• International Journal of Costume and Fashion
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• v.10 no.1
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• pp.47-66
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• 2010

New elderly consumer market composed of consumers 50 years or older has both resemblance and difference with younger fashion market. This study aimed to examine the effect of socio-demographic and psychological factors on fashion innovativeness and monthly spending on clothing of new aged elderly consumers with the moderating role of materialism. The study found that socio-demographic factors tended to have direct effects on clothing spending, while psychographic factors have both direct effect and indirect effect through fashion innovativeness. The mediating role of fashion innovativeness in predicting clothing spending was found to be moderated by materialism of new elderly consumers. Marketing implications and limitations were discussed.

• Journal of the Korean Home Economics Association
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• v.47 no.4
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• pp.1-10
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• 2009

Origami’s formative characteristics have been used in modern fashion design usefully. This article categorized origami expression methods by making technique as three category; producing methods, organized principles and expressive characteristics. And then, this article argued characteristics of fashion design used origami expression methods. Fashion design using origami expression methods had three characteristics; basic tailoring, decorative surface, fluidity & rhythm. The proceeding article on paper folding argued formative aspects of paper folding widely, while this study focused on origami’s basic expression methods in detail and clarified characteristics of fashion design used origami. This article’s originality existed in that point. And also a result of this study would be regarded as a important sources in design processing of fashion design.

• Journal of the Korean Home Economics Association
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• v.46 no.4
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• pp.61-69
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• 2008

The definition of convergence employed in this study is a sociocultural phenomenon where different patterns, genres or fields coexist along with the existence of a knowledge based society. The focus of this study was centered on identifying the characteristics of contemporary fashion paradigm in association with changing cultural convergence according to the theories of Mark Weiser and other futurologists. The purpose of this study was to delve into the features of this paradigm in conjunction with changing cultural convergence in 21st century's knowledge-based society, and the influence of convergence paradigm on fashion. After identifying the features of knowledge-based society paradigm in association with changing cultural convergence, the characteristics of the fashion paradigm in order to ascertain and analyze fashion trends. Conclusions based on analyzed data indicate that in a knowledge-based society, paradigm change resulting from convergence phenomena contributes to facilitating the dissolution of fashion from other fields and its fusion with other areas.

• Journal of the Korean Home Economics Association
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• v.41 no.8
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• pp.159-178
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• 2003

The purpose of this research is to analyze the characteristics of colors and color images on fashion web sites, and to provide efficient color informatiom which is useful in color planning and is suitable for brand image on fashion web sites.216 color sample used by 48 fashion web sites were collected and analyzed. The results of this study are as follows; First, dominant colors on fashion web sites are neutral color such as white, gray, black and warm colors such as red, yellow red, yellow. Except blue, cool colors show low usage ratio. Second, the color tones of vivid, strong, light, dull, dark, dark grayish were shown in order. Third, the color images on fashion web sites are casual, modem, romantic, natural, elegant, chic, classic, dandy, pretty, clear, cool casual, dynamic, gorgeous, ethnic and formal.

• Journal of the Korean Home Economics Association
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• v.39 no.2
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• pp.73-84
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• 2001

The purposes of this study were 1) to identify the effect of clothing benefit sought on fashion image sought and 2) to determine the effects of fashion image and benefit sought on purchase intention of Gal-ot. The data were collected via a self-administered questionnaire from 172 female tourist(20 to 50 ages) in Cheju and analyzed by factor analysis, stepwise multiple regression analysis and logistic regression analysis. Four factors of benefit sought were identified : Practicality/economic-value, aesthetics, reputation, and souvenir-value. Six factors of fashion image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju image, ecology and natural image. The effects of benefits sought(Practicality/economic-value, aesthetics, reputation and souvenir-value) on fashion image(Sexy/feminine, easy/simple, Cheju and natural image) were found. There were also significant effects of benefit sought(souvenir-value) and fashion image(Cheju image) on purchase intention of Gal-ot.

• Journal of the Korean Home Economics Association
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• v.44 no.1 s.215
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• pp.159-168
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• 2006

The purpose of this study was to analyse the types of expression of fashion magazine advertising using the Foote, Cone and Belding(FCB) GRID model. Consequently, this study examined the presentation of fashion magazine advertising. The fashion magazine advertising(771 cases in women's magazines, 120 cases in men's magazines) was classified according to the FCB GRID model. The fashion magazine advertising was categorized into high involvement-feeling goods(jewelry, accessories, bags, shoes, perfumes, men and women dresses, jeans, bathing suits etc.), low involvement-feeling goods(casual wears, imitation accessories etc.), high involvement-thinking goods(cosmetics, underwears, sports shoes etc.) and low involvement-thinking goods(hair goods, sports wears, undergarments etc.). A great of the fashion advertising consisted of photography and the emotional approach. Thinking goods placed emphasis on the functional value, whereas high involvement-feeling goods placed emphasis on the emotional value and low involvement-feeling goods on the fashionable value.

• Journal of the Korean Home Economics Association
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• v.44 no.2 s.216
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• pp.153-161
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• 2006

The purpose of this study was 1) to examine the current situation of traditional fashion markets, 2) to compare the perceptions toward remodeling traditional retail markets between retail merchants and consumers, and 3) to provide the new remodeling renovation of traditional fashion retail markets. The study subjects comprised 127 merchants and 128 consumers. Both the merchants and consumers tended to have a negative perception of future fashion traditional markets. Consumers tended to have a higher perception of fashion store service, such as A/S and salesperson's service, than merchants. In addition, there were significant differences in perceptions toward remodeling renovation of traditional markets between retail merchants and consumers. Based on these results, a fashion marketing strategy regarding digital network is suggested.

• Journal of the Korean Home Economics Association
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• v.49 no.10
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• pp.71-79
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• 2011

When adolescents undergo the period of transition, they need to promote self-confidence from social support by parents, teachers or friends. It was believed that boosting subjective perception on their main areas of interest such as academic performance, appearance and fashion will result in happiness. The main purpose of this study was to investigate the influence of social support including family support, teacher support and friend support on self management, appearance satisfaction and fashion opinion leadership. A total of 412 questionnaires from the middle and high school students living in or near Seoul were collected and analyzed. The results indicated that teacher support and family support had a positive effect on self-management and family support had a positive effect on appearance satisfaction. Furthermore, friend support had a positive effect on fashion opinion leadership. In conclusion, implications for promoting self-confidence related to self-management, appearance satisfaction and fashion opinion leadership with the help of social support are suggested.

• Journal of the Korean Home Economics Association
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• v.41 no.8
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• pp.179-199
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• 2003

This study was intended to probe the scheme for correctly making Korean fashion design known to the world. It is because its suggestion could find out in the current influence of Japanese designer works led to fashion in Europe and the U.S. It can be said that this success was attributed to Japanese high economic growth, increased interests in fashion, increased awareness of the fashion industry, production of designers activity in the world area, systematic and active support of the fashion circles and government for the fashion industry and so on. Korean government has recently begun to attempt to nurture Koreanism or Korean look as world-class fashion. But there are a considerable number of obstacles in making Koreanism or Korean look known to the world due to such several factors as the lack of interests in fashion, the lack of globally active designers, and the like. It is necessary to nurture the fashion industry and educate and train designers for the long-term perspective. In addition, both the government and the fashion circles need to provide for more active and reasonable policy for holding the Korean Fashion Fair, expanding the Seoul Collection to the more global level, opening the way for new designers, and so forth. Furthermore, our academic circles need to make much research on the scheme for the glottalization of Koreanism or Korean look.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.63-75
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• 1997

The purposes of this study was to identify the differences between fashion opinion leaders and followers in the characteristics oriented New Young Generation and the types of fashion advertising involvement. The data were collected via a questionnaire from 431 college students(female=218 male=213) living in Seoul, Korea and analyzed by factor analysis and t-test. The results of this study were as follows: First, eight factors of the characteristics oriented New Young Generation were identified: Fashion, individuality, preference of caffe with affective mood, expression of emotion, indivisualism, preference of tastes oriented Western Europe, activity of pan club and chatting by personal computer. The significant differences between fashion opinion leaders and followers in fashion, individuality, preferences of the caffe with affetive mood, and expression of emotion were found in the data collected from female. There were significant differences between fashion opinion leaders and followers in fashion, individuality in the data collected from male. Second, three factors of fashion involvement advertising were identified: The hedonic involvement, social involvement, utilitarian involvement. The significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement, utilitarian involvement and the levels of involvement were found in the case of female's data. There were significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement and levels of involvement except for utilitarian involvement in the case of male's data.