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End-use analysis of household water by metering (가정용수의 용도별 사용량 조사 및 원단위 분석)

  • Kim, Hwa-Soo;Lee, Doo-Jin;Kim, Ju-Whan;Kim, Jung-Hyun;Jung, Kwan-Soo
    • Proceedings of the Korea Water Resources Association Conference
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    • 2008.05a
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    • pp.869-877
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    • 2008
  • The purpose of this study is to investigate the trends and patterns of variou kind of water uses in a household by metering in Korea. Water use components are classified by toilet, washbowl, bathing, laundry, kitchen, etc. Flow meters are installed in 146 household selected by sampling in all around Korea. The data are gathered by web-based data collection system from the year 2002 to 2006, considering pre-investigated data such as occupation, revenue, family members, housing types, age, floor area, water saving devices, education, etc. Reliable data are selected by upper fence method for each observed water use component and statistical characteristics are estimated for each residential type to determine liter per capita per day. Estimated domestic per capita day show an indoor water use with the range from $150{\ell}pcd$ to $169{\ell}pcd$ for each housing type as the order of high rise apartment, multi-house, and single house. As the order of consuming amount among water use components, it is investigated that toilet($38.5{\ell}pcd$) is the first, and the second is laundry water($30.8{\ell}pcd$), the third is kitchen($28.4{\ell}pcd$), the fourth is bathtub($24.7{\ell}pcd$), the next is washbowl($15.4{\ell}pcd$). The results are compared with water uses in U.K. and U.S. As life style has been changed into western style, pattern of water use in Korea is tend to be similar with the U.S. water use pattern. Compared with the surveying results by Bradley, on 1985. Thirty liter of total use increased with the advancement of economic level, and a little change of water use pattern can be found. Especially, toilet water take almost half part of total water use and laundry water shows lowest as 11% in surveying at the year of 1985. But, this study shows that 39 liter, 28% of toilet water, has been decreased by the spread of saving devices and campaign. It is supposed that the spread large sized laundry machine make by-hand laundry has been decreased and water use increased. Unit water amount of each end-use in household can be applied to design factor for water and wastewater facilities, and it play a role as information in establishing water demand forecasting and conservation policy.

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Characteristics of Indigenous Rhizobium to Korean Soils -II. Symbiotic and Serological Characteristics of Bradyrhizobium japonicum Naturalized in Yeongnam Soils (우리나라 토착근류균(土着根瘤菌)의 제(諸) 특성(特性) 연구 -II. 영남지역(嶺南地域) 토착(土着) Bradyrhizobium japonicum의 공생(共生) 및 혈청학적(血淸學的) 특성(特性))

  • Kang, Ui-Gum;Jung, Yeun-Tae;Somasegaran, Padma;Hoben, H.;Bohlool, B. Ben
    • Korean Journal of Soil Science and Fertilizer
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    • v.24 no.1
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    • pp.61-68
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    • 1991
  • Thirty Bradyrhizobium japonicum isolates (10 strains per each soil) from 1 uncultivated [Sangnam(Soil 1), Milyang]- and 2 cultivated [Dong(Soil 2)and Chinbuk(Soil 3), Changweon] upland soils in Yeongnam area were evaluated on their symbiotic effectiveness to soybean [Glycin max (L.)] cv. Korean Jangbaekkong and American Clark and examined on their serological diversity. The results obtained were summarized as follows : 1. On symbiotic effectiveness of B. japonicum with plant genotypes, isolates showed a relatively high value of nodule mass in Jangbaekkong cv. and of shoot dry weight and total nitrogen in Clark cv. demonstrating the order of Soil 1> Soil 2> Soil 3 isolates. 2. Among 30 B. japonicum isolates, YCK 141 showed the best effectiveness on mean nitrogen fixation of two cultivars. 3. Thirty indigenous B. japonicum showed 6 types of serological diversities in the immunoblot analysis which were present in various proportions at Soil 2(5) and Soil 3(5) except Soil 1 where all isolates fell into the YCK 117 serogroup. And their distribution order was serotype YCK 117( 12 strains) > USDA 1l0(5strains), USDA 123(5 strains) > YCK 150(4 strains) > YCK 141(3 strains) > YCK 226(1 strain). 4. Especially, 10 isolates from Soil 1, an uncultivated orchard, showed a very homologous pattern in not only effectiveness but serological distribution. It seemed to indicate that the isolates were typically affected by numerous physical and environmental factors of the soil.

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Prospects of Fertilizer Demand based on Recent Consumption (최근(最近)의 비료소비면(肥料消費面)에서 본 비료수요전망(肥料需要展望))

  • Park, Young-Dae
    • Korean Journal of Soil Science and Fertilizer
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    • v.9 no.3
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    • pp.149-163
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    • 1976
  • In Korea, the ever-increasing population has become a serious problem and the decreasing of cultivated lard area per person has become a major concern. Therefore, today we are implementing a green revolution using miracle varieties which require more fertilizer. The increased use of fertilizer along with development and adoption of high yielding varieties is the key to carrying out this green revolution. Fertilizer consumption in Korea is mainly influenced by agricultural techniques, fertilizer prices and government policies for increasing food production. If there are no special change, such as a cataclysm or an exhaustion of resources, it is quite clear that the fertilizer demand will increase to the near maximum ceiling point of optimum levels for crops in the year 2000. Fertilizer demand is not the amount of fertilizer that will be used by the farmer, but the actual optimum amount of plant nutrients required for maximum production. In this report, two alternative strategies are consideded in forecasting the future feitilizer demands. Alternative I is projected by reviewing consumption amounts over the last 10 years (1966~75) in Korea. The annual rate of increase in fertilizer consumption for the last 10 years was approximately 8.7% (table 1). Plant nutrient consumption rates in later years have been more balanced, and also fertilizer consumption per total acreage is considerably higher in Korea than in other countries (table 11), consequently the rate of increase in the future is expected to decline. Looking at the long term projections, the average annual rate of increase is expected to be 7% for 1976~80, 2.5% for 1981~90, 1.5% for 1991~2000. Thus, total projected fertilizer demands are estimated at 1,208,000M/T by 1980, 1,547,000M/T by 1990, 1,795,000M/T by 2000 (table 16). Alternative II is based on projected optimum fertilizer levels for crops and on increased crop acreage. The government recommended fertilizer rate has increased by a factor of 0.99 to 5.49 over the past twelve years depending on the specific crops (table 4). Levels of fertilizer demand recommended by government (table 7) in 1976 are still low compared with actual optimum fertilizer demands for crops (table 5). Therefore, future incaeases in fertilizer usage are anticipated. Thus, total projected fertilizer demands are estimated at 1,229,000M/T by 1980, 1,493,000M/T by 1990 and 1,898,000M/T by 2000(table 16).

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Effect of long-term organic matter application on physico-chemical properties in rice paddy soil -2. The effect of some physical properties of paddy field by the long-term application of rice straw and compost (논토양(土壤)의 이화학적(理化學的) 성질(性質)에 미치는 유기물(有機物)의 연용효과(蓮用效果) -II. 생고(生藁) 및 퇴비(堆肥) 연용(蓮用)이 논토양(土壤)의 몇가지 물리적(物理的) 성질(性質)에 미치는 영향(影響))

  • Yoo, Chul-Hyun;Kim, Jong-Gu;Park, Keong-Ho;Kim, Seong-Jo
    • Korean Journal of Soil Science and Fertilizer
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    • v.21 no.4
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    • pp.373-379
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    • 1988
  • This experiment was carried out to investigate the effects of long-term applications of rice straw and compost on the physical and mechanical properties of paddy fields and the yearly variation of rice yield in Fluvio-Marine plain of Jeonbug series. Amounts of rice straw and compost applied in this experiment were 500kg/10a, 1,000kg/10a respectively, and the nitrogen levels were 0, 15 and 20kg/10a. This experiment were continued for 9 years from 1979 to 1987. The results are summarized as follows: 1. Clay and silt ratios were decreased but versa in sand ratio, by the long-term application of rice straw and compost. 2. Bulk density in the long-term application of organic matter was lower in surface soil of non-application than nitrogen application (15kg/10a) and in rice straw than compost. 3. Solid ratio went down, but liquid and gaseous ratio went up especially, by organic matter application liquid ratio were increased by compost and gaseous ratio were increased by in rice straw. 4. Aggregates of bigger than 2mm were increased by long-term application of organic matter, and the effects was better in rice straw than compost. Accumulative aggregate of 2mm was 66.5% in nitrogen of 15kg/ 10a with rice straw, which showed the increase of 9.1% in comparison with the non-application of nitrogen and organic matter. 5. Liquid limit, plastic limit and plastic index were high in order of rice straw, compost and control, and liquid index was lower in compost than in rice straw. 6. Cole value was higher in vertical than horizontal and highest in the application of rice straw with nitrogen of 15kg/10a. Cone and shearing resistance were lowest in the application of rice straw with nitrogen. In total vertical pressure friction was higher in the long-term application of organic matter than control. 7. The change of yield index was higher in the long-term application of compost than rice straw in non-nitrogen and it showed the yearly competitive variation between the long-term application of compost and rice straw in nitrogen of 10kg/10a. In nitrogen application of 20kg/10a, it was increased from 6th year by rice straw application.

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Metamorphic P-T Paths from Devonian Pelitic Schists from the Pelham Dome, Massachusetts, USA (뉴잉글랜드 펠암돔 주변부 데본기 변성 이질암의 변성 온도-압력 경로)

  • 김형수
    • The Journal of the Petrological Society of Korea
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    • v.9 no.4
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    • pp.211-237
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    • 2000
  • Major element zoning has been analyzed in garnet porphroblasts obtained from the Grt-St and Ky-Grt-St grade assemblages in Zones I on the northern flank of the Pelham Dome, north central Massachusetts. These porphyroblasts grew during multiple phases of deformation and meta-morphism revealed by the inclusion trail geometry plus the chemical zoning patterns within garnet porphyroblasts. Unusual zoning patterns, including zoning reversals and gradient changes in XMn, zlgzag patterns in Fe/(Fe +Mg) and staircase-shaped patterns in XCa, are coincident with textural truncations and other changes in microstructure within the garnet porphrublasts. Chemical variations in plagioclase, biotite, muscovite and staurolite combined with inclusion trail geometry and petrography reveal that the garnet zoning patterns are modified by combinations of the following. (1) Uni-and divariant reactions involving garnet consumption(Grt+ Chl+Ms=St+Bt+Qtz + $H_2$O) and production(St+Ms + Qtz= Bt+ Grt +A1$_2$$SiO_{5}$ + $H_2$O). (2) Deformation induced episudic ionit dissolution, preferential diffusion and re-distribution during foliation development. (3) P-T changes during growth of the porphyroblasts. The P-T paths combined with petrographic and inclusion trail morphology observations consist of two pattens; (1) heating/compression during NW-SE shortening; and (2) decompression with cooling during NNW-SSE shortening. Based on temperature-time(T-t) geochronological data and late-Paleozoic tectonic model, Alleghanian metamorphism, which is the result of heterogeneous shearing concentrated along the boundary between the Abalone Terrane(Pelham dome) and cover rocks(Bronson Hill Terrane), has produced Ky-St-Ms mineral assemblage during Pennsylvanian(290-300 Ma) in Shutesbury area. However, temperature of alleghanian metamorphism was not high enough to form garnet and staurolite in the Northfiled syncline area. Alleghanian metamorphism has affected only the matrix due to heterogeneous shearing in the study area.

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Metamorphism and Deformation of the Late Paleozoic Pyeongan Supergroup in the Taebaeksan Basin: Reviews on the Permo-Triassic Songrim Orogeny (태백산분지에 분포하는 후기 고생대 평안누층군의 변성-변형작용: 페름-삼첩기 송림 조산운동의 고찰)

  • Kim, Hyeong-Soo
    • The Journal of the Petrological Society of Korea
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    • v.21 no.2
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    • pp.151-171
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    • 2012
  • The Permo-Triassic Songrim orogeny in the Korean peninsula was a major tectonic event involving complicated continental collisions at the eastern margin of Eurasia. Based on the previous studies on the metamorphic and deformations features of the Songrim orogeny, this paper presents metamorphic and structural characteristics and timing of the Songrim orogeny in the Taebaeksan basin, and discuss about correlation of the tectono-metamorphic evolution of the Taebaeksan basin with the Okcheon basin and the Imjingang belt with a combined analysis of bulk crustal shortening direction, metamorphic P-T and T-t (time) paths. The metapelites in the Pyeongan Supergroup in the northeastern margin of the Taebaeksan basin have experienced lower-temperature/medium-pressure (LT/MP) regional metamorphism followed by high-temperature contact metamorphism due to the Jurassic granite intrusion. The earlier LT/MP regional metamorphism produced two loops of clockwise P-T-d (deformation) paths combined with four deformation events ($D_1-D_4$). The first loop concomitant with $D_1$ and $D_2$ occurred at $400-500^{\circ}C$, 1.5-3.0 kbar, and related with growth of syn-$D_1$ chloritoid and andalusite, post-$D_1$ margarite, Ca-rich syn-$D_2$ or post-$D_2$ plagioclase. The second loop accompanying $D_3$ and $D_4$ occurred at $520-580^{\circ}C$, 2.0-6.0 kbar, and associated with the growth of syn-$D_3$ garnet and staurolite, and syn-$D_4$ and/or post-$D_4$ andalusite porphyroblasts. Furthermore the syn-$D_1$ chloritoid and andalusite porphyroblasts grew during E-W bulk crustal shortening, whereas the syn-$D_3$ garnet and staurolite, and the syn-$D_4$ and/or post-$D_4$ andalusite porphyroblasts have grown under N-S bulk crustal shortening. The similarity in the characteristics and timing of the metamorphism and bulk crustal shortening directions between the Okcheon and Imjingang belts suggest that the peak metamorphic conditions tend to increase toward the western part (Imjingang belt and southwestern part of the Gyeonggi Massif) from the eastern part (Taebaeksan basin). The E-W bulk crustal shortening influenced the eastern part of the Okcheon belt, whereas the N-S bulk crustal shortening resulted in strong deformation in the Imjingang and Okcheon belts. Consequently, the Permo-Triassic Songrim orogeny in the Korean peninsula is probably not only related to collision of the North and South China blocks, but also to the amalgamation of terrane fragments at the eastern Eurasia margin (e.g., collision of the Sino-Korean continent and the Hida-Oki terrane).

Storage Properties and Sensory Characteristics of Sikhe Added $Ulmus$ $pumila$ L. Extract (유근피 추출물을 첨가한 식혜의 저장성 및 관능특성)

  • Jeong, Kwang-Yeol;Lee, Eun-Ju;Kim, Mi-Lim
    • Food Science and Preservation
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    • v.19 no.1
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    • pp.12-18
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    • 2012
  • In this study, 0, 20, 40, 60, 80, and 100% $Ulmus$ $pumila$ L. nonglutinous and glutinous sikhe were added to $Ulmus$ $pumila$ L. extracts for 15 days at $4^{\circ}C$, and for seven days at $25^{\circ}C$, to examine the extracts' storage properties and sensory characteristics. The results are as follows: (1) On the changes of pH and acidity during storage of $Ulmus$ $pumila$ L. nonglutinous and glutinous sikhe, both of them showed lower pH values with lower additive $Ulmus$ $pumila$ L. extract contents. The pH value continuously decreased with a longer storage period, and the acidity was higher with a lower concentration of $Ulmus$ $pumila$ L. extract. (2) The total microbial cell count during storage of $Ulmus$ $pumila$ L. nonglutinous and glutinous sikhe at $4^{\circ}C$ was 4.6-5.0 log CFU/g at 0 day. The sikhe to which $Ulmus$ $pumila$ L. extract was not added increased to 8.8-9.0 log CFU/g on the seventh storage day, while the sikhye to which 80 and 100% $Ulmus$ $pumila$ L. extracts were added were 7.8 and 6.9 logCFU/g, respectively. Thus, the total cell count was lower with a higher additive content of $Ulmus$ $pumila$ L. extract. The total cell count of the sikhe to which 0-60% $Ulmus$ $pumila$ L. extracts reached the maximum value on the seventh storage day and did not show any change thereafter. The total cell count of the sikhe to which 80 and 100% $Ulmus$ $pumila$ L. extracts were added, however, reached the maximum value on the 10th to 13th storage days, thus showing that the storage period was increased by $Ulmus$ $pumila$ L. At $25^{\circ}C$, the total cell count was 4.6-5.0 log CFU/g on 0 day and continuously increased during the storage period. It had increased to 8.9-9.5 log CFU/g on the seventh storage day, and no differences were shown according to the additive content of $Ulmus$ $pumila$ L. extract. (3) On the sensory characteristics of $Ulmus$ $pumila$ L. nonglutinous and glutinous sikhe, the $Ulmus$ $pumila$ L. nonglutinous sikhe to which 20% $Ulmus$ $pumila$ L. extract was added showed the highest overall-acceptability value ($4.23{\pm}0.95$), whereas the $Ulmus$ $pumila$ L. glutinous sikhe to which 40% $Ulmus$ $pumila$ L. extract was added showed the highest overall-acceptability value ($3.95{\pm}0.95$). The sikhe to which 20 and 40% $Ulmus$ $pumila$ L. extracts were added showed significantly high taste, flavor, sweetness, and overall-preference values (p<0.05).

Effect of Root Powder Addition of Bupleurum falcatum on Broiler Productivity, Serum Contents and Development of Organs (자호(紫胡)뿌리 분말 첨가전료(添加錢料)가 육계(肉鷄)에 생산성(生産性)과 장기발육(臟器發育) 및 체액조성(體液造成)에 미치는 효과(效果))

  • Cho, Seong-Koo
    • Korean Journal of Medicinal Crop Science
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    • v.3 no.3
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    • pp.187-194
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    • 1995
  • The male broiler chichens (Hibreed Ross P. S 120 birds) were experimented for 6 weeks in cage. while experimental diets were feded to addition 0, 0, 0. 2, 0. 5 and 1.0% levels with Root Powder of Bupleurum Falcatum Linne (RPBFL). The results were as following; The tast of RPBFL added diets was favorite as the feed intake of RPBFL diets were increased than control diet. Body weight gain (1. 845g) in 1. 0% RPBFL diet was higher enhenced by 226g/per bird than control (1. 619g). was effected above 14%. Feed re­quierment was the lowest by 2. 02 in control, and was significantly enhenced to 1. 81 in 1. 0% RPBFL diet (P<0. 01). The amounts of carcass ratio were significantly defferent effected from the broilers feding diet added with 1. 0% RPBFL (P<0. 01). Greater amounts of chest meat was produced by 253g from the broilers fed diet added 1. 0% RPBFL, was enhenced 42g than the control broilers. The chest meat vs live body weight ratio was increaced in 1. 0% added diet. According to the tendency be increased' of the RPBFL levels, the drumst­ick weight was enhenced with 1. 0% RPBFL diet. The ratio of the drumstick vs live body weight was im­proved in 1. 0% RPBFL diet. The weights of liver. spleen, heart and gizzard were heavied according to live body weight, then was improved in 1. 0% RPBFL diet. Fat accumulation (abdominal and gizzard sur­rounding) was greater abserved by 50. 12g from the broiler fed ration with 1. 0% RPBFL. Content of total serum protein was high concetration in control, then was decrased by RPBFL level. Total serum cholesterol and triglyceride contents were increased in proportion to fat accumulation ratio.

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It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations (별인적반자적미도불일양(别人的盘子的味道不一样): 문화대인제령수복무평개적영향(文化对人际零售服务评价的影响))

  • Spielmann, Nathalie;Kim, Ju-Ran
    • Journal of Global Scholars of Marketing Science
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    • v.20 no.2
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    • pp.164-172
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    • 2010
  • This study reviews the influence of culture in interpersonal servicescapes by examining the restaurant retail setting. Two cultures (Canada and France) are surveyed in order to better understand their retail expectations towards interpersonal servicescapes. Using Hofstede's (1991) cultural dimensions to explain some of the differences between Canadian and French restaurant patrons, this study demonstrates a potentially interesting research avenue in the field of cross-cultural interpersonal services marketing. It demonstrates that cultural dimensions do not operate independently but interdependently. Understanding this can help retailers better explain complex service interactions between countries that may appear similar in terms of various socio-demographic features. In this exploratory research, a measure via exploratory factor analysis was developed, one that encompasses both the physical and service aspects common to interpersonal servicescape by using personality traits. This measure was tested in order to better understand the service expectations between two cultures, Canada and France. Five dimensional structures were uncovered in both cultures but with different traits and groupings. The differences between the traits uncovered and the overall Canadian and French personality structures find some explanation using Hofstede's (1991) cultural dimensions. The results of this survey point to a possible explanation as to why when services are transferred between cultures, the perceptions of them can be different and sometimes even lead to service failure. There are clearly some cultural differences between the Canadian and French consumers and their overall expectations regarding their consumption experience. Reviewing the first factor of the French and Canadian personality structures shows that the individualist/collectivist differences are apparent between the Canadian and the French cultures. The second dimension also has quite a few traits in common, five, all of which have the personal treatment aspect of the restaurant experience that a service provider would be responsible for: polite, respectful, and dedicated. Notable is that the French dimension does not include the authenticity or the hospitable aspect of the experience but includes even more features that are inherent to the personal interaction, such as charming and courteous. The third dimension of the Canadian and French structures reflects completely different expectations. Whereas the French dimension centers around energy and enthusiasm, the Canadian version is more laid-back and relaxed. There is extroversion in the French dimension to introversion in the Canadian dimension. This could be explained by differences on the Uncertainty Avoidance dimension as outlined by Hofstede (1991). The fourth dimension seems to confirm previously outlined cultural differences. Whereas Canadians, being a bit lower on uncertainty avoidance and power distance, prefer an intimate and private experience, the French continue to expect extraversion and inclusive features to their experience. The fifth dimension is in the French personality structure a clear expression of the high power distance society, where the roles of the players in the restaurant experience are clearly defined and the rules of engagement preserved. This study demonstrates that different cultures clearly do relate to different expectations regarding interpersonal services. This is apparent in the dimensions that come up in both the French and the Canadian personality structures, not only in terms of how different they are but also in with which cultural dimensions these can be explained. For interpersonal servicescapes, the use of personality traits is interesting as it allows for both physical and service features to be accounted for. Furthermore, the social component inherent to interpersonal servicescapes surfaces in most of the dimensions of the service personality structures. The quality of social exchanges is extremely important, and this even more so in cross-cultural situations, where the expec tations regarding the service experience may vary. As demonstrated by this research and using Hofstede's (1991) paradigm, not all societies will have the same expectations pertaining to the interpersonal services. Furthermore, the traditions surrounding the type of service can also have an impact on the service evaluations and differ between countries and cultures. However, using personality traits may also allow for retailers to see which service traits are common to two or more cultures where they seek to be present, and focus on these in the offering. The findings demonstrate the importance of the individualist and collectivist dimension for interpersonal servicescapes. This difference between the French and the Canadian personality structure is apparent in the most dominant dimension as well as within others. The findings are a step in explaining how retailers can transfer and then measure interpersonal services across cultures.

The Effect of Hotel Employee's Service Orientation on Service Performance, Job Satisfaction, and Organizational Commitment (호텔기업 종업원의 서비스지향성이 서비스 성과, 직무만족과 조직몰입에 미치는 영향)

  • Park, Dae-Hwan
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.4
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    • pp.1-22
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    • 2007
  • Customer satisfaction is important in an increasingly competitive and global marketplace. This implies that customer service is a critical factor for many organizations. In service encounter context, customer satisfaction is affected by employees' attitudes and behaviors. Accordingly, service firms have been focusing on selecting high quality of service employees, which resulted the ability to identify and select quality service- or customer- oriented employees to become critical for an organization's success. It was suggested that customer service orientation links to performance and subsequent organizational revenue. Moreover, it was found that service encounter failures were among the major reasons for customers' service switch. Therefore, the selection of customer service oriented employees is a key factor in establishing customer service - a potential source of sustained competitive advantage. However, the measurement of employee service orientation is more confusing than that of definitive answers. The difficulty of measuring service orientation is attributed to the use of broad versus narrow measures of personality. Advocates for the broad perspective prefer using basic personality constructs, such as the Big Five personality traits. On the contrary, the latter prefer a construct-oriented approach of personality research that provides a better measure of job performance because it requires the specification of the relationship of the personality traits with multiple dimensions of job performance. The customer service orientation was defined as "a set of basic individual predispositions and an inclination to provide service, to be courteous and to be helpful in dealing with customers and associates." Similarly, it is a fact that the Big five personality traits are predictors of customer orientation, and employee's self- and supervisor performance. They propose that basic personality traits may be too far removed from focal service behaviors to be able to predict specific service behaviors (customer orientation) and service worker performance. Also, customer orientation is defined as "an employee's tendency or predisposition to meet customer needs in an on-the-job context." This means that people who have job-relevant personality traits such as concern, empathy, and conscientiousness will be more adept at customer service than people who do not possess these traits. However, little attention has been given to the exploration of the service orientation of customer-contact employees who play a key role in creating satisfactory service encounters in the hospitality industry except for Kim, McCahon, & Miller (2003)'s study, especially in family restaurants context. Thus, the purposes of this study are to examine and validate the customer service orientation of customer-contact employees using the instrument developed by Donavan (1999) in Korean family restaurants, because the scale was developed to measure the personality traits related job behaviors. And this study explores the relationships between customer service orientation, job satisfaction, organizational commitment, and self service performance using structural equation modeling (SEM). And this study explores the relationships between customer service orientation, job satisfaction, organizational commitment, and self service performance using structural equation modeling (SEM). For these purposes the author developed several hypotheses as follows: H1: Employee's service orientation is associated with service performance. H2: Employee's service orientation is positively associated with job satisfaction. H3: Employee's service orientation is positively associated with organizational commitment. H4: Service performance is positively associated with job satisfaction. H5: Service performance is positively associated with organizational commitment. H6: Job satisfaction is negatively associated with organizational commitment. The data were collected from 278 employees in 5 deluxe hotels located in Pusan, Korea. The researcher contacted the manager of the restaurants, and managers consented to administer surveys to their employees. The survey was executed during one month period in the October of 2007. The data were analyzed with structural equation modeling with LISREL 8.7 W. The result of the overall model analysis appeared as follows: $X^2$=122.638 (p = 0.00), df=59, GFI=.936, AGFI=.901, NFI=.948, CFI=.971, RMSEA=.0625. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The findings can be summarized as follows: First, the greater the employee service orientation, the greater the service performance. Second, the greater the employee service orientation, the greater the job satisfaction. Third, the greater the employee service orientation, the greater the organizational commitment. Fourth, the greater the service performance, the greater the job satisfaction. Fifth, the greater the service performance, the greater the organizational commitment. Finally, the greater the job satisfaction, the greater the organizational commitment. Seventh, the greater the customer satisfaction, the greater the customer loyalty.

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