• Asia Marketing Journal
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• 제14권3호
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.416-419
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• 2006

Not only is home a place, but also it has psychological and social meaning. Then the meaning of home is different according to geographical location or group. Therefore, under this background, the purpose of this study was to analyze the meaning of home of the university students. The data was collected through the students ' essay about "the meaning of housing for me". The samples are 158 in total. The research method which was performed in order to recognize the meaning of home was a content analysis . As the results of study, the meaning of home are 10 in total. First order is a home as a refuge, second order is a home as a space with a family, and third order is a home as a base of activity.

• 대한가정학회지
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• 제33권1호
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• pp.1-18
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• 1995

This study examined the confronting problems in home economics and its historical and philosophical causing background, and suggested the future direction for home economics and home economics education. This study, hoped to help home economics overcoming its chaotic situation, and to establish academic characteristics through a philosophical consistency: 1. What are the significant problems which home economics has confronted, and the consequences of those problems\ulcorner 2. What are the fundamental caues of the problem\ulcorner 3.What should be the nature of home econimics to be able to overcome the confronting problems and what can be proposed for the future of home economic\ulcorner Each research question was addressed by analyzing Journal articles, theses, philosophical studies in the field. The results were as follows; 1. such problems as the ambiguity in research focus and the nature of academic charateristcs, and the limitation of research method have resulted fragmentation and specialization in the field, and the lack of philosophical research. Also they led home and family. Moreover each problem brought chaos into curriculum of home economics and that of home economics deucation. 2. The philosophical causing backgrounds of present problems are western ideas such as pragmatism, positivism, Social Darwnism and Korean ideas such as Confucian tradition, Practical Science movement in the 19th century, and modernization and industrialization from the middle of 20th century. Along with influencing historical situation these backgrounds have distorted home economics to be technical science oriented. 3. To solve these problems academic characteristics of home economics must be reestablished as practical science and as profession. This study proposed following for the future of home economics and home economics education: (1) For the future of home economics, first, it needs to recover the unity as one academic field with its focus on family by overcoming fragmentation and specialization trend in the field. Secondly, philosophical and historical studies must be carried o for the unity of all specialized field in home economics. Thirdly, home economics must try to reestablish and reflect in pratice its acadimic characteristics as practical science and as profession. (2) For home economic eduation, first, it should not be the instrument for idelogies of powerful social systems. And teacher education for home economics teachers must inclued principles of home economics and philosophy and history of home economics enabling teachers to achieve purposes of home economics. Secondly, its curriculum contents should be composed of practical ones beyond technical ones.

• 대한가정학회지
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• 제38권2호
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• pp.109-122
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• 2000

The purpose of this study is to find a mother's influence on her children regarding environmental preservation. The questions of this study are how a mother's background variables influence on their own behaviors, how the children's background variables influences on their own behaviors, how a mother's background variables influence on their children behaviors. This is used self-writing questionaires the 538 subjects are 4th, 5th and 6th grade children and their mothers living in Kwangiu, in June, 1998. The data are analyzed by Frequency, Percentage, Mean, Pearson's correlation, Regression analysis, Path analysis, Coronbach'$\alpha$ coefficent, and Factor analysis. These are the major resets of this study. 1) In case of mothers, the background variables for them to be influenced the environmental presentation behaviors show the frequency of contact for environmental information, average income, family cohesions, the level of communication, egoistic orientation, and age. 2) In Children, the background variables which are influenced on their environmental presentation behaviors represent the frequency of contact for environmental information, family cohesion, biospheric orientation, and the grade level of children. This is, the children who have the more chance of environmental information contact, the higher family cohesion, the higher biospheric orientation, and the lower grade level show the more environmental preservation behaviors. 3) The children who grow seeing their mothers'environmental behaviors such as sorted disposal, recycle behavior, and purchasing behaviors also show the more same behaviors.

• 대한가정학회지
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• 제12권2호
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• pp.581-600
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• 1974

The purpose of this study is clarify consumer problem on the basis of understanding consumer behavior, that is, to make explicit the effect of economic levels and educational background upon consumer consciousness and consumption behavior. The data in this study is from a survey in 1973 by means of a questionnaire of the opinions of 200 housewives of Seoul. The ${\chi}^2$(Chi-Squire) was applied for the statistical analysis of the data and following results were found. Generally consumers lack understanding of economic matters and satisfactory consciousness on matters of consumption life. And there is significant difference among the class on several matters. That is, the lower economic level and educational background are, the lower the understanding of economic matters and consciousness of satisfaction are. So the consumer education must be carried out for lower class of economic level and educational background. And in the present awakening of salers and makers is needed for consumers.

• 한국주거학회논문집
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• 제18권2호
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• pp.93-103
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• 2007

This study examined the awareness of the middle aged about the digital home system and well-being apartment design elements in order to suggest the design guidelines for planning of the elderly housing environment. By literature review, the concept and characteristics of the digital home system and well-being Apartment design elements were summarized the degree of satisfaction and preference of middle aged for these characteristics were investigated and analyzed. For this study, a questionnaire survey of 156 housewives living in apartment complex of Busan was carried out. The results of this study are as follows: The middle aged were generally short of recognition for digital skill and service, and also they showed positive evaluations to a few useful items of digital home system. These items belong under safety security system and interior environment control system and provided for convenient & comfortable life. Accordingly, satisfied digital home system can apply basic design element for housing for elderly. Whereas, the middle-aged were not satisfied with housework help system and cultural life system because items of these systems were not various and complicate to us. So, for the improvement of not satisfied digital home system, we needed development of digital contents and marketing & management for high accessibility and easy useability. The middle aged will concern about health & environment friendly continuously and become to stay long in their housing as the characteristics of elderly. So, It is necessary to be considered well-being apartment design elements of health & environment friendly very actively and lastingly in elderly housing environment design. Also, the awareness of middle aged for digital home system and well-being apartment design elements varied according to the background characteristics. This suggests housing environment for elderly life is considered differently as various background characteristics of middle aged.

• 대한물리치료과학회지
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• 제15권2호
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• pp.61-69
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• 2008

Background: This article reviewed the current status of home-based physical therapy infrastructure in long term care insurance and then solved the problem. Method: We used two forms of data that were acquired from ⅰ) the Ministry of Health & Welfare and the Family and National Health Insurance Corporation, ⅱ) a home-visiting health care program, and ⅲ) evaluation data from the Korea Health Industry Development Institute. The home-based physical therapy program was then analyzed. Results: The role and concept of home-based physical therapy was not clearly established. There were few home-based physical therapy programs in the community. The manpower of home-based physical therapists in the home-visiting health care program was very low. The role between home-visiting nurses (caregivers) and home-based physical therapists was mixed. Research and promotion regarding home-based physical therapy was poor. Conclusion: To establish a system of legal, long-term care insurance, we must increase the manpower of home-based physical therapists and the amount of research pertaining to the demand for home-based physical therapy.

• 한국가정과교육학회지
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• 제8권2호
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• pp.29-41
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• 1996

In this research, researcher will examined the theoretical background of open education. Based on the result of the development of the suggested guidelines for a home economics teaching/learning program, researcher concludes that in order for the teaching/learning programs based on open education to be efficiently acieved in the classroom environment-organization at the middle school the following reform measures must accompany these programs. First, in order for the special characteristics of open education, i.e., individualized and small group study, to be effectively achieved, it is necessary to improve the physical classroom environment-organization. Second, the two class hours per week currently allotted for home economics are not sufficient to convey the information in the textbook. In order to reach objectives of teaching home economics according to open education a guarantee of a few more class hours is demanded. Third, in order to successfully achieve teaching/learning programs following open education, it is necessary for home economics teachers to make efforts to develop educational materials, and to engage in ongoing research and inservice training. For this to occur, measures must be taken to reduce the workload of teachers.

• 한국컴퓨터정보학회논문지
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• 제12권3호
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• pp.243-250
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• 2007

본 연구의 주요 목적은 대학생들을 대상으로 스트레스와 인터넷 중독의 관계를 규명하는 것이다. 인터넷 중독 정도를 측정하기 위해 미국 온라인 중독센터에서 사용하고 있는 인터넷 중독검사를 이용했으며, 20-49점을 정상이용집단, 50-79점을 중독위험집단, 80점 이상을 인터넷 중독집단으로 분류하였다. 연구결과 스트레스 요인 중 대인관계에서 느끼는 스트레스, 가정생활에서 느끼는 스트레스, 학교생활에서 느끼는 스트레스가 인터넷 중독에 유의한 영향을 미치는 것으로 분석되었다.

• International Journal of Internet, Broadcasting and Communication
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• 제13권1호
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• pp.20-25
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• 2021

In the background of the rapid development of the IoT, smart home work is becoming more and more important to each science and technology company. Smart home provides a safe, comfortable, high-quality, high-performance smart home living space compared to general homes, and at the same time It is responding to the low-carbon, eco-friendly global trend. Growth drivers driving the smart home market are increasing the number of Internet users, increasing disposable income in developing countries, increasing the importance of remote home monitoring, and increasing the need for energy saving and low carbon. In 2013-2014, Xiaomi launched a series of smart routers and smart home hardware devices. In 2015, it announced the latest product of the Xiaomi Ecological Chain, the "Smart Home Package," and in 2016 launched the MIJIA brand to invest in various smart product companies. In 2017, Xiaomi announced a plan to build an open smart hardware MIOT platform. We investigated the management strategy of Xiaomi home smart service based on IOT. The management strategy was divided into cost lead strategy, differentiation strategy of Xiaomi home service, and AIOT strategy of Xiaomi smart home.