• Journal of Industrial Convergence
• /
• v.1 no.1
• /
• pp.41-70
• /
• 2003

Many researches on brand equity have been focused in definition about it, factors of it, and the process of formation. Most of them have been used by voluntary production category, as is durable goods or nondurable goods. But this study, using the model is developed by Foote, Cone & Be1ding(FCB) Company, classified four fields, high-low involvement, rationality(rational or sensitive) involvement. The selected goods is a sensitive high involvement(casual wear). This study investigate the effects of brand equity and search the influences of brand equity formation according to factors of marketing mix. To this goals, this study kept a literature survey and a demonstrative research. In literature survey, there are several definitions of brand and brand equity. The research model is derived from selected factors of marketing mix and former study. This study used the regression analysis to verify effects from brand equity through the selected marketing mix. The research data is collected from the capital area. The focus of this study is effects of brand equity according to marketing mix. The followings are results and suggestions of this study. First, in the price factors, the affirmative effects are revealed the perceived quality and the brand awareness in a rational high involvement goods, the perceived quality and the brand associations in a sensitive high involvement goods, all factors of brand equity in a rational low involvement goods, and the perceived quality in a sensitive low involvement goods. As summary, the important characteristics is the price factors to consumers, and consumers recognize that a high price means a high quality. Second, in the store image factors, the affirmative effects are revealed all brand equity factors in a rational high involvement and a sensitive high-low involvement. A good store image incites more interest, contact, and visit from potential consumer. And such store offers more consumer satisfaction, simulates more active and positive conversation to consumers. Third, in advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a rational high involvement and a sensitive high involvement, all brand equity factors in a rational low involvement and a sensitive low involvement. An advertisement increases not only a brand awareness but also strong brand associations. Forth, in price promotion factors, the affirmative effects are revealed the brand associations in a rational high involvement, the negative effects are revealed all brand equity in sensitive high involvement. According the result about the effects of brand royalty through the brand equity factors, a perceived quality and brand associations have positive effects to brand royalty in all factors. Consumers choice a deep perceived quality than other competitive brand. So, brand equity will increase according to a qualitative grade of a perceived brand by consumers. Brand associations represent a quality and a degree of involvement. In conclusion, brand associations and equity have a positive relation each other. According to the analysis results about a brand royalty of selected marketing mix factors, the affirmative effects are revealed the store image and price promotion factors in a rational high involvement, the price and store image in a sensitive high involvement, and the price and advertising spending in a rational low involvement. The results about the affect of selected marketing mix factors according to brand equity, are the perceived quality in a high involvement, and all brand equity factors in a low involvement. The affirmative effects about a store image are revealed all equity factors in high-low involvement. In advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a high involvement goods, and the perceived quality and the brand awareness in a low involvement goods. In price promotion factors, the affirmative effects are revealed the brand awareness in a low involvement goods, and the negative effects are revealed the brand awareness in a high involvement goods. According to a degree of involvement, the results of a brand royalty through a brand equity factors are following. The affirmative effects are revealed the perceived quality and the brand royalty in a high involvement goods, and the brand awareness are revealed a negative effect. The affirmative effects are revealed the perceived Quality and the brand associations in a low involvement goods. So, in a high involvement goods, the brand royalty is built by strong brand associations, but, in a low involvement goods, the brand royalty is built also by a perceived Quality and a brand awareness. This study have some concept of limitation. So, this study presents a future direction of research. First, a future study has to have more deep analysis for this study analyzed through a limited marketing mix factors. Second, a future research has to get mutual effects about brand equity of marketing mix factors for this study has an individual marketing decision factors. Third, for the future, a brand equity needs a research about a several goods such as services, profit or nonprofit, industrial products, culture, and so on. Forth, the research have to diversify a various data for population.

• The Transactions of The Korean Institute of Electrical Engineers
• /
• v.62 no.9
• /
• pp.1343-1347
• /
• 2013

This paper presents an analysis methods for current collection quality in catenary system by means of video image based monitoring system. Arcing is the sparking at the interface point between pantograph and contact wire when the electric trains have traction current values at speed. Percentage of arcing at maximum line speed is measurable parameters for compliance with the requirements on dynamic behaviour of the interface between pantograph and contact wire in accordance with requirement of IEC and EN standards. The arc detector and video is installed on a train aim at the trailing contact strip according to the travel direction. The arc detector presented and measured verity of value such as the duration and power density of each arc and the video image is measured a image when the arc is occurred in pantograph. In this paper we analysis of video image in accordance with power density of arcing from arc detector and compared with video image and power density of arcing so as to produce quality of arcing from image.

• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.865-869
• /
• 2009

An image resolution enhancement is mainly utilized as pre-processing technique for various image processing application. It requires to decrease image quality deterioration such as blurring. In this paper, we propose an image resolution enhancement algorithm using low level interpolation. In the proposed algorithm, we calculate an error using low level interpolation, estimate an error image from the calculated error. The estimated error image is added interpolated high resolution image, it become lastly reconstruction image. Our experiments obtained the average PSNR about 1dB which is improved results better than conventional method for sensitive image quality. Also, subjective image quality with edge region is more clearness. The proposed method may be helpful for applications in various multimedia systems such as image restoration.

• The Korean Journal of Nuclear Medicine Technology
• /
• v.12 no.1
• /
• pp.13-18
• /
• 2008

Purpose: The image processing method due to the algorism which is various portion nuclear medical image decision is important it makes holds. The purpose of this study is it applies hereupon new image processing method SIEMENS (made by Pixon co.) Onco. flash processing reconstruction and the comparison which use the image control technique of existing the clinical usefulness it analyzes with it evaluates. Materials & Methods: 1. Whole body bone scan-scan speed 20 cm/min, 30 cm/min & 40 cm/min blinding test 2. Bone static spot scan-regional view 200 kcts, 400 kcts for chest, pelvis, foot blinding test 3. 4 quadrant-bar phantom-20000 kcts visual evaluation 4. LSF-FWHM resolution comparison ananysis. Results: 1. Raw data (20 cm/min) & processing data (30 cm/min)-similar level image quality 2. Low count static image-image quality clearly improved at visual evaluation result. 3. Visual evaluation by quadrant bar phantom-rising image quality level 4. Resolution comparison evaluation (FWHM)-same difference from resolution comparison evaluation Conclusion: The study which applies a new method Onco. flash processing reconstruction, it will be able to confirm the image quality improvement which until high level is clearer the case which applies the method of existing better than. The new reconstruction improves the resolution & reduces the noise. This enhances the diagnostic capabilities of such imagery for radiologists and physicians and allows a reduction in radiation dosage for the same image quality. Like this fact, rising of equipment availability & shortening the patient waiting move & from viewpoint of the active defense against radiation currently becomes feed with the fact that it will be the useful result propriety which is sufficient in clinical NM.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.22 no.2
• /
• pp.270-275
• /
• 2018

Method for improving the image quality are divided into a tone mapping method and a retinex theory based method. Typical example of the image quality enhancement method using tone mapping method is one using image characteristics like histogram. In this paper, we propose a hardware design of real-time wide dynamic range algorithm based on tone mapping method for image quality enhancement. The proposed method divides the image into the luminance and chroma components and then improves the chroma region based on the variation of the luminance component. Adding to that, it is designed to be compatible with the existing 8-bit signal, using high quality image with 12-bit extended signal according to the desired flow. As a result of simulation, it is confirmed that the image quality is improved, and the hardware design is confirmed that the real-time operations is possible at the maximum frequency at 138.26MHz.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.6 no.1
• /
• pp.426-445
• /
• 2012

Conventional rate control (RC) schemes for H.264 video coding usually regulate output bit rate to match channel bandwidth by adjusting quantization parameter (QP) at fixed full frame rate, and the passive frame skipping to avoid buffer overflow usually occurs when scene changes or high motions exist in video sequences especially at low bit rate, which degrades spatial-temporal quality and causes jerky effect. In this paper, an active content adaptive frame skipping scheme is proposed instead of passive methods, which skips subjectively trivial frames by structural similarity (SSIM) measurement between the original frame and the interpolated frame via motion vector (MV) copy scheme. The saved bits from skipped frames are allocated to coded key ones to enhance their spatial quality, and the skipped frames are well recovered based on MV copy scheme from adjacent key ones at the decoder side to maintain constant frame rate. Experimental results show that the proposed active SSIM-based frameskip scheme acquires better and more consistent spatial-temporal quality both in objective (PSNR) and subjective (SSIM) sense with low complexity compared to classic fixed frame rate control method JVT-G012 and prior objective metric based frameskip method.

• Journal of information and communication convergence engineering
• /
• v.15 no.2
• /
• pp.131-136
• /
• 2017

Chest X-ray image cannot be focused in the same manner as optical lenses and the resultant image generally tends to be slightly blurred. Therefore, appropriate methods to improve the quality of chest X-ray image have been studied in this paper. As the frequency domain filters work well for slight blurring and moderate levels of additive noises, we propose an algorithm that is particularly suitable for enhancing chest image. First, the chest image using Gaussian high pass filter and the optimal high frequency emphasis filter shows improvements in the edges and contrast of the flat areas. Second, as compared to using histogram equalization where each pixel of chest image is characterized by a loss of detail and much noises, in using fuzzy logic, each pixel of chest image shows the detail preservation and little noise.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.1
• /
• pp.132-139
• /
• 2024

In this paper, we proposed an effective technique that uses location-based encryption technique and spatial encryption technique to improve security vulnerabilities in previous reversible data hiding technique that can hide twice as much confidential data as the NSAS technique. If the proposed technique is applied to hide confidential data in an image, the same amount of confidential data can be hidden compared to the previous technique, but the security of confidential data is greatly enhanced. By hiding confidential data in an image using the proposed technique, high-quality stego-image can be generated, making it impossible to visually distinguish whether confidential data is hidden in the image. Additionally, confidential data can be restored from stego-image without loss, and the original cover image can also be restored without loss. Through experiments, it was confirmed that when confidential data is hidden by applying the proposed technique, the quality of the stego-image is maintained up to 39.73dB, and the security of the stego-image is greatly strengthened.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.17 no.3
• /
• pp.297-306
• /
• 1992

Algorithms for implementing one chip binary image processor has been studied. In this paper, image quality improvement algorithms, for the data pre-processed with shading and gamma correction after digitizing the analog signal from CCD or CIS, such as : Improved high quality binarization algorithm is suggested. Error diffusion algorithms for high quality half-tone images is analyzed, Fuzzy Theory based mixed mode algorithm is suggested.

• Proceedings of the KSRS Conference
• /
• v.2
• /
• pp.647-650
• /
• 2006

Compact Airborne Spectrographic Imager (CASI) hyperspectral imagery was acquired over the Little Miami River Watershed (1756 square miles) in Ohio, U.S.A., which is one of the largest hyperspectral image acquisition. For the development of a 4m-resolution land cover dataset, a hierarchical approach was employed using two different classification algorithms: 'Image Object Segmentation' for level-1 and 'Spectral Angle Mapper' for level-2. This classification scheme was developed to overcome the spectral inseparability of urban and rural features and to deal with radiometric distortions due to cross-track illumination. The land cover class members were lentic, lotic, forest, corn, soybean, wheat, dry herbaceous, grass, urban barren, rural barren, urban/built, and unclassified. The final phase of processing was completed after an extensive Quality Assurance and Quality Control (QA/QC) phase. With respect to the eleven land cover class members, the overall accuracy with a total of 902 reference points was 83.9% at 4m resolution. The dataset is available for public research, and applications of this product will represent an improvement over more commonly utilized data of coarser spatial resolution such as National Land Cover Data (NLCD).