pp.320-327
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• 2021

We aim to investigate the effects of task type and user gender on the expected gender of chatbots. We conducted an online study of 381 participants who selected the gender (female, male, or neutral) for chabots performing six different tasks. Our results indicate that users expect human- gendered chatbots for all tasks and that the expected gender of a chatbot is significantly different depending on the task type. Users expected chatting, counseling, healthcare and clerical work to be done by female chatbots; professional and customer service work were expected to be done by male chatbots. A tendency for participants to prefer chatbots of the same-gendered as themselves is revealed in several tasks for both male and female users. However, this homophily tendency is stronger for female users. We conclude by suggesting practical guidelines for designing chatbot services that reflect user expectations.

• Journal of Smart Tourism
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• 제3권1호
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• pp.35-39
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• 2023

This research note probes the largely ignored sphere of smart tourism curriculum as destinations and institutions seek to develop graduates ready to embrace the demands and challenges of future work environments where technology has a ubiquitous presence. This knowledge gap is somewhat surprising, even as destinations progress towards smart tourism futures, without necessarily clarifying what human resources need to possess in the coming decades. Drawing from available smart tourism curriculum across the globe, and emergent trends associated with Generation Alpha and Beta, this research note paints a timely picture of how smart tourism curriculum should be designed and developed to meet the needs of industry and consumer demands and expectations.