• 제목/요약/키워드: human attributes

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남성의 쇼핑성향, 패션관여 및 인구통계적 특성이 아웃도어 웨어 구매의사결정에 미치는 영향 - 제품 선택기준, 점포 선택기준을 중심으로 - (The effect of shopping orientation, fashion involvement and demographic characteristics on the purchasing decision-making of outdoor wear - Focusing on the product selection criteria, store selection criteria -)

  • 문경은;정명선
    • 복식문화연구
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    • 제23권2호
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    • pp.213-227
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    • 2015
  • This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

패션 라이브 커머스 유형별 소비자 인식 비교: 텍스트 마이닝 적용 (Consumer Perception of Types of Fashion Live Commerce: Using Text Mining)

  • 곽하연;이규혜
    • 패션비즈니스
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    • 제25권3호
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    • pp.90-107
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    • 2021
  • This study concludes that communication based on interaction between broadcasting hosts and consumers is differently characterized by fashion live commerce types. Subcategories of the types of fashion live commerce were created and used in the analyses of domestic consumer awareness. Three subcategories were created: The department store type, Designer brand type, and Influencer host type. Comments representing consumers' awareness that appear immediately during real-time broadcasting were collected and used for the analyses. The frequency and TF-IDF-based top keywords were selected to analyze the semantic network and CONCOR, and the top keywords were analyzed by deriving the values of degree of centrality. The analysis identified that a group of product attributes and a group of live commerce offered value were common between the three types. As for the group characteristics classified by type, for the department store types, brand attributes, benefits, and values from pursuing the products were identified. For designer brand types, a group of viewers' responses and inquiries were identified. It is interpreted that the satisfaction value gained from hosts with product expertise has been clustered. Influencer host types have affirmed a group of external product values. A close relationship is formed and it is thought to have led a group of values to trust the external image of the product. This study carries significance in analyzing real-time comment data from consumers using fashion live commerce to empirically reveal the characteristics of each type.

패션 추천서비스 알고리즘에서 상품유형과 속성 조합의 영향 (Influence of product category and features on fashion recommendation service algorithm)

  • 최지윤;이규혜
    • 한국의상디자인학회지
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    • 제24권2호
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    • pp.59-72
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    • 2022
  • The online fashion market in the 21st century has shown rapid growth. Against this backdrop, using consumer activity data to provide customized customer services has emerged as a viable business model that draws attention. Algorithm-based personalized recommendation services are a good example. But their application in fashion products has clear limitations. It is not easy to identify consumers' perceptions of the attributes of fashion, which are various, hard to define, and very sensitive to trends. So there is a need to compile data on consumers' underlying awareness and to carry out defined research to increase the utilization of such services in the fashion industry and further engage consumers. This research aims to classify the attributes and types of fashion products and to identify consumers' perceptions of a given situation where a recommendation service is offered. To find out consumers' perceptions of and satisfaction with recommendation services, an online and mobile survey was conducted on women in their 20s and 30s, a group that uses recommendation services frequently. A total of 455 responses were used for analysis. SPSS 28.0 was used, combined with Conjoint Analysis and multiple regression, to analyze data. The study results could provide insights into a better understanding of recommendation services and be used as basic data for companies to identify consumers' preferences and draw up a detailed strategy for market segmentation.

중환자실 간호사가 경험한 사람-중심의 관계 돌봄에 대한 해석 현상학적 분석 연구 (Person-Centered Relational Care Experienced by Critical Care Nurses: An Interpretative Phenomenological Analysis Study)

  • 장명선;김성재
    • 대한간호학회지
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    • 제49권4호
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    • pp.423-436
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    • 2019
  • Purpose: The aim of the study was to explore nurses' experience of person-centered relational care in the context of critical care. Methods: Key interview questions were developed based on the human-to-human relationship model suggested by Travelbee. Data were collected through indepth interviews with a purposive sample of 11 nurses having more than 2 years of working experience in intensive care units. An interpretative phenomenological analysis was conducted to analyze the data. Results: Four super-ordinate and nine sub-ordinate themes were identified. Emerged super-ordinate themes were as follows: (1) encountering a live person via patient monitoring systems; (2) deep empathic connection; (3) humanistic and compassionate care, and (4) accompanying the journey to the end. Study findings revealed that nurses in intensive care units experienced 'balancing emotions' and 'authenticity' in caring when entering human-to-human relationships with dying patients. The phenomenon of person-centered relational care in intensive care units was found to subsume intrinsic attributes of empathy, compassion, and trust, similar to the central concepts of Travelbee's theory. Conclusion: The interpretative findings in this study provide deeper understanding of Travelbee's human-to-human relationship model. The technological environment in intensive care units did not hinder experienced nurses from forming human-to-human relationships. These themes need to be emphasized in critical care nursing education as well as in nursing management. The results of this study will contribute to understanding nurse-patient caring relationships in depth, and help improve the quality of nursing care in intensive care units.

한국 기업 속성에 따른 기업연금보험 상품 및 제도유형 선호도 분석 (The Impact of Corporate's Attributes on Corporate Pension Insurance Products & Type Preference)

  • 주헌
    • 산경연구논집
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    • 제8권2호
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    • pp.21-31
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    • 2017
  • Purpose - The total amount of advanced Corporate Pension Insurance products exceed 148 trillion Korean Won at the end of 2016. For a firm with over 300 employees, when a bill on compulsion of introduction of Corporate Pension Insurance products, currently pending in court, is passed, Corporate Pension shall be an essential. The findings of the paper will provide a guideline for understanding on firm's attributes and its effects towards introduction of Corporate Pension Insurance products. Research design, data, and methodology - The data were collected using statistics of employer panel survey from Korea Labour Institute in 2013. The study analyses a sample survey on 1,775 outstanding enterprises and their HR department among whole corporations in Korea. For analysis of data, empirical testing by Logistic Regression was utilized. Results - As an outcome of empirical testing, variables on share of regular employees and the aged employees in over 50's generates a significant statistical meaning. It eventually gives a great impact on purchase of Corporate Pension scheme. Moreover, variables on corporate financial statement, current sales, current net income, total amount of the debts, labor cost per person also has a vital influence on introduction of Corporate Pension Insurance products. Lastly, variables on firm's labor relationship have no effect except for the execution or non-execution of HR consulting. Meanwhile, Variables affecting a choice on pension schemes types among firm's attributes are a share of regular employees, current net income, execution or non-execution of HR consulting etc. These variables represents a statistical implication. According to their each features, they prefer DB or DC plan. Conclusions - Introduction of corporate pension scheme is apposite to contemporary Korea's situation entering a hyper-aging society and firms with a high share of regular employees, the weight of aging, current sales, current net income and labor cost per person are exceedingly active in purchasing Corporate Pension Insurance products. However, after the introduction of corporate pension scheme, firms which has an implementation of consultation on human resource management, flexible benefits plan, job security and welfare system prefer DC plan whereas from financial perspective firms with high net income prefer DB plan.

Relative Importance of Different Attributes of Graphic Health Warnings on Tobacco Packages in Viet Nam

  • Kim, Bao Giang;Le, Hong Chung;Hoang, Van Minh;Vu, Duy Kien;Vu, Van Giap;Nguyen, Duc Hinh;Nguyen, Manh Cuong;Pham, Duc Manh;Ha, Anh Duc;Yang, Jui-Chen
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권sup1호
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    • pp.79-84
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    • 2016
  • Graphic health warnings (GHW) on tobacco packages have proven to be effective in increasing quit attempts among smokers and reducing initial smoking among adolescents. This research aimed to examine the relative importance of different attributes of graphic health warnings on tobacco packages in Viet Nam. A discrete choice experimental (DCE) design was applied with a conditional logit model. In addition, a ranking method was used to list from the least to the most dreadful GHW labels. With the results from DCE model, graphic type was shown to be the most important attribute, followed by cost and coverage area of GHW. The least important attribute was position of the GHW. Among 5 graphic types (internal lung cancer image, external damaged teeth, abstract image, human suffering image and text), the image of lung cancer was found to have the strongest influence on both smokers and non-smokers. With ranking method, the image of throat cancer and heart diseases were considered the most dreadful images. GHWs should be designed with these attributes in mind, to maximise influence on purchase among both smokers and non-smokers.

윤리적 슬로건 티셔츠의 선택 기준과 착용에 따른 태도변화 (Attributes Importance and Wearing Effect of Ethical Slogan T-shirts)

  • 손형진;이유리
    • 한국의류학회지
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    • 제40권3호
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    • pp.465-479
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    • 2016
  • Some groups do ethical activities (such as ethical slogan t-shirt campaigns) only to complete the requirements for ethical duty; consequently, some people question the effectiveness of those products. The attributes of ethical slogan t-shirts should be considered seriously to reduce skepticism when planning a campaign. Researchers can also suggest a new purpose for ethical t-shirts using an ethical message. In study 1, we conduct a conjoint analysis that suggests realistic multi-attribute choice decisions. The suggested multi-attributes wear design aesthetic (high/low), price (high/low), where we donate (close/far), and the size of firm (big/small). In addition, participations were divided into two groups according to eco-friendly attitudes to confirm differences in choices between two groups. Study 1 showed that price is the most important attribute, but design aesthetic also remains important. In addition, a group that has a high eco-friendly attitude thought "where we donate" was more important than other groups. In study 2, a pre-post approach investigated wearers' attitude changes. We also divided participants into two groups and one group wear high level design aesthetic t-shirts (and vice-versa) to measure the attitude change difference. As a result of study 2, the wearers partially changed their eco-friendly attitudes. The group that wore high design aesthetic t-shirts showed a greater difference than other groups. Through this study, we conclude that customers seriously considered the design aesthetic. Finally, wearing ethical slogan t-shirts can change the attitudes of wearers.

방향성을 가진 회전체 소음의 청각계 인지 특성에 관한 연구 (A Study on Auditory Perception Characteristics of Directional Tonal Noise)

  • 서강원;김의열;김성기
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2012년도 춘계학술대회 논문집
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    • pp.348-353
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    • 2012
  • This paper presents the HRTF based experimental approach to figure out why the human auditory perception on the interior noise source including the directional tonal components does not well match with the dominant features extracted from recorded acoustic signals in terms of psycho-acoustics. Since the general objective evaluation models for tonalness among various sound attributes are a function of width, frequency, excessive level of tonal components respectively, the directional tonal components cannot be properly evaluated without considering the effects of head-related transfer function on the binaural auditory perception. Thus, the directivity of source is additionally considered to prevent the erroneous conclusions from the same sound source in the process of source identification. The signal synthesis technique is used to solve a little difficulty in measuring all of desired acoustic signals for jury evaluation. The sound attributes of synthetic acoustics signals are analyzed to roughly predict the results of jury evaluation in advance by using sound quality factors such as loudness, sharpness, roughness, fluctuation strength and tonality. The jury evaluation is carefully conducted based on the recommended guideline suggested by N. Ottoet al. Each sound is respectively evaluated by selecting a value between -2 and 2 in intervals of 0.2 point. Through above procedure, based on the results of jury evaluation, it is confirmed that serious problems can be caused in the process of analyzing the dominant sound attributes in terms of psycho-acoustics according to the type of a microphone and a playback system.

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커뮤니티 음악치료의 구성요소에 대한 고찰 (Review of the Theoretical Components of Community Music Therapy)

  • 강현정
    • 인간행동과 음악연구
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    • 제14권2호
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    • pp.91-105
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    • 2017
  • 커뮤니티 음악치료는 현대사회의 시대적 요구를 반영하여 음악치료의 대상과 영역을 커뮤니티로 확장한 음악치료의 최신 분야이다. 본 연구에서는 CoMT의 개념 이해를 돕기 위해 CoMT의 구성개념을 커뮤니티, 음악, 건강으로 구분하고, 실행커뮤니티 이론을 토대로 커뮤니티(사람들의 집합체, 상호작용 행위의 장), 음악(행위의 실체이자 대상, 협업적 음악만들기), 건강(행위의 동기이자 목적, 관계 및 사회적 웰빙)의 각 개념을 구체화하였다. 위의 세 요소 간의 연결성을 바탕으로 CoMT의 구성요소를 도식으로 제시하고, 커뮤힐 도식이라 명명하였다. 커뮤힐 개념에 대한 이해를 돕기 위해 Ansdell과 Stige가 커뮤니티 음악치료 논문에서 제시한 두 사례에 해당 개념을 적용하여 분석하였다. CoMT는 타 학문 및 실행 분야와 협업을 하며 사회문화적 맥락에 적응적이고 지속가능한 커뮤니티 발달을 도모할 수 있으므로 적극적인 연구 및 실행이 필요하다. 본 연구에서는 CoMT의 핵심개념을 도식화하여 제시함으로서 구성요소와 개념 이해를 명료화할 수 있었고, CoMT 관련 후속 연구 및 실행의 기틀을 마련한 데 의의가 있다.

형식개념분석을 위한 자동화 도구의 개발과 의료분야에서의 적용사례 (The Development of an Automatic Tool for Formal Concept Analysis and its Applications on Medical Domain)

  • 김홍기;강유경;황석형;김동순
    • 정보처리학회논문지D
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    • 제13D권7호
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    • pp.997-1008
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    • 2006
  • 형식개념분석기법(FCA: Formal Concept Analysis)은 대상 도메인의 데이터를 사용자의 관점과 해석을 바탕으로 개념화함으로서 필요한 정보의 추출과 접근을 제공하기 위한 기법으로서 다양한 분야에서 널리 사용되고 있다. 그러나, 기존의 형식개념분석기법 지원 도구들은 대부분 객체와 속성간의 관계를 나타낸 One-valued context에 대한 분석만을 중점적으로 지원하고 있고, 다종다양한 값을 갖는 데이터들로 구성된 Many-valued context에 대한 분석을 충분히 지원하지 못하고 있다. 따라서, 본 논문에서는 다양한 값을 갖는 입력 데이터를 사용자의 목적에 맞도록 해석하여 간결화하기 위한 스케일링(Scaling) 알고리즘과 입력 데이터들로부터 개념을 추출하여 계층구조화하기 위한 알고리즘을 제안한다. 이와 같은 연구결과를 토대로 개념분석과 계층구조화를 위한 자동화 도구(FCA Wizard)를 개발하여, 실제 의료 분야에서의 적용사례를 소개한다.