• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.3
• /
• pp.539-555
• /
• 2020

This study explored the conceptual constructs of shopping values and experiential marketing components of home furnishing brands as well as their impacts on the behavioral intention toward home furnishing goods. The mediating roles of experiential marketing were investigated in this research. A survey was performed on female shoppers between the ages of 20 and 50 who have visited and shopped at home furnishing brand stores. The results of this research were as follows. 1) The results to analyze the sub-dimension of shopping values (Social, Differential, Utilitarian, Aesthetic, Entertaining, and Sustainable) and experiential marketing components (Sense, Emotion, Coordination information, and Customer services) showed factorial structures. 2) Aesthetic, Differential, and Utilitarian shopping values showed significantly positive influences on behavioral intentions of home furnishing brand products; in addition, Sense, Emotion, and Coordination information components of experiential marketing had a positive effect on behavioral intentions of home furnishing brand products. 3) The Emotion and Sense components of experiential marketing had important medicating roles in the relationship between shopping values and behavioral intentions of home furnishing brand products. This study highlighted that shopping values and experiential marketing components should be promoted among consumers to increase behavioral intentions of home furnishing brand products.

• Journal of the Korea Furniture Society
• /
• v.27 no.3
• /
• pp.237-245
• /
• 2016

Single households currently account for 26.5% of all households and their number is expected to continue to rise, reaching 34.5% by 2035. An analysis of the consumption trends and needs of single households shows that they are rising as a new consumer group with a focus on investment on the individual and favouring: small but high-tech products: efficient use of limited resources: safety and peace of mind: self-improvement and leisure. Products which meet such demands are having an impact on the growth of home-furnishing market. An analysis of companies in Korea's home-furnishing market, with examples like the lifestyle company IKEA, shows a variety of brands such as SPA brand, furniture specialist, distributor and character products. And yet most are OEM products which lack differentiated product lines and compete with similar display and distribution structure. We needs the Single household consumption tendency of home-furnishing market and differentiation strategy through product analysis. In order to increase the value of companies in the home-furnishing market, in addition to differentiated design, product competitiveness must aspire to higher customer satisfaction with easy assembly, innovation in logistics, innovative sales methods such as virtual-reality simulation for products and space, individually-tailored furniture for the needs of single household and products which combine smart technology. For home-grown home-furnishing brands to have competitiveness, they must leverage on the strengths of the industry, offering differentiated and competitive products in a wider range of areas with convergence functions as well as differentiation in consumer interface and application of advancing technology; in-depth product research is called for.

• Journal of the Korean housing association
• /
• v.2 no.2
• /
• pp.55-69
• /
• 1991

The purpose of this study were 1) to identify the pattern of general life style of the middle classs apartment residents. 2) to examine the types of the home furnishing attitudes of those. 3) to find out the relationships between life style and the home furnishing attitudes. The data were collected using self-administered questionnaire. The respondents were 227 homemakers of the middle class apartment residents, selected through stratified random sampling technique. Data were coded and analyzed using SPSS computer packages. The statistics used were frequency, percentage. Pearson's correlation coefficient, F-test, X2-test, factor and cluster analysis. 6 patterns of life style and 6 types of the home furnishing attitudes were identified. The relationships between the life style and the home furshing attitudes were interpreted by 25%.

• Journal of Digital Convergence
• /
• v.18 no.4
• /
• pp.389-395
• /
• 2020

This study is about finding effects of home appliances to home furnishing. Recently, home appliances go beyond smart by technology development to show design integrated with furniture. Accordingly, this study is First, from the perspective of home furnishing, I examined the meaning of living space for millennial. Second, I investigated home appliances that recently released for millennial, and analyzed appliances trends, focused on product concepts and styling keyword. Third, conducted in-depth interview focusing on four parts : meaning of space, experience of home- furnishing, appliance and interior, feeling of current appliances. Research has shown that design considered space relevance can make home appliances the main of interior. Future studies will need to validate quantified statistical data. Through this study, I hope that will help to set the role and design direction of home appliances in the future.

• Journal of Convergence for Information Technology
• /
• v.9 no.1
• /
• pp.151-157
• /
• 2019

As the interest in home furnishing becomes more focused due to the increase of small-sized households, the need for a virtual simulation system for this purpose is increasing. However, in the case of existing virtual simulation systems, simulation is performed using a virtual object in a virtual space, so accurate simulation results can not be derived. In the case of a simulation using an augmented reality, Thereby causing inconsistency in space. In this paper, we propose a system that performs the home furnishing simulation by modifying and enhancing objects in the process of matching feature coordinates of real space.

• Korean Journal of Human Ecology
• /
• v.12 no.4
• /
• pp.497-508
• /
• 2003

This research was conducted to activate the horne shopping by providing the basic data about demographic characteristics, purchase practices and satisfaction degree of women consumers. The subjects were 328 women consumers residing in Cheongju who had purchased apparel products through home shopping. Collected data were analyzed by frequency analysis, t-test, analysis of variance, and cross-tabulation analysis using SPSS. The results were as follows: 1) When purchasing formal wears, casual wear and furnishing textile products through home shopping, respondents considered the design and fiber content seriously, and when purchasing underwear, the fiber content and size. 2) When purchasing apparel products, most of respondents confirmed apparel labels, and married women confirmed more than single women did. Among apparel labels, fiber content, care symbol, and size were the items that respondents considered most. 3) The single women managed internet and knew the value of internet in searching information or purchasing apparel products better than married ones. 4) When purchasing apparel products via home shopping, respondents used TV, catalog, and internet in order. 5) Degree of satisfaction for clothing purchased via home shopping was in ordinary level, high for furnishing textile products and low for formal wears.

• Journal of Fashion Business
• /
• v.24 no.3
• /
• pp.40-50
• /
• 2020

The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

• Journal of Fashion Business
• /
• v.25 no.4
• /
• pp.141-150
• /
• 2021

Recently, interest of consumers in home furnishing products has increased steadily because of the increased time spent at home due to COVID-19. Among them, carpets made of various materials and technologies are becoming popular interior item. Academic and industrial sectors agreed on the need to produce premium design carpets. Prior research on carpet design was mostly focused on patterns, history, with insufficient investigations on the type. Therefore, the purpose of this study was to provide basic data to develop premium design carpets by analyzing their expression types. To analyze expression types, this study covered about 400 design carpets surveyed on the websites of eight major carpet companies from January 2021 to March 2021. Based on the analysis results, the five expression types of are as follows. Firstly, the expression type was expressed in various atypical forms that was deviated from the formal form. Secondly, it was a type that improves visual and tactile effects through a variety of 3-D textures. Thirdly, it was a type of diversification of motifs, which was based on the works of artists and designers in various fields. Fourthly, it was a type that combines two or more different materials and techniques. Finally, it was a modular type that can be applied in various ways to various spaces. Based on the analysis results of this study, it is hoped that the data will be helpful to produce premium design carpets in Korea.

• Korean Institute of Interior Design Journal
• /
• v.14 no.6 s.53
• /
• pp.244-251
• /
• 2005

With the development of cognitive science and environmental psychology, there have been growing researches and discussions on the relationship between the residential design preferences and personality types. MBTI personality types have been earning popular credibility. MBTI means Myers-Briggs Type Indicator. It is based on Carl Jung's theory of psychological type. This study is based on Myers-Briggs theory to explain residential furnishing preference and explores the relationship between the four bi-polar personality types-Extroversion/Introversion, Sensing/Intuition, Thinking/Perceiving and residential furnishing preference. These tests were conducted to two hundred and twelve adult residents who live in Seoul, Korea. These tests were analyzed several significances by Chi-Square with SPSS for windows software. (E) Extroverted residents prefer layouts for interaction with guests. (I) Introverted residents prefer centripetal layout around the bed. (S) Sensing residents prefer practical and functional layouts. (N) Intuitive residents prefer personal and conceiving layouts. (T) Thinking residents prefer for attribute of space. (F) Feeling residents for familiar conversation. (J) Judging residents prefer systematic and complete layouts. (P) Perceiving residents prefer adaptable and flexible layouts. In conclusion, personality types can have a determining role in preference of residential furnishing layouts. This study suggests that residential designers should take into account clients' personality types prefer effective designing and should provide a variety of alternatives reflecting clients' preferences. This will promote clients' pleasantness and satisfaction in dwelling at home.

• International Journal of Fuzzy Logic and Intelligent Systems
• /
• v.7 no.2
• /
• pp.127-131
• /
• 2007

The control of electrical appliances residing in the home network can be accomplished via Internet with the UPnP expansion without modifying an existing UPnP. In this paper, we propose the Internet Gateway that consists of an UPnP IGD(Internet Gateway Device) DCP(Device Control Protocol) and an UPnP Bridge as a system to control electrical appliances of home network. UPnP IGD DCP is to enable the configurable initiation and sharing of Internet connections as well as assuring advanced connection-management features and management of host configuration service. It also supports transparent Internet access by non-UPnP-certified devices. UPnP Bridge searches for local home network devices by sending control messages, while control point of UPnP Bridge looks up devices of interest on the Internet, subsequently furnishing the inter-networking controlling among devices which belong to different home network systems. With our approach, devices on one home network can control home electrical appliances on the other home network via Internet through IGD DCP with control commands of UPnP.