• Journal of the Korean Home Economics Association
• /
• v.45 no.5
• /
• pp.39-49
• /
• 2007

The purpose of this study was 1) to segment the middle-aged and elderly women's fashion market based on the clothing benefits sought by the buyer and 2) to compare the purchase criteria and fashion information sources among the segmented markets. The data were collected using a self-administered questionnaire in Seoul and its surrounding suburban areas. Factor analysis, ANOVA, Duncan test, and Dunnett's T3 tests were used to conduct the data analysis from 285 out of 300 questionnaires. The middle-aged and elderly women's fashion market was segmented into four groups; value-oriented, social status/trend-oriented, uniqueness-oriented, and protection/ convenience-oriented. All four groups were significantly different in terms of purchase criteria and fashion information sources. The social status/trend-oriented group used external purchase criteria, such as country of origin or brand and obtained fashion information from personal experience, advice from the salesperson, and celebrities. The protection/convenience-oriented group sourced fashion information from newspapers, the internet, and the radio. The uniqueness-oriented group put less importance on practical use/convenience criteria. Marketing strategies for these segmented markets were discussed.

• Fashion & Textile Research Journal
• /
• v.13 no.1
• /
• pp.107-115
• /
• 2011

This study analyzes how the person-environment fit on organization attractiveness, commitment, and job satisfaction in TV home shopping companies. The survey was conducted from May 3 to 31 in 2010, and 350 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that person-environment fit of TV home shopping companies is composed of person-job fit, person-supervisor fit, and person-organization fit. The person-job fit, person-supervisor fit, and person-organization fit of TV home shopping companies influence the organization attractiveness and commitment. The organization attractiveness and commitment affect the job satisfaction in TV home shopping companies.

• Journal of the Korean Home Economics Association
• /
• v.41 no.10 s.188
• /
• pp.185-198
• /
• 2003

Fashion is a field that responds sensitively to social and cultural atmospheres, brings about constant change due to consumer demand for new items in new fashion trends and in the latest design. The fashion industry tries to predict what kind of clothing the customers desires and produces fashion products according to trend information stated by fashion information services. This research analyses the relativity between the trends stated in the fashion information books and what consumer accept, and with this information find the application of trend information books in the planning of domestic woman's clothing. The used information books were based on Samsung Fashion Institute and Interfashion Planning, Inc. The 02/03 F/W season emphasized restoration-romantic, nostalgic mood themes. Fashion trend information and consumer acceptance condition tend to concentrate on trend themes given tv fashion information companies. In other words, $Sincere\;girl(39.04\%){\to}Frontier\;girl(34.92\%){\to}Dark\;lady(18.43\%){\to}Lady\;belle(7.59\%)$ in this order Also when looking into the consumer's wearing, no one theme appears by itself and the themes are mixed accordingly to one's lifestyle and sensibility. Accordingly fashion information organizations must provide precise fashion trends according to consumer sensibility & consumption and also compare trend information to consumer fashion trends each season. With this precise information the planned design plans will help the domestic fashion markets, which are gradually overrun by foreign brands, develop a unique and original fashion product that meets consumer sensitivity needs, and develop a new stepping stone for fashion companies and the relative fashion industry and furthermore contribute to the advancement of overseas markets.

• Journal of the Korean Home Economics Association
• /
• v.41 no.5
• /
• pp.109-118
• /
• 2003

The purpose of this study was to analyze the utilization of Database Information System of Fashion Brands in Daegu area. The interviews, reviews of previous studies and the empirical investigations were processed for this study. The questionnaire was administered to 27 fashion brands in Daegu, Korea, from September to October in 2002. Data were analyzed by using frequency, mean and percentage utilizing SPSS statistical package. There were no brand differentiation in brand characteristics, items, target age and company size in Daegu Fashion brands. Awareness of Information Network and Usages of Internet marketing were in relatively low level. The rate of the brands possessing Web-site, POS system and Customer ID card were less than one third. More than a half of the brands had Customer Database system.

• Journal of the Korean Home Economics Association
• /
• v.48 no.6
• /
• pp.31-41
• /
• 2010

This study aims to analyze the characteristics and styles of wearing scarves in the contemporary fashion. Scarf-wearing styles found in the contemporary fashion are as follows: 1) Scarves are used as gorgeous hair accessories which are tied around the head like a headband, turban. 2) The second style is to wear scarves around the neck, which involves a variety of ideas. 3) Shawl-like scarves add elegance and femininity to any outfit when they are draped over the shoulders. 4) Scarves are also worn instead of or in addition to a belt with a dress, skirt, pants. 5) The style is to tie a scarf in knots at the back of the neck and the waist as it is shaped or in a diagonally half-folded shape. 6) You can tie a scarf to your hat or handbag or connect a long scarf to one part of your body.

• Journal of the Korean Home Economics Association
• /
• v.42 no.1
• /
• pp.53-67
• /
• 2004

The purpose of this study was to analyze anti-counterfeiting strategies of fashion firms in Korea. Data was collected by in-depth interviews for 25 fashion firms and 5 buying offices who had been victims of counterfeiting. The result showed that fashion firms recognized the counterfeiting, especially deceptive counterfeiting, as a serious problem in Korea and seek for stronger protection. Fashion firms adopted diverse strategies for the protection of trademark and for the protection of design； (1) Investigation and Surveillance, (2) Warning, (3) Prosecution, (4) Lawsuit, (5) Consumer education (6) High-tech tabooing, (7) Provide incentives, (8) Penalty, (9) Do nothing. Despite the diverse efforts, they proposed the most desirable strategies to deter the counterfeiting as the changes of consumer attitude and stronger legal protection.

• Proceedings of the Korea Fashion and Costume Design Association Conference
• /
• 2005.06a
• /
• pp.57-61
• /
• 2005

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.9
• /
• pp.1483-1494
• /
• 2009

This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

• Journal of the Korean Home Economics Association
• /
• v.45 no.2
• /
• pp.63-75
• /
• 2007

The purpose sof this study was to examine consumer's addictive buying through the TV home shopping, focused on materialism, show host and credit card use consumer. Two hundred four female consumers who had purchased fashion items in TV home shopping had participated for this study. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for the study with SPSS 12.0 program. The result were as follows. First, the addictive buying group was 13.2% among respondents while non-addictive buying group was 86.8%. Second, materialism was classified into 3 factors: happiness, success and possessiveness. Show host was classified into 3 factors such as visual presentation, image and communication skill. Credit card was classified into 3 factors: sales promotion, late payment and method payment. Results of multiple regression revealed that happiness and possessiveness from materialism, credit card late payment, and show host communication skill were significantly related to addictive buying. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem.

• Journal of the Korean Society of Costume
• /
• v.65 no.3
• /
• pp.104-116
• /
• 2015

This research has examined the relationship among film interest, clothing involvement, attitude towards ppl, preference for fashion products, and purchasing intention. In april 2014, 210 university students in Seoul and Incheon filled out a survey. Frequency analysis, k-cluster analysis, t-test, anova, duncan's multiple range test, regression, and mediation regression analysis were used to analyze. Students who were more interested in film were higher in clothing involvement. Clothing involvement had larger influence on preference for fashion products and purchasing intention than film interest. Students highly involved in clothing had more positive attitude towards ppl, preference for fashion products and purchasing intentions. Clothing involvement, attitude towards ppl and preference for fashion products directly influenced purchasing intention. The preference for fashion products had the largest influence on purchasing intention. The preference for fashion products and attitude towards ppl had mediation influences between clothing involvement and purchasing intention.