• 제목/요약/키워드: high-tech market

검색결과 132건 처리시간 0.026초

IT 신제품의 브랜드이미지와 구입태도에 대한 연구 (The Influence of Brand Image and Purchase Attitude on IT New Product)

  • 유정민;서용모
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2015년도 추계학술대회
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    • pp.737-739
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    • 2015
  • 본 연구의 목적은 소비자들이 IT 첨단제품을 구매함에 있어서 지각하는 브랜드의 인지도와 구매태도를 바탕으로 구매의사결정을 이론적 배경에 대한 검토를 바탕으로 가설을 설정하고 이들 가설을 검증하기 위하여 실증연구를 수행하였다. IT 제품에 있어서 브랜드의 인지도는 소비자들이 제품이나 서비스를 채용하는데 있어서 매우 중요한 전략적 접근방법이다. 소비자들의 IT 첨단제품을 구매하는데 있어 기업의 브랜드 강화전략을 도출하는 것이 기업의 경쟁력을 강화시키고 성공적인 시장진입에 대한 시사점임을 알 수 있다.

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소비 트렌드에 따른 가정간편식 개발 전략 (A study on the development strategy of home meal replacement in relation to the consumption trends)

  • 홍완수
    • 식품과학과 산업
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    • 제50권3호
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    • pp.2-32
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    • 2017
  • Due to the increasing demand for convenience and simplicity, Home Meal Replacement (HMR) has become a key trend in the food service industry. This study researched the current consumer trend and analyzed the national and international HMR product trend, aiming to find useful insights for the field. Results showed that in order to expand the HMR market demand, it is possible to consider diversifying the product category by making customized premium products, such as products for the elderly, infants, patients, and sports players, or products with enhanced nutritional fortification. From the industrial aspect, centralization through Central Kitchen (CK) and implementation of the scientific and advanced ISO and HACCP system are necessary. Lastly, to develop high value-added HMR products, it is deemed essential to utilize the so-called 'food tech', the technology which integrates core technologies of the fourth industrial revolution into the food industry.

첨단 기술 기반 B2B 회사의 관계 네트워크에서의 공동 가치 창출을 위한 자원 및 역량 도출 (Identification of resources and competences for value co-creation in the relationship network of high-tech B2B firm)

  • 박창현;이희상
    • 한국산학기술학회논문지
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    • 제15권7호
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    • pp.4191-4197
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    • 2014
  • 공동가치창출 현상은 B2B 및 B2C 시장 모두에서 중요한 비즈니스 전략으로 인식되고 있다. 본 연구에서는 다양한 주체들 및 복잡한 네트워크로 구성된 첨단 기술 기반의 B2B 시장에서 공동가치창출을 위한 핵심 자원 및 역량을 도출하였다. 대만의 파운드리 반도체 선두업체인 TSMC가 사례 연구로 선정되어 공급자, 고객, 파트너들간의 공동가치창출 현상에 대해 연구하였다. 관찰 연구, 내용 분석 및 TSMC 직원들과의 비구조화된 인터뷰를 통해 수집한 질적 데이터를 정성적 데이터 분석(Qualitative data analysis) 툴을 사용하여 분석하였다. 귀납적 추리 (Inductive reasoning)에 기반한 사례 연구 및 사례 연구를 바탕으로 한 이론수립을 연구방법론으로 적용하여 4가지의 핵심 자원 (재무적 자원, 지식 자원, 효율성 자원, 지적 자원)과 6가지의 핵심 역량 (관계 역량, 협력 역량, 전략적 역량, 혁신 역량, 관리 역량, 서비스 역량)을 도출하였다. 도출된 자원과 역량을 기반으로 관계 네트워크 하에서의 공동가치창출을 연구하기 위한 연구 체계를 수립하였다.

The Effect of Performance Feedback on Firms' Decision to Form an International Strategic Alliance and Performance in the Korean Manufacturing Industry

  • Han, Sang-yun
    • Journal of Korea Trade
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    • 제25권6호
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    • pp.57-77
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    • 2021
  • Purpose - International strategic alliance has been regarded as a strategic decision made by firms' managerial problems and ensure performance growth. From the perspective of the proactive behavior for changing strategies in a global market, this study aims to identify whether performance feedback influences firms' decisions to pursue strategic alliances. This study examines the effects of performance feedback on performance when firms use strategic alliances. Design/methodology - To analyze the impact of performance feedback on forming an international strategic alliance, this study adopt the concept of performance feedback to develop a research model and our hypotheses. Thus, this study used a two-stage least squares unbalanced panel data analysis with random effects. This study is based on 24,543 observations from Korean manufacturing firms from 2007 to 2016. Findings - The results show that firms pursue the formation of strategic alliances more actively, if their past financial and R&D performance are lower than their aspiration level, based on the result of performance feedback. An in split sample analysis for examining the effect of a firm's technology sophistication based on the OECD's classification, negative innovation performance discrepancy has positive effects on the probability of international alliance in high-tech and medium-high-tech industries. Financial performance also improves when a firm decides to form a strategic alliance based on the results of performance feedback. Originality/value - This research extends recent efforts to better understand the effect of performance feedback on firms' performance when they use strategic alliances. These findings suggest that the CEOs and managers of firms should consider the performance feedback perspective when deciding to pursue a strategic alliance to improve performance. In other words, the decision-makers in a firm must analyze and consider various complex variables inside and outside the firm and expand such subjects of examination to more complex and dynamic factors.

무결정결함영역을 유지하면서 에너지를 절감하는 초크랄스키 실리콘 단결정 성장로 수냉관 최적 설계 (Optimal Water-cooling Tube Design for both Defect Free Process Operation and Energy Minimization in Czochralski Process)

  • 채강호;조나영;조민제;정현준;정재학;성수환;육영진
    • Current Photovoltaic Research
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    • 제6권2호
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    • pp.49-55
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    • 2018
  • Recently solar cell industry needs the optimal design of Czochralski process for low cost high quality silicon mono crystalline ingot. Because market needs both high efficient solar cell and similar cost with multi-crystalline Si ingot. For cost reduction in Czochralski process, first of all energy reduction should be completed because Czochralski process is high energy consumption process. For this purpose we studied optimal water-cooling tube design and simultaneously we also check the quality of ingot with Von mises stress and V(pull speed of ingot)/G(temperature gradient to the crystallization) values. At this research we used $CG-Sim^{(R)}$ S/W package and finally we got improved water-cooling tube design than normally used process in present industry. The optimal water-cooling tube length should be 200mm. The result will be adopted at real industry.

The International Research and Service Center Hohenstein Institute (Department of Clothing Technology)

  • Rupp, Martin
    • 한국섬유공학회:학술대회논문집
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    • 한국섬유공학회 2003년도 The Korea-Japan Joint Symposium
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    • pp.55-56
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    • 2003
  • An old castle in a tranquil setting. At first glance, no-one would suspect that this was the backdrop for the research and services centre providing expertise from all areas of the textile-clothing supply chain, textile care and other associated sectors. The Hohenstein Institutes are a modern communications centre with the latest research equipment where highly qualified scientists carry out their research and exchange knowledge. This combination of high-calibre staff and the philosophy of the unity of research, training and application have guaranteed the Hohenstein team of their position as an internationally respected institution offering high levels of expertise in all areas of the textile-clothing chain. At the beginning of the 21st century, the team of scientists at Hohenstein made the research and development of high-tech textile and garment innovations their number one priority. They recognise a rapidly developing market for "intelligent textiles" and "Smart Clothes" capable of adapting their function to the existing environmental conditions. Clients for the research projects, which are often carried out in conjunction with other institutions and industry, are research associations, federal ministries, the European Union and numerous leading companies both in Germany and abroad. The Hohenstein Institutes dispose of four international offices at the moment: in Turkey (since 1996), USA (since 1999), Lima (since 2002) and Mexico (since 2003).

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신제품 출시 시점의 규칙기반 재고계획에 관한 고찰 (On Rule-Based Inventory Planning Over New Product Launching Period)

  • 김형태
    • 산업경영시스템학회지
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    • 제39권3호
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    • pp.170-179
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    • 2016
  • In this paper we have tackled the outstanding inventory planning problems over new product launching period in a more holistic manner by addressing first the definition of efficient business rules to effectively control and reduce the inventory risks followed by the rigorous explanations on the implementation guide on suggested inventory planning rules. It is not unusual for many companies in the consumer electronics market to make a great effort to reduce the time to launch a new product because the ability to bring out higher performing products in such a short time period greatly increases the probability for them to remain competitive in the high tech market. Among so many newly developed products, those products with new features and technologies appeal to many potential customers while products which fail to win customers by design and prices rapidly disappear in the market. To adapt to this business environment, those companies have been trying to find the answer to minimize the inventory of old products so they can move to next generation products quickly with less obsolete material. In the experimental implementation of our rule-based inventory planning, Company 'S' reduced the inventory cost for the outgoing products as low as 49% of its peak level of its preceding product version in just 5 month after the adoption of rule-based inventory planning process and system. This paper concluded the subject with a suggestion that the best performance of rule-based inventory planning is guaranteed not from one-time campaign of process improvement along with system development but the decision maker's continuing support and attention even without seeing any upcoming business crisis.

Emerging Digital Technology as a Window of Opportunity and Technological Leapfrogging: Catch-up in Digital TV by the Korean Firms

  • Lee, Geun;Lim, Chai-Sung;Song, Wi-Chin
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 2004년도 제24회 동계학술대회 논문집
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    • pp.288-315
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    • 2004
  • This paper has examined the leapfrogging thesis with the case of catch-up in digital TV by the Korean firms. Despite the disadvantages implied by the technological regime of digital TV and the risks facing early entrants in trajectory choice and initial market formation, the Korean firms had achieved a 'path-creating catch-up' in the sense they chose a different path from the Japanese forerunning firms. As they have been closely watching the technological trends and the standard setting process, there was less risk of choosing the right or wrong technological trajectory. Also, despite the lack of sufficient capability and core knowledge base, the Korean firms had some complementary asset, such as the experience of producing analogue TV, and were able to develop the prototype digital TV and the ASIC chips, given the accesses to the foreign knowledge via overseas R&D posts and acquisition of a foreign company. To secure the initial market size, the Korean targeted the US market from the beginning, and their sources for competitive advantages were the speedy setting up the production system for mass production of products at the initial stage. The initial failure of the Japanese firms and the success of the Korean firms do suggest that the period of paradigm shift, like this toward digital technology, can serve as a window of opportunity for late-comers while penalizing the forerunner.

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특징기반 플라스틱 사출제품을 위한 하이브리드 인공신경망과 유전자 알고리즘 기반의 비용 평가 방법 (A Hybrid Artificial Neural Network and Genetic Algorithm based Cost Estimation Approach for Feature-based Plastic Injection Products)

  • 서광규
    • 한국산학기술학회논문지
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    • 제12권7호
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    • pp.2963-2968
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    • 2011
  • 플라스틱 사출 제품은 다양한 가전제품과 하이테크 제품에 널리 사용되고 있다. 그러나 플라스틱 사출 제품 제조업자들은 고객을 만족시키면서 경쟁력을 얻기 위하여 다른 경쟁자들보다 먼저 새로운 제품을 시장에 출시하고 신제품의 개발기간을 줄이기 위한 노력을 할 여유가 부족하다. 따라서 무한 경쟁의 시장에서 살아남기 위해서는 제조업자들은 시장 마켓 점유를 빠르게 올리는 것과 동시에 제품의 가격 경쟁력을 가져야 한다. 본 연구에서는 하이브리드 인공신경망과 유전자 알고리즘을 이용한 특징기반 플라스틱 사출제품의 비용 평가 모델을 제안한다. 제안하는 방법은 기존의 플라스틱 사출제품의 비용평가절차와 계산을 위해 필요로 하는 변수들을 극적으로 간단하게 하고 줄일 수 있다. 사례연구는 제안하는 모델이 플라스틱 사출 제품의 개발단계에서의 비용평가문제를 해결하는데 효율성과 효과성이 있음을 입증한다.

고압 독성가스 사고발생 시나리오별 안전거리 확보에 관한 연구 (A Study on the Safety Distances for High Pressure-toxic Gases by Specific Accident Scenarios)

  • 김송이;황용우;이익모;문진영
    • 한국가스학회지
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    • 제20권6호
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    • pp.1-8
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    • 2016
  • 2012년 구미 불화수소 누출사고 이후 화학 물질 사고에 대한 사회적 불안감이 증폭되었고, 이러한 불안감 해소를 위해 2015년부터 장외영향평가제도가 도입되었다. 장외영향평가제도는 대부분의 화학물질을 대상으로 하며, 반도체, 디스플레이, 태양광 산업 등 첨단산업 분야에서 주로 사용되는 대부분의 고압 독성가스가 이에 포함된다. 우리나라 기업들이 첨단산업 분야에서 높은 경쟁력을 보유한 만큼, 국내에서 고압 독성가스 사용량은 지속적으로 증가하고 있으며 이에 따라 사고발생 가능성도 높아질 것으로 예상된다. 이러한 상황에 따라 본 연구에서는 국내에서 사용되는 고압 독성가스 중 제조량 및 사용량이 높은 물질을 대상으로 미국 환경보호청과 미국 해양대기국이 공동 개발한 ALOHA 프로그램을 활용하여 사고영향범위를 평가하였으며, 알진의 사고영향범위가 4,700 m로 가장 넓은 것으로 나타났다. 사고영향범위 결과는 고압 독성가스 누출 시 효과적인 안전거리 결정에 활용할 수 있을 것으로 기대한다.