• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.113-120
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• 2019

대한민국은 인구의 10.9%가 65세 이상으로 고령화 사회에 속해 있으며 인구의 고령화는 자연스럽게 노년부양비 급증으로 연결된다. 격화되고 있는 병원경쟁 환경 속에서 각 의료기관은 체계적 경영전략을 펼치고 있다. 이에 비하여 요양병원은 장기 입원 및 요양을 하는 병원 특성 상 디자인과 경영 전략은 타병원군에 비하여 미흡한 실정이다. 본 연구에서는 늘어나는 요양병원의 수요에 알맞은 디자인 전략 수립을 위한 요양병원의 심벌마크 색채 및 형태 분석을 실시하였다. 연구 대상은 국내 요양병원 1등급을 받은 병원 131개 병원이고, 각 심벌마크를 수집하여 형태와 색채를 분석하는 방법으로 진행되었다. 심벌의 형태의 분석결과로는 인공물을 모티브로 한 마크가 가장 많았으며 그중에서도 십자가, 하트, 사람 형태를 가진 심벌이 많은 것으로 파악되었다. 색채 분석에서는 약 50% 이상이 2가지 색채로 이루어져 있었으며, 주된 색상은 파란색 계열 및 초록색 계열임을 알 수 있었다. 본 연구자료가 요양병원 심벌마크 디자인 시 참고자료로 사용되어 나날이 증가하는 요양병원의 수요와 치열화되는 병원 경쟁에 소비자의 선택과 병원경영 전략 수립에 도움이 될 수 있으리라 기대한다.

• 보건의료산업학회지
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• 제2권1호
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• pp.137-154
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• 2008

The increase of the supply of medical service and the increase of hospitals have intensified the competition of hospitals, and the advancement towards internationalization in the opening of medical industry has triggered the infinite competition of medical profession. In addition, the high expectation of customers and quality improvement in the medical care in accordance with the improvement of overall income, and the change of active role of medical consumers according to the popularization and the improvement of rights awareness reflect the customer needs and choice in the medical service. Customers wanted to receive the kind and pleasant service under the up-to-date medical service. Therefore, as a solution, hospital coordinators were emerged for the purpose of smooth treatment and customer satisfaction by generalizing all service of hospital. Accordingly, this thesis attempted to investigate the effect of hospital coordinator education curriculum on the education satisfaction and the quality of medical service. In order to solve the purpose of this study, I, author reviewed the existing literatures, established hypothesis, and verified hypothesis by using the variety of statistics techniques such as reliability, validity, frequency analysis, and regression analysis. The verification of hypothesis is as followings: First, among education training factors of hospital coordinators, the quality of instructor significantly affects the satisfaction of hospital coordinator education training. Second, among training factors of hospital coordinator, the attitude of trainee significantly affects the training satisfaction of hospital coordinator. Third, among education training factors of hospital coordinator, education course significantly affects the training satisfaction of hospital coordinator education. As the qualities of instructor are better equipped, the satisfaction of education becomes higher. It indicates that the education method of instructors is important as an index to represent the qualities of instructor such as the appropriateness of education method, preparation, passion, visual materials, the adequacy of education procession, and specialized knowledge, and it has important effect on the satisfaction of education. In order to enhance the satisfaction of hospital coordinator education, the creation of education environment, making trainee concentrate on the education, is required by appropriately allocating programs, arousing interest in education, based on the attitude of trainee, discussion, and preliminary programs, preparation, ahead of enforcement of education. Fourth, the satisfaction of hospital coordinator education training significantly affects the reliability among the qualities of medical service. Fifth, satisfaction of hospital coordinator education training significantly affects hospitality I kindness among the qualities of medical service. If the education satisfaction of trainee is high, it is effective in the practical application such as dealing with complaints, the duty performance for the patients, and so on in offering the medical service, related to reliability and furthermore, we can find the positive change in the attitude change of medical professions related to the reliability of hospital coordinator. In addition, in the process of offering medical services such as the kind explanation on the duty, rapid response to the customers inquiry, and tidy uniform, practical effect was verified. Sixth, the education training factor of hospital coordinator significantly affects the reliability among the quality of medical service. Seventh, the education training factors of hospital coordinator significantly affect hospitality/kindness. In the education of hospital coordinator, the methods to attract the interest of trainee by emphasizing reliability should be sought and for gaining the practical effect of hospital coordinator education, the sufficient preparation and investigation on the education curriculum should be prerequisite and under this condition, intensified discussion on the instructor and education course is needed. In the design of education course, more education hours and subjects should be allocated in the part of hospitality in order to improve the practical application of hospitality. Therefore, it is meaningful in a sense that this study newly approached the components of hospital coordinator education and the need to modify the quality components of medical service in accordance with the study subjects was raised. This study also finds its meaning in that it provides basic materials for the study of future hospital coordinator education by suggesting the system development model of hospital coordinator education through preliminary study of education training. In addition, this study is meaningful in the aspect that it suggested the direction of education training by showing how the hospital coordinator education training would applied to the hospital coordinator course of the Continuing Education Center at Pusan and Kyungnam National University to some extent. Since all investigation of this study was approached from the side of hospital coordinator, the thoughts of patients who are beneficiaries of medical service, and care givers cannot be identified. Therefore, the satisfaction of patients and care givers through the experience of medical service, which is the essential prerequisite of medical service, should be importantly considered and investigated. Accordingly, The study of comparing and analyzing the views of both patients and care givers should be carried out in the future.

• IMMUNE NETWORK
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• 제21권3호
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• pp.19.1-19.18
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• 2021

Clinical and molecular phenotypes of asthma are complex. The main phenotypes of adult asthma are characterized by eosinophil and/or neutrophil cell dominant airway inflammation that represent distinct clinical features. Upper and lower airways constitute a unique system and their interaction shows functional complementarity. Although human upper airway contains various indigenous commensals and opportunistic pathogenic microbiome, imbalance of this interactions lead to pathogen overgrowth and increased inflammation and airway remodeling. Competition for epithelial cell attachment, different susceptibilities to host defense molecules and antimicrobial peptides, and the production of proinflammatory cytokine and pattern recognition receptors possibly determine the pattern of this inflammation. Exposure to environmental factors, including infection, air pollution, smoking is commonly associated with asthma comorbidity, severity, exacerbation and resistance to anti-microbial and steroid treatment, and these effects may also be modulated by host and microbial genetics. Administration of probiotic, antibiotic and corticosteroid treatment for asthma may modify the composition of resident microbiota and clinical features. This review summarizes the effect of some environmental factors on the upper respiratory microbiome, the interaction between host-microbiome, and potential impact of asthma treatment on the composition of the upper airway microbiome.

• 보건의료산업학회지
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• 제3권2호
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• pp.65-75
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• 2009

This study aims at deriving any useful information necessary to strengthen the competitiveness for growth through empirical analyses on a general hospital located in a province in order to countermeasure the opening and competition of medical markets. The characteristics of user were identified on the basis of disease groups under KCD in the research method. In addition, the analysis on the expenses of diagnosis and treatment was divided into the treatment progress and degree of hospital resource utilization. And the regression was carried out to identify the impacts of characteristics of inpatient users on the degree of hospital resource utilization. As a result of major research, the inpatient users of the general hospital located in the provincial area in consideration of inpatient users were formed around the inpatient disease groups representative for Korea. And it was understood that most of residents within a distance of 40 minute by the public transportation were using. Although there are restrictions that the analyses were carried out for a general hospital in a province, the findings of this study can be considered a generalized model for the management of provincial general hospitals when we consider the current circumstance that the diagnosis and treatment are carried out by provincial medical institutions primarily for patients in general within the province, along with implications that any general hospital in Korea should be equipped with the facilities, equipments and human resources under the Medical Treatment Act.

• 한국산학기술학회논문지
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• 제10권9호
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• pp.2501-2508
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• 2009

본 연구는 병원조직내에서 상존하는 갈등을 해결하는 형태를 파악해 봄으로써 갈등을 효과적으로 해결하는 방법을 위한 기초자료를 제시하고자 하였다. 연구방법은 일개 대학병원에서 간호사, 의료기사, 행정직원 269명을 대상으로 한 무기명 자기기입식 설문지 조사법을 사용하였다. 연구결과 갈등해결 유형면에서 성별, 연령별, 근무부서별 유의한 차이가 있는 것으로 나타났다. 구체적으로 갈등해결 유형면에서 성별로는 회피유형에서 차이가 있었으며 연령별로는 경쟁, 회피, 협동방식에서 차이가 있었다. 근무부서별로는 회피, 협동 유형이 통계적으로 유의한 차이를 보였다. 비록 본 연구가 일개 대학병원내의 설문자료라는 한계가 있어 일반화 하는데 어려움이 있지만 병원이라는 특수 조직내에서는 늘상 갈등이 발생하기 마련인데 본 연구를 통하여 성별, 연령별, 부서 간 갈등해결 방식에 차이가 있다는 것을 알 수 있었다. 이러한 연구를 바탕으로 개인 간, 또한 부서 간 상호 협조와 경쟁 (Co-Petition)을 이루어내는 방법을 모색함으로써 병원조직전체의 업무성과가 향상될 것으로 생각된다.

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.295-304
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• 2010

본 연구는 목적은 변화하고 있는 병원관리자의 역할비중을 분석하여 병원의 내 외부환경에 효과적으로 대응하는데 도움을 주고자 시도하였다. 이 조사는 부산, 울산 그리고 경상남도지역의 병원급 이상 의료기관에 종사하고 있는 최고관리자와 행정 관리자를 2007년 11월 20일부터 2008년 02월 29일까지 설문조사하여 191명을 분석한 결과는 다음과 같다. 최고관리자는 현재 가장 중요하다고 인식하는 관리자역할은 지도자역할이고 향후에 중요하다고 여기는 역할은 기업가역할이지만 실제 수행하고 있는 관리자역할은 대표자역할이었다. 경쟁이 날로 격심해지는 현재의 의료환경을 이겨내기 위해 경쟁력 강화와 조직성장 등의 심경이 미래에는 기업가역할이 더욱 더 중요해 질 것이라고 예측하고 있는 것으로 생각된다. 행정 관리자는 현재인식과 향후 생각하는 중요도, 그리고 실제수행하고 있는 관리자역할 모두가 지도자 역할이 가장 높았다. 이들은 여러 직위의 사람이 모여 있는 병원조직의 특성상 팀웍과 질서, 조직의 목표 전략 정보교환 등이 가장 중요하다 생각하고 있는 것으로 생각된다.

• 한국병원경영학회지
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• 제13권1호
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• pp.1-23
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• 2008

In the shortest period of time, we achieved both industrialization and democratization. We also achieved good performance in health care sector. Whole population are covered by health insurance since 1989 and health outcomes, such as infant mortality, life expectance show good level. However, health care system has several problems, rapidly increasing rate of health care expenditure, dissatisfaction of both consumers and suppliers. Current health care system does not reconcile with market competition principle. Causes of these problems originated from 1977 paradigm which was formed to expand health insurance to whole population within short period. Dominant assumption of 1977 paradigm is to assure equitable access of health care by government's command and control. We urgently demand to reform the 1977 paradigm to suitable in 21th century. Our economy entered into a road to advancement. We have concerns how President Lee's administration reform health care system to harmonize with economic development and to achieve advancement in health care sector.

• 보건행정학회지
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• 제13권2호
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• pp.101-124
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• 2003

Performance of public hospitals is difficult to define and measure because not only their managerial or financial performance but also their role as a public entity is important. The purpose of this paper is to examine the internal and external factors that influence the performance of local government hospitals. A multiple regression was performed to analyze the effects of the environmental, organizational, operational, and cost-related factors on the return on total assets(ROA), operating margin(OM), and the ratio of Medicaid patients. Empirical results show that financial performance (ROA and OM) are more influenced by operational or cost-related factors, while the ratio of Medicaid patients is more affected by environmental or organizational characteristics. It is noteworthy that competition and the contract with private sector management have negative effects on the ratio of Medicaid patients that local government hospitals treat.

• 보건의료산업학회지
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• 제4권1호
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• pp.1-10
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• 2010

The purpose of this study is to investigate the effects of provider and consumer characteristics, and patient trust on relational commitment among healthcare customers of an university hospital, and to suggest some implications for improving customer relation management of hospitals. Data were collected from 250 patients of an university hospital located in Ulsan using structured self-administered questionnaire. Major result of the analysis is as follows: First, study variables are significantly varied by age and income among socio-economic factors. Second, assurance, and empathy among provider characteristics and customer satisfaction and reputation among consumer characteristics are found to be significant affecting factors on patient trust. Third, trust affects significantly both on re-visit and recommendation among relationship commitment, while reputation affects on re-visit and customer satisfaction and reputation affect on recommendation. Above results imply that relationship management strategy for enhancing patient trust is crucial to improve competitiveness of hospitals in turbulent competition environment.

• 지식경영연구
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• 제12권3호
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• pp.39-58
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• 2011

As the information from today's knowledge-based society alters the awareness of patients and provides a wider selection of medical institutions, the reality of medical institution management is struggling compared to the past. CRM was introduced to domestic hospitals as marketing strategy to dominate the competition under varying medical environment. Thus, this research invests on CRM activity types used in hospitals and the effects of CRM activities toward loyalty and switching intention. Futhermore, we investigate the mediating role of customer relationship commitment and termination in CRM activities. The subjects in this study included three hundred customers who are using hospital settings or who had experience with using the hospital settings. The researcher collected 262 survey questionnaires from May 23th, 2011 to June first. In order to evaluate the hypothesis in this study, structural equation model was analyzed by using AMOS 18.0.